Brand Growth Executive

📌 Core Information

🔹 Job Title: Brand Growth Executive

🔹 Company: Treatwell

🔹 Location: London, England

🔹 Job Type: Hybrid (On-site & Remote)

🔹 Category: Marketing

🔹 Date Posted: April 25, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (On-site & Remote)

🚀 Job Overview

Key aspects of this role include:

• Driving brand growth across channels through data-driven insights and creative strategies
• Collaborating with cross-functional teams to create impactful campaigns
• Optimizing content and performance to maximize brand visibility and relevance
• Working with influencers to amplify brand reach and engagement

ASSUMPTION: This role requires a strong balance of data analysis and creative thinking to drive brand growth effectively.

📋 Key Responsibilities

✅ Turning insights into action by decoding customer behavior and cultural shifts

✅ Owning channel growth by developing smart, scrappy strategies for organic, paid, and influencer marketing

✅ Hacking algorithms to maximize content visibility and relevance

✅ Activating influencers to create engaging, authentic content that drives brand awareness and conversions

✅ Collaborating with creatives, local market experts, and performance marketing teams to create culturally relevant, high-impact campaigns

✅ Continuously testing, learning, and optimizing brand growth strategies

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-motivation and initiative to drive results.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years in a brand or growth-focused role, preferably in a fast-paced, digital-first environment

Required Skills:

• Data-driven mindset with strong analytical skills
• Creative problem-solving abilities
• Fluency in social media metrics and analytics tools (e.g., GA, Looker, Meta, TikTok)
• Proven track record in brand growth and campaign creation
• Excellent communication and collaboration skills

Preferred Skills:

• Experience with influencer marketing platforms
• Fluency in additional languages
• Knowledge of the beauty and wellness industry

ASSUMPTION: Candidates with experience in a similar role within a fast-paced, digital-first environment will be best suited for this position.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per year (Based on industry standards for a Marketing Executive role in London)

Benefits:

• 28-days holiday, plus bank holidays
• Monthly £40 Treatwell vouchers
• Mental health support through partnership with Plumm
• Benefits platform offering cycle to work scheme, high street discounts, and other perks
• Growth funds for professional development
• Enhanced pension scheme and parental leave policy
• Thursday drinks in the office

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:30 PM (with flexibility for hybrid work arrangement)

ASSUMPTION: The salary range is an estimate based on industry standards for a Marketing Executive role in London with 2-5 years of experience.

📌 Applicant Insights

🔍 Company Context

Industry: Treatwell operates in the beauty and wellness industry, focusing on online bookings and digital marketing.

Company Size: Treatwell has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Treatwell was founded in 2008 and has since grown to become Europe's leading beauty marketplace, processing over 8 million bookings every month.

Company Description:

• Treatwell is a hybrid marketplace and salon management software provider, connecting beauty and wellness professionals with clients through an easy-to-use booking platform.
• The company empowers hair, beauty, and barber professionals to manage their businesses efficiently while providing clients with a seamless booking experience.
• Treatwell is committed to digitally revolutionizing the hair and beauty community by embracing technology and innovation.

Company Specialties:

• Online bookings
• Beauty and wellness
• Hybrid marketplace
• Online marketing
• E-commerce
• Technology

Company Website: Treatwell.com

ASSUMPTION: Treatwell's focus on technology and innovation creates an environment that values creativity, adaptability, and continuous learning.

📊 Role Analysis

Career Level: This role is suitable for a Marketing Executive looking to grow their career in brand growth and digital marketing.

Reporting Structure: The Brand Growth Executive will report directly to the Head of Brand Marketing and collaborate with various cross-functional teams, including content, design, performance marketing, and local market experts.

Work Arrangement: This is a hybrid role, with a mix of on-site and remote work. The specific work arrangement will be discussed during the interview process.

Growth Opportunities:

• Potential career progression into senior marketing roles within the company
• Opportunities to work on diverse campaigns and projects, gaining experience in various aspects of brand growth and marketing
• Access to professional development resources and growth funds to support career advancement

ASSUMPTION: Treatwell's fast-paced environment and focus on growth present numerous opportunities for professional development and career advancement.

🌍 Location & Work Environment

Office Type: Treatwell's London office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): Saint Andrew Street, London, England EC4A 3AE

Geographic Context:

• London is a vibrant, multicultural city with a thriving beauty and wellness industry
• The city offers numerous networking opportunities and access to industry events
• Treatwell's central London location provides easy access to public transportation and various amenities

Work Schedule: The work schedule for this hybrid role will be discussed during the interview process, but it is expected to follow standard UK business hours with some flexibility for remote work.

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, catering to different work preferences and needs.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the Talent Acquisition team
• First-round interview with the hiring manager
• Second-round interview with the team
• Final interview with the Head of Brand Marketing

Key Assessment Areas:

• Data-driven mindset and analytical skills
• Creativity and problem-solving abilities
• Collaboration and communication skills
• Industry knowledge and cultural awareness

Application Tips:

• Highlight relevant experience and achievements in brand growth and digital marketing
• Demonstrate a strong understanding of data-driven insights and their application to brand strategy
• Showcase your creativity and problem-solving skills through relevant examples or case studies
• Tailor your resume and cover letter to emphasize your fit for this specific role and company

ATS Keywords: Brand growth, data-driven, creative, marketing strategy, channel growth, influencer marketing, campaign creation, algorithm hacking, customer behavior analysis, cultural relevance, collaboration, performance marketing

ASSUMPTION: Treatwell's interview process is designed to assess candidates' skills, cultural fit, and potential for growth within the company.

🛠️ Tools & Technologies

• Social media analytics tools (e.g., GA, Looker, Meta, TikTok)
• Project management tools (e.g., Asana, Trello)
• Design and content creation tools (e.g., Canva, Adobe Creative Suite)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Treatwell uses a variety of tools and technologies to facilitate collaboration, project management, and data analysis.

👔 Cultural Fit Considerations

Company Values:

• Ambition
• Speed
• Collaboration
• Impact

Work Style:

• Data-driven and results-oriented
• Creative and innovative
• Collaborative and team-focused
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a fast-paced, data-driven environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you possess strong creative problem-solving skills and a growth mindset?

ASSUMPTION: Treatwell's company values and work style preferences create an environment that prioritizes ambition, speed, collaboration, and impact.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced environment
• Adapting to changes in market trends and customer behavior
• Balancing data-driven insights with creative intuition
• Collaborating effectively with remote team members

ASSUMPTION: These challenges are inherent to the role and require strong time management, adaptability, and communication skills to overcome.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong balance of data analysis and creative thinking to drive brand growth effectively.
• Treatwell's focus on the beauty and wellness industry provides unique insights and opportunities for candidates with relevant experience or interest.
• Career progression in this role could lead to senior marketing positions within the company or related fields in the beauty and wellness industry.

ASSUMPTION: This role offers a unique blend of data-driven insights and creative strategy, making it an attractive opportunity for candidates with a strong marketing background and a passion for the beauty and wellness industry.

📝 Sample Projects

• Developing a data-driven influencer marketing strategy to increase brand awareness and engagement
• Optimizing content performance across channels to maximize brand visibility and relevance
• Collaborating with cross-functional teams to create culturally relevant, high-impact campaigns

ASSUMPTION: These sample projects illustrate the data-driven, creative, and collaborative nature of the Brand Growth Executive role at Treatwell.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall brand marketing strategy for Treatwell?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Treatwell support the professional development and growth of its employees?
• What is the typical work arrangement for this hybrid role, and how flexible is it?
• How does Treatwell measure the success of its brand growth initiatives, and what KPIs are most important?

ASSUMPTION: These interview questions are designed to assess the role's fit within the company, the expectations for the position, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Treatwell careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
• Prepare examples or case studies demonstrating your data-driven mindset, creativity, and problem-solving skills
• Follow up with the hiring manager one week after submission to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.