🔹 Job Title: Brand Manager
🔹 Company: THE ICONIC
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing & Branding
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid options
Key aspects of this role include:
ASSUMPTION: This role requires a balance of strategic thinking, creativity, and project management skills. It's ideal for someone who thrives in a fast-paced environment and enjoys working collaboratively.
✅ Drive strategic brand initiatives with flair and creativity
✅ Plan and execute masterbrand campaigns, ensuring alignment with brand strategy and objectives across all channels
✅ Manage day-to-day relationships with agency partners on relevant projects
✅ Plan and support the execution of small to mid-scale brand activations that drive community engagement, brand awareness, and potential commercial value
✅ Oversee project timelines, brand and creative alignment, budgets, and resources to ensure successful campaign delivery
✅ Conduct market research to identify trends and insights that inform brand strategy and campaign development
✅ Monitor and report on campaign performance metrics, providing insights and recommendations for optimization
✅ Manage budgets, ensuring every dollar makes an impact
✅ Manage Brand Activations coordinator workload and delivery
ASSUMPTION: This role involves a mix of strategic planning, project management, and hands-on execution. It requires strong attention to detail, excellent communication skills, and the ability to manage multiple tasks effectively.
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 3-4 years of experience in a similar role, such as Brand Manager, Brand Activations, or Marketing
Required Skills:
Preferred Skills:
ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio can also be considered. Candidates should have a proven track record in brand management and a passion for retail.
Salary Range: AUD 80,000 - 100,000 per annum, depending on experience and qualifications. This is an estimate based on industry standards for a Brand Manager role in Sydney.
Benefits:
Working Hours: Full-time, typically 37.5 hours per week, with flexible hours and remote work options available.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Brand Manager role in Sydney. Actual compensation may vary based on the candidate's experience and qualifications.
Industry: THE ICONIC operates in the competitive retail industry, focusing on fashion, sports, and lifestyle e-commerce. The company has carved out a strong position as the leading online retail destination in Australia and New Zealand.
Company Size: THE ICONIC has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: THE ICONIC was founded in 2011 and has since grown to become a prominent player in the Australian retail landscape.
Company Description:
Company Specialties:
Company Website: http://www.theiconic.com.au/opportunities/
ASSUMPTION: THE ICONIC's focus on innovation and sustainability sets it apart in the competitive retail industry. The company's commitment to creating a better way for people to shop resonates with customers and employees alike.
Career Level: This role is suitable for a mid-career professional with 3-4 years of experience in brand management or a related field.
Reporting Structure: The Brand Manager reports to the Senior Brand Manager and Director of Brand, Media & Comms.
Work Arrangement: This is a hybrid role, with a combination of on-site and remote work. The exact work arrangement may vary depending on the candidate's preferences and the team's needs.
Growth Opportunities:
ASSUMPTION: This role offers excellent opportunities for career growth and development within THE ICONIC's dynamic and innovative environment.
Office Type: THE ICONIC's headquarters is located in Sydney's CBD, with additional offices in Alexandria and South West Sydney.
Office Location(s): Level 18, 338 Pitt Street, Sydney, NSW 2000, AU
Geographic Context:
Work Schedule: The work schedule is typically Monday to Friday, with flexible hours and remote work options available.
ASSUMPTION: Sydney's vibrant and dynamic retail industry, combined with THE ICONIC's innovative and inclusive company culture, creates an ideal environment for a Brand Manager to thrive.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Brand Management, Strategic Planning, Project Management, Campaign Development, Market Research, Performance Tracking, Retail Industry, Fashion, eCommerce
ASSUMPTION: THE ICONIC's application process is designed to assess candidates' skills, experience, and cultural fit. The company values candidates who can demonstrate a strong understanding of the brand and a passion for retail.
ASSUMPTION: While specific tools and technologies may vary depending on the role and team, candidates should have a strong working knowledge of Microsoft Office Suite and relevant marketing automation tools.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who are passionate about retail, adaptable, collaborative, and committed to THE ICONIC's values will be a strong fit for the company's dynamic and inclusive culture.
ASSUMPTION: While THE ICONIC offers a dynamic and innovative work environment, candidates should be prepared to adapt to a fast-paced and sometimes challenging work environment.
ASSUMPTION: This role offers a unique blend of strategic brand management, project management, and campaign execution, making it an attractive opportunity for candidates with relevant experience and a passion for retail.
ASSUMPTION: These sample projects provide a snapshot of the types of initiatives a Brand Manager at THE ICONIC might work on, highlighting the role's focus on strategic brand management, project management, and campaign execution.
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company culture, ensuring a strong fit for both parties.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.