📌 Core Information
🔹 Job Title: Brand Manager
🔹 Company: Ali Abdulwahab Al Mutawa Commercial Co
🔹 Location: Kuwait
🔹 Job Type: On-site, Full-time
🔹 Category: Retail
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing brand strategies and KPIs aligned with business goals
- Managing brand communication and merchandise planning
- Implementing brand-specific policies and procedures
- Conducting market research and analyzing brand performance
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Develop and implement brand strategies, KPIs, and annual business plans
✅ Manage brand communication, ensuring consistent representation across all touchpoints
✅ Oversee merchandise planning and pricing strategies in collaboration with vendors
✅ Conduct market research, analyze brand performance, and present findings to top management
✅ Develop and implement brand-specific policies and procedures
✅ Manage and mentor team members, fostering a culture of collaboration and accountability
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and team leadership, requiring strong organizational skills and the ability to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience of 5-10 years in brand management, with a focus on retail or consumer goods
Required Skills:
- Proven track record in brand management and strategy development
- Strong analytical and problem-solving skills
- Excellent communication and interpersonal skills
- Ability to work effectively in a team environment
- Fluency in English; proficiency in Arabic is a plus
Preferred Skills:
- Experience working with global brands
- Knowledge of the Kuwaiti retail market
- Familiarity with consumer research methods and tools
ASSUMPTION: Candidates with experience in fast-paced retail environments and a strong understanding of consumer behavior will be well-suited to this role.
💰 Compensation & Benefits
Salary Range: Based on experience, the estimated salary range for this role in Kuwait is KD 2,500 - KD 4,000 per month. This is an estimate and the actual salary may vary based on the candidate's qualifications and experience.
Benefits:
- Health insurance
- Retirement plan
- Employee discounts on AAW products
- Professional development opportunities
Working Hours: Full-time, 40 hours per week. The role may require occasional work on weekends or evenings to support events or campaigns.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Ali Abdulwahab Al Mutawa Commercial Co (AAW) operates in the retail industry, distributing over 200 global brands in Kuwait's growing wholesale, retail, and consumer markets.
Company Size: AAW is a large company with 1,001-5,000 employees, providing ample opportunities for career growth and development.
Founded: AAW was founded in 1918 and has since grown to become one of Kuwait's largest trading and commercial companies.
Company Description:
- AAW distributes a wide range of products, including consumer goods, pharmaceuticals, and retail items
- The company is dedicated to bringing top-tier brands to Kuwait and promoting excellence and innovation across industries
- AAW's expanding business lines include Consumer Goods, Pharmaceuticals, Retail, Food & Beverage, Travel & Insurance, and Real Estate
Company Specialties:
- Consumer Goods
- Pharma & Medical
- Sports & Lifestyle
- Food & Beverage
- Insurance & Brokerage
- Travel & Tourism
- Real Estate
- Home Appliances
- Kitchen Sets
- Outdoors
- and Home & Office Furniture
Company Website: http://www.aaw.com
ASSUMPTION: AAW's diverse product portfolio and extensive experience in the Kuwaiti market provide a strong foundation for growth and success in the brand management role.
📊 Role Analysis
Career Level: This role is at the mid-level management career stage, offering opportunities for growth and development.
Reporting Structure: The Brand Manager will report directly to the Direct Manager and will oversee a team of brand management professionals.
Work Arrangement: This is an on-site role, with the possibility of occasional remote work for meetings or events.
Growth Opportunities:
- Progression to a senior brand management role or a leadership position within AAW
- Expansion into other business lines or geographic markets
- Development of skills in areas such as strategic planning, team leadership, and cross-functional collaboration
ASSUMPTION: The Brand Manager role at AAW offers a range of growth opportunities, both within the brand management function and across the company's diverse business lines.
🌍 Location & Work Environment
Office Type: AAW's headquarters is located in Kuwait City, with additional offices and retail locations throughout Kuwait.
Office Location(s): Al Soor Street, Kuwait City, Al Asimah, KW
Geographic Context:
- Kuwait is a small, oil-rich country located in the Middle East, with a population of approximately 4.2 million people
- The retail industry in Kuwait is competitive and dynamic, with a strong focus on international brands
- Kuwait City, the capital and largest city in Kuwait, is a bustling metropolis with a mix of traditional and modern architecture
Work Schedule: The work schedule for this role is full-time, with the possibility of occasional overtime or weekend work to support events or campaigns.
ASSUMPTION: The Brand Manager role at AAW's Kuwait City headquarters offers a dynamic and fast-paced work environment, with ample opportunities for growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- In-person or video interview with the hiring manager and team members
- Final interview with the Direct Manager
Key Assessment Areas:
- Brand management experience and achievements
- Analytical and problem-solving skills
- Communication and interpersonal skills
- Cultural fit and alignment with AAW's values
Application Tips:
- Highlight your experience in brand management and strategic planning
- Include specific examples of your achievements in brand development, communication, and performance analysis
- Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
ATS Keywords: Brand management, strategic planning, market research, brand communication, merchandise planning, team leadership, Kuwait retail market
ASSUMPTION: The application process for the Brand Manager role at AAW is competitive, and candidates should emphasize their relevant skills and experiences in their application materials.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Brand management software (e.g., Planview, Brandfolder)
- Market research tools (e.g., Nielsen, Euromonitor)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The Brand Manager role at AAW requires proficiency in Microsoft Office Suite and familiarity with brand management, market research, and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Integrity
- Excellence
- Collaboration
- Innovation
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and accountable
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you demonstrate AAW's core values in your daily work?
- Can you provide an example of a time when you successfully led a team through a significant change or challenge?
- How do you stay organized and manage your time effectively in a fast-paced, dynamic work environment?
ASSUMPTION: Candidates for the Brand Manager role at AAW should possess strong communication and interpersonal skills, be adaptable and responsive to change, and demonstrate a commitment to AAW's core values.
⚠️ Potential Challenges
- Managing a diverse team with varying levels of experience and expertise
- Balancing the demands of multiple stakeholders, including vendors, host companies, and internal teams
- Adapting to a fast-paced, dynamic work environment with occasional overtime or weekend work
- Navigating the competitive Kuwaiti retail market and maintaining brand performance in the face of changing consumer preferences and market trends
ASSUMPTION: The Brand Manager role at AAW presents a range of challenges, including team management, stakeholder communication, and market adaptability. Successful candidates will possess strong problem-solving skills, resilience, and the ability to thrive in a fast-paced environment.
📈 Similar Roles Comparison
- Unlike other brand management roles, this position requires a strong focus on merchandise planning and pricing strategies in collaboration with vendors
- This role offers the opportunity to work with a diverse portfolio of global brands across multiple business lines
- Career progression in this role may involve expanding into other business lines or geographic markets, providing a unique opportunity for growth and development
ASSUMPTION: The Brand Manager role at AAW is unique in its focus on merchandise planning and pricing strategies, providing a distinctive opportunity for candidates with relevant experience and skills.
📝 Sample Projects
- Developing and implementing a new brand communication strategy for a recently acquired brand
- Conducting market research to identify opportunities for brand expansion into new geographic markets
- Analyzing brand performance metrics and developing data-driven recommendations for improvement
ASSUMPTION: The Brand Manager role at AAW involves a range of projects, from strategic planning and market research to data analysis and tactical execution.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the brand management function?
- How does AAW support the professional development and growth of its brand management team members?
- Can you provide an example of a successful brand-building initiative implemented by AAW, and what role did the Brand Manager play in its execution?
- How does AAW approach cross-functional collaboration and stakeholder management in brand management?
- What are the key performance indicators (KPIs) used to measure the success of the brand management function, and how are they tracked and reported?
ASSUMPTION: Candidates for the Brand Manager role at AAW should ask thoughtful, insightful questions that demonstrate their interest in the role and their commitment to driving brand success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for the interview by researching AAW's brand portfolio and market position, and by reflecting on your own brand management experiences and achievements
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
