📌 Core Information
🔹 Job Title: Brand Lead (m/f/d)
🔹 Company: Project A Services GmbH & Co. KG
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Brand Marketing
🔹 Date Posted: 2025-04-24
🔹 Experience Level: 4-6 years
🔹 Remote Status: On-site (with flexibility)
🚀 Job Overview
Key aspects of this role include:
- Leading branding strategies for a leading e-commerce company for rugs
- Streamlining brand KPIs and defining long-term brand vision
- Managing resources and ensuring cross-functional collaboration
- Developing and refining brand channel strategy across various channels
ASSUMPTION: This role requires a strategic thinker with a blend of visionary ideas and hands-on project management skills, particularly in fast-paced environments.
📋 Key Responsibilities
✅ Take full ownership of brand performance metrics, including awareness, consideration, preference, and brand equity
✅ Define and continuously evolve the long-term brand vision and strategy in alignment with company goals
✅ Manage brand resources by coordinating budgets, creative assets, and marketing initiatives to ensure effective use
✅ Collaborate cross-functionally with performance marketing, product, and other teams to deliver a consistent brand experience
✅ Develop and refine the brand channel strategy across digital, social, out-of-home, in-store, and partnership channels
✅ Lead the creation and execution of brand campaigns from concept development to rollout, working closely with both internal and external creative partners
✅ Leverage customer insights and market research to sharpen messaging and optimize campaign performance
ASSUMPTION: This role requires a strong understanding of brand building, both online and offline, including media planning and effective storytelling.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: A minimum of 4-6 years of experience in brand marketing with a proven track record of executing campaigns and activations
Required Skills:
- Strategic thinking and planning
- Project management and execution
- Cross-functional collaboration
- Media planning and storytelling
- Customer insights and market research
Preferred Skills:
- Previous experience in retail, FMCG, or consumer-focused industries
- Professional experience is expected; academic qualifications that support your expertise are welcomed
ASSUMPTION: Proficiency in English is a must, while German is a plus. Strong communication skills are essential for this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on experience and industry standards for a Brand Lead role in Berlin)
Benefits:
- Develop yourself: Actively contribute to shaping the brand and implement exciting projects in a dynamic environment
- Be yourself: Join a welcoming, inclusive workplace where even your dog is welcome – come as you are!
- Relax: Enjoy a flexitime model, 28 days of vacation, and extra time off during the Christmas and New Year break
- Strengthen yourself: Benefit from a comprehensive (vegan) catering menu offering lunch, breakfast, coffee, oat milk, fruit, and more
- Learn more: Work with international teams on a variety of projects, continually expanding your expertise and perspective
- Get involved: Your ideas matter here – you’ll have the freedom to test and implement your own approaches
- Plus, take advantage of mobility funding such as job tickets, bicycle leasing, e-charging stations, and options for up to 26 days of home office per year
Working Hours: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Brand Lead role in Berlin. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Venture Capital and Private Equity Principals
Company Size: 51-200 employees (owner-managed, celebrating diversity, and valuing the unique contribution of every team member)
Founded: 2012 (with a portfolio of over 100 startups and $1bn assets under management)
Company Description:
- One of the leading early-stage tech investors in Europe with offices in Berlin and London
- Supports portfolio companies with a platform team of over 100 functional experts in key areas such as software and product development, data, brand, marketing, sales, and recruiting
- Focuses on internet, seed funding, e-commerce, business plan, entrepreneurship, start-up, online marketing, IT, product development, human resources, business development, venture capital, and business intelligence
Company Specialties:
- Investment
- Venture Capital
- Performance Marketing
- Frontend Development
- And Investment
Company Website: www.project-a.com
ASSUMPTION: Project A is a venture capital firm that invests in early-stage tech startups, providing not only funding but also operational support through its platform team.
📊 Role Analysis
Career Level: Mid-level (with the opportunity to shape the brand and implement exciting projects)
Reporting Structure: This role reports directly to the Head of Branding or a similar position
Work Arrangement: On-site with flexible work arrangements (flexitime model, up to 26 days of home office per year)
Growth Opportunities:
- Actively contribute to shaping the brand and implementing exciting projects
- Work with international teams on a variety of projects, continually expanding your expertise and perspective
- Take advantage of mobility funding such as job tickets, bicycle leasing, e-charging stations, and options for up to 26 days of home office per year
ASSUMPTION: This role offers growth opportunities through project involvement, international team collaboration, and flexible work arrangements.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a welcoming, inclusive atmosphere
Office Location(s): Julie-Wolfthorn-Straße 1, Berlin, 10115, DE
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech scene
- The office is located in the heart of Berlin, close to public transportation and various amenities
- The city offers a high quality of life with a wide range of cultural, recreational, and culinary experiences
Work Schedule: Full-time (40 hours per week) with flexible work arrangements (flexitime model, up to 26 days of home office per year)
ASSUMPTION: Berlin offers a dynamic work environment with a rich cultural scene and a thriving tech industry, making it an attractive location for professionals.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final round interview with key stakeholders
Key Assessment Areas:
- Strategic thinking and planning
- Project management and execution
- Cross-functional collaboration
- Media planning and storytelling
- Customer insights and market research
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the brand and the company's mission and values
- Showcase your ability to think strategically and execute projects successfully
- Prepare examples of your previous brand campaigns and their outcomes
- Be ready to discuss your long-term vision for the brand and how you would achieve it
ATS Keywords: Brand Marketing, Strategic Planning, Project Management, Cross-Functional Collaboration, Media Planning, Storytelling, Customer Insights, Market Research
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, project management skills, and cultural fit with the company.
🛠️ Tools & Technologies
- Project management tools (e.g., Asana, Trello, Jira)
- Brand tracking and analytics tools (e.g., Brand24, YouGov, Kantar)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch, Figma)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace, Slack)
ASSUMPTION: The tools and technologies required for this role are standard for brand marketing professionals and will be provided by the company.
👔 Cultural Fit Considerations
Company Values:
- Celebrating diversity and valuing the unique contribution of every team member
- Fostering an inclusive work environment where everyone can thrive
- Encouraging innovation and owner-managed approach
Work Style:
- Collaborative and cross-functional
- Dynamic and fast-paced
- Flexible and adaptable
Self-Assessment Questions:
- How do you align with the company's commitment to diversity and inclusion?
- How comfortable are you working in a dynamic, fast-paced environment?
- How do you approach project management and cross-functional collaboration?
ASSUMPTION: Project A values diversity, inclusion, and innovation, seeking candidates who align with these principles and can thrive in a dynamic, collaborative work environment.
⚠️ Potential Challenges
- Managing brand resources and ensuring effective use across various channels
- Collaborating with diverse teams and stakeholders to deliver a consistent brand experience
- Keeping up with industry trends and best practices in brand marketing
- Balancing strategic thinking with hands-on project management in a fast-paced environment
ASSUMPTION: This role presents unique challenges in managing brand resources, collaborating with diverse teams, and balancing strategic thinking with hands-on project management.
📈 Similar Roles Comparison
- Brand Manager vs. Brand Lead: A Brand Manager typically focuses on a specific brand or product, while a Brand Lead oversees the brand strategy for an entire organization or multiple brands
- Brand Marketing vs. Product Marketing: Brand Marketing focuses on building and maintaining the brand, while Product Marketing focuses on promoting specific products or services
- Career Path: Brand Lead roles can lead to senior brand management positions, marketing director roles, or even chief marketing officer (CMO) positions
ASSUMPTION: This role is a step up from a Brand Manager role, focusing on overall brand strategy rather than a specific brand or product. It also differs from Product Marketing roles, with a broader focus on the brand as a whole.
📝 Sample Projects
- Developing and executing a comprehensive brand campaign for a new product launch
- Conducting market research to identify brand perception gaps and developing strategies to address them
- Managing the rebranding process for an established company, including updating visual identity, messaging, and tone of voice
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives a Brand Lead might undertake, from campaign development and execution to market research and rebranding.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other teams, such as performance marketing and product?
- What are the biggest challenges facing the brand currently, and how can this role address them?
- How does the company support the professional development and growth of its employees?
- What are the company's plans for expanding its brand presence in the market?
ASSUMPTION: These interview questions help candidates understand the role's priorities, challenges, and growth opportunities, as well as the company's commitment to employee development and brand expansion.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your previous brand campaigns and their outcomes
- Be ready to discuss your long-term vision for the brand and how you would achieve it
- Follow up with the hiring manager one week after your final round interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
