📌 Core Information
🔹 Job Title: Brand Manager
🔹 Company: SharkNinja
🔹 Location: Needham, MA, United States
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving growth of the Shark portfolio through innovation and communications
- Leading cross-functional teams in the commercialization process
- Developing category innovation pipelines
- Ensuring consistent messaging across all channels
- Collaborating with various teams, including Product Development, Creative Services, and Sales
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with diverse teams.
📋 Key Responsibilities
✅ Develop and execute new product innovation strategies and go-to-market plans, focusing on message development and execution for packaging, digital, and in-store assets
✅ Drive a consumer-first mentality to develop relevant messaging that delivers clear consumer understanding of products and brand
✅ Manage creative development processes, ensuring thorough reviews and eventual leadership alignment
✅ Partner with Consumer Insights to build a clear learning agenda for the Robot category and NPDs to ensure product launches are set up for success
✅ Serve as the category expert, understanding price, positioning, competitive landscape, and market needs to develop a product roadmap strategy that drives a high rate of sale
✅ Develop category/brand positioning strategies, portfolio architecture, and breakthrough claims to increase marketability and maximize sales
✅ Communicate the value proposition of new products to the Sales teams and develop tools that enable sell-in
✅ Work with Sales and Trade Marketing to develop breakthrough sell-in stories and in-store merchandising
✅ Conduct post-launch analysis of marketing activities, recommending improvements and evolutions of future brand activity
ASSUMPTION: This role involves a mix of strategic planning, creative development, and cross-functional collaboration, with a focus on driving growth and market success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing or a related field, MBA preferred
Experience: Minimum of 5-7 years of prior Marketing experience, preferably with direct responsibility for brand strategy, messaging, positioning, and innovation planning and execution. Minimum 3 years of prior experience in Consumer Packaged Goods.
Required Skills:
- Proven experience in brand strategy, messaging, positioning, and innovation planning and execution
- Experience leveraging consumer insights to develop effective marketing programs and campaigns
- Experience in creative strategy development, advertising, and launching new products
- Strong project management and cross-functional team leadership skills
Preferred Skills:
- Experience with Shark or Ninja products
- Familiarity with the appliances, electrical, and electronics manufacturing industry
ASSUMPTION: Candidates with a strong background in brand management, consumer insights, and cross-functional team leadership will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Brand Manager with 5-10 years of experience in the Consumer Packaged Goods industry)
Benefits:
- Competitive health insurance
- Retirement plans
- Paid time off
- Employee stock purchase options
- Wellness programs
- SharkNinja product discounts
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for meetings and project deadlines
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Appliances, Electrical, and Electronics Manufacturing
Company Size: 1,001-5,000 employees (Mid-sized)
Founded: 1994
Company Description:
- SharkNinja is a global product design and technology company that creates 5-star rated lifestyle solutions for consumers worldwide
- Known for its two billion-dollar brands, Shark and Ninja, SharkNinja has a proven track record of disrupting numerous household product categories
- The company's mission is to positively impact people's lives every day in homes around the world
Company Specialties:
- Consumer Goods and Product Marketing
- Product Design and Innovation
- Brand Management
Company Website: http://www.sharkninja.com
ASSUMPTION: SharkNinja's focus on innovation and disruption in the consumer goods industry creates an environment where strategic thinkers and creative problem-solvers can thrive.
📊 Role Analysis
Career Level: Mid-level to senior-level role, with opportunities for growth and advancement within the marketing department and the broader organization
Reporting Structure: This role reports directly to the Senior Brand Manager and works closely with cross-functional teams, including Product Development, Creative Services, Consumer Insights, Sales, and Trade Marketing
Work Arrangement: On-site, with occasional remote work possible for meetings and project collaboration
Growth Opportunities:
- Progression to Senior Brand Manager or other senior marketing roles within the organization
- Expansion into new product categories or geographic markets
- Development of leadership and management skills through team mentorship and project management
ASSUMPTION: This role offers significant opportunities for career growth and development within a dynamic and innovative organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with open work areas, meeting rooms, and breakout spaces
Office Location(s): 89 A Street, Needham, MA 02494, US
Geographic Context:
- Needham, MA is a suburban town located approximately 15 miles west of Boston, offering a mix of urban and rural amenities
- The office is conveniently located near major highways and public transportation
- The area offers a variety of housing options, dining, and entertainment options
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for meetings and project deadlines
ASSUMPTION: The Needham, MA office provides a modern, collaborative work environment with easy access to major transportation networks and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the HR team
- In-person or video interview with the hiring manager and cross-functional team members
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Cross-functional team leadership and collaboration
- Brand management and marketing expertise
- Cultural fit and alignment with SharkNinja's values
Application Tips:
- Tailor your resume and cover letter to highlight your brand management, marketing, and cross-functional team leadership experience
- Prepare examples of successful brand campaigns or product launches you've led, emphasizing your strategic approach and results
- Research SharkNinja's products, brand positioning, and competition to demonstrate your understanding of the market landscape
- Practice presenting your ideas and responding to questions in a clear, concise, and engaging manner
ATS Keywords: Brand Strategy, Messaging, Positioning, Innovation Planning, Consumer Insights, Creative Strategy, Advertising, Product Launching, Cross-functional Team Leadership, Marketing Campaigns, Market Analysis
ASSUMPTION: The interview process will focus on assessing your strategic thinking, communication skills, and cultural fit, with a strong emphasis on your brand management and marketing experience.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Google Docs, Sheets, Slides)
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation and analytics tools (e.g., Google Analytics, Marketo, Salesforce)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch, Figma)
ASSUMPTION: Familiarity with relevant marketing, project management, and design tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Outrageously Extraordinary: Pushing boundaries and challenging the status quo
- Consumer-Centric: Prioritizing consumer needs and insights in all decision-making
- Collaborative: Working together to achieve exceptional results
- Innovative: Embracing creativity and continuous learning
Work Style:
- Fast-paced and dynamic, with a focus on quick decision-making and execution
- Collaborative and team-oriented, with a strong emphasis on cross-functional teamwork
- Results-driven, with a focus on delivering measurable impact
- Adaptable and resilient, with a willingness to pivot and adjust as needed
Self-Assessment Questions:
- How do you embody SharkNinja's value of being outrageously extraordinary in your approach to brand management?
- How do you ensure that your marketing strategies and campaigns are consumer-centric and data-driven?
- Describe your experience working in a fast-paced, collaborative environment and how you've contributed to cross-functional team success.
ASSUMPTION: SharkNinja's culture values innovation, collaboration, and a consumer-centric approach, with a strong emphasis on pushing boundaries and delivering exceptional results.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Navigating a fast-paced, dynamic work environment
- Adapting to changes in market trends, consumer behavior, and competitive landscape
- Balancing strategic planning with day-to-day execution and tactical tasks
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a results-driven mindset to succeed in this role.
📈 Similar Roles Comparison
- Brand Manager (Consumer Goods) vs. Brand Manager (Retail): Focus on driving in-store sales and merchandising vs. broader marketing strategy and communications
- Brand Manager (CPG) vs. Product Manager (CPG): Responsibility for brand positioning and messaging vs. product development and lifecycle management
- Brand Manager (CPG) vs. Marketing Manager (Agency): Focus on long-term brand strategy vs. short-term campaign execution and client management
ASSUMPTION: This role is most similar to other Brand Manager positions within the Consumer Packaged Goods industry, with a focus on strategic planning, cross-functional team leadership, and driving brand growth.
📝 Sample Projects
- Developing a comprehensive brand positioning strategy for a new product line, including consumer research, competitive analysis, and messaging framework
- Launching a marketing campaign for an existing product, including creative development, media planning, and execution, with a focus on driving sales and market share
- Conducting a post-launch analysis of a marketing campaign, assessing its impact on sales, consumer perception, and brand equity, and recommending improvements for future campaigns
ASSUMPTION: These sample projects illustrate the strategic, creative, and analytical aspects of the Brand Manager role at SharkNinja.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for the Shark brand?
- What are the key priorities for the first 90 days in this role?
- How does the marketing team collaborate with other departments, such as Product Development and Sales?
- What opportunities are there for growth and development within the marketing department and the broader organization?
- How does SharkNinja support work-life balance for its employees?
ASSUMPTION: These questions will help you better understand the role's context, priorities, and growth opportunities, as well as SharkNinja's work environment and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand management, marketing, and cross-functional team leadership experience
- Prepare examples of successful brand campaigns or product launches you've led, emphasizing your strategic approach and results
- Research SharkNinja's products, brand positioning, and competition to demonstrate your understanding of the market landscape
- Practice presenting your ideas and responding to questions in a clear, concise, and engaging manner
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
