P
Full-time
On-site
Berlin, Berlin, Germany
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Brand Lead (m/f/d)

πŸ”Ή Company: Project A Services GmbH & Co. KG

πŸ”Ή Location: Berlin, Germany

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Brand Marketing

πŸ”Ή Date Posted: 2025-04-24

πŸ”Ή Experience Level: 4-6 years

πŸ”Ή Remote Status: On-site (with flexibility)

πŸš€ Job Overview

Key aspects of this role include:

  • Leading branding strategies for a leading e-commerce company for rugs
  • Streamlining brand KPIs and defining long-term brand vision
  • Managing resources and ensuring cross-functional collaboration
  • Developing and refining brand channel strategy across various channels

ASSUMPTION: This role requires a strategic thinker with a blend of visionary ideas and hands-on project management skills, particularly in fast-paced environments.

πŸ“‹ Key Responsibilities

βœ… Take full ownership of brand performance metrics, including awareness, consideration, preference, and brand equity

βœ… Define and continuously evolve the long-term brand vision and strategy in alignment with company goals

βœ… Manage brand resources by coordinating budgets, creative assets, and marketing initiatives to ensure effective use

βœ… Collaborate cross-functionally with performance marketing, product, and other teams to deliver a consistent brand experience

βœ… Develop and refine the brand channel strategy across digital, social, out-of-home, in-store, and partnership channels

βœ… Lead the creation and execution of brand campaigns from concept development to rollout, working closely with both internal and external creative partners

βœ… Leverage customer insights and market research to sharpen messaging and optimize campaign performance

ASSUMPTION: This role requires a strong understanding of brand building, both online and offline, including media planning and effective storytelling.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: A minimum of 4-6 years of experience in brand marketing with a proven track record of executing campaigns and activations

Required Skills:

  • Strategic thinking and planning
  • Project management and execution
  • Cross-functional collaboration
  • Media planning and storytelling
  • Customer insights and market research

Preferred Skills:

  • Previous experience in retail, FMCG, or consumer-focused industries
  • Professional experience is expected; academic qualifications that support your expertise are welcomed

ASSUMPTION: Proficiency in English is a must, while German is a plus. Strong communication skills are essential for this role.

πŸ’° Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience and industry standards for a Brand Lead role in Berlin)

Benefits:

  • Develop yourself: Actively contribute to shaping the brand and implement exciting projects in a dynamic environment
  • Be yourself: Join a welcoming, inclusive workplace where even your dog is welcome – come as you are!
  • Relax: Enjoy a flexitime model, 28 days of vacation, and extra time off during the Christmas and New Year break
  • Strengthen yourself: Benefit from a comprehensive (vegan) catering menu offering lunch, breakfast, coffee, oat milk, fruit, and more
  • Learn more: Work with international teams on a variety of projects, continually expanding your expertise and perspective
  • Get involved: Your ideas matter here – you’ll have the freedom to test and implement your own approaches
  • Plus, take advantage of mobility funding such as job tickets, bicycle leasing, e-charging stations, and options for up to 26 days of home office per year

Working Hours: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Brand Lead role in Berlin. Actual compensation may vary based on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Venture Capital and Private Equity Principals

Company Size: 51-200 employees (owner-managed, celebrating diversity, and valuing the unique contribution of every team member)

Founded: 2012 (with a portfolio of over 100 startups and $1bn assets under management)

Company Description:

  • One of the leading early-stage tech investors in Europe with offices in Berlin and London
  • Supports portfolio companies with a platform team of over 100 functional experts in key areas such as software and product development, data, brand, marketing, sales, and recruiting
  • Focuses on internet, seed funding, e-commerce, business plan, entrepreneurship, start-up, online marketing, IT, product development, human resources, business development, venture capital, and business intelligence

Company Specialties:

  • Investment
  • Venture Capital
  • Performance Marketing
  • Frontend Development
  • And Investment

Company Website: www.project-a.com

ASSUMPTION: Project A is a venture capital firm that invests in early-stage tech startups, providing not only funding but also operational support through its platform team.

πŸ“Š Role Analysis

Career Level: Mid-level (with the opportunity to shape the brand and implement exciting projects)

Reporting Structure: This role reports directly to the Head of Branding or a similar position

Work Arrangement: On-site with flexible work arrangements (flexitime model, up to 26 days of home office per year)

Growth Opportunities:

  • Actively contribute to shaping the brand and implementing exciting projects
  • Work with international teams on a variety of projects, continually expanding your expertise and perspective
  • Take advantage of mobility funding such as job tickets, bicycle leasing, e-charging stations, and options for up to 26 days of home office per year

ASSUMPTION: This role offers growth opportunities through project involvement, international team collaboration, and flexible work arrangements.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with a welcoming, inclusive atmosphere

Office Location(s): Julie-Wolfthorn-Straße 1, Berlin, 10115, DE

Geographic Context:

  • Berlin is a vibrant, multicultural city with a thriving tech scene
  • The office is located in the heart of Berlin, close to public transportation and various amenities
  • The city offers a high quality of life with a wide range of cultural, recreational, and culinary experiences

Work Schedule: Full-time (40 hours per week) with flexible work arrangements (flexitime model, up to 26 days of home office per year)

ASSUMPTION: Berlin offers a dynamic work environment with a rich cultural scene and a thriving tech industry, making it an attractive location for professionals.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application review
  • Phone or video screening
  • On-site or virtual interview with the hiring manager
  • Final round interview with key stakeholders

Key Assessment Areas:

  • Strategic thinking and planning
  • Project management and execution
  • Cross-functional collaboration
  • Media planning and storytelling

  • Customer insights and market research
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Demonstrate your understanding of the brand and the company's mission and values
  • Showcase your ability to think strategically and execute projects successfully
  • Prepare examples of your previous brand campaigns and their outcomes
  • Be ready to discuss your long-term vision for the brand and how you would achieve it

ATS Keywords: Brand Marketing, Strategic Planning, Project Management, Cross-Functional Collaboration, Media Planning, Storytelling, Customer Insights, Market Research

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, project management skills, and cultural fit with the company.

πŸ› οΈ Tools & Technologies

  • Project management tools (e.g., Asana, Trello, Jira)
  • Brand tracking and analytics tools (e.g., Brand24, YouGov, Kantar)
  • Design and creative tools (e.g., Adobe Creative Suite, Sketch, Figma)
  • Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace, Slack)

ASSUMPTION: The tools and technologies required for this role are standard for brand marketing professionals and will be provided by the company.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Celebrating diversity and valuing the unique contribution of every team member
  • Fostering an inclusive work environment where everyone can thrive
  • Encouraging innovation and owner-managed approach

Work Style:

  • Collaborative and cross-functional
  • Dynamic and fast-paced
  • Flexible and adaptable

Self-Assessment Questions:

  • How do you align with the company's commitment to diversity and inclusion?
  • How comfortable are you working in a dynamic, fast-paced environment?
  • How do you approach project management and cross-functional collaboration?

ASSUMPTION: Project A values diversity, inclusion, and innovation, seeking candidates who align with these principles and can thrive in a dynamic, collaborative work environment.

⚠️ Potential Challenges

  • Managing brand resources and ensuring effective use across various channels
  • Collaborating with diverse teams and stakeholders to deliver a consistent brand experience
  • Keeping up with industry trends and best practices in brand marketing
  • Balancing strategic thinking with hands-on project management in a fast-paced environment

ASSUMPTION: This role presents unique challenges in managing brand resources, collaborating with diverse teams, and balancing strategic thinking with hands-on project management.

πŸ“ˆ Similar Roles Comparison

  • Brand Manager vs. Brand Lead: A Brand Manager typically focuses on a specific brand or product, while a Brand Lead oversees the brand strategy for an entire organization or multiple brands
  • Brand Marketing vs. Product Marketing: Brand Marketing focuses on building and maintaining the brand, while Product Marketing focuses on promoting specific products or services
  • Career Path: Brand Lead roles can lead to senior brand management positions, marketing director roles, or even chief marketing officer (CMO) positions

ASSUMPTION: This role is a step up from a Brand Manager role, focusing on overall brand strategy rather than a specific brand or product. It also differs from Product Marketing roles, with a broader focus on the brand as a whole.

πŸ“ Sample Projects

  • Developing and executing a comprehensive brand campaign for a new product launch
  • Conducting market research to identify brand perception gaps and developing strategies to address them
  • Managing the rebranding process for an established company, including updating visual identity, messaging, and tone of voice

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives a Brand Lead might undertake, from campaign development and execution to market research and rebranding.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 90 days?
  • How does this role collaborate with other teams, such as performance marketing and product?
  • What are the biggest challenges facing the brand currently, and how can this role address them?
  • How does the company support the professional development and growth of its employees?
  • What are the company's plans for expanding its brand presence in the market?

ASSUMPTION: These interview questions help candidates understand the role's priorities, challenges, and growth opportunities, as well as the company's commitment to employee development and brand expansion.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare examples of your previous brand campaigns and their outcomes
  • Be ready to discuss your long-term vision for the brand and how you would achieve it
  • Follow up with the hiring manager one week after your final round interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.