Brand Manager

📌 Core Information

🔹 Job Title: Brand Manager

🔹 Company: LUXASIA

🔹 Location: Singapore

🔹 Job Type: Full-Time, On-Site

🔹 Category: Retail Luxury Goods and Jewelry

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-Site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing go-to-market channel marketing plans
• Managing product launches and trade marketing activities
• Analyzing sales performance and market trends
• Building and executing customer relationship marketing (CRM) programs

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work cross-functionally to drive brand growth and customer engagement.

📋 Key Responsibilities

✅ Develop and implement go-to-market channel marketing plans, including promotion, animation partnerships, and consumer activations

✅ Ensure timely and perfect execution of all marketing activations offline and online

✅ Key role in new POS openings, including boutiques and SIS

✅ Analyze potential partner relationships for product range, positioning strategy, pricing, and promotions

✅ Communicate effectively with all channel partners to align, plan, and execute all product and trade marketing objectives, plans, and activations

✅ Deepen channel customer development through CRM program activations

✅ Consolidate and update marketing team of post-campaign reports and provide sales results and analysis

✅ Responsible for all forecasting and sampling management for product launches and trade and retailer activities

✅ Conduct market trend analysis, monitor competitors’ moves, and plan proactive actions

✅ Implement Door-by-Door Marketing plan (CRM, events, and promotions)

✅ Budget Management: Responsible for full P&L

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to manage multiple projects and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: More than 4 years of brand management and/or marketing experience in beauty and/or FMCG industry

Required Skills:

• Strong analytical skills and problem-solving abilities
• Excellent communication and presentation skills
• Proven track sales record in a target-driven environment
• Strong people management experience with the ability to motivate, inspire, coach, and develop people
• Meticulous with a strong analytical mind
• Creatively driven to think out of the box
• Strong ability to multi-task; strong project management skills with good time management ability
• Have a keen interest, a good eye, and passion for beauty

Preferred Skills:

• Experience in luxury beauty or consumer brand
• Good business insights to the industry and strong business acumen

ASSUMPTION: Candidates with experience in luxury beauty or consumer brands may have an advantage in this role due to the nature of the industry and the brands LUXASIA works with.

💰 Compensation & Benefits

Salary Range: SGD 80,000 - 120,000 per annum (Estimated based on industry standards for a mid-level brand manager in Singapore)

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and inclusive work environment

Working Hours: Full-time, Monday to Friday, with flexibility for project demands

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level brand manager in Singapore. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: LUXASIA operates in the luxury beauty retail industry, with a focus on omnichannel brand-building capabilities, including luxury retail, online commerce, consumer marketing & analytics, and supply chain management.

Company Size: LUXASIA has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and development.

Founded: 1986, with over 35 years of experience in the luxury beauty industry

Company Description:

• LUXASIA is the leading omnichannel brand-builder in Asia Pacific, working with over 100 luxury beauty brands
• The company offers integrated brand-building capabilities, including luxury retail, online commerce, consumer marketing & analytics, and supply chain management
• LUXASIA is committed to providing equal employment opportunities and fostering a diverse and inclusive work environment

Company Specialties:

• Luxury Beauty
• Omnichannel
• Brand-building
• Luxury Retail
• Online Commerce
• Distribution
• Skincare
• Cosmetics
• Makeup
• Fragrances
• Luxury Lifestyle
• Consumer Marketing
• Consumer Analytics
• Supply Chain Management

Company Website: http://www.luxasia.com/

ASSUMPTION: LUXASIA's extensive experience in the luxury beauty industry and its diverse portfolio of luxury brands provide a unique opportunity for candidates to work with some of the finest luxury beauty brands in the world.

📊 Role Analysis

Career Level: Mid-level brand management role with opportunities for growth and development

Reporting Structure: The Brand Manager will report directly to the Marketing Director and work closely with cross-functional teams, including sales, training, and marketing services

Work Arrangement: On-site, full-time position with flexibility for project demands

Growth Opportunities:

• Potential for career progression within the marketing function or across other functions within LUXASIA
• Opportunities to work on multiple brands and categories, providing diverse learning experiences
• Exposure to various aspects of brand management, including channel marketing, product management, and CRM

ASSUMPTION: This role offers a unique opportunity for candidates to gain exposure to various aspects of brand management and work with a diverse portfolio of luxury beauty brands.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with a dynamic and inclusive work environment

Office Location(s): 12 Tai Seng Street, Level 5 Luxasia Building, Singapore, 534118

Geographic Context:

• Singapore is a multicultural city-state and island country in Southeast Asia
• Singapore's strategic location and robust economy make it an ideal hub for luxury beauty brands
• Singapore offers a high quality of life, with excellent education, healthcare, and entertainment options

Work Schedule: Full-time, Monday to Friday, with flexibility for project demands

ASSUMPTION: LUXASIA's office location in Singapore provides easy access to the city's amenities and transportation networks, making it an attractive location for candidates.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final interview with the marketing director or other senior stakeholders

Key Assessment Areas:

• Candidates' understanding of the luxury beauty industry and LUXASIA's brand portfolio
• Candidates' analytical skills and problem-solving abilities
• Candidates' communication and presentation skills
• Candidates' cultural fit with LUXASIA's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your passion for beauty and understanding of the luxury beauty industry
• Prepare examples of your past achievements in brand management, marketing, or related fields

ATS Keywords: Brand Management, Marketing, Channel Marketing, Product Management, CRM, Luxury Beauty, FMCG, Retail, Trade Marketing, Consumer Engagement, Analytics, Problem Solving, Communication, Presentation, Team Management, Project Management

ASSUMPTION: LUXASIA's recruitment process is designed to assess candidates' skills, experience, and cultural fit with the company's values and work environment.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, Zoho CRM)
• Marketing automation tools (e.g., Mailchimp, HubSpot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Candidates should be proficient in using Microsoft Office Suite and CRM software, as these tools are essential for the role. Familiarity with marketing automation and project management tools is also an asset.

👔 Cultural Fit Considerations

Company Values:

• Respect
• Entrepreneurship
• Speed
• Passion
• Excellence
• Courage
• Transformation

Work Style:

• Dynamic and inclusive work environment
• Collaborative and cross-functional teamwork
• Agile and adaptable to change
• Results-driven and focused on driving brand growth and customer engagement

Self-Assessment Questions:

• Do you have a strong understanding of the luxury beauty industry and LUXASIA's brand portfolio?
• Are you comfortable working in a dynamic and inclusive work environment, collaborating with cross-functional teams?
• Do you have a passion for beauty and a keen eye for detail?

ASSUMPTION: Candidates who align with LUXASIA's values and work style are more likely to succeed in this role and contribute to the company's continued growth and success.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working in a fast-paced and intense environment
• Adapting to change and pivoting quickly as needed
• Balancing autonomy with guidance and genuine care from LUXASIA's leadership team

ASSUMPTION: Candidates should be aware of the potential challenges associated with this role and be prepared to manage multiple projects, work in a fast-paced environment, and adapt to change as needed.

📈 Similar Roles Comparison

• Brand Manager (LUXASIA) vs. Brand Manager (Competitor): LUXASIA's role offers exposure to a diverse portfolio of luxury beauty brands, while a competitor's role may focus on a single brand or category
• Industry-specific context: The luxury beauty industry is characterized by its focus on premium products, exclusive distribution channels, and targeted marketing strategies
• Career path comparison: A Brand Manager role at LUXASIA may provide opportunities for career progression within the marketing function or across other functions within the company

ASSUMPTION: Candidates should consider the unique aspects of LUXASIA's Brand Manager role and how it compares to similar roles in the industry when evaluating their career prospects.

📝 Sample Projects

• Developing and implementing a go-to-market channel marketing plan for a new luxury beauty brand launch
• Managing a product launch event, including vendor management, logistics, and on-site execution
• Analyzing sales performance and market trends to inform strategic decision-making and brand positioning

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available to the Brand Manager at LUXASIA.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy and organization structure?
• What are the most challenging aspects of working at LUXASIA, and how does the company support its employees in overcoming these challenges?
• How does LUXASIA foster a culture of innovation and entrepreneurship, and what opportunities are there for growth and development?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to LUXASIA's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through