Brand Manager

📌 Core Information

🔹 Job Title: Brand Manager

🔹 Company: Melissa Kikizas S.A.

🔹 Location: Athens, Greece

🔹 Job Type: Hybrid (On-site & Remote)

🔹 Category: Brand Management, Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 3-5 years

🔹 Remote Status: Hybrid (On-site & Remote)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing brand communication strategies
• Managing brand marketing budgets
• Collaborating with cross-functional teams and international partners
• Conducting brand research and project management

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and experience in FMCG and international markets.

📋 Key Responsibilities

✅ Develop and implement brand communication strategies, including creative materials and monitoring execution

✅ Prepare briefs for material creation, advertising, and media agencies

✅ Conduct brand research and manage the brand's marketing budget

✅ Organize export-related activities, such as sponsorships and client visits

✅ Create trade presentations and coordinate material creation activities

✅ Collaborate with internal departments and external partners to implement brand plans

✅ Manage brand-related projects, such as relaunches and new product launches

ASSUMPTION: The role involves a mix of strategic planning, creative execution, and cross-functional collaboration.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communication, Business Administration, or a related field. A Master's degree in Marketing or a related field is considered an asset.

Experience: 3-5 years in Brand Management, Project Management, or International Business & Management roles.

Required Skills:

• Expertise in FMCG and Brand Marketing, with experience in exports and international markets
• Strong strategic marketing skills
• Excellent computer skills (Excel, PowerPoint)
• Fluency in both English and Greek (written and spoken)
• Familiarity with SAP Architecture

Preferred Skills:

• Understanding of diverse markets and cultures
• Project management experience

ASSUMPTION: Candidates should have a strong background in brand management and international business, with a focus on strategic marketing.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Competitive remuneration package including performance bonus
• Private health insurance
• Learning and development opportunities
• Reward & recognition programs for high performing teams and individuals

Working Hours: Full-time (40 hours/week) with flexible hours and remote work options

ASSUMPTION: The salary range is estimated based on industry standards for a Brand Manager role in Greece with 3-5 years of experience.

📌 Applicant Insights

🔍 Company Context

Industry: Melissa Kikizas S.A. operates in the Food and Beverage Services industry, with a focus on FMCG products.

Company Size: Melissa Kikizas S.A. has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Melissa Kikizas S.A. was founded in 1947, with a rich history in the Greek food industry.

Company Description:

• Melissa Kikizas S.A. is a major Greek company operating in the FMCG industry with leading positions in its categories and strong exporting presence in more than 45 countries.
• The company's main brands include Melissa, Stella, Primo Gusto, Αvez, Vlaha, and Terra Creta Olive Oil, as well as being the exclusive distributors of KraftHeinz and Del Monte in Greece.
• Melissa Kikizas S.A. has received the Great Place to Work award for multiple years, indicating a strong company culture and employee satisfaction.

Company Specialties:

• Pasta Production
• Olive oil production
• Semolina production
• R&D
• Marketing
• Quality Assurance
• Technology
• Exports

Company Website: melissa-kikizas.com

ASSUMPTION: Melissa Kikizas S.A. is a well-established company with a strong presence in the Greek food industry and international markets.

📊 Role Analysis

Career Level: Mid-level (3-5 years of experience)

Reporting Structure: The Brand Manager reports directly to the Marketing Manager (Exports) and collaborates with cross-functional teams and international partners.

Work Arrangement: Hybrid (On-site & Remote) with flexible hours

Growth Opportunities:

• Potential career progression within the Marketing department or related functions
• Expanding international experience and exposure to diverse markets
• Developing leadership and project management skills

ASSUMPTION: This role offers opportunities for professional growth and development within the company and the industry.

🌍 Location & Work Environment

Office Type: Hybrid (On-site & Remote) with offices in Athens, Greece

Office Location(s): Vionos 1, Athens, Attiki 104 43, GR

Geographic Context:

• Athens, Greece offers a vibrant cultural scene, historic sites, and a Mediterranean climate
• The company's offices are located in the Vironas area of Athens, with easy access to public transportation and amenities
• Greece provides a cost of living that is generally lower than other Western European countries

Work Schedule: Full-time (40 hours/week) with flexible hours and remote work options

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the Marketing Manager (Exports)
• Final interview with the HR department

Key Assessment Areas:

• Brand management experience and strategic thinking
• International business acumen
• Communication and presentation skills
• Cultural awareness and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your brand management experience, international exposure, and strategic marketing skills
• Prepare examples of successful brand campaigns or projects you've managed
• Demonstrate your understanding of the Greek food industry and Melissa Kikizas S.A.'s products

ATS Keywords: Brand Management, FMCG, International Business, Strategic Marketing, Market Research, Budget Management, Collaboration, Communication, Computer Skills, Fluency In English, Fluency In Greek, SAP Familiarity, Export Activities, Trade Presentations, Material Creation, Cultural Understanding

ASSUMPTION: The application process will focus on assessing the candidate's brand management experience, strategic thinking, and cultural fit.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint)
• SAP Architecture
• Brand management and market research tools (e.g., Nielsen, Kantar)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The role requires proficiency in Microsoft Office Suite and familiarity with SAP Architecture. Other tools may be specific to the company or the projects at hand.

👔 Cultural Fit Considerations

Company Values:

• Excellence in product quality and customer service
• Innovation and continuous improvement
• Collaboration and teamwork
• Respect and integrity

Work Style:

• Results-driven and proactive
• Adaptable and open to change
• Strong communication and interpersonal skills
• Ability to work independently and in a team environment

Self-Assessment Questions:

• How do you align with Melissa Kikizas S.A.'s company values, and how have you demonstrated these values in your previous roles?
• How comfortable are you working in a hybrid environment, balancing on-site collaboration and remote work?
• How does your personal work style fit with the company's work style, and how have you adapted to different work environments in the past?

ASSUMPTION: Melissa Kikizas S.A. values candidates who demonstrate a strong work ethic, adaptability, and a commitment to excellence.

⚠️ Potential Challenges

• Managing multiple brands and international markets simultaneously
• Balancing strategic planning with day-to-day execution
• Adapting to a hybrid work environment and remote team collaboration
• Navigating the cultural nuances of diverse international markets

ASSUMPTION: The role may present challenges related to managing multiple brands, international markets, and a hybrid work environment.

📈 Similar Roles Comparison

• Compared to other Brand Manager roles, this position offers a strong focus on international business and exports
• Greece provides a unique market context, with a mix of European and Mediterranean influences
• Career progression may involve expanding into regional or global brand management roles

ASSUMPTION: This role offers a unique blend of brand management, international business, and strategic marketing experience.

📝 Sample Projects

• Developing and implementing a brand relaunch strategy for an international market
• Conducting market research to identify growth opportunities in a new region
• Managing a cross-functional team to launch a new product line in multiple markets

ASSUMPTION: Sample projects should demonstrate the candidate's ability to manage brands, conduct market research, and collaborate with cross-functional teams.

❓ Key Questions to Ask During Interview

• How does the company support the growth and development of its brand management team?
• What are the key priorities for this role in the first 90 days?
• How does the company approach international market expansion and brand localization?
• What is the company's strategy for balancing on-site collaboration and remote work?
• How does the company support work-life balance for its employees?

ASSUMPTION: Interview questions should focus on the company's growth plans, international strategy, work environment, and employee support.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your brand management experience, international exposure, and strategic marketing skills
• Prepare examples of successful brand campaigns or projects you've managed
• Demonstrate your understanding of the Greek food industry and Melissa Kikizas S.A.'s products
• Follow up with the company one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.