📌 Core Information
🔹 Job Title: Brand Manager
🔹 Company: GraceKennedy Ltd.
🔹 Location: Kingston, Jamaica
🔹 Job Type: On-site
🔹 Category: Brand Management
🔹 Date Posted: June 10, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies for the Fish & Meats portfolio
- Collaborating with sales teams to drive market intelligence and strategy
- Supervising direct reports and guiding them to achieve stated objectives
- Monitoring product life cycles and consumer trends to inform long-term strategy
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Lead the preparation of demand/sales projections and proposed marketing strategies for the achievement of sales targets to maintain/increase market share
✅ Partner with the Sales Team to garner market intelligence on key products to drive strategy, timeliness of plans, and responsiveness to trends
✅ Research and monitor product life cycles and consumer trends to inform long-term strategy
✅ Develop long-term strategic product development plans to extend the life cycle of products and achieve long-term growth of categories
✅ Prepare marketing and distribution plans for specific products, in collaboration with the Sales Units, to drive the achievement of sales/market share targets
✅ Provide input in new product launches by working in conjunction with the New Product Development Team
✅ Supervise direct reports and guide them to achieve stated objectives
ASSUMPTION: The role requires a balance of strategic thinking, tactical execution, and team leadership to drive results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing or related discipline.
Experience: Minimum 3 years of experience in Marketing or Sales, preferably in a Food Service/FMCG/retail or grocery distribution environment.
Required Skills:
- Advanced Excel and SAP skills
- Strong communication and organizational abilities
- Teamwork and collaboration skills
- Valid driver's license
Preferred Skills:
- Experience in market research and consumer trends analysis
- Proven track record in product development and launches
- Fluency in Spanish (for regional roles)
ASSUMPTION: While not explicitly stated, experience in the FMCG or retail industry is highly preferred for this role.
💰 Compensation & Benefits
Salary Range: JMD 1,500,000 - 2,500,000 per annum (Based on industry standards for mid-senior level Brand Managers in Jamaica)
Benefits:
- Health insurance
- Pension plan
- Employee discounts on GraceKennedy products
- Professional development opportunities
Working Hours: 40 hours per week, Monday to Friday, with occasional weekend work as required.
ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level Brand Managers in Jamaica. Actual salary may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Services, with a focus on Food Trading and Financial Services
Company Size: 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and career advancement
Founded: 1922, with a rich history and established brand presence in Jamaica and internationally
Company Description:
- GraceKennedy Limited is a publicly listed company operating in the Food and Financial Services industries
- The Group's operations are structured into two divisions: Food Trading and Financial Services
- GraceKennedy has a strong presence in Jamaica, the Caribbean, Central America, North America, Africa, the UK, and several European countries
Company Specialties:
- Food manufacturing and distribution
- Retail operations through Hi-Lo Supermarket chain
- Commercial banking, general insurance, investment banking, remittance, cambio, and payment services
Company Website: www.gracekennedy.com
ASSUMPTION: GraceKennedy's diverse business portfolio and international presence offer unique opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth into senior management roles
Reporting Structure: Reports directly to the Senior Brand Manager (Fish & Meats)
Work Arrangement: On-site, with occasional remote work possible for specific tasks or projects
Growth Opportunities:
- Progression into senior brand management roles within the company
- Expansion into regional or international roles within the GraceKennedy Group
- Transition into other areas of the business, such as sales, product development, or general management
ASSUMPTION: This role offers strong growth potential within the GraceKennedy Group, given its diverse business portfolio and international presence.
🌍 Location & Work Environment
Office Type: Corporate office environment with a mix of open-plan and private offices
Office Location(s): 42 - 56 Harbour Street, Kingston, Jamaica
Geographic Context:
- Kingston, Jamaica's capital and largest city, offering a vibrant urban environment with rich cultural experiences
- Close proximity to beaches, historical sites, and entertainment options
- Easy access to public transportation and amenities
Work Schedule: Standard office hours, with flexibility for remote work as needed
ASSUMPTION: Kingston offers a dynamic work environment with a mix of urban and cultural experiences, making it an attractive location for professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the senior leadership team
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with GraceKennedy's values
- Technical skills and industry knowledge
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the Jamaican market and GraceKennedy's business portfolio
- Prepare examples of your marketing strategies and their impact on sales or market share
ATS Keywords: Brand Management, Marketing Strategy, Sales Projections, Consumer Trends, Product Development, Team Leadership, GraceKennedy, Fish & Meats, FMCG, Retail
ASSUMPTION: The application process for GraceKennedy is competitive, and applicants should be prepared to demonstrate their skills and qualifications throughout the interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- SAP
- Marketing automation and analytics tools (e.g., Google Analytics, Hootsuite, Mailchimp)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Proficiency in Microsoft Office Suite and SAP is required for this role, while experience with marketing automation and analytics tools is preferred.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Customer focus
- Excellence
- Innovation
- Collaboration
Work Style:
- Dynamic and fast-paced environment
- Strong focus on teamwork and collaboration
- Results-driven and performance-oriented culture
Self-Assessment Questions:
- How have you demonstrated integrity in previous roles, and how would you apply this value at GraceKennedy?
- Can you provide an example of a time when you went above and beyond to meet a customer's needs?
- How do you approach innovation and continuous improvement in your work?
ASSUMPTION: GraceKennedy values a strong cultural fit, and applicants should be prepared to demonstrate their alignment with the company's core values and work style.
⚠️ Potential Challenges
- Managing a diverse portfolio of products with varying market dynamics
- Balancing strategic planning with tactical execution and team leadership
- Adapting to a fast-paced and dynamic work environment
- Navigating a large organization with multiple business units and stakeholders
ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to manage multiple priorities effectively.
📈 Similar Roles Comparison
- Brand Manager roles in other FMCG or retail companies may have a more narrow product focus or regional scope
- In comparison, this role offers a broader product portfolio and potential for international exposure within the GraceKennedy Group
- Career progression in this role may follow a similar path to other brand management roles, with opportunities for growth into senior management positions
ASSUMPTION: While the core responsibilities of this role are similar to other brand management positions, the unique aspects of GraceKennedy's business portfolio and international presence offer distinct opportunities for growth and development.
📝 Sample Projects
- Developing a comprehensive marketing strategy for a new product launch, including market research, target audience identification, and promotional planning
- Conducting a competitive analysis and market segmentation study to inform long-term strategic planning
- Managing a product recall or crisis communication situation, demonstrating strong leadership and problem-solving skills
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for the Brand Manager role at GraceKennedy.
❓ Key Questions to Ask During Interview
- Can you describe the most significant challenges facing the Fish & Meats portfolio, and how this role will address them?
- How does the Senior Brand Manager support the growth and development of the Brand Manager role?
- What opportunities exist for collaboration and knowledge-sharing with other brand managers within the GraceKennedy Group?
- How does GraceKennedy measure the success of its brand managers, and what key performance indicators (KPIs) are used to track progress?
- What is the company's approach to work-life balance, and how is this supported within the brand management team?
ASSUMPTION: These questions demonstrate a proactive and engaged approach to the role, showing that you have thought critically about the position and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the GraceKennedy careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your marketing strategies and their impact on sales or market share
- Follow up with the hiring manager one week after submission to confirm receipt of your application
- Prepare for interviews by researching GraceKennedy's business portfolio and industry trends
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
