Brand Manager

📌 Core Information

🔹 Job Title: Brand Manager

🔹 Company: bp

🔹 Location: Lisbon, Lisboa, Portugal

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 24, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: Hybrid (Sunbury, United Kingdom or Lisbon, Portugal)

🚀 Job Overview

Key aspects of this role include:

• Managing bp's customer-facing brands, with a focus on M&C brands (bp ultimate, BPme, bp pulse, WBC).
• Collaborating with the Corporate & External Affairs (C&E) team to apply the bp corporate brand strategy and activate JVs and licenses.
• Developing and implementing brand strategies for M&C sub-brands, ensuring market alignment and a consistent brand presence across markets.
• Providing brand expertise as a service to M&C NoE and regional brands, and acting as a brand ambassador.
• Optimizing brand strategy capabilities across C&P by identifying gaps, developing training, and onboarding programs for marketers and Hub employees.

ASSUMPTION: This role requires a strong understanding of brand management, with experience in a multinational organization. The ideal candidate will have a proven track record of implementing brand strategies that drive measurable business results.

📋 Key Responsibilities

✅ Manage the development and implementation of bp's customer-facing brands, focusing on M&C brands.

✅ Collaborate with the C&E team to apply the bp corporate brand strategy and activate JVs and licenses.

✅ Develop and implement brand strategies for M&C sub-brands, ensuring market alignment and a consistent brand presence across markets.

✅ Provide brand expertise as a service to M&C NoE and regional brands, and act as a brand ambassador.

✅ Resolve brand-related queries and challenges for joint ventures and brand-licensed markets.

✅ Optimize brand strategy capabilities across C&P by identifying gaps, developing training, and onboarding programs for marketers and Hub employees.

ASSUMPTION: This role requires strong problem-solving skills, attention to detail, and the ability to address brand-related challenges across multiple markets.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 5-10 years of experience in brand management, preferably in a multinational organization.

Required Skills:

• Proven experience in brand strategy and management.
• Strong understanding of brand positioning, architecture, and identity.
• Excellent problem-solving skills and attention to detail.
• Excellent collaboration skills, with experience working in cross-functional and geographically dispersed teams.
• Customer-centric approach, with the ability to tailor strategies to diverse audiences in both B2C and B2B environments.

Preferred Skills:

• Experience working with joint ventures and brand-licensed markets.
• Fluency in additional languages (besides English).

ASSUMPTION: Candidates should have a solid understanding of brand management and a proven track record of implementing brand strategies that drive measurable business results.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on industry standards for a mid-senior level brand manager in Portugal)

Benefits:

• Life and health insurance
• Medical care package
• Flexible working options
• Collaboration spaces in a modern office environment
• Learning and development opportunities

Working Hours: Full-time (40 hours per week), with a hybrid work arrangement (2-3 days in the office, rest remote)

ASSUMPTION: The salary range is an estimate based on industry standards for a mid-senior level brand manager in Portugal. Actual compensation may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Oil and Gas. bp is one of the world's leading integrated energy companies, delivering energy to the world today and tomorrow.

Company Size: 10,001+ employees. As a large organization, bp offers extensive resources and opportunities for career growth.

Founded: 1909. bp has a rich history and a strong global presence, with operations in over 70 countries.

Company Description:

• bp is a global energy company with a diverse portfolio of resources and expertise in oil and gas, renewable energy, and low-carbon technologies.
• The company aims to deliver energy to the world today and tomorrow, with a focus on sustainability and reducing its carbon footprint.
• bp is committed to creating a safe and inclusive work environment, with a strong focus on diversity, equity, and inclusion.

Company Specialties:

• Upstream – Oil & Gas Exploration & Production
• Subsurface
• Wells Subsea
• Mechanical, Electrical, Process, Civil, and Drilling, Completion & Intervention Engineers
• Geoscientists
• Professionals in Finance, Business Development, and Procurement
• Communications

Company Website: bp.com

ASSUMPTION: As a large, multinational organization, bp offers a wide range of career opportunities and benefits. The company's focus on sustainability and reducing its carbon footprint also presents unique challenges and growth opportunities for employees.

📊 Role Analysis

Career Level: Mid-Senior level. This role offers significant responsibility and the opportunity to make a substantial impact on bp's brand strategy.

Reporting Structure: The Brand Manager reports directly to the Head of Brand Network of Excellence (NoE) within the Marketing Group.

Work Arrangement: Hybrid (2-3 days in the office, rest remote). This arrangement offers flexibility and a balance between collaboration and independent work.

Growth Opportunities:

• Potential progression to a senior brand management role or a leadership position within the Brand NoE or another marketing function.
• Opportunities to gain experience working with joint ventures and brand-licensed markets, expanding the candidate's skill set and network.
• Access to learning and development opportunities, both within the Marketing Group and across bp's various business segments.

ASSUMPTION: This role offers significant growth potential, with opportunities to progress to senior brand management or leadership positions within bp's Marketing Group or other business segments.

🌍 Location & Work Environment

Office Type: Modern office environment with collaboration spaces, located in Lisbon, Portugal.

Office Location(s): 1 St James Square, London, England; 501 Westlake Park Blvd, Houston, Texas, USA; 28100 Torch Parkway, Warrenville, IL, USA; Chertsey Road, Sunbury on Thames, England; Rua Maestro Cardim, 769, Sao Paulo, SP, Brazil

Geographic Context:

• Lisbon, Portugal, is the capital and largest city of Portugal, with a population of over 500,000 people.
• The city is known for its rich history, vibrant culture, and beautiful architecture.
• Lisbon offers a high quality of life, with a mild Mediterranean climate, affordable cost of living, and a strong sense of community.

Work Schedule: Full-time (40 hours per week), with a hybrid work arrangement (2-3 days in the office, rest remote).

ASSUMPTION: Lisbon offers a high quality of life, with a mild Mediterranean climate, affordable cost of living, and a strong sense of community. The hybrid work arrangement provides flexibility and a balance between collaboration and independent work.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening to assess cultural fit and basic qualifications.
• In-depth interviews with hiring managers and team members to discuss the role, responsibilities, and company culture.
• Final interviews or assessments to evaluate the candidate's fit for the role and the organization.
• Background check and onboarding for successful candidates.

Key Assessment Areas:

• Brand management experience and expertise.
• Problem-solving skills and attention to detail.
• Collaboration skills and the ability to work effectively in a cross-functional and geographically dispersed team.
• Customer-centric approach and the ability to tailor strategies to diverse audiences in both B2C and B2B environments.
• Cultural fit and alignment with bp's values and mission.

Application Tips:

• Tailor your resume and cover letter to highlight your brand management experience and relevant skills.
• Prepare examples of your brand strategy and management achievements to discuss during the interview.
• Research bp's brand and industry trends to demonstrate your understanding of the role and the company.
• Prepare questions to ask the interviewer about the role, the team, and the company culture.

ATS Keywords: Brand Management, Brand Strategy, Brand Positioning, Brand Architecture, Brand Identity, Cross-Functional Teams, Geographically Dispersed Teams, Customer-Centric, B2C, B2B, Problem-Solving, Attention to Detail, Collaboration, ATS-Optimized

ASSUMPTION: The application process for this role may vary depending on the specific needs of the hiring team and the company's current hiring practices. It is essential to follow the instructions provided in the job posting and to tailor your application materials to highlight your relevant experience and skills.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Brand management software (e.g., Brandfolder, Frontify, or similar)
• Project management tools (e.g., Asana, Trello, or similar)
• Marketing automation platforms (e.g., Marketo, HubSpot, or similar)
• Data visualization tools (e.g., Tableau, Power BI, or similar)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's current technology stack and the candidate's areas of expertise. Familiarity with industry-standard brand management software, project management tools, and marketing automation platforms is essential.

👔 Cultural Fit Considerations

Company Values:

• Safety: Always prioritizing safety and well-being.
• Respect: Valuing diversity and treating everyone with dignity and respect.
• Excellence: Striving for high performance and continuous improvement.
• Courage: Encouraging innovation and challenging the status quo.
• One Team: Collaborating and working together to achieve shared goals.

Work Style:

• bp fosters a collaborative and inclusive work environment, with a strong focus on teamwork and cross-functional collaboration.
• The company encourages open communication, active listening, and continuous learning and development.
• bp values diversity, equity, and inclusion, and actively promotes a culture of respect and belonging.

Self-Assessment Questions:

• How do your personal values align with bp's company values, particularly in the context of this role?
• How do you approach working in a cross-functional and geographically dispersed team, and what strategies do you use to build effective relationships and collaborate successfully?
• How do you tailor your brand strategies to diverse audiences in both B2C and B2B environments, and what examples can you provide of your success in this area?

ASSUMPTION: Candidates should carefully consider their alignment with bp's company values and the work style required for this role. Self-assessment questions can help applicants evaluate their fit for the position and prepare for the interview process.

⚠️ Potential Challenges

• Managing brand-related challenges across multiple markets and time zones.
• Balancing the needs of global, regional, and local teams, as well as joint venture partners and brand-licensed markets.
• Keeping up-to-date with industry trends and best practices in brand management.
• Navigating a large, multinational organization with complex reporting structures and multiple stakeholders.

ASSUMPTION: This role presents unique challenges and opportunities for growth, with the potential for significant impact on bp's brand strategy and customer-facing brands.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on managing bp's customer-facing brands, with a particular emphasis on M&C brands.
• Industry-specific context: The oil and gas industry is highly competitive, with a strong focus on brand differentiation and customer loyalty.
• Career path comparison: This role offers significant growth potential, with opportunities to progress to senior brand management or leadership positions within bp's Marketing Group or other business segments.

ASSUMPTION: This role is unique in its focus on managing bp's customer-facing brands, with a particular emphasis on M&C brands. The oil and gas industry presents unique challenges and opportunities for brand management professionals.

📝 Sample Projects

• Developing and implementing a brand strategy for bp ultimate, BPme, bp pulse, and WBC, ensuring market alignment and a consistent brand presence across markets.
• Collaborating with the C&E team to apply the bp corporate brand strategy and activate JVs and licenses, ensuring seamless collaboration and brand consistency.
• Resolving brand-related queries and challenges for joint ventures and brand-licensed markets, acting as the single point of contact for all brand topics.

ASSUMPTION: These sample projects illustrate the key responsibilities and challenges of the Brand Manager role, with a focus on managing bp's customer-facing brands and collaborating with cross-functional teams.

❓ Key Questions to Ask During Interview

• Can you describe the current brand landscape for bp's customer-facing brands, and what are the key priorities for this role in the first 90 days?
• How does the Brand Manager role collaborate with the Corporate & External Affairs (C&E) team, and what are the key priorities for this partnership?
• What are the most significant challenges facing bp's brand strategy, and how can this role address them?
• How does bp support the growth and development of its brand management professionals, and what opportunities are available for career progression within the Marketing Group or other business segments?
• What is the work-life balance like for this role, and how does bp support its employees in maintaining a healthy work-life balance?

ASSUMPTION: These key questions help applicants better understand the role, the team, and the company culture, enabling them to make informed decisions about their application and career prospects.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link.
• Tailor your resume and cover letter to highlight your brand management experience and relevant skills.
• Prepare examples of your brand strategy and management achievements to discuss during the interview.
• Research bp's brand and industry trends to demonstrate your understanding of the role and the company.
• Prepare questions to ask the interviewer about the role, the team, and the company culture.
• Follow up with the hiring team one week after submitting your application, if you have not received a response.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.