📌 Core Information
🔹 Job Title: Brand Lead Eosinophilic Diseases (m/w/d)
🔹 Company: GSK
🔹 Location: Munich, Bavaria, Germany
🔹 Job Type: On-site
🔹 Category: Pharmaceutical Industry
🔹 Date Posted: 2025-04-07
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the indication-specific CSRwNP Brand Team
- Developing and implementing the Brand Plan to achieve targets
- Strategic market analysis and budget control
- Ensuring effective cross-functional collaboration with global stakeholders
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the pharmaceutical industry, with a focus on Specialty Care or Oncology.
📋 Key Responsibilities
✅ Directly leading and fostering the indikationsbezogenen CSRwNP Brand Team
✅ Strategic and operative responsibility for the development and implementation of the Brand Plan
✅ Strategic market and competitive analysis, and derivation of measures based on quantitative models and customer insights
✅ Fostering cross-functional collaboration and regular exchange with global stakeholders to represent the German/European perspective
✅ Responsibility for the implementation of the marketing campaign, HCP engagement, and aligned omnichannel communication
✅ Planning, execution, and evaluation of national events and congresses, and other customer-centric meetings
✅ Close collaboration with the marketing and sales leadership teams to ensure external impact along the strategy
ASSUMPTION: The role involves a high degree of strategic planning, team leadership, and cross-functional collaboration, requiring strong communication and project management skills.
🎯 Required Qualifications
Education: Completed degree in Business, Health Economics, or Natural Sciences/Medicine
Experience: Proven experience in marketing within the pharmaceutical industry, preferably in Specialty Care or Oncology
Required Skills:
- Fluent German (C1 level) and very good English skills
- Strong analytical and strategic-conceptual thinking skills
- Proactive and high intrinsic motivation with a Challenger mindset
- High agility and pragmatic problem-solving orientation
- Excellent communication and presentation skills
- Strong project management and networking skills
Preferred Skills:
- Previous leadership experience
- Experience in the pharmaceutical industry, particularly in the eosinophilic diseases area
ASSUMPTION: Given the strategic nature of the role, candidates should have a strong academic background and relevant industry experience, with a focus on marketing and leadership skills.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (estimate based on industry standards for the role, experience level, and location)
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- Collaborative and inclusive work environment
Working Hours: Full-time position, with standard working hours Monday to Friday
ASSUMPTION: The salary range is an estimate based on industry standards for similar roles in the pharmaceutical industry in Germany. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Pharmaceutical Manufacturing
Company Size: 10,001+ employees (Enterprise)
Founded: 1880 (as a merger of four companies)
Company Description:
- GSK is a global biopharma company with a special purpose – to unite science, technology, and talent to get ahead of disease together
- Focuses on preventing and treating disease with vaccines, specialty, and general medicines
- Invests in four core therapeutic areas: infectious diseases, HIV, respiratory/immunology, and oncology
Company Specialties:
- Pharmaceutical products and Vaccines
Company Website: www.gsk.com
ASSUMPTION: GSK is a large, global pharmaceutical company with a strong focus on research and development, and a commitment to improving global health.
📊 Role Analysis
Career Level: Mid to Senior level, with potential for growth into leadership roles
Reporting Structure: Direct reports include the indication-specific CSRwNP Brand Team, with regular interaction with global stakeholders
Work Arrangement: On-site, with potential for hybrid or remote work depending on the company's policies
Growth Opportunities:
- Potential for career progression within the marketing department or broader organization
- Opportunities to work on diverse projects and gain exposure to various therapeutic areas
- possibility to develop leadership and management skills through team mentoring and coaching
ASSUMPTION: This role offers significant growth potential within a large, global organization, with opportunities to gain experience in various therapeutic areas and develop leadership skills.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with on-site amenities
Office Location(s): Munich, Germany
Geographic Context:
- Munich is the capital of the German state of Bavaria and the third-largest city in Germany
- Known for its vibrant cultural scene, high quality of life, and strong economy
- Home to several major pharmaceutical and biotechnology companies
Work Schedule: Standard working hours Monday to Friday, with potential for flexible working arrangements depending on the company's policies
ASSUMPTION: Munich offers a high quality of life, with a vibrant cultural scene and strong economic opportunities, making it an attractive location for professionals in the pharmaceutical industry.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- On-site or virtual interview with hiring manager and team members
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management capabilities
- Communication and presentation skills
- Industry knowledge and understanding of the pharmaceutical market
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your leadership, strategic planning, and problem-solving skills
- Research GSK and the eosinophilic diseases area to demonstrate your industry knowledge and enthusiasm for the role
ATS Keywords: Brand Lead, Eosinophilic Diseases, Marketing, Pharmaceutical Industry, Strategic Planning, Team Leadership, Cross-Functional Collaboration, Global Stakeholders, Customer Insights, Budget Management
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership, and communication skills, as well as their understanding of the pharmaceutical industry and the eosinophilic diseases area.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis and visualization tools (e.g., Excel, Tableau, Power BI)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
ASSUMPTION: The role may require the use of various project management, data analysis, and customer relationship management tools, depending on the specific needs of the team and the organization.
👔 Cultural Fit Considerations
Company Values:
- Patient focus
- Innovation
- Performance
- Trust
Work Style:
- Collaborative and inclusive
- Agile and adaptable
- Data-driven and analytical
- Focused on results and impact
Self-Assessment Questions:
- Do you share GSK's patient focus and commitment to improving global health?
- Are you comfortable working in a dynamic, global organization with a strong focus on innovation and performance?
- Do you thrive in a collaborative, data-driven work environment that emphasizes results and impact?
ASSUMPTION: GSK values a diverse and inclusive work environment that fosters collaboration, innovation, and a strong focus on patient care and global health.
⚠️ Potential Challenges
- Managing a complex, matrixed organization with global stakeholders
- Balancing strategic planning and day-to-day operational responsibilities
- Keeping up with the latest developments in the eosinophilic diseases area and the broader pharmaceutical industry
- Adapting to changes in the market and regulatory environment
ASSUMPTION: The role presents unique challenges, including managing a complex organization, balancing strategic and operational responsibilities, and staying up-to-date with industry developments and regulatory changes.
📈 Similar Roles Comparison
- Unlike other marketing roles in the pharmaceutical industry, this role focuses specifically on eosinophilic diseases, requiring a deep understanding of these conditions and their treatments
- GSK's size and global presence offer unique opportunities for career growth and exposure to diverse therapeutic areas and markets
- Career paths within GSK may differ from those in smaller organizations, with more opportunities for specialization and leadership development
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the pharmaceutical industry, with a specific focus on eosinophilic diseases and the potential for career growth within a large, global organization.
📝 Sample Projects
- Developing and implementing a targeted marketing campaign for a new eosinophilic disease therapy
- Conducting market research and competitive analysis to inform strategic planning for the eosinophilic diseases portfolio
- Planning and executing a customer-centric event or congress focused on eosinophilic diseases
ASSUMPTION: The role may involve various projects, including marketing campaigns, market research, and customer-centric events, all focused on improving patient outcomes and driving business results.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing and sales strategy for the eosinophilic diseases portfolio?
- What opportunities are there for professional development and growth within this role and the organization?
- How does GSK support work-life balance for employees in this role?
- What is the company's approach to innovation and staying ahead of industry trends in the eosinophilic diseases area?
ASSUMPTION: Asking thoughtful, strategic questions during the interview process demonstrates your interest in the role and your commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your leadership, strategic planning, and problem-solving skills
- Research GSK and the eosinophilic diseases area to demonstrate your industry knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
