📌 Core Information
🔹 Job Title: Brand Lead Portugal
🔹 Company: Bristol Myers Squibb
🔹 Location: Lisbon, Lisboa, Portugal
🔹 Job Type: Full-Time
🔹 Category: Pharmaceuticals
🔹 Date Posted: 2025-06-12
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2 days on-site)
🚀 Job Overview
Key aspects of this role include:
- Leading the comprehensive brand strategy in Portugal
- Coordinating a multifunctional team for agile execution
- Managing the brand budget and P&L
- Developing and implementing short- and long-term strategic vision
- Driving customer-centric strategies and digital content production
ASSUMPTION: This role requires a strategic mindset, leadership skills, and experience in managing budgets and P&L.
📋 Key Responsibilities
✅ Design and lead the short- and long-term strategic vision for the brand
✅ Engage with established and emerging customers to understand market evolution
✅ Develop and communicate a clear understanding of the organization, market, competitors, partners, and market trends
✅ Identify opportunities to optimize the brand strategy using data, industry best practices, and experimentation
✅ Build a clear vision of a well-defined target customer base and the best approach to address each stakeholder
✅ Manage the complete brand budget (P&L), including resource allocation decisions for the multifunctional team
✅ Implement agile brand planning processes, ensuring proper governance and participation in resource review sessions
✅ Oversee and motivate a team of brand managers to achieve the company's marketing objectives, ensuring an omnichannel and personalized approach
✅ Provide input to BI&A teams for the development of advanced analyses and utilize them to inform and refine brand strategies
✅ Actively participate in calibration sessions and provide feedback on the performance of multifunctional team members
✅ Drive and ensure the adoption of new working methods across the brand team, including omnichannel strategies, modular content creation, and collaboration with agencies
ASSUMPTION: This role involves a high degree of collaboration and cross-functional teamwork, requiring strong leadership and communication skills.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field (MBA preferred)
Experience: 5-10 years of experience in leadership roles within commercial, access, or medical functions
Required Skills:
- Winning mentality and customer orientation
- Experience in managing budgets and P&L
- Fluency in analytical models and the ability to translate analyses into actionable strategies
- Business transformation and commercial excellence experience
- Experience managing both direct and indirect teams in matrix environments
- Proficiency in customer strategies, digital content production, and omnichannel approaches
- Ability to lead in a dynamic business environment and manage multiple projects effectively
- Capacity to foster a collaborative environment and work within agile operational models
- Commitment to integrity and sound judgment in navigating compliance with BMS policies and procedures
- Fluency in Portuguese and English (Spanish will be considered a plus)
Preferred Skills:
- Experience in the pharmaceutical industry in the Portuguese and Spanish markets
- Experience in other industries, preferably dynamic and complex environments
ASSUMPTION: While a traditional marketing background is not required, candidates should have a strong understanding of marketing principles and customer-centric strategies.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (based on experience and market standards)
Benefits:
- Competitive benefits package
- Flexibility and resources for personal goals
Working Hours: Full-time (40 hours per week), with flexibility for hybrid work arrangement (2 days on-site)
ASSUMPTION: The salary range provided is an estimate based on market standards for similar roles in the pharmaceutical industry in Portugal.
📌 Applicant Insights
🔍 Company Context
Industry: Pharmaceutical Manufacturing
Company Size: 10,001+ employees (Large enterprise)
Founded: 1887 (as a merger of two companies)
Company Description:
- Bristol Myers Squibb is a global biopharmaceutical company focused on discovering, developing, and delivering innovative medicines that help patients prevail over serious diseases
- The company has a strong commitment to scientific innovation, data analytics, and translational medicine to deliver the right medicine to the right patient at the right time
- Bristol Myers Squibb also promotes health equity and improves health outcomes of populations disproportionately affected by serious diseases and conditions through the Bristol Myers Squibb Foundation
Company Specialties:
- biotechnology
- innovation
- great place to work
- pharmaceuticals
- research and development
- healthcare
Company Website: www.bms.com
ASSUMPTION: Bristol Myers Squibb is a well-established company with a strong focus on innovation and patient care, offering a supportive culture for professional growth.
📊 Role Analysis
Career Level: Mid to Senior level
Reporting Structure: This role reports directly to the Regional Brand Director and manages a team of brand managers
Work Arrangement: Hybrid (2 days on-site, 3 days remote)
Growth Opportunities:
- Potential to grow into a regional or global brand leadership role
- Opportunities to work on multiple brands and gain diverse experience
- Chance to develop leadership and management skills by overseeing a team of brand managers
ASSUMPTION: This role offers significant growth potential within the company, particularly for candidates with strong leadership and strategic skills.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Lisbon, Portugal
Geographic Context:
- Lisbon is the capital and largest city of Portugal, with a population of approximately 500,000 people
- The city is known for its historic sites, including the Belém Tower and Jerónimos Monastery, as well as its vibrant nightlife and cultural scene
- Lisbon offers a mild Mediterranean climate, with warm, dry summers and cool, wet winters
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with flexibility for hybrid work arrangement)
ASSUMPTION: Lisbon offers a high quality of life, with a rich cultural scene, historic sites, and a mild climate, making it an attractive location for professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the Regional Brand Director
Key Assessment Areas:
- Strategic thinking and leadership skills
- Budget management and P&L experience
- Customer-centric mindset and digital content production expertise
- Ability to work effectively in a matrix environment and collaborate with cross-functional teams
Application Tips:
- Tailor your resume and cover letter to highlight your leadership, strategic, and budget management skills
- Demonstrate your understanding of the pharmaceutical industry and customer-centric marketing strategies
- Prepare examples of your experience with brand strategy development, implementation, and optimization
ATS Keywords: Brand strategy, leadership, budget management, P&L, customer-centric, digital content, omnichannel, matrix environment, cross-functional teams
ASSUMPTION: The application process for this role is likely to be competitive, requiring strong preparation and tailored application materials.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Veeva)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Proficiency in Microsoft Office Suite and relevant marketing automation tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Patient-centricity
- Innovation
- Integrity
- Collaboration
- Accountability
- Sustainability
Work Style:
- Agile and dynamic
- Collaborative and cross-functional
- Data-driven and analytical
- Patient-focused and empathetic
Self-Assessment Questions:
- Do you have a strong commitment to patient-centricity and patient care?
- Are you comfortable working in a dynamic, agile, and collaborative environment?
- Do you have a proven track record of driving results through data-driven decision-making and strategic leadership?
ASSUMPTION: Bristol Myers Squibb values a strong cultural fit with their patient-centric, innovative, and collaborative work environment.
⚠️ Potential Challenges
- Managing a multifunctional team in a matrix environment may present unique challenges and require strong leadership skills
- Balancing short- and long-term strategic vision may require exceptional prioritization and time management skills
- Working in a dynamic and fast-paced industry may necessitate adaptability and resilience
- Lisbon's high cost of living may present financial challenges for some candidates
ASSUMPTION: While this role offers significant growth potential, it also presents unique challenges that require strong leadership, strategic, and adaptability skills.
📈 Similar Roles Comparison
- This role differs from other brand management positions in its focus on leading a multifunctional team and managing a brand budget (P&L)
- In the pharmaceutical industry, brand management roles often require a strong understanding of regulatory affairs and medical affairs, which may not be necessary for this role
- Career progression in this role may involve moving into regional or global brand leadership positions, rather than specializing in a specific therapeutic area
ASSUMPTION: This role offers unique opportunities and challenges compared to other brand management positions, particularly in the pharmaceutical industry.
📝 Sample Projects
- Developing and implementing a comprehensive brand strategy for a newly launched product in the Portuguese market
- Optimizing the brand strategy for an established product based on market trends and customer feedback
- Managing a team of brand managers to execute a successful product launch campaign, including digital content production and omnichannel strategies
ASSUMPTION: These sample projects illustrate the strategic, leadership, and execution aspects of the Brand Lead role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the brand management team?
- How does this role collaborate with other functions, such as market access, sales, and medical affairs?
- What are the key priorities for this role in the first 90 days?
- How does Bristol Myers Squibb support the growth and development of its employees?
- What are the most challenging aspects of working in a matrix environment, and how can I best prepare for them?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and the work environment, and helps you make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://bristolmyerssquibb.wd5.myworkdayjobs.com/BMS/job/Lisbon---PT/Brand-Lead-Portugal_R1592584
- Tailor your resume and cover letter to highlight your leadership, strategic, and budget management skills
- Prepare examples of your experience with brand strategy development, implementation, and optimization
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
- If invited to interview, prepare thoroughly by researching the company, the role, and practicing common interview questions and your responses
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
