📌 Core Information
🔹 Job Title: Brand Manager
🔹 Company: Luigi Lavazza S.p.A.
🔹 Location: Gutieres, Italy
🔹 Job Type: Full-time, Hybrid (10 days remote per month)
🔹 Category: Brand Management, FMCG, Food & Beverage
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Defining mid and long-term brand opportunities and priorities
- Analyzing consumer behavior and market data to evaluate performance
- Ideating and validating the three-year brand pipeline and concepts
- Leading the development of brand communication toolkits
- Collaborating with internal teams and external partners
ASSUMPTION: This role requires a strategic mindset with a balance of creative and analytical skills. It involves both independent work and cross-functional team collaboration.
📋 Key Responsibilities
✅ Define mid and long-term brand opportunities and priorities
✅ Analyze consumer behavior and market data to evaluate performance and spot growth areas
✅ Ideate and validate the three-year brand pipeline and concepts
✅ Own the global positioning, narrative, and pricing strategy of the Lavazza brand
✅ Define the brand visual identity and ensure consistency across all touchpoints
✅ Lead the development of brand communication toolkits, coordinating cross-functional teams
✅ Collaborate with internal teams to ensure flawless execution of the brand strategy
✅ Work with global external partners and agencies to bring the brand vision to life
ASSUMPTION: The role involves a mix of strategic planning, data analysis, creative ideation, and cross-functional team management.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. A Master's degree would be an asset.
Experience: 5-10 years of experience in a similar role within the FMCG or Food and Beverage industry
Required Skills:
- Proven experience in developing and executing marketing strategies
- Strong analytical skills and experience with market research and consumer behavior analysis
- Excellent communication and presentation skills
- Ability to work independently and in a team environment
- Fluency in English; proficiency in Italian is a plus
Preferred Skills:
- Experience with brand repositioning or rebranding
- Knowledge of the coffee industry
- Experience with global brands
ASSUMPTION: Candidates should have a strong passion for brand building and a proven track record in driving brand growth.
💰 Compensation & Benefits
Salary Range: €45,000 - €65,000 per year (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Comprehensive welfare package including short working week during summer months
- Hybrid working policy (10 days a month remote working)
- Company restaurant service
- Access to corporate gym
Working Hours: Full-time (40 hours per week) with flexible hours and a hybrid work arrangement
ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. The benefits package is competitive and includes perks that promote work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Services. Lavazza is a global leader in the coffee industry, with a strong presence in Italy and over 140 countries worldwide.
Company Size: 1,001-5,000 employees. Lavazza offers a large, diverse work environment with opportunities for growth and development.
Founded: 1895. Luigi Lavazza started as a small family-run business in Turin and has since grown into a global roaster with a rich history and strong brand.
Company Description:
- Lavazza is dedicated to celebrating the Italian way of life with every cup of coffee
- The company is committed to premium quality, innovation, and creating exceptional coffee experiences
- Lavazza operates in the Home, Away-from-Home, and Office sectors, offering a wide range of products and services
Company Specialties:
- Coffee and coffee machines
- Beverage solutions
- Out-of-home and F&B solutions
- Office coffee service and vending
- Small appliances
Company Website: https://www.lavazza.com/en/
ASSUMPTION: Lavazza's strong brand and global presence offer applicants a unique opportunity to work for an iconic Italian company with a rich history and international reach.
📊 Role Analysis
Career Level: Mid to senior level. This role offers an opportunity to grow and make a significant impact on the Lavazza brand.
Reporting Structure: The Brand Manager will report directly to the Global Brand Director and work closely with cross-functional teams, including marketing, sales, and product development.
Work Arrangement: Hybrid work arrangement with 10 days of remote work per month, offering a balance between on-site collaboration and remote flexibility.
Growth Opportunities:
- Potential career progression within the marketing department or broader organization
- Opportunities to work on global projects and gain international experience
- Chance to develop skills in brand management, strategic planning, and cross-functional team leadership
ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within a global organization.
🌍 Location & Work Environment
Office Type: Lavazza's headquarters is located in Turin, Italy, with additional offices worldwide. The Gutieres office is a smaller regional office.
Office Location(s): Via Bologna, 32, Turin, Piedmont 10152, IT
Geographic Context:
- Turin is the capital city of Piedmont in northern Italy, known for its rich history, culture, and culinary scene
- The office is located in the heart of Turin, offering easy access to public transportation and nearby amenities
- Italy offers a high quality of life, with a strong focus on work-life balance and leisure activities
Work Schedule: Full-time (40 hours per week) with flexible hours and a hybrid work arrangement
ASSUMPTION: The Gutieres office offers a dynamic and collaborative work environment, with opportunities to engage with both local and global teams.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- First-round interview with the hiring manager
- Second-round interview with the Global Brand Director and other stakeholders
- Final decision and offer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Brand management experience and expertise
- Communication and presentation skills
- Cultural fit and alignment with Lavazza's values
Application Tips:
- Tailor your resume and cover letter to highlight your brand management experience and relevant skills
- Prepare examples of your past work that demonstrate your ability to define brand opportunities, analyze consumer behavior, and develop brand communication toolkits
- Research Lavazza's brand and values to show your enthusiasm for the role and company
ATS Keywords: Brand management, strategic planning, consumer behavior, market research, brand communication, cross-functional teams, global brands, FMCG, Food and Beverage
ASSUMPTION: The application process is designed to assess candidates' strategic thinking, brand management expertise, and cultural fit for the role and company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Brand management software (e.g., Brandfolder, Frontify)
- Market research tools (e.g., SurveyMonkey, Google Forms)
- Data analysis tools (e.g., Excel, Google Analytics)
ASSUMPTION: The required tools and technologies are standard for brand management roles and can be learned or improved upon with experience.
👔 Cultural Fit Considerations
Company Values:
- Passion for coffee and the Italian way of life
- Innovation and continuous improvement
- Respect for people, the environment, and the community
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering excellence
- Adaptable and open to change in a dynamic work environment
Self-Assessment Questions:
- How do you embody Lavazza's passion for coffee and the Italian way of life in your daily work?
- Can you provide an example of a time when you drove innovation and continuous improvement in a brand management role?
- How do you balance respect for tradition with a willingness to adapt and change in a dynamic work environment?
ASSUMPTION: Lavazza values candidates who are passionate about coffee, committed to innovation, and respectful of the company's heritage and values.
⚠️ Potential Challenges
- The role may require travel for global brand projects and events
- Balancing the needs of local markets with global brand strategy can be challenging
- Managing cross-functional teams and stakeholders may present unique challenges
- Keeping up with industry trends and consumer behavior in a rapidly evolving market
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and adaptability.
📈 Similar Roles Comparison
- Unlike other brand management roles, this position focuses on a global brand with a strong Italian heritage and a presence in over 140 countries
- Lavazza's brand is deeply rooted in Italian culture, offering a unique opportunity to work on a globally recognized Italian brand
- Career progression opportunities may include roles in global brand management, marketing leadership, or other functional areas within the organization
ASSUMPTION: This role offers a unique blend of global brand management experience and the opportunity to work on an iconic Italian brand.
📝 Sample Projects
- Developing a global brand positioning strategy for Lavazza's premium coffee segment
- Conducting market research to identify growth opportunities in the away-from-home sector
- Leading the development of a brand communication toolkit for a new product launch
ASSUMPTION: These sample projects reflect the strategic, analytical, and creative aspects of the brand manager role at Lavazza.
❓ Key Questions to Ask During Interview
- How does this role fit into Lavazza's overall brand strategy and marketing efforts?
- What are the key priorities for the first 90 days in this role?
- How does Lavazza support the professional development and growth of its brand managers?
- What is the dynamic like between the global brand team and local market teams?
- How does Lavazza balance innovation with its rich history and Italian heritage?
ASSUMPTION: These questions will help candidates better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://jobs.lavazza.com/job/Gutieres-Brand-Manager-IT/1209010501/
- Tailor your resume and cover letter to highlight your brand management experience and relevant skills
- Prepare examples of your past work that demonstrate your ability to define brand opportunities, analyze consumer behavior, and develop brand communication toolkits
- Research Lavazza's brand and values to show your enthusiasm for the role and company
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
