Brand & Engagement Specialist

📌 Core Information

🔹 Job Title: Brand & Engagement Specialist

🔹 Company: BrightPensioen

🔹 Location: Amsterdam, Noord-Holland, Netherlands

🔹 Job Type: Part-time

🔹 Category: Marketing & Communications

🔹 Date Posted: June 5, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Strengthening the BrightPensioen brand and engaging with the community
• Organizing events and webinars to educate and connect with members
• Managing public relations opportunities and partnerships to enhance visibility
• Developing content for the Bright Academy and community platforms

ASSUMPTION: This role requires a creative and strategic mindset, with a strong focus on community engagement and brand activation.

📋 Key Responsibilities

✅ Community Building: Engage with the Bright community and Academy members, fostering interaction and creating ambassadors

✅ Event Coordination: Plan and execute webinars, live events, and Bright tours, ensuring they align with member needs and preferences

✅ Public Relations & Visibility: Identify and leverage PR opportunities, create hooks, and ensure Bright is seen and heard by the right audiences

✅ Brand Activation: Maintain and grow existing partnerships, and actively seek new collaborations to strengthen the Bright brand and expand reach

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Relevant bachelor's degree or equivalent experience

Experience: Minimum of 3 years in a similar role, with a focus on brand activation, community engagement, and PR

Required Skills:

• Excellent communication skills in Dutch (both written and spoken)
• Strong project management and organizational skills
• Familiarity with tools such as MailChimp, WebinarGeek, and Pipedrive
• Data-driven mindset and ability to measure impact

Preferred Skills:

• Experience with pensions, community-driven brands, or social impact organizations
• Fluency in English

ASSUMPTION: Candidates with experience in the financial services industry or a background in marketing communications may have an advantage.

💰 Compensation & Benefits

Salary Range: €4,000 - €6,000 per month (gross, based on experience)

Benefits:

• Dynamic work environment and personal development opportunities
• Daily lunch provided
• Remote work options (occasionally)
• Flexible pensions and life annuities
• Become a co-owner of BrightPensioen

Working Hours: 32 hours per week (flexible)

ASSUMPTION: The salary range is based on industry standards for mid-level marketing and communications professionals in the Netherlands.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services (Pensions)

Company Size: Small (11-50 employees) - A close-knit team with a strong focus on collaboration and impact

Founded: 2013 - BrightPensioen was founded with the mission to make pensions more personal, fair, and sustainable

Company Description:

• BrightPensioen offers a cooperative pension model for freelancers, employees, and employers
• The company aims to provide affordable and transparent pension services
• BrightPensioen is a certified B-Corp, committed to social and environmental responsibility

Company Specialties:

• Cooperative pension model
• Pensions for freelancers (ZZP)
• Sustainable investing
• Innovative business models
• Fintech and social enterprise

Company Website: www.brightpensioen.nl

ASSUMPTION: BrightPensioen's cooperative model and B-Corp certification make it an attractive choice for candidates interested in social impact and sustainability.

📊 Role Analysis

Career Level: Mid-level - This role offers opportunities for growth and development within the marketing and communications department

Reporting Structure: The Brand & Engagement Specialist will report directly to the Marketing Manager

Work Arrangement: Hybrid - This role requires a mix of on-site and remote work, with a focus on collaboration and teamwork

Growth Opportunities:

• Potential to take on more responsibilities and advance within the marketing department
• Opportunities to work on high-impact projects and make a significant contribution to the company's success
• Chance to develop skills in pensions, financial services, and social impact initiatives

ASSUMPTION: This role offers excellent opportunities for professional growth and development within a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on sustainability and well-being

Office Location(s): Rietlandpark 301, 5, Amsterdam, North Holland, 1054, NL

Geographic Context:

• Amsterdam is a vibrant, multicultural city with a strong focus on sustainability and innovation
• The Netherlands has a robust pension system and a growing interest in sustainable investing
• The BrightPensioen office is located in a central and easily accessible part of Amsterdam

Work Schedule: Flexible, with a focus on results and impact - BrightPensioen values work-life balance and offers remote work options when possible

ASSUMPTION: The BrightPensioen office provides a collaborative and engaging work environment, with a strong focus on sustainability and social impact.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss qualifications and fit
• On-site interview with the marketing team and a member of the leadership team
• Final decision and offer

Key Assessment Areas:

• Communication skills and ability to engage with the Bright community
• Project management and organizational skills
• Creativity and strategic thinking in brand activation and PR
• Alignment with BrightPensioen's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Demonstrate your understanding of the BrightPensioen brand and its mission
• Showcase your ability to engage with communities and activate brands

ATS Keywords: Brand activation, community engagement, event coordination, public relations, content development, data-driven, MailChimp, WebinarGeek, Pipedrive

ASSUMPTION: The interview process at BrightPensioen is designed to assess candidates' skills, fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• MailChimp (email marketing)
• WebinarGeek (webinar platform)
• Pipedrive (CRM)
• Microsoft Office Suite (word processing, presentations, spreadsheets)
• Social media platforms (LinkedIn, Facebook, Twitter)

ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be comfortable learning and using new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Transparency and honesty
• Collaboration and teamwork
• Sustainability and social impact
• Innovation and continuous learning

Work Style:

• Flexible and results-driven
• Collaborative and team-oriented
• Adaptable and open to change
• Committed to social and environmental responsibility

Self-Assessment Questions:

• How do you align with BrightPensioen's mission and values?
• How do you approach community engagement and brand activation in a way that resonates with members?
• How do you balance autonomy and collaboration in your work style?

ASSUMPTION: Candidates who share BrightPensioen's commitment to transparency, collaboration, sustainability, and innovation are likely to be a strong fit for the company's culture.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Balancing the needs and preferences of diverse community members
• Adapting to a dynamic and growing organization
• Working in a competitive and evolving financial services industry

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional pension providers, BrightPensioen offers a cooperative model that prioritizes member engagement and sustainability
• This role focuses on community engagement and brand activation, rather than traditional marketing or sales
• Career paths in this role may include advancement within the marketing department or exploration of other areas within the company

ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the financial services industry.

📝 Sample Projects

• Developing and executing a community engagement campaign to increase member participation and satisfaction
• Coordinating a webinar series to educate members about sustainable investing and pensions
• Managing a partnership with a complementary organization to enhance BrightPensioen's visibility and reach

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that the Brand & Engagement Specialist may undertake.

❓ Key Questions to Ask During Interview

• How does this role contribute to BrightPensioen's mission and impact on members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does BrightPensioen support the professional growth and development of its employees?
• What are the most rewarding and challenging aspects of working at BrightPensioen?
• How does BrightPensioen approach collaboration and teamwork within the marketing department and the company as a whole?

ASSUMPTION: These questions can help candidates better understand the role, the company, and the team they will be working with.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your previous work that demonstrate your ability to engage communities and activate brands
• Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.