Brand Manager

📌 Core Information

🔹 Job Title: Brand Manager

🔹 Company: Lesaffre

🔹 Location: France

🔹 Job Type: On-site

🔹 Category: 🎨 Brand & Creative Marketing

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 8-10 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Ensuring the profitability and growth of assigned product portfolios
• Managing the 4Ps of the product portfolio in alignment with market dynamics
• Collaborating with internal teams such as the Category Manager and marketing divisions
• Adapting product offerings to meet customer needs and strategic goals

ASSUMPTION: The job overview emphasizes strategic management and collaboration, assuming this role contributes significantly to long-term brand positioning within the market.

📋 Key Responsibilities

✅ Manage the profitability of the brand portfolio

✅ Develop and manage product positioning, pricing, and promotion strategies

✅ Build competitive intelligence around assigned products

✅ Contribute to the development of the Target Product Profile

✅ Define the Ideal Customer profile based on insights

✅ Establish and manage the brand platform collaboratively

✅ Define pricing guidance and identify growth levers

✅ Engage customers and identify range extension opportunities

✅ Coordinate operational plans and drive product performance analysis

✅ Lead profitability optimization projects

✅ Develop marketing packages for new product launches

ASSUMPTION: Responsibilities indicate an expectation for cross-functional leadership and strategic market analysis, assuming the candidate has experience in data-driven decision-making.

🎯 Required Qualifications

Education: Scientific degree and/or Marketing background

Experience: 8-10 years in a marketing role within the health & wellness or B2B sectors

Required Skills:

• Brand management and positioning
• Strong communication and analytical skills
• Business and financial sensibility
• Project management skills

Preferred Skills:

• Bilingual proficiency (English and ideally French or Italian)
• Experience in multicultural workplace collaboration

ASSUMPTION: The qualifications suggest a need for a data-oriented and culturally adaptive leader, assuming cross-border product management experience is crucial.

💰 Compensation & Benefits

Salary Range: Not specified; Competitive compensation likely based on industry standards

Benefits:

• International work environment
• Opportunities for career advancement
• Comprehensive support for personal development

Working Hours: 40 hours per week, with potential for event and meeting participation

ASSUMPTION: Benefit details suggest a focus on professional growth and cross-cultural engagement, assuming attractive benefits typical in multinational corporations.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Manufacturing, focusing on fermentation technology

Company Size: 10,001+ employees, indicating global reach and stability

Founded: 1853

Company Description:

• Global leader in yeast and fermentation solutions
• High-performance collaboration with researchers and partners worldwide
• Commitment to sustainable food and health innovation

Company Specialties:

• Baking innovation
• Biotechnologies in health care
• Food industry research & development

Company Website: http://www.lesaffre.com

ASSUMPTION: Lesaffre’s history and scale assume a well-established corporate infrastructure, offering robust growth opportunities for career advancement.

📊 Role Analysis

Career Level: Senior management with strategic influence

Reporting Structure: Reports to the Global Category Manager

Work Arrangement: Primarily on-site with potential for travel

Growth Opportunities:

• Lead brand strategy development
• Expand influence in product innovation
• Enhance cross-cultural management skills

ASSUMPTION: The role is designed to leverage strategic oversight in a fast-paced market, assuming significant developmental paths within the company.

🌍 Location & Work Environment

Office Type: Corporate office with cross-functional collaboration

Office Location(s): Situated in Marcq-en-Barœul, France

Geographic Context:

• Central business and research hub
• Access to major European markets
• Connected through global Lesaffre locations

Work Schedule: Standard business hours with flexible event-based commitments

ASSUMPTION: The location in France suggests integration into a vibrant cultural and commercial environment, with opportunities to engage in both local and international initiatives.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Initial phone screening with HR
• Interview rounds with marketing leadership

Key Assessment Areas:

• Strategic marketing capabilities
• Multicultural interaction skills
• Analytical and problem-solving proficiency

Application Tips:

• Highlight cross-functional project experiences
• Demonstrate understanding of international markets
• Showcase ability to adapt and innovate

ATS Keywords: Brand Management, Strategic Marketing, Multicultural Collaboration, Analytical Skills, Fermentation Technology

ASSUMPTION: The application process suggests a focus on competencies in international brand management, assuming candidates are seasoned in diverse market environments.

🛠️ Tools & Technologies

• CRM platforms for customer engagement
• Market analysis software
• Collaboration tools for global team interaction

ASSUMPTION: Given the strategic focus of the role, it can be assumed that familiarity with digital marketing and data analytics tools will be beneficial.

👔 Cultural Fit Considerations

Company Values:

• Commitment to sustainability
• Emphasis on innovation and research
• Focus on diversity and inclusion in the workplace

Work Style:

• Collaborative and team-oriented
• Data-driven decision making
• Flexible and adaptive to change

Self-Assessment Questions:

• How do you handle cross-cultural team dynamics?
• What role does innovation play in your current work?
• How would you strengthen a brand’s position globally?

ASSUMPTION: Cultural fit appears to align with innovative, open-minded professionals who are adaptable and value diverse team interactions.

⚠️ Potential Challenges

• Navigating complex international markets
• Aligning brand strategies with evolving consumer trends
• Collaborating across diverse, global teams
• Balancing sustainability with business growth

ASSUMPTION: Potential challenges require proactive management and strategic foresight, assuming the candidate has experience in global strategic brand management.

📈 Similar Roles Comparison

• Differs from traditional roles by the focus on fermentation and health & wellness markets
• Requires cross-functional skills more than typical brand management roles
• Emphasizes sustainable and innovative solutions

ASSUMPTION: Position assumes advanced strategic alignment atypical of other brand opportunities, particularly in niche health sectors.

📝 Sample Projects

• Launch of a new vitamin K2 product line
• Market penetration strategy for Nutra botanicals
• Development of a brand platform for emerging health supplements

ASSUMPTION: Sample projects are assumed to demand robust results-driven marketing strategies and collaboration with R&D teams for successful execution.

❓ Key Questions to Ask During Interview

• How does Lesaffre support career development in brand management?
• Can you provide examples of recent successful brand strategies implemented?
• What is the company’s approach to innovation in product development?
• How does the team handle multicultural challenges in international markets?
• What are the most critical skills for succeeding in this role?

ASSUMPTION: These questions focus on understanding company value alignment and the impact on brand strategy execution, assuming candidates need in-depth organizational insight.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company's career portal
• Update your resume with relevant international marketing experiences
• Prepare for a phone screening focusing on your strategic marketing skills
• Review recent company press releases and align your application with their initiatives
• Prepare questions for your interview that demonstrate your knowledge of Lesaffre's market position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.