Key aspects of this role include:
- Supporting the Marketing Manager in executing annual operational plans across the brand portfolio.
- Championing brands and recognizing drivers for growth.
- Developing and executing exceptional campaigns, monitoring results, and identifying opportunities.
- Coordinating activity for key brand sponsorships and supporting Trade/PR press & Influencer initiatives.
- Executing large-scale sampling plans for the brands, adhering to objectives, deadlines, and budgets.
- Collaborating with cross-functional teams to develop and implement effective marketing plans.
- Building strong relationships with external stakeholders, including creative, experiential, and packaging agencies.
- Leading specific NPD Projects, preparing business cases, and managing the stage and gate process.
- Assisting in budget management, raising purchase orders, and updating budget control files.
ASSUMPTION: This role requires a consumer-first mindset, strong project management skills, and the ability to thrive in a fast-paced environment.
📋 Key Responsibilities
- ✅ Support the Marketing Manager in executing annual operational plans across the brand portfolio.
- ✅ Champion the brands and recognize drivers for growth.
- ✅ Develop and execute exceptional campaigns, monitoring results and identifying opportunities.
- ✅ Coordinate activity for key brand sponsorships and support Trade/PR press & Influencer initiatives.
- ✅ Execute large-scale sampling plans for the brands, adhering to objectives, deadlines, and budgets.
- ✅ Collaborate with cross-functional teams to develop and implement effective marketing plans.
- ✅ Build strong relationships with external stakeholders, including creative, experiential, and packaging agencies.
- ✅ Lead specific NPD Projects, preparing business cases and managing the stage and gate process.
- ✅ Assist in budget management, raising purchase orders, and updating budget control files.
ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and stakeholder management, requiring strong organizational skills and adaptability.
🎯 Required Qualifications
- Education: Bachelor's degree/Master's in Marketing or a related discipline.
- Experience: 2-3 years of Marketing experience, preferably in FMCG.
- Required Skills:
- Strong communication and influencing skills.
- Proactive approach to problem-solving.
- Excellent project management and attention to detail.
- Ability to operate in a fast-paced environment and deliver results.
- Full Clean Driver's License.
Preferred Skills:
- Experience with brand sponsorships and influencer marketing.
- Knowledge of the FMCG industry and its trends.
- Familiarity with new product development (NPD) processes.
ASSUMPTION: Candidates with relevant experience in the FMCG industry and a strong portfolio demonstrating their skills will be highly competitive.
💰 Compensation & Benefits
- Salary Range: €45,000 - €55,000 per annum (Based on industry standards for a Brand Manager role in Dublin with 2-5 years of experience)
- Benefits:
- Monthly product allowance (alcoholic & non-alcoholic options available).
- Private Medical options.
- Life Assurance.
- Company bonus scheme.
- Access to 24/7 GP services.
- Enhanced pension contribution.
- Generous holiday (including bank holidays).
- Access to a range of high street discounts.
- Working Hours: 37.5 hours per week, with flexibility for hybrid working arrangements.
ASSUMPTION: The salary range is based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
- Industry: Food and Beverage Services.
- Company Size: 1,001-5,000 employees.
- Founded: 1964 (as Carlsberg Group; Britvic was founded in 1919).
- Company Description: Britvic is a leading soft drinks company, creating and sharing amazing soft drinks. Their iconic brands include Ballygowan, Club Orange, Miwadi, Energise, TK, and Cidona. They also partner with PepsiCo to bring you favorites like Pepsi, 7UP, and Lipton. Britvic is part of the Carlsberg Group, which strives for perfection, focuses on research and innovation, listens to consumers, and drives sustainability.
- Company Specialties: Soft drinks, marketing, sales, and distribution.
📊 Role Analysis
- Career Level: Mid-level marketing role with opportunities for growth and development.
- Reporting Structure: The Brand Manager will report directly to the Marketing Manager.
- Work Arrangement: Hybrid (Kylemore/Hybrid) - a mix of on-site and remote work.
- Growth Opportunities:
- Potential progression to Senior Brand Manager or other marketing roles within the company.
- Opportunities to work on new product development and innovation projects.
- Exposure to cross-functional teams and external stakeholders, fostering professional development.
ASSUMPTION: This role offers a strong platform for career growth within the marketing function and the broader organization.
🌍 Location & Work Environment
- Office Type: Hybrid (Kylemore/Hybrid) - a mix of on-site and remote work.
- Office Location(s): Kylemore, Dublin 10, Ireland.
- Geographic Context: Dublin is the capital and largest city of Ireland, known for its vibrant culture, rich history, and thriving economy. Kylemore is a suburban area in Dublin 10, offering a mix of residential, commercial, and retail spaces.
- Work Schedule: Full-time, with flexible working hours and the opportunity for hybrid working arrangements.
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility, catering to different work preferences.
💼 Interview & Application Insights
- Typical Process: Online application review → Phone/Video screen → In-person/Video interview → Final round with the hiring manager → Offer.
- Key Assessment Areas: Cultural fit, problem-solving skills, creativity, communication, and project management abilities.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare examples of successful marketing campaigns or projects you've worked on, demonstrating your ability to drive growth and engagement.
- Research Britvic and the Carlsberg Group to showcase your understanding of the company and its values.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint, etc.)
- Marketing automation and CRM platforms (e.g., Salesforce, HubSpot, etc.)
- Project management tools (e.g., Asana, Trello, etc.)
- Design and creative tools (e.g., Adobe Creative Suite, Canva, etc.)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and the projects they work on.
👔 Cultural Fit Considerations
- Company Values: Passion for the brands, consumer-first mindset, collaboration, innovation, and sustainability.
- Work Style: Fast-paced, dynamic, and collaborative environment, with a focus on delivering results and driving growth.
- Self-Assessment Questions:
- How do you demonstrate a passion for the brands and a consumer-first mindset in your work?
- How do you thrive in a fast-paced, collaborative environment, and what examples can you provide of your ability to deliver results?
- How do you balance creativity and data-driven decision-making in your marketing strategies?
ASSUMPTION: Candidates who align with Britvic's values and work style will be well-suited to this role and the company culture.
⚠️ Potential Challenges
- Balancing multiple projects and priorities, requiring strong organizational skills and time management.
- Working with tight deadlines and budgets, necessitating a proactive and adaptable approach.
- Collaborating with cross-functional teams and external stakeholders, demanding strong communication and influencing skills.
ASSUMPTION: These challenges can be overcome by leveraging strong project management skills, maintaining open communication, and fostering a collaborative work environment.
📈 Similar Roles Comparison
- Comparison with Senior Brand Manager: This role offers more responsibility and autonomy, with the opportunity to lead specific NPD Projects and manage budgets. However, it may have less exposure to strategic decision-making and senior leadership compared to a Senior Brand Manager role.
- Comparison with Marketing Executive: This role offers more experience in campaign development, sponsorship coordination, and stakeholder management. However, it may have less exposure to strategic planning and budget management compared to a Marketing Executive role.
ASSUMPTION: This role offers a unique blend of tactical execution and strategic planning, providing a strong foundation for career growth within the marketing function.
📝 Sample Projects
- Developing and executing a successful marketing campaign for a new product launch, driving brand awareness and sales.
- Coordinating a large-scale brand sponsorship, managing relationships with external partners and ensuring brand alignment.
- Leading a new product development project, from concept to launch, including market research, business case development, and stage and gate management.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, from tactical execution to strategic planning and leadership.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader marketing strategy and organization?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance, particularly for hybrid workers?
- What is the company's approach to sustainability and innovation, and how does this role contribute to those efforts?
ASSUMPTION: These questions will help candidates better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://careers.britvic.com/job/Dublin-Brand-Manager-Dublin-10/1215712301/) by June 25, 2025.
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare examples of successful marketing campaigns or projects you've worked on, demonstrating your ability to drive growth and engagement.
- Research Britvic and the Carlsberg Group to showcase your understanding of the company and its values.
- Follow up with a thank-you note after your interview, reiterating your interest in the role and the company.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
