📌 Core Information
🔹 Job Title: Brand Manager
🔹 Company: Diageo
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 16, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing brand strategy for specific categories
- Collaborating with global brand teams and external partners
- Driving brand equity and visibility in the market
- Managing P&L and analyzing performance levers
- Adapting brands to digital landscape and defining long-term digital strategy
- Building strong relationships with commercial teams and clients
- Maximizing brand presence in on-trade channels
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a matrix organization.
📋 Key Responsibilities
✅ Pilot long-term brand strategy and development plans based on consumer, client, and buyer insights
✅ Coordinate with global brand teams, external partners, and cross-functional teams to execute omnichannel brand communication
✅ Define and assert the cultural role of the brand in collaboration with culture and entertainment teams
✅ Develop and implement long-term digital strategy and relevant social media plans
✅ Manage brand P&L, analyze performance levers, and collaborate with commercial teams to achieve annual objectives
✅ Manage pricing strategy and volume/margin mix
✅ Translate strategy into concrete, differentiating, and high-performing action plans
ASSUMPION: This role requires strong project management skills, the ability to work effectively in a cross-functional environment, and a deep understanding of the on-trade channel.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 5 years of marketing experience, preferably in the alcoholic beverages sector, with a strong understanding of the French market
Required Skills:
- Proven brand activation and digital strategy skills
- Strong relationship management and stakeholder engagement skills
- Excellent analytical skills and attention to detail
- Fluency in French and English
- Proven ability to work effectively in a matrix organization
Preferred Skills:
- Experience in the alcoholic beverages sector and on-trade channel
- Familiarity with the Diageo brand portfolio
ASSUMPTION: This role requires a strong understanding of the French market, the alcoholic beverages sector, and the on-trade channel.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on industry standards for a Brand Manager role in Paris)
Benefits:
- Health insurance
- Retirement savings plan
- Employee assistance program
- Generous vacation policy
- Flexible work arrangements
Working Hours: Full-time (37.5 hours/week)
ASSUMPTION: The salary range is based on industry standards for a Brand Manager role in Paris, with consideration for the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Beverage Manufacturing
Company Size: 10,001+ employees
Founded: 1997 (as a result of a merger between Guinness and Grand Metropolitan)
Company Description:
- Diageo is a global leader in premium drinks, with a portfolio of over 200 brands sold in 180 countries
- The company's mission is to celebrate life, every day, everywhere, through its brands
- Diageo is committed to sustainability and responsible drinking
Company Specialties:
- Premium Drinks
- Marketing
- Innovation
- Supply Chain
- HR
- Sales
- Brand management
- Premium Wines and Spirits Supplier
- Luxury
- Super premium
- Beer
- Consumer goods
- E-commerce
- beverages
- spirits
- FMCG
- and brand owners
Company Website: https://www.diageo.com/
ASSUMPTION: Diageo's extensive brand portfolio and global presence offer significant opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: Reports directly to the Head of Marketing France
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing function
- Opportunities to work on global brands and gain international experience
- Possibility to transition into other functions within the company, such as sales or supply chain
ASSUMPTION: This role offers strong growth potential within the marketing function and the broader organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in the 8th arrondissement of Paris
Office Location(s): 16 Avenue de Friedland, 75008 Paris, France
Geographic Context:
- Paris is the capital and most populous city of France
- The 8th arrondissement is known for its upscale shopping, dining, and cultural attractions
- The office is conveniently located near public transportation and major highways
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM, with a 1-hour lunch break
ASSUMPTION: The office location and work schedule offer a convenient and enjoyable work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interviews with HR and the hiring manager
- Final round interviews with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Communication and presentation skills
- Cultural fit and alignment with Diageo's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare for behavioral and situational interview questions
- Research Diageo's brand portfolio and industry trends
- Be ready to discuss your long-term career goals and how this role fits into your plan
ATS Keywords: Brand Management, Marketing Strategy, Consumer Insights, P&L Management, Digital Strategy, Communication, Relationship Building, Cultural Awareness, Media Management, Event Planning, Public Relations, Analytical Skills, Attention to Detail, Sales Activation, Growth Opportunities, Team Collaboration
ASSUMPTION: Diageo's application process is thorough and competitive, with a strong focus on cultural fit and strategic thinking.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- CRM and marketing automation platforms (e.g., Salesforce, Marketo)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite, Google Workspace, and relevant marketing and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Celebrate life, every day, everywhere
- Win together
- Be your true, best self
- Trust our people
- Foster inclusion and diversity
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and resilient
- Innovative and creative
- Committed to sustainability and responsible drinking
Self-Assessment Questions:
- How do you embody Diageo's core values in your personal and professional life?
- Can you provide an example of a time when you successfully led a cross-functional team to achieve a common goal?
- How do you stay up-to-date with industry trends and consumer behavior in the alcoholic beverages sector?
ASSUMPTION: Diageo's values and work style emphasize collaboration, data-driven decision-making, and a commitment to sustainability and responsible drinking.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with tight deadlines
- Managing multiple stakeholders and competing priorities
- Navigating a complex, matrix organization
- Adapting to changes in the market and consumer behavior
- Balancing short-term objectives with long-term brand strategy
ASSUMPTION: This role requires strong project management skills, the ability to work effectively in a cross-functional environment, and a deep understanding of the on-trade channel.
📈 Similar Roles Comparison
- Brand Manager vs. Senior Brand Manager: The main difference lies in the level of responsibility and the scope of the brands managed. A Senior Brand Manager typically oversees a larger portfolio of brands and has more strategic influence.
- Brand Manager vs. Product Manager: While both roles focus on driving brand success, a Product Manager is more involved in the product development lifecycle, while a Brand Manager focuses on brand strategy, communication, and market positioning.
- Brand Manager vs. Marketing Manager: A Marketing Manager oversees a broader range of marketing activities, including advertising, promotions, and pricing, while a Brand Manager focuses specifically on brand strategy, communication, and market positioning.
ASSUMPTION: Understanding the differences between these related roles can help applicants determine which path best aligns with their career goals and skillset.
📝 Sample Projects
- Developing and implementing a successful social media campaign for a premium spirits brand, increasing engagement and reach by 30% within the first six months
- Collaborating with global brand teams to launch a new product line in the French market, achieving 20% market share within the first year
- Conducting consumer research to identify trends and insights, informing brand strategy and positioning for a portfolio of beer brands
ASSUMPTION: These sample projects demonstrate the strategic, analytical, and collaborative skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to brand architecture and how it applies to the brands in this category?
- How does the company support the growth and development of its employees, particularly in marketing roles?
- Can you provide an example of a successful brand turnaround or relaunch within the company, and what lessons were learned from that experience?
- How does the company balance short-term objectives with long-term brand strategy, and how is this role expected to contribute to that balance?
- What are the key performance indicators (KPIs) used to measure the success of the brands in this category, and how are they tracked and reported?
ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and the company, and provides valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://diageo.wd3.myworkdayjobs.com/Diageo_Careers/job/Paris-France/Brand-Manager_JR1115337-1
- Tailor your resume and cover letter to highlight relevant experience and skills, with a focus on strategic thinking, analytical skills, and cultural fit
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills, leadership abilities, and adaptability
- Research Diageo's brand portfolio and industry trends, and be ready to discuss your long-term career goals and how this role fits into your plan
- Follow up with the hiring manager one week after your final interview, expressing your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
