📌 Core Information
🔹 Job Title: Brand Graphic Designer
🔹 Company: BSI
🔹 Location: Chiswick, UK (Hybrid, soon relocating to Covent Garden, UK)
🔹 Job Type: Permanent
🔹 Category: Marketing & Branding
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Operationalizing a refreshed brand strategy across the business
- Building scalable tools, templates, and workflows to empower internal teams
- Collaborating with global marketing partners to enhance brand execution
- Driving clarity, quality, and innovation in brand application
ASSUMPTION: This role requires a balance of creative and operational skills, with a focus on process improvement and collaboration.
📋 Key Responsibilities
✅ Design and maintain visual brand assets and scalable templates across digital, social, and print channels
✅ Apply BSI’s Design System to ensure consistency in typography, color, and layout
✅ Translate business needs into impactful, brand-aligned design solutions
✅ Refine workflows and introduce automation and emerging technologies to boost efficiency
✅ Collaborate with external vendors to ensure high-quality, brand-consistent production
✅ Maximize use of Frontify to streamline access to brand templates and assets globally
✅ Lead onboarding and training sessions to support adoption of new tools and processes
✅ Support the Head of Brand in scaling brand development across the business
✅ Contribute to raising BSI’s Brand Index through consistent, high-quality design outputs
✅ Champion innovation by integrating AI and automation into brand production
ASSUMPTION: This role involves a mix of creative design tasks and project management responsibilities, with a focus on driving brand consistency and efficiency.
🎯 Required Qualifications
Education: Bachelor's degree in Graphic Design or a related field
Experience: Proven experience in global or agency digital design, with a focus on brand application and design systems
Required Skills:
- Expertise in design systems, brand governance, and multi-channel brand application
- Strong collaboration skills within matrixed, cross-functional teams
- Sharp attention to detail and ability to juggle multiple projects
- Proficiency in tools like Figma, PowerPoint, Google Suite, Adobe CC, Google Analytics, Pardot, and Episerver
- Business acumen to align design with strategic goals
Preferred Skills:
- Agile working experience and involvement in marketing strategy and continuous improvement
ASSUMPTION: Candidates should have a strong portfolio demonstrating their ability to apply design systems and brand governance principles across various channels.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (Based on experience and industry standards for a mid-level graphic designer in the UK)
Benefits:
- 27-days annual leave, paid sick leave, bank holidays
- Health insurance, life insurance, pension plan with company contribution
- Car allowance (dependent on role), income protection
- Paid maternity leave, paid paternity leave, paid parental leave, adoption leave, compassionate leave, paid bereavement leave
- Learning and development opportunities, flexible benefits
Working Hours: Full-time, Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for hybrid work arrangement)
ASSUMPTION: The salary range is estimated based on industry standards for a mid-level graphic designer in the UK, with benefits packages typical for a mid-sized enterprise.
📌 Applicant Insights
🔍 Company Context
Industry: Professional Services, specifically Business Improvement and Standards
Company Size: 1,001-5,000 employees (Mid-sized enterprise)
Founded: 1901 (Over a century of experience in standards and certification)
Company Description:
- BSI is a global business improvement and standards company
- Partners with over 77,500 clients globally across multiple industry sectors
- Focuses on helping organizations tackle society’s critical issues and build trust in AI
Company Specialties:
- ISO 9001, ISO 14001, ISO 27001, ISO 50001, ISO 22301, OHSAS 18001, ISO 13485, ISO 26000, and ISO 20121
Company Website: www.bsigroup.com
ASSUMPTION: BSI is a well-established company with a strong reputation in its industry, offering a range of services and expertise to its clients.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the Head of Brand
Work Arrangement: Hybrid (2-3 days per week in the office, with flexibility for remote work)
Growth Opportunities:
- Potential to grow into a senior role as the brand team expands
- Opportunities to work on global projects and collaborate with diverse teams
- Chance to contribute to the evolution of BSI’s brand and make a significant impact on the organization
ASSUMPTION: This role offers opportunities for career growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: Hybrid (Soon relocating to Covent Garden, UK)
Office Location(s): Chiswick, UK (current), Covent Garden, UK (future)
Geographic Context:
- Chiswick: A suburban area in West London, with good transport links to the city center
- Covent Garden: A popular district in Central London, known for its vibrant cultural scene and central location
Work Schedule: Full-time, Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for hybrid work arrangement)
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, with the option to work in a central London location in the future.
💼 Interview & Application Insights
Typical Process:
- Online application and CV screening
- Phone or video screening with the HR team
- Design challenge or portfolio review with the Brand team
- Final interview with the Head of Brand and a member of the HR team
Key Assessment Areas:
- Design skills and portfolio quality
- Understanding of brand systems and governance
- Collaboration and communication skills
- Problem-solving and process improvement mindset
Application Tips:
- Tailor your CV and cover letter to highlight relevant skills and experiences for this role
- Prepare a strong portfolio showcasing your design skills and understanding of brand systems
- Be ready to discuss your approach to design challenges and process improvement
- Research BSI and the brand team to demonstrate your understanding of the company and role
ATS Keywords: Brand Graphic Designer, Design Systems, Brand Governance, Multi-Channel Brand Application, Collaboration Skills, Attention to Detail, Project Management, Figma, PowerPoint, Google Suite, Adobe CC, Google Analytics, Pardot, Episerver
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on design skills, brand understanding, and collaboration abilities.
🛠️ Tools & Technologies
- Figma
- PowerPoint
- Google Suite (Google Docs, Sheets, Slides)
- Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
- Google Analytics
- Pardot
- Episerver
- Frontify
ASSUMPTION: Proficiency in these tools is essential for success in this role, with a focus on Figma for design and Frontify for brand asset management.
👔 Cultural Fit Considerations
Company Values:
- Client-centric: BSI puts clients at the heart of everything they do
- Agile: BSI embraces change and continuous improvement
- Collaborative: BSI works together to achieve common goals
Work Style:
- BSI encourages a flexible and inclusive work environment
- The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility
- The role requires strong collaboration skills and the ability to work effectively within a matrixed, cross-functional team
Self-Assessment Questions:
- Do you align with BSI’s client-centric, agile, and collaborative values?
- Are you comfortable working in a hybrid environment, balancing on-site collaboration and remote work?
- Do you thrive in a matrixed, cross-functional team, and enjoy collaborating with diverse stakeholders?
ASSUMPTION: Candidates should assess their fit with BSI’s values and work style, with a focus on collaboration, flexibility, and client-centricity.
⚠️ Potential Challenges
- The role may require managing multiple projects and deadlines, with a focus on prioritization and time management
- BSI is a large organization with a complex brand ecosystem, which may present challenges in terms of understanding and navigating the brand landscape
- The hybrid work arrangement may require additional effort in maintaining communication and collaboration with remote team members
- The role may involve working with external vendors and stakeholders, requiring strong communication and project management skills
ASSUMPTION: Candidates should be prepared to manage multiple projects, navigate a complex brand ecosystem, and thrive in a hybrid work environment.
📈 Similar Roles Comparison
- This role is similar to a Brand Manager or Brand Specialist, with a focus on design and operationalization
- In the context of the professional services industry, this role is unique in its blend of creative and operational responsibilities
- Career progression may involve moving into a senior brand role or specializing in a specific aspect of brand management
ASSUMPTION: This role offers a unique blend of creative and operational responsibilities, with opportunities for career growth and specialization within the brand team.
📝 Sample Projects
- Developing a comprehensive brand style guide and design system for a global organization
- Collaborating with cross-functional teams to create on-brand marketing materials for a product launch
- Implementing a brand asset management system to streamline access to templates and resources
ASSUMPTION: These sample projects demonstrate the range of responsibilities and collaborative nature of this role, with a focus on brand consistency and efficiency.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall brand strategy and roadmap for BSI?
- What are the key priorities for this role in the first 3-6 months?
- How does the brand team collaborate with other departments, such as marketing and communications?
- What opportunities are there for professional development and growth within the brand team?
- How does BSI support work-life balance for its employees, particularly in a hybrid work arrangement?
ASSUMPTION: These questions help candidates understand the role’s context, priorities, and growth opportunities, as well as BSI’s approach to work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your CV and cover letter to highlight your relevant skills and experiences for this role
- Prepare a strong portfolio showcasing your design skills and understanding of brand systems
- Research BSI and the brand team to demonstrate your understanding of the company and role
- Follow up with the BSI recruitment team one week after submitting your application to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
