Brand Lead

📌 Core Information

🔹 Job Title: Brand Lead

🔹 Company: Sanofi

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: Full-Time

🔹 Category: Pharmaceuticals

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading a team of brand managers to achieve growth for critical brands in India
• Overseeing brand planning, marketing strategies, and performance management
• Ensuring execution excellence across various channels and events
• Collaborating with sales teams and external stakeholders
• Driving innovation and identifying future growth opportunities

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the pharmaceutical industry and consumer behavior.

📋 Key Responsibilities

✅ Lead a team of brand managers to achieve growth for critical brands in India

✅ Oversee brand planning and creation of marketing plans with optimum management of A&P budget

✅ Manage brand performance tracked through delivery on key metrics – Top line, brand profitability, market share, prescriptions, prescribers

✅ Work closely with the Trade Marketing team to create robust Trade and Communication Strategy capable of delivering market-beating growth

✅ Lead projects to enhance the outreach of legacy brands to get more HCPs/ consumers into the franchise

✅ Ensure execution excellence in delivery of marketing interventions across different channels and events

✅ Work in close partnership with sales teams to ensure marketing programs are driven consistently and in a high-quality manner

✅ Strong tracking and measurement of marketing programs feeding into further plans for the brand

✅ Support the development of an innovation pipeline / identify future growth opportunities that the brands can leverage

✅ Maintain an outside-in perspective for the brand through external relationships with industry associations, KOLs, global counterparts, agencies, etc.

ASSUMPTION: This role involves a mix of strategic planning, team leadership, and hands-on execution. It requires a balance of creativity, analytical thinking, and strong communication skills.

🎯 Required Qualifications

Education: MBA from a reputed institute. Graduate in B.Pharm / BSc. will be a plus

Experience: Past experience of independently managing a brand portfolio for at least 10-12 years with a proven track record of creating scalable and successful marketing strategies

Required Skills:

• Marketing & Brand Management
• Analytical Skills
• Communication Skills (verbal and presentation)
• Creative Skills
• Fluency with Microsoft Office

Preferred Skills:

• Experience in working with agencies to design impactful science-led marketing communication
• Experience in driving high-quality marketing interventions through sales teams
• Experience in conceptualizing and commercializing innovations

ASSUMPTION: Given the experience required, this role is likely to attract candidates with extensive industry knowledge and a proven track record in brand management.

💰 Compensation & Benefits

Salary Range: INR 25-35 LPA (Estimated based on industry standards for similar roles)

Benefits:

• Health Insurance
• Retirement Benefits
• Employee Assistance Programs
• Learning & Development Opportunities

Working Hours: 40 hours per week, with flexibility for project demands

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Sanofi operates in the competitive pharmaceutical industry, focusing on consumer healthcare products

Company Size: Sanofi is a large multinational corporation, which means employees may have more structured career paths and access to extensive resources

Founded: Sanofi was founded in 1973, making it an established player in the pharmaceutical industry

Company Description:

• Sanofi Consumer Healthcare is dedicated to working passionately and challenging themselves to build a healthier future by helping people help themselves, bringing “Health in Your Hands”
• The company aims to be the “Best Fast-Moving Consumer Healthcare (FMCH) Company In & For the World”
• Sanofi strives to act as a force for good by integrating sustainability along its business and employees’ mission and operating responsibly from both a social and environmental point of view

Company Specialties:

• Consumer Healthcare Products
• Pharmaceutical Manufacturing
• Research & Development

Company Website: sanofi.us

ASSUMPTION: Sanofi's large size and global presence may offer opportunities for international exposure and career growth.

📊 Role Analysis

Career Level: This role is likely to be at the senior manager or director level, given the experience required

Reporting Structure: The Brand Lead will likely report directly to the Head of Marketing or a similar role

Work Arrangement: This role is on-site, with potential for hybrid work arrangements based on performance and team needs

Growth Opportunities:

• Potential to lead larger brand portfolios or take on regional responsibilities
• Opportunities to work on cross-functional projects and gain exposure to different aspects of the business
• Access to learning and development programs to enhance skills and advance career

ASSUMPTION: Given Sanofi's size and global presence, there may be opportunities for international assignments or expatriate roles for high-performing employees.

🌍 Location & Work Environment

Office Type: Sanofi's Mumbai office is a modern, collaborative workspace designed to foster innovation and productivity

Office Location(s): Sanofi's Mumbai office is located in the heart of the city, providing easy access to amenities and public transportation

Geographic Context:

• Mumbai is the financial capital of India and a major commercial hub, offering a vibrant and dynamic work environment
• The city is known for its diverse culture, rich history, and iconic landmarks
• Mumbai's fast-paced lifestyle may appeal to candidates who thrive in bustling, energetic environments

Work Schedule: The work schedule is typically Monday to Friday, with flexibility for project demands

ASSUMPTION: The Mumbai office may have a competitive and fast-paced work environment, given the city's dynamic business landscape.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening to assess communication skills and cultural fit
• On-site or virtual interview with the hiring manager and/or team members
• Final round interview with senior leadership

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management capabilities
• Communication and presentation skills
• Industry knowledge and consumer insights

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your leadership, strategic planning, and execution skills
• Research Sanofi's mission, values, and company culture to demonstrate your fit and enthusiasm for the role

ATS Keywords: Brand Management, Marketing, Strategic Planning, Team Leadership, Pharmaceutical Industry, Consumer Behavior, Innovation, Performance Management, Trade Marketing, Market Analysis, Stakeholder Engagement, Project Management

ASSUMPTION: Sanofi's interview process may be rigorous and competitive, given the seniority of the role and the company's global presence.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, Siebel)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The specific tools and technologies used may vary based on the team's needs and the company's global standards.

👔 Cultural Fit Considerations

Company Values:

• Patient focus
• Integrity
• Rigor
• Courage
• Together

Work Style:

• Collaborative and team-oriented
• Results-driven and performance-focused
• Innovative and adaptable
• Data-driven and analytical

Self-Assessment Questions:

• How do you demonstrate Sanofi's values in your daily work?
• Can you provide an example of a time when you had to be courageous in a challenging situation?
• How do you approach working collaboratively with cross-functional teams to achieve shared goals?

ASSUMPTION: Sanofi's company culture emphasizes patient focus, integrity, and collaboration, making it an attractive choice for candidates who value these qualities.

⚠️ Potential Challenges

• Managing a large team and multiple brands simultaneously may require strong time management and prioritization skills
• Working in a competitive industry may necessitate continuous learning and adaptation to stay ahead of market trends
• Balancing the demands of marketing, sales, and other stakeholders may require strong communication and negotiation skills
• Working in a large, multinational corporation may present unique challenges related to bureaucracy and decision-making processes

ASSUMPTION: Given the seniority of the role and the competitive nature of the pharmaceutical industry, candidates should be prepared to face and overcome various challenges.

📈 Similar Roles Comparison

• This role is similar to a Senior Brand Manager or Brand Director role in other pharmaceutical or consumer goods companies
• However, Sanofi's focus on consumer healthcare products and its global presence may offer unique opportunities for international exposure and career growth
• Candidates should research similar roles in other companies to understand the market demand and compensation trends

ASSUMPTION: While this role is similar to other senior brand management positions, Sanofi's unique focus and global presence may offer distinct advantages and challenges.

📝 Sample Projects

• Developing and implementing a successful marketing campaign for a legacy brand to increase market share and consumer engagement
• Conducting market research and analysis to identify new growth opportunities for a brand portfolio
• Collaborating with cross-functional teams to launch a new product or innovation in the consumer healthcare space

ASSUMPTION: The specific projects and initiatives undertaken in this role will depend on the brand portfolio, market dynamics, and company priorities.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's long-term growth strategy for the consumer healthcare business?
• What are the key priorities for this role in the first 90 days?
• How does Sanofi support the professional development and growth of its employees?
• What are the most significant challenges facing the brands in this portfolio, and how can this role address them?
• How does Sanofi foster a culture of innovation and continuous learning?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your commitment to understanding the company's priorities and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your leadership, strategic planning, and execution skills
• Research Sanofi's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
• Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.