Brand Home Guide

📌 Core Information

🔹 Job Title: Brand Home Guide

🔹 Company: Diageo

🔹 Location: United Kingdom

🔹 Job Type: On-site

🔹 Category: 🎨 Brand & Creative Marketing

🔹 Date Posted: April 1st, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Delivering high standards of customer service
• Guiding visitors through immersive experiences at the Oban Distillery
• Promoting retail products and managing shop duties
• Planning and implementing special events

ASSUMPTION: Based on the hospitality and customer service focus, this role likely involves interacting with diverse visitors, requiring flexibility and adaptability.

📋 Key Responsibilities

✅ Deliver high-quality customer service during visitor interactions.

✅ Guide and educate guests through distillery tours.

✅ Assist with merchandise sales and shop duties.

✅ Plan and organize special events.

ASSUMPTION: As the position requires high interaction, strong communication and engagement skills are assumed necessary.

🎯 Required Qualifications

Education: Not specified

Experience: Experience in the drinks industry or hospitality is preferred.

Required Skills:

• Customer Service
• Team Player
• Resilience

Preferred Skills:

• Insight into the drinks industry
• Hospitality environment experience

ASSUMPTION: The role likely values proactive individuals who can independently manage tasks while maintaining collaboration.

💰 Compensation & Benefits

Salary Range: Not specified. Typically, roles at leading beverage companies offer competitive salaries based on experience.

Benefits:

• Product allowance
• Contributory pension scheme
• Annual bonus linked to performance

Working Hours: 40 hours per week, with weekend and evening work required.

ASSUMPTION: Benefits suggest a focus on employee well-being and retention.

📌 Applicant Insights

🔍 Company Context

Industry: Beverage Manufacturing

Company Size: 10,001+ employees, offering extensive resources and opportunities for career growth.

Founded: Not specified

Company Description:

• Global leader in premium drinks
• Portfolio includes notable brands like Johnnie Walker and Guinness
• Operates in over 180 countries

Company Specialties:

• Premium Drinks
• Marketing and Innovation
• Brand Management

Company Website: http://diageo.com

ASSUMPTION: As an industry leader, Diageo likely offers structured professional development and a dynamic work environment.

📊 Role Analysis

Career Level: Entry-level, suitable for those new to the industry

Reporting Structure: Likely reports to Visitor Center Manager or similar role

Work Arrangement: On-site

Growth Opportunities:

• Exposure to diverse visitor demographics
• Development of brand ambassador skills
• Potential for roles within Diageo

ASSUMPTION: Growth potential seems high due to Diageo's global reach and diverse brand portfolio.

🌍 Location & Work Environment

Office Type: Visitor Center environment

Office Location(s): Oban Distillery, Scotland

Geographic Context:

• Located in a historic and iconic setting
• Prominent tourist destination, enhancing visitor flow
• Enriched Scottish cultural environment

Work Schedule: 40 hours per week, including weekends and evenings.

ASSUMPTION: The historical and tourist-rich location augments the role's cultural and educational facets.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Initial screening interview
• On-site interview focusing on customer service skills

Key Assessment Areas:

• Customer service orientation
• Ability to engage visitors
• Team collaboration

Application Tips:

• Highlight customer service experience
• Emphasize interest in the drinks industry
• Prepare to discuss past hospitality roles

ATS Keywords: Customer Service, Scotch Whisky, Hospitality, Retail Sales

ASSUMPTION: Structured interview processes underscore Diageo's commitment to hiring candidates who align with their brand values.

🛠️ Tools & Technologies

• Point of Sale (POS) systems
• Customer Relationship Management (CRM) tools
• Digital tour guide technologies

ASSUMPTION: The hospitality technology environment anticipates digital literacy and adaptability among candidates.

👔 Cultural Fit Considerations

Company Values:

• Inclusive and diverse culture
• Celebrating life and creating experiences
• Commitment to sustainable practices

Work Style:

• Team-oriented and collaborative
• Adaptive and innovative in approach
• Enthusiastic about brand representation

Self-Assessment Questions:

• Do you enjoy interacting with international visitors?
• Are you adaptable to varying work schedules?
• Can you passionately represent a renowned brand?

ASSUMPTION: Emphasizing company values suggests candidates with shared principles often thrive at Diageo.

⚠️ Potential Challenges

• High-volume visitor interactions during peak seasons
• Balancing retail and educational responsibilities
• Adapting tours to diverse age groups and backgrounds
• Maintaining product knowledge across a varied portfolio

ASSUMPTION: Challenges likely involve maintaining high engagement levels and continuous knowledge updates.

📈 Similar Roles Comparison

• Most distillery guide roles emphasize storytelling and product knowledge.
• Diageo positions likely offer more exposure to international visitors.
• Opportunities for event management may be more pronounced at Diageo.

ASSUMPTION: Diageo's broader brand reach and premium positioning may influence job complexity and career prospects.

📝 Sample Projects

• Organizing a themed tasting event
• Developing new visitor engagement strategies
• Leading a cross-departmental promotional campaign

ASSUMPTION: Sample projects would likely integrate Diageo's brand strategy with hospitality service innovation.

❓ Key Questions to Ask During Interview

• What specific training does Diageo provide for this role?
• How does the company manage peak visitor times?
• What opportunities are there for career advancement within Diageo?
• How are special events planned and executed?
• Can you describe the team dynamics within the Visitor Centre?

ASSUMPTION: These questions align with potential candidates' interests in training, growth, and team collaboration.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume emphasizes relevant experience in customer service and hospitality
• Prepare to demonstrate your product knowledge, especially in Scotch whisky
• Highlight any experience with retail or sales in previous roles
• Showcase any previous event planning involvement during interviews

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.