🔹 Job Title: Brand Manager
🔹 Company: Asda
🔹 Location: Asda House, Leeds, West Yorkshire, UK
🔹 Job Type: Full-time, Permanent
🔹 Category: Brand/Product Management
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (minimum 3 days a week in the office)
Key aspects of this role include:
ASSUMPTION: This role requires a strong background in brand management and campaign execution, with a proven track record in driving brand awareness and sales growth.
✅ Own and drive the Asda Mobile and Money brand strategy, ensuring alignment with business objectives and customer needs
✅ Lead the rebrand initiative for Asda Mobile and Money, overseeing all brand evolution activities and ensuring consistent execution across channels
✅ Champion brand positioning, ensuring all campaigns and marketing communications reflect the brand’s identity and values
✅ Own the relationships with creative agencies, providing clear and compelling marketing briefs to deliver impactful campaigns
✅ Plan and execute key campaigns and tactical “when” moments, including product launches, promotions, and seasonal activities
✅ Drive end-to-end campaign execution across all channels, including PR, OOH, TV, and digital platforms where required
✅ Deliver engaging and high-performing campaigns that drive brand awareness, customer engagement, and sales growth
✅ Responsible for, and report on campaign performance, providing updates and insights during weekly trading meetings and commercial product meetings
✅ Conduct post-campaign analysis to assess effectiveness and identify areas for improvement
✅ Optimize campaigns based on data-driven insights to maximise impact and return on investment
✅ Interface with commercial product teams to align campaigns with product and promotional priorities
✅ Drive brand and product awareness through a well-defined campaign and promotional roadmap
✅ Collaborate closely with internal and external stakeholders to ensure campaigns are delivered on time, on budget, and to a high standard
ASSUMPTION: This role requires strong project management skills, the ability to work well under pressure, and a data-driven mindset to optimize campaign performance.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in brand management or a related role
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in the retail industry and additional language skills may have an advantage in this role.
Salary Range: £35,000 - £45,000 per year (based on industry standards for a Brand Manager role with 2-5 years of experience in the UK retail industry)
Benefits:
Working Hours: 37.5 hours per week, with a minimum of 3 days a week in the office
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Brand Manager role with 2-5 years of experience in the UK retail industry. Actual salary may vary depending on the candidate's skills and experience.
Industry: Retail. Asda is one of the largest supermarket chains in the UK, operating over 600 stores and employing over 100,000 people.
Company Size: 10,001+ employees. Asda is a large organization with a significant presence in the UK retail market.
Founded: 1949. Asda was founded in Leeds, West Yorkshire, and has since grown to become a major player in the UK retail industry.
Company Description:
Company Specialties:
Company Website: http://www.asda.jobs
ASSUMPTION: Asda is a large, well-established company with a strong brand and a significant presence in the UK retail market. This role offers the opportunity to work for a major player in the industry and contribute to its ongoing success.
Career Level: Mid-level. This role is suitable for candidates with 2-5 years of experience in brand management or a related role.
Reporting Structure: The Brand Manager will report directly to the Head of Brand.
Work Arrangement: Hybrid. The role requires a minimum of 3 days a week in the office, with the remaining days worked remotely.
Growth Opportunities:
ASSUMPTION: Asda is committed to supporting the growth and development of its employees, offering a range of training and development opportunities and a strong track record of promoting from within.
Office Type: Hybrid. The role requires a minimum of 3 days a week in the office, with the remaining days worked remotely.
Office Location(s): Asda House, Leeds, West Yorkshire, UK
Geographic Context:
Work Schedule: Full-time, with a minimum of 3 days a week in the office
ASSUMPTION: The hybrid work arrangement offers flexibility and the opportunity to balance work and personal commitments. The office location in Leeds provides easy access to public transport and a range of cultural attractions.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Brand management, campaign development, performance analysis, stakeholder management, retail, Asda
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on brand management experience and skills. Applicants should tailor their CV and cover letter to highlight their relevant experience and be prepared to discuss their approach to brand management and campaign development in the interview.
ASSUMPTION: The tools and technologies required for this role are standard for brand management and campaign development. Applicants should have experience using Microsoft Office Suite and be comfortable using social media platforms and campaign management tools.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Asda is committed to fostering a culture of respect, integrity, and excellence. Applicants should be able to demonstrate a strong fit with the company's values and work style.
ASSUMPTION: This role presents a range of challenges, including managing multiple campaigns simultaneously, working with a wide range of stakeholders, and balancing creativity with data-driven decision-making. Applicants should be able to demonstrate strong project management skills and the ability to work well under pressure.
ASSUMPTION: This role is similar to other brand management roles in the retail industry, but with a unique focus on the Asda brand and the company's culture and values. Applicants should be able to demonstrate a strong fit with Asda's brand and values, as well as relevant brand management experience and skills.
ASSUMPTION: These sample projects are designed to give applicants an idea of the types of campaigns and activities they may be involved in as Brand Manager at Asda. Applicants should be able to demonstrate relevant experience and skills in these areas.
ASSUMPTION: These key questions are designed to help applicants better understand the role, the team, and the company's brand strategy. Applicants should prepare thoughtful questions to ask the interviewer, demonstrating their interest in and understanding of the role.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.