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Brand Manager

Taager
Full-time
On-site
Cairo, Al Qāhirah, Egypt
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Brand Manager

πŸ”Ή Company: Taager

πŸ”Ή Location: Cairo, Egypt

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Retail

πŸ”Ή Date Posted: April 7, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing a cohesive brand strategy for Taager
  • Managing key projects to drive brand consistency, growth, and merchant engagement
  • Collaborating across teams and regions to ensure brand alignment
  • Adapting global brand strategies to regional markets
  • Championing Taager’s brand internally and externally

ASSUMPTION: This role requires a strategic thinker with strong project management skills, a deep understanding of brand building, and the ability to collaborate across teams and regions.

πŸ“‹ Key Responsibilities

βœ… Developing and executing a cohesive brand strategy that aligns with Taager’s vision and values

βœ… Monitoring and analyzing brand performance metrics across regions, providing actionable insights to optimize brand positioning

βœ… Working closely with the Experience Team to ensure the brand delivers a seamless and engaging merchant and customer journey

βœ… Partnering with the Growth Team to align brand messaging with acquisition and retention strategies

βœ… Facilitating regular communication and collaboration between departments to ensure unified brand goals

βœ… Leading and managing specific brand-related projects across all regions, ensuring timely delivery and alignment with strategic objectives

βœ… Adapting global brand strategies to regional markets, ensuring cultural relevance and local impact

βœ… Collaborating with regional teams to implement brand initiatives and monitor their effectiveness

βœ… Providing guidance and support to regional teams to maintain brand consistency

βœ… Championing Taager’s brand internally and externally, ensuring all teams understand and embody the brand’s values

βœ… Staying ahead of industry trends and identifying opportunities for brand innovation and differentiation

βœ… Developing creative campaigns and initiatives that strengthen Taager’s brand presence globally

ASSUMPTION: The Brand Manager will be expected to balance strategic thinking with hands-on project management, requiring strong organizational skills and the ability to work effectively with diverse teams.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, business, or a related field

Experience: 5+ years of experience in brand management, marketing, or a related role

Required Skills:

  • Proven experience in project management, with the ability to manage multiple projects simultaneously
  • Strong understanding of brand strategy, customer experience, and growth marketing
  • Excellent communication and interpersonal skills, with the ability to collaborate across teams and regions
  • Analytical mindset with the ability to interpret data and translate it into actionable insights
  • Creative thinker with a passion for innovation and problem-solving

Preferred Skills:

  • Experience working in a fast-paced, cross-functional environment

ASSUMPTION: Candidates with experience in social e-commerce or the retail industry may have an advantage in this role.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for a Brand Manager role in Cairo, Egypt, with 5-10 years of experience, the estimated salary range is EGP 300,000 - EGP 450,000 per year.

Benefits:

  • Health insurance
  • Dental insurance
  • Vision insurance
  • Retirement plan
  • Employee discounts

Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed

ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate’s qualifications and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Retail, specifically social e-commerce

Company Size: 501-1,000 employees, which means a mid-sized company structure with opportunities for growth and collaboration

Founded: 2020, with a brief history of rapid expansion and market penetration in the MENA region

Company Description:

  • Taager enables anyone to start and grow their social e-commerce business by handling merchandising, warehousing, shipping, and cash collection needs
  • Serves over 65,000 social e-commerce sellers from diverse backgrounds
  • Offers access to 2,500+ highly marketable products
  • Operates in Egypt, KSA, and UAE with additional market launches underway

Company Specialties:

  • Social e-commerce
  • Retail
  • E-commerce enablement

Company Website: http://www.taager.com

ASSUMPTION: Taager’s focus on social e-commerce and enabling entrepreneurs sets it apart in the retail industry, offering unique opportunities for growth and innovation.

πŸ“Š Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and advancement within the company

Reporting Structure: The Brand Manager will report directly to the Head of Brand and work closely with various teams, including Experience and Growth

Work Arrangement: On-site, with flexibility for remote work as needed

Growth Opportunities:

  • Expansion into new markets
  • Advancement within the brand or marketing departments
  • Cross-functional collaboration and skill development

ASSUMPTION: The Brand Manager role at Taager offers opportunities for professional growth and development within a dynamic and expanding company.

🌍 Location & Work Environment

Office Type: On-site, with a modern and collaborative work environment

Office Location(s): Maadi, Cairo, Egypt

Geographic Context:

  • Cairo, Egypt’s capital and largest city, with a population of over 20 million
  • Maadi, a suburban district known for its international community and vibrant culture
  • Access to various amenities, including shopping, dining, and entertainment options

Work Schedule: Full-time (40 hours per week), with flexibility for remote work as needed

ASSUMPTION: The on-site work environment at Taager’s Cairo office offers opportunities for collaboration and networking with a diverse team of professionals.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the Talent Acquisition team
  • In-depth interview with the Head of Brand and relevant team members
  • Final interview with the CEO or another senior leader

Key Assessment Areas:

  • Brand strategy and development
  • Project management skills
  • Collaboration and communication abilities
  • Cultural fit and alignment with Taager’s mission and values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Prepare examples of brand initiatives or projects you’ve led in the past
  • Research Taager’s mission, values, and company culture to demonstrate your fit
  • Follow up after your interview to express your enthusiasm for the opportunity

ATS Keywords: Brand strategy, project management, cross-functional collaboration, brand building, customer experience, growth marketing, regional brand management, brand advocacy, data analysis, problem-solving, merchant engagement, brand consistency

ASSUMPTION: The application process for the Brand Manager role at Taager is designed to assess candidates’ strategic thinking, project management skills, and cultural fit within the organization.

πŸ› οΈ Tools & Technologies

  • Project management tools (e.g., Asana, Trello, Jira)
  • Data analysis tools (e.g., Google Analytics, Excel)
  • Design tools (e.g., Adobe Creative Suite, Sketch)
  • Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The Brand Manager will be expected to use various tools and technologies to manage projects, analyze data, and collaborate with teams effectively.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centric
  • Innovative
  • Collaborative
  • Ambitious
  • Inclusive

Work Style:

  • Dynamic and fast-paced
  • Cross-functional and collaborative
  • Data-driven and analytical
  • Creative and innovative

Self-Assessment Questions:

  • How do you embody Taager’s customer-centric value in your work?
  • Can you describe a time when you successfully collaborated with diverse teams to achieve a common goal?
  • How do you stay up-to-date with industry trends and incorporate them into your work?

ASSUMPTION: Taager values candidates who align with their mission, values, and work style, emphasizing a strong cultural fit within the organization.

⚠️ Potential Challenges

  • Managing multiple projects simultaneously, requiring strong organizational skills and time management
  • Balancing global brand strategy with regional market adaptations, necessitating cultural sensitivity and adaptability
  • Collaborating effectively with cross-functional teams, demanding strong communication and interpersonal skills
  • Working in a fast-paced, dynamic environment, requiring resilience and adaptability

ASSUMPTION: The Brand Manager role at Taager presents unique challenges that require strong project management, communication, and adaptability skills.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional retail roles, the Brand Manager at Taager focuses on enabling social e-commerce entrepreneurs, requiring a unique blend of brand building and e-commerce enablement skills
  • In the social e-commerce industry, Taager stands out for its focus on empowering entrepreneurs and its rapid expansion across the MENA region
  • Career progression in this role may involve advancing within the brand or marketing departments or exploring opportunities in related fields, such as e-commerce or retail

ASSUMPTION: The Brand Manager role at Taager offers a unique blend of brand building and e-commerce enablement responsibilities, setting it apart from traditional retail roles.

πŸ“ Sample Projects

  • Developing and executing a regional brand campaign to drive merchant engagement and customer acquisition
  • Analyzing brand performance metrics to identify trends and optimize brand positioning across regions
  • Managing a cross-functional team to launch a new product line, ensuring brand consistency and customer appeal

ASSUMPTION: The Brand Manager at Taager will be involved in a variety of projects that require strategic thinking, project management, and collaboration with cross-functional teams.

❓ Key Questions to Ask During Interview

  • How does Taager support the professional growth and development of its employees?
  • Can you describe the team structure and dynamics within the brand department?
  • How does Taager approach regional market adaptations, and what role will I play in this process?
  • What are the key performance indicators (KPIs) used to measure brand success, and how will I be expected to contribute to their improvement?
  • How does Taager foster a customer-centric culture, and what are some examples of this in practice?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into Taager’s company culture and priorities.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Prepare examples of brand initiatives or projects you’ve led in the past
  • Research Taager’s mission, values, and company culture to demonstrate your fit
  • Follow up after your interview to express your enthusiasm for the opportunity

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.