Brand Manager, 趣多多

📌 Core Information

🔹 Job Title: Brand Manager, 趣多多

🔹 Company: Mondelēz International

🔹 Location: Shanghai, Shanghai, China

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 30, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing brand strategy for designated brands
• Driving sustainable growth and delivering business objectives
• Collaborating with cross-functional global and regional teams
• Supporting profit and loss management and future business development plans

ASSUMPTION: This role requires a strong understanding of consumer insights and brand strategy, as well as the ability to deliver results autonomously and influence stakeholders.

📋 Key Responsibilities

✅ Execute brand strategy for designated brands

✅ Develop product and packaging initiatives

✅ Implement pricing strategies

✅ Plan and execute integrated marketing communication and media plans

✅ Provide recommendations for integrated commercial plans

✅ Support the development and execution of marketing plans

✅ Monitor performance and meet revenue, profit targets, sharing objectives

ASSUMPTION: The role involves a mix of strategic planning, creative execution, and performance monitoring, requiring a balance of commercial and strategic acumen.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing or a related field

Experience: 2-5 years of marketing experience, preferably in the fast-moving consumer goods sector

Required Skills:

• Delivering results autonomously
• Analytical skills and a creative mindset
• Project management from design to completion
• Presenting a story in an inspiring and convincing manner
• Strong understanding of consumer insights and brand strategy

Preferred Skills:

• Experience in the snacks or confectionery industry
• Fluency in Mandarin Chinese

ASSUMPTION: Fluency in Mandarin Chinese is not explicitly required but may be beneficial for this role due to the location and target market.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role in Shanghai, the estimated salary range is ¥350,000 - ¥500,000 per year. This is an estimate and the actual salary may vary based on experience and performance.

Benefits:

• Health insurance
• Retirement savings plan
• Employee discounts on Mondelēz products

Working Hours: 40 hours per week, with flexibility for occasional overtime as needed

ASSUMPTION: The salary range provided is an estimate based on market research and may vary based on individual performance and company discretion.

📌 Applicant Insights

🔍 Company Context

Industry: Mondelēz International operates in the food and beverage manufacturing industry, with a focus on snacks, confectionery, and gum.

Company Size: Mondelēz International has 10,001+ employees globally, with over 4,000 employees in Greater China alone. This size offers opportunities for collaboration and growth within a large organization.

Founded: 2012 (as a spin-off from Kraft Foods)

Company Description:

• Mondelēz International is a global snacking powerhouse with iconic brands such as Oreo, Cadbury, and Toblerone
• The company is committed to empowering people to snack right by offering the right snack, for the right moment, made the right way
• Mondelēz International has a strong presence in China, with over 4,000 employees and manufacturing plants in East, South, and North China

Company Specialties:

• Production of biscuits, chocolate, candy & gum, and beverages
• Brand management and marketing
• Global supply chain and operations

Company Website: www.mondelezinternational.com

ASSUMPTION: Mondelēz International's focus on iconic brands and global presence offers opportunities for career growth and international exposure.

📊 Role Analysis

Career Level: This role is a mid-level position, offering opportunities for growth and development within the marketing function.

Reporting Structure: The Brand Manager reports directly to the Marketing Director and works closely with cross-functional teams, including sales, research & development, and finance.

Work Arrangement: This role is on-site, with the possibility of occasional remote work for specific tasks or meetings.

Growth Opportunities:

• Progression to Senior Brand Manager or Marketing Manager roles
• Expansion into different brands or categories within the Mondelēz portfolio
• International assignments or expatriate opportunities within the global organization

ASSUMPTION: Given Mondelēz International's global presence and diverse brand portfolio, there are ample opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with open-plan work areas and dedicated meeting rooms

Office Location(s): Business Unit Head Office - Shanghai, China

Geographic Context:

• Shanghai is a major commercial and financial hub in China, offering a vibrant and dynamic work environment
• The city is known for its rich cultural heritage, modern architecture, and diverse food scene
• Shanghai has a humid subtropical monsoon climate, with mild winters and hot, humid summers

Work Schedule: Standard work hours are Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for occasional overtime as needed

ASSUMPTION: The Shanghai office provides a modern and collaborative work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• In-person or video call interview with the hiring manager and/or team members
• Final interview with the Marketing Director or another senior leader

Key Assessment Areas:

• Understanding of consumer insights and brand strategy
• Ability to deliver results autonomously and influence stakeholders
• Analytical skills and creative mindset
• Project management experience and action orientation

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the brand and the role's requirements
• Prepare examples of successful marketing campaigns or projects you've worked on
• Be ready to discuss your thoughts on the Chinese snacking market and Mondelēz International's brands

ATS Keywords: Brand strategy, marketing, consumer insights, project management, analytical skills, creative mindset, stakeholder influence, integrated marketing communication, product development, pricing strategies, performance monitoring, cross-functional collaboration, action orientation, presentation skills, commercial acumen, strategic acumen

ASSUMPTION: The application process may vary depending on the specific needs of the hiring team and the number of applicants. It is essential to monitor your application status and follow up as appropriate.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Marketing automation and analytics tools (e.g., Salesforce, Google Analytics)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the organization's standards.

👔 Cultural Fit Considerations

Company Values:

• Love our Consumers and Brands
• Grow Every Day
• Do What's Right

Work Style:

• Collaborative and cross-functional teamwork
• Data-driven decision making
• Agile and action-oriented approach

Self-Assessment Questions:

• How do you demonstrate your love for consumers and brands in your daily work?
• Can you provide an example of a time when you grew professionally or helped your team grow?
• How do you ensure that you do what's right, even in challenging situations?

ASSUMPTION: Mondelēz International's company values and work style emphasize collaboration, continuous learning, and ethical decision-making, which are essential for a successful cultural fit.

⚠️ Potential Challenges

• Managing multiple brands and stakeholders simultaneously
• Adapting to a fast-paced and dynamic work environment
• Balancing strategic planning with day-to-day execution
• Navigating the unique cultural and business landscape of China

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a strategic mindset.

📈 Similar Roles Comparison

• Compared to other Brand Manager roles, this position offers a unique opportunity to work on iconic global brands within a large, multinational organization
• In the Chinese market, this role provides exposure to both local and international business dynamics
• Career progression may involve moving into senior roles within the marketing function or exploring opportunities in other areas of the business

ASSUMPTION: This role offers a unique blend of global and local experience, with opportunities for career growth and development within a large, multinational organization.

📝 Sample Projects

• Developing and executing a marketing campaign for a new product launch in the Chinese market
• Conducting consumer research to identify trends and insights in the snacking category
• Collaborating with cross-functional teams to optimize pricing strategies for a portfolio of brands

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the collaborative nature of the role.

❓ Key Questions to Ask During Interview

• How does this role contribute to the overall business strategy for the Greater China region?
• Can you describe the team structure and dynamics for this role?
• What are the most challenging aspects of working on the 趣多多 brand, and how have previous Brand Managers addressed them?
• What opportunities are there for professional development and growth within the marketing function?
• How does Mondelēz International support its employees in adapting to the unique cultural and business landscape of China?

ASSUMPTION: These questions help applicants better understand the role, the team, and the company, enabling them to make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing experience and achievements
• Write a cover letter that demonstrates your understanding of the brand and the role's requirements
• Prepare examples of successful marketing campaigns or projects you've worked on
• Follow up with the HR department two weeks after submitting your application to inquire about your application status

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.