Brand Manager

📌 Core Information

🔹 Job Title: Brand Manager

🔹 Company: Diageo

🔹 Location: Sydney, New South Wales, Australia

🔹 Job Type: On-site

🔹 Category: 🎨 Brand & Creative Marketing

🔹 Date Posted: April 1, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Managing the Johnnie Walker brand within the whiskey category.
• Developing brand strategies to win market share and recruit new consumers.
• Overseeing media implementation and experiential activities.
• Engaging across a spectrum of brand and product segments.

ASSUMPTION: This role involves both strategic oversight and hands-on brand management, requiring a balance of high-level planning and detailed execution.

📋 Key Responsibilities

✅ Grow the Johnnie Walker brand by owning the strategy, communications, and new product development (NPD).

✅ Lead media and experiential initiatives to boost brand presence.

✅ Build strong stakeholder relationships to ensure commercial results and brand equity enhancement.

✅ Collaborate with cross-functional teams including insights, customer marketing, and innovation.

ASSUMPTION: The role is focused on both growth in brand equity and actual sales performance, implying the necessity for a commercially savvy marketer.

🎯 Required Qualifications

Education: Not specified

Experience: Minimum 3 years in CPG Brand Marketing

Required Skills:

• Brand Marketing expertise
• Consumer Insights analysis
• Strategic Thinking and Planning

Preferred Skills:

• Ability to think creatively
• Experience with media implementation strategies

ASSUMPTION: Traits such as curiosity about consumer behavior and the ability to forge strong agency partnerships are critical for success in this role.

💰 Compensation & Benefits

Salary Range: Not specified; typically competitive within the FMCG sector in Sydney

Benefits:

• Flexible working arrangements
• Inclusion and diversity initiatives
• Opportunities for professional growth

Working Hours: 40 hours per week with flexibility options

ASSUMPTION: Benefits likely include standard FMCG perks such as training programs, staff discounts on products, and potential for international career opportunities.

📌 Applicant Insights

🔍 Company Context

Industry: Beverage Manufacturing

Company Size: 10,001+ employees

Founded: Not specified

Company Description:

• Global leader in premium spirits and beer.
• Houses 200 brands sold in 180 countries.
• Committed to sustainable and socially responsible practices.

Company Specialties:

• Innovation in beverage technology
• Premium drinks and spirits management
• Global marketing strategies

Company Website: http://diageo.com

ASSUMPTION: With its large scale and wide-reaching brand influence, Diageo provides vast resources and a supportive environment to deliver industry-leading marketing initiatives.

📊 Role Analysis

Career Level: Mid-level position with room for advancement

Reporting Structure: Reports to the Marketing Manager

Work Arrangement: Primarily on-site with hybrid options

Growth Opportunities:

• Ability to influence brand strategy in a major market
• Exposure to global marketing practices
• Potential pathways to senior leadership roles

ASSUMPTION: This role offers substantial influence within the brand and in future career trajectory, ideal for someone looking to make a significant impact and move upwards.

🌍 Location & Work Environment

Office Type: Corporate office in a central urban location

Office Location(s): Sydney HQ

Geographic Context:

• Located in a vibrant city known for its dynamic culture.
• Excellent transport links facilitate easy commuting.
• Access to diverse cultural and recreational activities.

Work Schedule: Standard flexible work hours to accommodate life commitments

ASSUMPTION: The office likely offers a collaborative and open-plan setting conducive to creative and strategic collaboration, with an emphasis on work-life balance.

💼 Interview & Application Insights

Typical Process:

• Initial application through company’s careers page
• Phone or video interview with HR
• On-site interview with the marketing team

Key Assessment Areas:

• Marketing strategy development and execution
• Consumer insights and data-driven marketing
• Cross-functional collaboration skills

Application Tips:

• Highlight specific achievements in brand growth strategies.
• Demonstrate understanding of consumer insights application.
• Be prepared to discuss previous agency collaboration experiences.

ATS Keywords: Brand Marketing, Consumer Insights, Strategic Planning, Agency Collaboration, Media Implementation

ASSUMPTION: The interview process is likely rigorous, focusing on the candidate's ability to think strategically and execute with effectiveness in a fast-paced environment.

🛠️ Tools & Technologies

• Brand analysis software and tools
• Marketing automation and CRM platforms
• Data visualization tools for consumer insights

ASSUMPTION: Familiarity with advanced marketing technologies and CRM systems is advantageous, though specific software requirements are not listed.

👔 Cultural Fit Considerations

Company Values:

• Inclusion and diversity
• Commitment to sustainability
• Innovation and excellence

Work Style:

• Flexible and adaptable to change
• Collaborative and team-oriented
• High accountability with entrepreneurial mindset

Self-Assessment Questions:

• Am I willing to take calculated risks to innovate?
• Can I handle a fast-paced and dynamic work environment?
• Do I have a strong passion for brand storytelling?

ASSUMPTION: Candidates thriving in creative, high-energy environments will fit well within Diageo’s culture, which emphasizes innovation and entrepreneurship.

⚠️ Potential Challenges

• Managing brand strategy amidst market competition
• Integrating global brand narratives with local market needs
• Balancing strategic priorities with day-to-day operations
• Ensuring collaboration across diverse, global teams

ASSUMPTION: The role involves navigating various brand challenges, necessitating a proactive and strategic approach to problem-solving.

📈 Similar Roles Comparison

• Focus on strategic brand management vs. purely operational roles
• Greater emphasis on creativity and innovation compared to typical roles
• Potential for direct impact on company's flagship brand

ASSUMPTION: Similar roles may offer less creativity or strategic autonomy, highlighting the distinctive appeal of this position.

📝 Sample Projects

• Developing a brand campaign for major seasonal promotions
• Conducting a comprehensive market analysis for new product launches
• Designing experiential marketing events alongside cross-functional teams

ASSUMPTION: Suggested projects reflect innovative and strategic activities aimed at enhancing brand presence and consumer engagement.

❓ Key Questions to Ask During Interview

• What are the current strategic priorities for Johnnie Walker in this market?
• How does Diageo support brand managers in driving local market innovation?
• What opportunities are available for professional development within Diageo?
• How is success measured for this role?
• What are some of the biggest challenges the brand team has faced recently?

ASSUMPTION: These questions are crafted to gain insights into strategic expectations and opportunities for growth, which are critical for potential candidates.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a resume highlighting key achievements in brand strategy
• Ensure competencies align with the job description
• Craft a cover letter addressing how you fit within Diageo's culture
• Follow up with the recruitment team post-application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.