Brand Lead, Canada

📌 Core Information

🔹 Job Title: Brand Lead, Canada

🔹 Company: Employment Hero

🔹 Location: Canada (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 8+ years

🔹 Remote Status: Remote (Canada)

🚀 Job Overview

Key aspects of this role include:

• Establishing Humi powered by Employment Hero as the authority on employment in Canada
• Driving growth through brand fame, creative campaigns, compelling content, and stand-out events
• Shaping the local brand story and elevating brand presence in Canada
• Fostering brand loyalty among target audiences, including SMB employers, HR professionals, and job seekers
• Leading and mentoring a growing team

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of both B2B and B2C marketing.

📋 Key Responsibilities

✅ Grow the brand in Canada, building mental availability and differentiating it in the market

✅ Lead the development of compelling brand narratives that resonate with SMBs, ensuring consistency and alignment across all content and channels

✅ Develop distinct yet connected campaigns that build trust and preference among Canadian SMB employers (B2B) while growing awareness and usage of the platform among job seekers (B2C)

✅ Enhance understanding of target audiences, oversee content planning, campaign development, and creative direction

✅ Continuously assess and report on effectiveness and ROI

✅ Work with other members of the Marketing Team across all markets to share best practices

✅ Collaborate with other teams within the business, including Product, Sales, Commercial Operations, and CX

✅ [Original responsibilities from the description]

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data-driven analysis to maximize brand impact and drive business growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 8+ years in a fast-paced marketing environment, with a focus on startups or scaleups

Required Skills:

• Proven experience working in a fast-paced marketing environment
• Hands-on experience leading high-performance content, brand, and event teams
• Ability to generate and synthesize actionable customer and market insights
• Understanding of digital marketing channels and non-digital channels
• Proficiency with marketing analytics and automation technology
• Demonstrable experience reporting campaign effectiveness
• Excellent written and verbal communication skills

Preferred Skills:

• Experience working in a remote-first environment
• Fluency in French (Canada)

ASSUMPTION: Candidates with a strong background in brand management, digital marketing, and data analysis will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: CAD 120,000 - 160,000 per year (Estimated, based on industry standards for similar roles and experience levels)

Benefits:

• Paternity Leave
• Subsidised Egg Freezing
• WFH Office Expense Budget
• Learning & Development Opportunities
• Employee Share Options

Working Hours: Full-time, flexible remote work arrangement

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Canada. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Human Resources Services

Company Size: 501-1,000 employees (Global)

Founded: 2014 (Employment Hero), 2016 (Humi)

Company Description:

• Employment Hero is an ambitious group of people on a mission to make employment easier and more valuable
• The all-in-one employment solution for businesses, supporting the employee lifecycle from recruitment to HR, compliance, and payroll
• Serves 300,000 businesses globally, with over 2 million users using the platform and the Swag app

Company Specialties:

• HR Software
• Employee Benefits
• HR System on Cloud
• Payroll
• Recruitment Software

Company Website: employmenthero.com

ASSUMPTION: Employment Hero is a rapidly growing company with a strong focus on innovation and employee development.

📊 Role Analysis

Career Level: Senior Marketing Role, with potential for growth into a leadership position

Reporting Structure: Reports directly to the Global Marketing Director

Work Arrangement: Remote (Canada), with flexibility to own time and impact

Growth Opportunities:

• Potential to lead and mentor a growing team
• Opportunities to collaborate with global marketing teams and influence brand strategy
• Career progression within the marketing department or broader organization

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's brand and marketing efforts.

🌍 Location & Work Environment

Office Type: Remote (Canada)

Office Location(s): Canada (Remote)

Geographic Context:

• Canada is a diverse and multicultural country with a strong focus on work-life balance
• Remote work is common and well-accepted in Canada
• Canada has a robust job market, with a growing demand for skilled marketing professionals

Work Schedule: Full-time, with flexibility to own time and impact

ASSUMPTION: The remote work environment in Canada offers a high degree of flexibility and autonomy, with a strong focus on results and impact.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Behavioral and skills-based interviews
• Final interview with the Global Marketing Director

Key Assessment Areas:

• Brand strategy and development
• Campaign creation and execution
• Data analysis and reporting
• Leadership and team management

Application Tips:

• Tailor your resume and cover letter to highlight your brand management, digital marketing, and data analysis skills
• Provide specific examples of your experience growing brands and driving business growth
• Demonstrate your understanding of the Canadian market and its unique cultural aspects

ATS Keywords: Brand Strategy, Content Development, Campaign Development, Digital Marketing, Data Analysis, Customer Insights, Team Leadership, Communication Skills, Marketing Analytics, Event Management, B2B Marketing, B2C Marketing, Performance Measurement, Market Research, Social Media, SEO, SEM

ASSUMPTION: The application process will focus on assessing the candidate's strategic thinking, creative problem-solving, and leadership skills, as well as their understanding of the Canadian market.

🛠️ Tools & Technologies

• Google 360 Suite
• Braze
• Salesforce
• Marketo
• Social media platforms (LinkedIn, Facebook, Twitter, etc.)
• SEO and SEM tools (e.g., Google Search Console, SEMrush, Ahrefs)

ASSUMPTION: The candidate should have experience with marketing analytics and automation tools, as well as a strong understanding of digital marketing channels.

👔 Cultural Fit Considerations

Company Values:

• Mission First
• Remote First
• AI First
• Apolitical
• Live by Our Values
• Expect High Performance

Work Style:

• Focus on impact and results
• Autonomous and self-driven
• Collaborative and team-oriented

Self-Assessment Questions:

• How do you embody the company's values in your daily work?
• How have you driven brand growth and differentiation in previous roles?
• How do you approach remote work and collaboration with global teams?

ASSUMPTION: Employment Hero values candidates who are mission-driven, results-oriented, and capable of working autonomously in a remote environment.

⚠️ Potential Challenges

• Managing a remote team across different time zones
• Balancing B2B and B2C marketing strategies and campaigns
• Adapting to a fast-paced, rapidly growing company environment
• Navigating the unique cultural aspects of the Canadian market

ASSUMPTION: The candidate should be comfortable working in a dynamic, fast-paced environment and have experience managing remote teams.

📈 Similar Roles Comparison

• This role is unique in its focus on both B2B and B2C marketing strategies for the Canadian employment market
• Compared to other brand management roles, this position offers significant growth potential and the opportunity to make a substantial impact on the company's brand
• Career progression may include leadership roles within the marketing department or broader organization

ASSUMPTION: This role offers a unique blend of strategic brand management, digital marketing, and data analysis, with a focus on the Canadian employment market.

📝 Sample Projects

• Developing a comprehensive brand strategy for Humi powered by Employment Hero in Canada
• Creating and executing a multi-channel marketing campaign to drive brand awareness and engagement among Canadian SMB employers
• Analyzing campaign performance data to optimize marketing efforts and maximize ROI

ASSUMPTION: These sample projects reflect the strategic, creative, and data-driven aspects of the Brand Lead role.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall brand strategy and mission?
• What are the key priorities for the first 90 days in this role?
• How does the company support the growth and development of its marketing team members?
• What are the most significant challenges facing the Canadian employment market, and how can this role address them?
• How does the company approach remote work and collaboration with global teams?

ASSUMPTION: These questions aim to understand the company's brand strategy, team dynamics, and approach to remote work, as well as the specific challenges and opportunities presented by the Canadian employment market.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your brand management, digital marketing, and data analysis skills
• Prepare examples of your experience growing brands and driving business growth
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.