Brand Growth Consultant (PE/Consumer Data)

📌 Core Information

🔹 Job Title: Brand Growth Consultant (PE/Consumer Data)

🔹 Company: NielsenIQ

🔹 Location: Remote, Boston, MA, United States

🔹 Job Type: Full-time

🔹 Category: Consulting, Analytics, Brand Strategy

🔹 Date Posted: April 25, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (New York or Boston)

🚀 Job Overview

Key aspects of this role include:

• Supporting and working with clients using global datasets, focusing on the Private Equity client base.
• Analyzing, building, and delivering unique data solutions to provide clarity on important questions for Asset Management clients.
• Collaborating with cross-functional teams to create valuable and insightful analyses.
• Communicating insights directly with clients and serving as a resource for clients on datasets.

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work in a dynamic environment.

📋 Key Responsibilities

✅ Supporting the suite of raw datasets, including data trial support for prospects or current clients trying a new dataset.

✅ Engaging clients to provide a deep dive on the underlying data, derived insights, and serving as a resource for clients on datasets.

✅ Understanding drivers of company performance and marrying that understanding with the signals that exist within our e-commerce data set through modelling and statistical analyses to create client insights for marketing and client engagement.

ASSUMPTION: The role involves working with large datasets and requires strong analytical skills to derive meaningful insights.

🎯 Required Qualifications

Education: Bachelor's or Advanced degree

Experience: Minimum 5 years of consulting, analytics, or brand strategy experience

Required Skills:

• Experience working with Private Equity and Brand Corp Dev teams
• Ability to work under tight deadlines and fast-paced environment
• Knowledge of Python, R, SAS, MATLAB, or SQL/relational databases (preferred)
• Advanced knowledge of Microsoft Excel
• Strong verbal, presentation, and written skills
• Strong planning and organizational skills
• Quantitative aptitude with proven data analysis and problem-solving skills

Preferred Skills:

• Desire to learn and continually upgrade skills
• Disposition to simplify research, work processes, and complex statistical concepts
• Ability to work independently, as part of a team, and communicate technical concepts clearly and concisely in oral and written form
• Ability to transition complicated processes to others and take over complicated processes from others
• Enthusiasm for working hard and having fun in a dynamic environment

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.

💰 Compensation & Benefits

Salary Range: $130,000.00 - $140,000.00 (Anticipated base compensation)

Benefits:

• Comprehensive healthcare plan (medical, Rx, dental, and vision)
• Flexible spending accounts and a Health Savings Account (including company contributions)
• Life and AD&D insurance
• 401(k) retirement plan including company matching contributions
• Disability insurance
• Tuition Reimbursement
• Discretionary paid time off program and 11 paid holidays
• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, qualifications, skills, and location.

📌 Applicant Insights

🔍 Company Context

Industry: NielsenIQ is a consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. They operate in the Software Development industry.

Company Size: NielsenIQ has 10,001+ employees, making it an enterprise-sized company.

Founded: NielsenIQ was founded in 1923 and combined with GfK in 2023, bringing together the two industry leaders with unparalleled global reach.

Company Description:

• NielsenIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth.
• The company offers a holistic retail read and the most comprehensive consumer insights, delivered with advanced analytics through state-of-the-art platforms, providing the Full View™.
• NielsenIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world's population.

Company Specialties:

• Omnichannel
• Ecommerce
• FMCG data
• CPG data
• Data Analytics
• SaaS
• Digital Shelf
• E-commerce
• Analytics
• Data
• CPG
• CPG data
• Eretail Media
• Amazon S&S
• Location-based Analytics
• And All Location Data

Company Website: https://nielseniq.com/global/en/industries/digital-commerce/

ASSUMPTION: NielsenIQ's focus on consumer intelligence and data-driven insights makes it an attractive employer for data-driven professionals.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a significant amount of experience in consulting, analytics, or brand strategy.

Reporting Structure: The reporting structure for this role is not explicitly stated, but it is likely that the Brand Growth Consultant will work closely with the Financial Services Data as a Service (DaaS) Research Team and clients.

Work Arrangement: This role is a hybrid position, requiring the candidate to sit in either New York or Boston at the time of application.

Growth Opportunities:

• Potential to work with a diverse range of clients and datasets, providing opportunities to learn and grow professionally.
• Chance to collaborate with cross-functional teams, exposing the candidate to different aspects of the business.
• Possibility to advance within the company as it continues to grow and expand its offerings.

ASSUMPTION: NielsenIQ's focus on data-driven insights and growth opportunities makes this role an attractive option for experienced professionals looking to advance their careers.

🌍 Location & Work Environment

Office Type: Hybrid (New York or Boston)

Office Location(s): New York, New York, United States; Boston, Massachusetts, United States

Geographic Context:

• New York, NY: A major global city with a diverse economy and a large financial services industry.
• Boston, MA: A historic city with a strong financial services industry and a thriving tech scene.

Work Schedule: Full-time (40 hours per week) with flexible working environment and discretionary paid time off program.

ASSUMPTION: The hybrid work arrangement allows for a balance between in-office collaboration and remote work, providing flexibility for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screen with the hiring manager or HR representative.
• In-depth interview with the hiring manager and/or team members.
• Final round interview with senior leadership or other stakeholders.

Key Assessment Areas:

• Analytical skills and ability to derive insights from data.
• Communication skills and ability to present complex information clearly and concisely.
• Problem-solving skills and ability to work under tight deadlines.
• Cultural fit and alignment with NielsenIQ's values and work environment.

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Demonstrate your understanding of the role and NielsenIQ's business by providing specific examples of how your background and skills make you a strong fit.
• Prepare for behavioral interview questions that focus on your problem-solving skills, communication skills, and ability to work under tight deadlines.

ATS Keywords: Brand Growth, Consultant, Private Equity, Consumer Data, Analytics, Data-driven Insights, Client Engagement, Marketing, Financial Services, Asset Management, Remote Work, Hybrid Work, Boston, New York

ASSUMPTION: NielsenIQ's use of an Applicant Tracking System (ATS) means that including relevant keywords in your resume and cover letter can help your application be seen by the right people.

🛠️ Tools & Technologies

• Python, R, SAS, MATLAB, or SQL/relational databases (preferred)
• Microsoft Excel
• LinkedIn Learning

ASSUMPTION: Proficiency in these tools and technologies is required for this role, as they are essential for analyzing and presenting data-driven insights.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Innovation
• Collaboration
• Excellence
• Diversity, Equity, and Inclusion

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and flexible
• Results-focused and action-oriented
• Committed to continuous learning and improvement

Self-Assessment Questions:

• Do you have a strong analytical mindset and the ability to derive insights from data?
• Are you comfortable working in a dynamic environment and under tight deadlines?
• Do you possess excellent communication skills and the ability to present complex information clearly and concisely?
• Are you committed to continuous learning and improvement?
• Do you align with NielsenIQ's values and work style?

ASSUMPTION: Assessing your fit with NielsenIQ's values and work style is crucial for success in this role and within the company.

⚠️ Potential Challenges

• Working with large datasets and complex statistical concepts may be challenging for those without strong analytical skills.
• The fast-paced environment may be overwhelming for those who prefer a more structured work environment.
• The hybrid work arrangement may present challenges for those who prefer a fully remote or fully on-site work environment.
• The competitive salary range may attract a large number of applicants, making the application and interview process more competitive.

ASSUMPTION: Being aware of these potential challenges can help you better prepare for the role and assess whether it is the right fit for you.

📈 Similar Roles Comparison

• This role is unique in its focus on the Private Equity client base within the Financial Services Data as a Service (DaaS) Research Team.
• Similar roles in other industries or within NielsenIQ may have different client bases or focus areas, but the core responsibilities and required qualifications may be similar.
• Career progression in this role may involve moving into a more senior role within the Financial Services Data as a Service (DaaS) Research Team or transitioning into a different team or function within NielsenIQ.

ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar roles can help you better assess whether it is the right fit for your career goals.

📝 Sample Projects

• Analyzing and presenting insights on the drivers of company performance for a Private Equity client.
• Creating a client engagement strategy for a marketing campaign targeting Asset Management clients.
• Developing a data-driven approach to optimize search performance for an e-commerce client.

ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities you may encounter in this role and provide insight into the kind of work you can expect to be doing.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Financial Services Data as a Service (DaaS) Research Team?
• How does this role collaborate with other teams and functions within NielsenIQ?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• What opportunities are there for growth and development within this role and within NielsenIQ?
• How does NielsenIQ support work-life balance for employees in this role?

ASSUMPTION: Asking insightful questions during the interview process can help you better understand the role, the team, and the company, and demonstrate your interest and preparation for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Prepare for behavioral interview questions that focus on your problem-solving skills, communication skills, and ability to work under tight deadlines.
• If selected for an interview, be prepared to discuss specific examples of how your background and skills make you a strong fit for this role.
• Follow up with the hiring manager or HR representative within one week of your interview to express your interest in the role and ask about next steps in the process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.