Brand Lead F/M

📌 Core Information

🔹 Job Title: Brand Lead F/M

🔹 Company: New Tales

🔹 Location: Paris area (Issy-les-moulineaux), France

🔹 Job Type: Full-time

🔹 Category: Gaming & Entertainment

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 7+ years

🔹 Remote Status: On-site (Hybrid: 2 days a week at the office)

🚀 Job Overview

Key aspects of this role include:

• Defining and driving global brand vision and strategy for New Tales and its games
• Overseeing marketing campaigns and ensuring brand consistency across all channels
• Collaborating with internal teams and external partners to build strong brand equity
• Managing and mentoring the Brand team, fostering a culture of creativity and excellence
• Working in an international context and thinking globally

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of gaming culture and trends to succeed.

📋 Key Responsibilities

✅ Develop and implement a strong brand strategy that aligns with the company’s vision and business objectives

✅ Ensure brand consistency across all touchpoints, including marketing, publishing, social media, and community

✅ Champion the creative vision of the brand, pushing for originality, authenticity, and innovation in all aspects of communications

✅ Oversee the creation of high-impact marketing campaigns, from concept to execution, ensuring they resonate with the audience

✅ Partner with the Digital Marketing and Community & Communications teams to develop engaging content, ads, and assets

✅ Support the Brand team and creative agencies in creating and adapting static and video assets using tools like Photoshop and Adobe Premiere Pro

✅ Establish a network of creative agencies to support asset creation, aiming for originality and efficiency

✅ Manage external agencies and creative partners, ensuring high-quality output that meets our brand and business objectives

✅ Lead and mentor the Brand team, fostering a culture of creativity, agility, and excellence in brand building

✅ Contribute to a positive work environment and a healthy team culture

ASSUMPTION: This role involves a mix of strategic planning, creative direction, and project management, requiring strong organizational skills and the ability to balance multiple priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: Proven experience of 7+ years in brand management within gaming, entertainment, or a related industry

Required Skills:

• Deep understanding of gaming culture, trends, and audience behaviors
• Excellent storytelling skills, with the ability to craft compelling narratives and brand messaging
• Strong leadership and project management skills, with experience in managing teams and agencies
• Experience working within international contexts, with the ability to think globally
• Basic skills in video editing, image formatting, and gameplay capture
• Fluent English, both written and spoken

Preferred Skills:

• Experience capturing in-engine footage (Unreal, Unity, etc.)
• Passion for gaming with a deep expertise in the industry
• Adaptability and creativity
• Team management experience
• Ambition to succeed and grow

ASSUMPTION: Candidates with a strong portfolio demonstrating their brand-building capabilities and experience working with gaming or entertainment brands will have a significant advantage.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (Based on industry standards for a senior brand management role in the gaming industry in Paris)

Benefits:

• Permanent contract
• Meal vouchers
• Private health insurance 100% covered by the company
• 50% refund on transportation card
• Hybrid teleworking model (at least 2 days a week at the office)
• Relocation package if applicable

Working Hours: Full-time (35 hours/week), with flexibility to work remotely 3 days a week

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: New Tales is a gaming and entertainment company focused on game development and publishing. They work with independent game studios and develop their own game IPs.

Company Size: New Tales is a small company with 11-50 employees, offering a close-knit work environment where individual contributions make a significant impact.

Founded: New Tales was founded in 2022, making it a young and ambitious company with a fresh approach to gaming and publishing.

Company Description:

• New Tales offers a one-stop-shop publishing solution, working with developers as a united team to maximize game success
• They are also building their internal production capabilities to develop their own games and IPs
• New Tales is shaped by its international background and digital expertise, unlocking what makes each game a unique experience

Company Specialties:

• Video Games
• Game Publisher
• Game Studio
• PC & Mac
• Console
• Mobile & Tablet (iOS & Android)
• VR
• Cloud Gaming
• NFT
• Indie Games Development
• Social Media & Influencers’ programs
• Community & Digital Marketing
• Cross Platform Games Development and Launch
• Innovation & Responsible Gaming
• Global & Digital Distribution
• Original IP Creation & Management
• Games Production & 1st Party Certification/Platform Management
• Licensing & Business Development
• Games Funding & Lifecycle Management
• Strategic Consulting & Brand Management

Company Website: https://www.newtales.com

ASSUMPTION: New Tales' focus on innovation, creativity, and collaboration makes it an exciting place for gaming enthusiasts looking to make a significant impact in the industry.

📊 Role Analysis

Career Level: Senior (7+ years of experience)

Reporting Structure: Reports directly to the CMO and works closely with internal teams and external partners

Work Arrangement: Hybrid (2 days a week at the office, 3 days remote)

Growth Opportunities:

• As a small and growing company, New Tales offers opportunities for career progression as the team expands
• The Brand Lead role provides the chance to shape the brand strategy and make a significant impact on the company's success
• Working closely with internal teams and external partners allows for learning and growth in various aspects of the gaming and publishing industry

ASSUMPTION: The Brand Lead role at New Tales is well-suited for candidates seeking a senior-level position with significant responsibility and the opportunity to grow with the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in the Paris area

Office Location(s): Issy-les-moulineaux, France

Geographic Context:

• The Paris area offers a vibrant gaming and tech scene, with numerous opportunities for networking and collaboration
• Issy-les-moulineaux is a suburban commune located on the left bank of the Seine, west of Paris, offering a mix of urban and suburban living
• The office is easily accessible by public transportation, with nearby train and metro stations

Work Schedule: Full-time (35 hours/week), with flexibility to work remotely 3 days a week

ASSUMPTION: The Paris area offers a dynamic gaming and tech environment, with a diverse range of cultural and recreational activities for employees to enjoy.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• On-site or virtual interview with the hiring manager and team members
• Case study or portfolio presentation (if applicable)
• Final decision and offer

Key Assessment Areas:

• Brand strategy and vision
• Leadership and team management skills
• Creativity and innovation
• Understanding of gaming culture and trends
• Communication and presentation skills

Application Tips:

• Highlight your experience in brand management within the gaming or entertainment industry
• Demonstrate your understanding of gaming culture and trends in your cover letter
• Prepare a portfolio showcasing your brand-building capabilities and experience working with gaming or entertainment brands
• Be ready to discuss your approach to brand strategy and marketing campaigns
• Follow up after the interview to express your enthusiasm for the role and reiterate your qualifications

ATS Keywords: Brand Management, Gaming Culture, Storytelling, Leadership, Project Management, International Experience, Video Editing, Image Formatting, Gameplay Capture, Creativity, Team Management, Marketing Strategy

ASSUMPTION: New Tales' hiring process is designed to assess candidates' strategic thinking, creativity, and cultural fit, with a focus on finding the best fit for both the company and the individual.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Premiere Pro)
• Game engines (Unreal, Unity)
• Project management tools (Asana, Trello, Jira)
• Social media platforms (Facebook, Twitter, Instagram, TikTok)
• Marketing automation tools (Hootsuite, Buffer)

ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role, with a focus on Adobe Creative Suite and game engines for asset creation and management.

👔 Cultural Fit Considerations

Company Values:

• Gaming passion
• Creativity and innovation
• Collaboration and teamwork
• Ambition and growth
• Respect and inclusivity

Work Style:

• Creative and innovative
• Collaborative and team-oriented
• Agile and adaptable
• Results-driven and ambitious
• Respectful and inclusive

Self-Assessment Questions:

• How do you align with New Tales' company values, particularly gaming passion and creativity?
• How comfortable are you working in a hybrid environment, balancing remote work and on-site collaboration?
• How does your personal work style fit with New Tales' work style, particularly in terms of creativity, collaboration, and adaptability?

ASSUMPTION: New Tales seeks candidates who are passionate about gaming, creative and innovative, collaborative, and results-driven, with a strong cultural fit within the company's values and work style.

⚠️ Potential Challenges

• Managing external agencies and creative partners to ensure high-quality output and brand consistency
• Balancing strategic planning with creative direction and project management
• Working in a fast-paced, ever-changing gaming industry
• Adapting to a hybrid work environment, balancing remote work and on-site collaboration

ASSUMPTION: The Brand Lead role at New Tales presents unique challenges and opportunities for growth, requiring strong leadership, adaptability, and a strategic mindset to succeed.

📈 Similar Roles Comparison

• Unlike traditional publishing roles, this position requires a strong focus on brand strategy and creative direction, with a deep understanding of gaming culture and trends
• As a small and growing company, New Tales offers a unique opportunity to make a significant impact and shape the brand's future
• Career progression opportunities are available as the company grows and expands its offerings

ASSUMPTION: The Brand Lead role at New Tales is distinct from traditional publishing roles, requiring a unique blend of strategic thinking, creativity, and gaming industry expertise.

📝 Sample Projects

• Developing and implementing a global brand strategy for a new game IP
• Overseeing the creation of marketing campaigns for an upcoming game release, from concept to execution
• Managing external agencies and creative partners to create and adapt static and video assets for multiple games and platforms

ASSUMPTION: These sample projects demonstrate the strategic, creative, and project management aspects of the Brand Lead role at New Tales.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall company strategy and vision for growth?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does New Tales support the professional development and growth of its employees?
• What are the most challenging aspects of working in a hybrid environment, and how does the company address them?
• How does New Tales approach innovation and responsible gaming in its brand strategy and marketing campaigns?

ASSUMPTION: These interview questions are designed to assess the company's strategic vision, growth opportunities, and cultural fit for the Brand Lead role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable job posting
• Tailor your resume and cover letter to highlight your brand management experience within the gaming or entertainment industry, as well as your understanding of gaming culture and trends
• Prepare a portfolio showcasing your brand-building capabilities and experience working with gaming or entertainment brands
• Be ready to discuss your approach to brand strategy and marketing campaigns during the interview
• Follow up after the interview to express your enthusiasm for the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.