Brand Manager

📌 Core Information

🔹 Job Title: Brand Manager

🔹 Company: KRAFTON INDIA

🔹 Location: Bangalore, Karnātaka, India

🔹 Job Type: On-site

🔹 Category: Marketing & Branding

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Crafting viral campaigns that spark conversations and drive genuine engagement
• Collaborating with advertising agencies for digital films, campaigns, and planning
• Leading the end-to-end creative process from brainstorming to execution
• Developing campaigns tailored to digital-first audiences, especially in Tier-2 markets
• Building strong community management skills to align with brand campaign objectives

ASSUMPTION: This role requires a creative and strategic mindset, with a strong focus on digital marketing and understanding of consumer behavior, particularly in Tier-2 markets.

📋 Key Responsibilities

✅ Partner closely with advertising agencies to deliver digital films, campaigns, and planning

✅ Adapt campaigns mid-way based on consumer feedback and understand all ad agency functions

✅ Lead the end-to-end creative process, from initial brainstorming sessions to final execution and social media hacks

✅ Own social media strategies to drive authentic engagement, conversation, and viral potential

✅ Develop campaigns specifically designed to resonate with digital-first audiences, including Tier-2 markets

✅ Understand digital metrics and adapt campaigns for business objectives

✅ Build strong community management skills to align content with brand campaign objectives

ASSUMPTION: This role requires a high level of creativity, adaptability, and strategic thinking to create engaging campaigns that resonate with diverse audiences.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field

Experience: Minimum of 5 years and maximum of 9 years in advertising agencies, specifically on the creative side

Required Skills:

• Proven experience in brand management and campaign development
• Strong digital marketing skills, with a focus on social media strategy
• Excellent creative leadership and project management skills
• Ability to adapt campaigns based on consumer feedback
• Understanding of digital metrics and game brand KPIs
• Experience working with advertising agencies and understanding their functions
• Basic understanding of Gen Z and Tier-2 markets

Preferred Skills:

• Experience in the gaming industry or e-sports ecosystem
• Fluency in local languages (Hindi, Tamil, Telugu, etc.)
• Portfolio of successful digital brand campaigns and case studies

ASSUMPTION: Candidates with a strong background in creative advertising, digital marketing, and campaign development will be best suited for this role.

💰 Compensation & Benefits

Salary Range: INR 15-25 lakhs per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Health insurance and retirement plans
• Performance-based bonuses
• Opportunities for professional growth and development
• Flexible work arrangements (e.g., remote work, flexible hours)

Working Hours: Full-time (40 hours/week), with flexibility for project demands

ASSUMPTION: The salary range is estimated based on industry standards for a Brand Manager role with 5-10 years of experience in the advertising industry in Bangalore.

📌 Applicant Insights

🔍 Company Context

Industry: KRAFTON INDIA operates in the competitive gaming industry, focusing on publishing and developing games that cater to the Indian market.

Company Size: KRAFTON INDIA has 1,001-5,000 employees globally, with a significant presence in India. This size allows for ample opportunities for growth and collaboration.

Founded: KRAFTON, Inc. was founded in 2007, with KRAFTON INDIA established later to focus on the Indian market.

Company Description:

• KRAFTON INDIA is committed to discovering and globally publishing games that deliver a uniquely fun experience
• The company takes immense pride in its premier entertainment properties, including BATTLEGROUNDS MOBILE INDIA (BGMI), Road To Valor: Empires, Defense Derby, and New State Mobile
• KRAFTON INDIA is dedicated to nurturing the gaming and start-up ecosystem, having invested over $150 million in the Indian market in the past two years and committed an additional $150 million over the next three years

Company Specialties:

• Game publishing and development
• Brand management and marketing
• E-sports ecosystem development
• Investment in the Indian gaming and start-up ecosystem

Company Website: http://www.krafton.com

ASSUMPTION: KRAFTON INDIA's focus on the Indian gaming market and commitment to investing in the local ecosystem make it an attractive employer for those interested in the gaming industry.

📊 Role Analysis

Career Level: This role is suitable for experienced marketing professionals looking to advance their careers in brand management and campaign development.

Reporting Structure: The Brand Manager will report directly to the Head of Marketing and work closely with advertising agencies, creative teams, and other stakeholders.

Work Arrangement: This is an on-site role, with the possibility of flexible work arrangements based on project demands.

Growth Opportunities:

• Expanding the company's portfolio of games and entertainment properties
• Developing and implementing successful marketing campaigns that drive user engagement and growth
• Collaborating with cross-functional teams to create innovative and effective marketing strategies

ASSUMPTION: This role offers significant growth opportunities for the right candidate, as KRAFTON INDIA continues to expand its presence in the Indian gaming market.

🌍 Location & Work Environment

Office Type: KRAFTON INDIA's office in Bangalore is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): 231, Teheran-ro, Gangnam-gu, Seoul 06142, KR

Geographic Context:

• Bangalore is the capital of Karnataka and the third-largest city in India, known for its vibrant tech industry and cultural scene
• The city offers a mix of traditional and modern amenities, with a cost of living that is generally lower than other major Indian cities
• Bangalore has a tropical savanna climate, with warm and humid weather throughout the year

Work Schedule: The work schedule is typically Monday to Friday, with flexible hours based on project demands.

ASSUMPTION: Bangalore offers a dynamic and diverse work environment, with a strong focus on technology and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Case study presentation and/or portfolio review
• In-depth interviews with the hiring manager and other stakeholders
• Final decision and offer

Key Assessment Areas:

• Creativity and strategic thinking in campaign development
• Understanding of consumer behavior and market trends
• Adaptability and ability to work with cross-functional teams
• Presentation and communication skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio of successful digital brand campaigns and case studies, showcasing your ability to drive engagement and conversation
• Be ready to discuss your understanding of Tier-2 markets and digital-first audiences

ATS Keywords: Brand Management, Campaign Development, Digital Marketing, Social Media Strategy, Consumer Behavior, Tier-2 Markets, Gen Z, Advertising Agency Collaboration, Creative Process Leadership

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' creativity, strategic thinking, and adaptability.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
• Social media management platforms (Hootsuite, Buffer, Sprout Social)
• Analytics tools (Google Analytics, Facebook Insights, Twitter Analytics)
• Project management tools (Asana, Trello, Jira)

ASSUMPTION: Familiarity with these tools is not required but may be beneficial for candidates applying for this role.

👔 Cultural Fit Considerations

Company Values:

• BE ORIGINAL, STAY CREATIVE
• BE BOLD, LEARN AND WIN
• ONE TEAM, ONE DREAM

Work Style:

• Collaborative and innovative
• Adaptable and responsive to consumer feedback
• Data-driven and results-oriented

Self-Assessment Questions:

• How do you align with KRAFTON's company values, and how have you demonstrated these values in your previous roles?
• How comfortable are you working in a fast-paced, dynamic environment, and how have you adapted to changes in the past?
• How do you approach data analysis and using data to inform your marketing strategies?

ASSUMPTION: Candidates who demonstrate a strong cultural fit with KRAFTON INDIA's values and work style will be best suited for this role.

⚠️ Potential Challenges

• Keeping up with the fast-paced and ever-changing gaming industry
• Adapting campaigns mid-way based on consumer feedback and market trends
• Managing multiple projects and deadlines simultaneously
• Working with cross-functional teams and stakeholders with varying priorities and expectations

ASSUMPTION: These challenges can be overcome by candidates with strong project management skills, adaptability, and a results-driven mindset.

📈 Similar Roles Comparison

• This role is similar to a Senior Brand Manager or Marketing Manager position in other gaming or entertainment companies
• However, the focus on Tier-2 markets and digital-first audiences sets this role apart from similar positions in other industries
• Career progression in this role could lead to positions such as Head of Marketing, Director of Brand Management, or even Chief Marketing Officer

ASSUMPTION: Candidates should research similar roles in the gaming and entertainment industries to better understand the market and competition.

📝 Sample Projects

• Developing a social media campaign to launch a new game in Tier-2 markets
• Creating a viral marketing campaign to celebrate an in-game event or milestone
• Analyzing consumer data to identify trends and opportunities for targeted marketing campaigns

ASSUMPTION: These sample projects are intended to give candidates an idea of the types of campaigns and initiatives they may work on in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for KRAFTON INDIA's games?
• What are the key performance indicators (KPIs) for success in this role?
• How does the company support the professional growth and development of its employees?
• What is the team structure and dynamic for the marketing department?
• How does the company approach community management and engagement for its games?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the team they will be working with.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio of successful digital brand campaigns and case studies, showcasing your ability to drive engagement and conversation
• Be ready to discuss your understanding of Tier-2 markets and digital-first audiences during the interview
• Follow up with the HR team one week after submission if you haven't heard back, and be prepared to provide additional information or clarification as needed

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.