📌 Core Information
🔹 Job Title: Brand Manager
🔹 Company: Ubisoft
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Full-time
🔹 Category: Computer Games
🔹 Date Posted: 2025-06-17
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 days a week in office)
🚀 Job Overview
Key aspects of this role include:
- Shaping global go-to-market strategy for Ubisoft brands
- Overseeing marketing tactics and execution
- Building original content and creatives
- Providing operational support for team-wide projects
ASSUMPTION: This role requires a strong understanding of global marketing strategies and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Oversee marketing tactics and execution by gathering expertise from stakeholders and using game, market, and consumer data to drive decisions on a global level.
✅ Build the marketing strategy including consumer insights, situational analysis, and competitive insights.
✅ Provide relevant publishing teams with the product information and marketing strategy needed to build plans.
✅ Collaborate with expertise teams to build the full go-to-market plans for games, including press and influencers plans, trade marketing plans, and more.
✅ Brief internal/external agencies and lead the production of diverse creative assets like key visuals, videos, and trailers in a ROI-driven and agile mindset.
✅ Follow up on paid media plans and deal with Ubisoft-owned channels to maximize their impact.
✅ Follow up on budgets and production schedules.
✅ Consistently manage and execute marketing plan tactics, ensuring projects are flawlessly executed aligned with project goals.
✅ Act as the global "source of truth" and provide support across all regions to coordinate key local teams' engagement.
✅ Ensure all tactics have clear KPIs aligned with business goals and encourage cross-functional teams to build their own KPIs.
✅ Follow the industry and regularly share key benchmarks that could help strengthen strategies.
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of marketing experience in the video games sector or in entertainment in general
Required Skills:
- Proven experience in brand management
- Strong organizational skills
- Excellent communication skills in English and French
- Ability to work in an international context with remote team members
- Proficient in MS Suite (Excel, Teams, SharePoint, etc.)
- Basic Photoshop skills helpful
Preferred Skills:
- Experience working in a multinational company
- Knowledge of the video games industry
ASSUMPTION: Candidates with experience in global marketing and a strong understanding of the video games industry will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €50,000 per year (Based on industry standards for a Brand Manager role in Paris)
Benefits:
- Profit Sharing
- Yearly Company Saving Plan
- 25 paid time off + 12 additional paid days off
- 50% of your Navigo pass is paid by the company
- Lunch vouchers (€9/day)
- Healthcare for you and your family
- Additional perks
Working Hours: Full-time (37.5 hours/week) with flexible working organization to be discussed with the manager of the role
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Brand Manager role in Paris. Actual salary may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Computer Games
Company Size: 10,001+ employees (Large enterprise)
Founded: 1986 (as a video game publisher)
Company Description:
- Ubisoft is a leading creator, publisher, and distributor of interactive entertainment and services
- Offers a portfolio of world-renowned brands that provide players with memorable gaming experiences
- Operates through a worldwide network of studios and business offices
Company Specialties:
- Video Game Development
- Video Game Production
- Video Game Marketing
- Video Game Design
- Level Design
- Programming
- Online Programming
- Transmedia
- Art
- Audio
- IT
- Marketing
- Community Management
- Production
- Creativity
Company Website: Ubisoft
ASSUMPTION: Ubisoft's large size and global presence offer opportunities for career growth and international exposure.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the Associate Marketing Director in Paris
Work Arrangement: Hybrid (3 days a week in the office)
Growth Opportunities:
- Potential to work on multiple brands and projects
- Opportunities to collaborate with various teams and gain exposure to different aspects of the business
- Possibility to progress to a senior role within the marketing department
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with on-site gym
Office Location(s): Saint-Mandé, France
Geographic Context:
- Paris is the capital and most populous city of France
- Known for its fashion, gastronomy, culture, and historical landmarks
- Offers a high quality of life with a mix of urban and suburban living options
Work Schedule: Full-time (37.5 hours/week) with flexible working organization
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone call with a Recruiter (30 minutes)
- Interview with the Manager of the Role (60 minutes)
- Phone call with an Executive Publisher (30 minutes)
Key Assessment Areas:
- Marketing strategy development
- Project management and execution
- Cross-functional team collaboration
- Cultural fit with Ubisoft's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of marketing campaigns you've worked on and their outcomes
- Research Ubisoft's brands and marketing strategies to demonstrate your understanding of the role
ATS Keywords: Brand Management, Marketing Strategy, Marketing Tactics, Global Go-To-Market, Creative Production, Project Management, KPI Development, Consumer Insights, Market Research
ASSUMPTION: Ubisoft's recruitment process is designed to assess candidates' marketing skills, strategic thinking, and cultural fit.
🛠️ Tools & Technologies
- MS Suite (Excel, Teams, SharePoint, etc.)
- Basic Photoshop skills
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation tools (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry and can be learned with relative ease.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Innovation
- Quality
- Excellence
- Responsibility
- Fun
Work Style:
- Collaborative
- Agile
- Data-driven
- Results-oriented
- Adaptable
Self-Assessment Questions:
- Do I thrive in a creative and innovative work environment?
- Am I comfortable working in a large, global organization with remote team members?
- Can I effectively manage multiple projects and meet tight deadlines?
ASSUMPTION: Ubisoft's work environment is fast-paced, collaborative, and data-driven, requiring candidates who can thrive in this dynamic setting.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working effectively with remote team members across different time zones
- Adapting to changes in project scope or priorities
- Navigating a large, global organization with complex reporting structures
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is unique in its focus on global go-to-market strategy and cross-functional team collaboration
- Compared to other brand management roles, this position offers a higher level of strategic influence and global impact
- Career progression may involve moving into a senior marketing role or exploring other opportunities within Ubisoft's global organization
ASSUMPTION: This role offers a unique blend of strategic influence, cross-functional collaboration, and global impact, setting it apart from similar positions in the industry.
📝 Sample Projects
- Developing a global marketing strategy for a new Ubisoft brand launch
- Managing the marketing campaign for an existing Ubisoft franchise's latest release
- Collaborating with cross-functional teams to create innovative marketing content for Ubisoft's social media channels
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and creative aspects of the Brand Manager role at Ubisoft.
❓ Key Questions to Ask During Interview
- Can you describe the marketing strategy for one of Ubisoft's recent brand launches?
- How does the marketing team collaborate with other departments, such as sales and communication, to ensure consistent messaging and successful campaign execution?
- What opportunities are there for professional growth and development within the marketing department and the broader Ubisoft organization?
- How does Ubisoft support work-life balance for its employees, particularly those working in a hybrid arrangement?
- What are the most challenging aspects of working on global marketing campaigns, and how does Ubisoft support its team members in overcoming these obstacles?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, enabling you to make an informed decision about your application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience and skills, with a focus on brand management, marketing strategy, and project management
- Prepare examples of marketing campaigns you've worked on and their outcomes to demonstrate your qualifications
- Research Ubisoft's brands and marketing strategies to show your understanding of the role and the company
- Follow up with the hiring manager one week after submitting your application to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
