📌 Core Information
🔹 Job Title: Brand Manager
🔹 Company: OLIPOP
🔹 Location: Remote
🔹 Job Type: Full-Time
🔹 Category: Brand Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive marketing strategies to increase market share and drive brand recognition.
- Monitoring brand performance and recommending optimizations based on market trends and consumer insights.
- Executing integrated marketing campaigns across broadcast, digital, social, and influencer platforms to drive brand distinction and business performance.
- Managing cross-functional teams to bring new products, partnerships, flavors, and formats to market.
- Collaborating with functional internal experts to ensure consistent and impactful communications across all channels.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to thrive in a fast-paced, dynamic environment. The ideal candidate will have experience in CPG brand marketing and be comfortable managing multiple projects simultaneously.
📋 Key Responsibilities
✅ Supporting the development of comprehensive marketing strategies aligned with company objectives and market trends.
✅ Monitoring brand performance and proactively recommending optimizations based on an in-depth understanding of the brand positioning, consumer target, category, and competitive set.
✅ Executing best-in-class integrated marketing campaigns that include broadcast, digital, social, and influencer initiatives to drive brand distinction, reach, and business performance.
✅ Managing a cross-functional team to bring new products, partnerships, flavors, and formats to market in alignment with the brand strategy, ensuring high-quality execution within timelines.
✅ Working with consumer insights to conduct qualitative and quantitative market research and competitor analysis to identify new opportunities for growth and inform existing initiatives.
✅ Tracking brand performance and analyzing campaign effectiveness to optimize ROI.
✅ Managing the budget for projects within the span of care and making recommendations to most effectively leverage the spend to drive business impact.
✅ Collaborating with functional internal experts across PR, media, partnerships, social influencer, loyalty marketing, and design teams to ensure consistent and impactful communications.
ASSUMPTION: The Brand Manager will be expected to work closely with cross-functional teams and stakeholders to achieve common goals. Strong communication and interpersonal skills are essential for success in this role.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 5-7 years of experience in a brand marketing role with a track record of executing campaigns and marketing strategies with excellence; preferably within CPG.
Required Skills:
- Excellent analytical abilities and strategic thinking skills, with a data-driven approach to decision-making.
- Understanding of marketing principles, brand management, digital marketing, and market analysis.
- Exceptional communication and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization.
- Strong cross-functional leadership experience collaborating with stakeholders in marketing and other departments to achieve common goals.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Proficiency in marketing software and tools (POS, panel data, CRM, analytics platforms, etc.).
Preferred Skills:
- Experience working with prebiotics, botanicals, or natural plant fiber products.
- Familiarity with the digestive health industry.
ASSUMPTION: While not explicitly stated, experience in the food and beverage industry or a related field would be beneficial for this role. Candidates with a strong background in brand marketing and a passion for digestive health are encouraged to apply.
💰 Compensation & Benefits
Salary Range: $115,000 - $135,000 base salary + bonus (estimated based on industry standards for a Brand Manager with 5-7 years of experience in CPG)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible spending accounts (FSA)
- Employee assistance program (EAP)
- Paid time off (vacation, sick, and holidays)
- Parental leave
Working Hours: Full-time (40 hours per week) with flexible hours and the ability to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Brand Manager with 5-7 years of experience in CPG. The actual salary may vary depending on factors such as the candidate's specific experience, skills, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Services
Company Size: 51-200 employees
Founded: 2018
Company Description:
- OLIPOP is a deliciously refreshing tonic crafted with prebiotics, botanicals, and natural plant fiber to support your microbiome and benefit digestive health.
- The company was founded in 2017 by Ben Goodwin and David Lester, who have been working together for nearly a decade to find accessible solutions to bring the benefits of digestive health to as many consumers as possible.
- OLIPOP is on a mission to provide an affordable, delicious alternative to soda that delivers leading-edge health benefits to mainstream consumers.
Company Specialties:
- Prebiotic beverages
- Digestive health
- Natural and organic ingredients
Company Website: http://www.drinkolipop.com
ASSUMPTION: OLIPOP is a mission-driven company focused on providing healthier alternatives to mainstream consumers. The company values diversity, authenticity, and high performance in its team members.
📊 Role Analysis
Career Level: Mid-level to senior-level brand marketing role
Reporting Structure: Reports directly to the Director, Brand Marketing
Work Arrangement: Remote solely, with the ability to work from anywhere in the United States
Growth Opportunities:
- Potential to grow into a senior-level or leadership role within the marketing department as the company expands.
- Opportunity to gain experience in a fast-growing startup environment and contribute to the company's success.
- Chance to work on innovative products and campaigns that promote digestive health and well-being.
ASSUMPTION: This role offers significant growth potential for the right candidate, as OLIPOP continues to expand its product offerings and market reach.
🌍 Location & Work Environment
Office Type: Remote-only, with no physical office location
Office Location(s): N/A
Geographic Context:
- OLIPOP is headquartered in Oakland, California, but this role can be performed remotely from anywhere in the United States.
- The company serves customers across the United States and is focused on expanding its reach to mainstream consumers.
- The remote work environment allows for greater flexibility and work-life balance, as long as the candidate can effectively manage their time and priorities.
Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely
ASSUMPTION: The remote work environment requires strong self-motivation, time management, and communication skills. The ideal candidate will be comfortable working independently and collaborating with team members virtually.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR department to discuss the role and assess cultural fit.
- Subsequent interviews with the Marketing Director and other key stakeholders to discuss the candidate's experience, skills, and qualifications.
- Final interview with the CEO or another senior-level executive to discuss the candidate's fit with the company's mission and values.
Key Assessment Areas:
- Strategic thinking and analytical skills
- Communication and interpersonal skills
- Cross-functional leadership experience
- Cultural fit and alignment with the company's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with brand marketing, campaign execution, and market analysis.
- Demonstrate your understanding of the digestive health industry and OLIPOP's mission and values.
- Include any relevant ATS keywords from the job description in your resume to improve your chances of being selected for an interview.
ATS Keywords: Brand Marketing, CPG, Campaign Execution, Market Analysis, Strategic Thinking, Cross-Functional Leadership, Consumer Insights, Integrated Marketing, Budget Management, Cross-Functional Teams
ASSUMPTION: The interview process for this role may include assessments or case studies to evaluate the candidate's analytical and strategic thinking skills. The company values cultural fit and alignment with its mission and values, so be prepared to discuss your personal and professional goals and how they align with OLIPOP's objectives.
🛠️ Tools & Technologies
- Marketing software and tools (POS, panel data, CRM, analytics platforms, etc.)
- Project management software (e.g., Asana, Trello, Jira)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: The ideal candidate will be proficient in marketing software and tools and comfortable using project management and communication platforms to collaborate with team members remotely.
👔 Cultural Fit Considerations
Company Values:
- High performance
- Growth mindset
- Authenticity
- Having fun in what we do
Work Style:
- Remote and flexible work environment
- Collaborative and cross-functional teams
- Fast-paced and dynamic startup culture
- Focus on diversity, inclusion, and community-mindedness
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment, and are you comfortable managing multiple projects simultaneously?
- Are you passionate about digestive health and promoting healthier alternatives to mainstream consumers?
- Do you share OLIPOP's values and are you committed to high performance, growth, and having fun in your work?
ASSUMPTION: The ideal candidate will be a strong cultural fit with OLIPOP's values and be committed to promoting the company's mission and objectives.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously in a fast-paced, dynamic environment.
- Working remotely and effectively collaborating with team members virtually.
- Balancing the demands of a full-time role with the flexibility and independence of a remote work environment.
- Adapting to a startup culture with a focus on growth, innovation, and change.
ASSUMPTION: The ideal candidate will be comfortable working independently, managing their time effectively, and adapting to a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Brand Manager or Marketing Manager position in a CPG company, but with a greater focus on strategic thinking, campaign execution, and market analysis.
- Unlike larger CPG companies, OLIPOP is a startup with a more agile and dynamic work environment, offering greater flexibility and growth potential.
- This role may offer less job security and established processes than a similar role in a larger, more established company, but it provides the opportunity to contribute to the company's growth and success.
ASSUMPTION: Candidates should consider their preferences for startup versus enterprise environments and weigh the trade-offs between job security, growth potential, and work-life balance.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy to launch a new product line, including market research, competitive analysis, and campaign planning.
- Managing a cross-functional team to bring a new partnership or flavor to market, ensuring high-quality execution within timelines and budget constraints.
- Conducting qualitative and quantitative market research to identify new opportunities for growth and inform existing initiatives, and presenting findings to senior leadership.
ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to demonstrate their ability to manage multiple projects simultaneously, collaborate with cross-functional teams, and drive business impact.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term growth plans and how this role fits into those objectives?
- How does the company support the professional development and growth of its employees?
- Can you provide an example of a successful brand marketing campaign that the company has executed, and what made it successful?
- How does the company measure the success of its brand marketing efforts, and how will my performance be evaluated in this role?
- What is the company's approach to diversity, inclusion, and community-mindedness, and how does that manifest in the day-to-day work environment?
ASSUMPTION: The ideal candidate will be curious, engaged, and proactive in their approach to the interview process, seeking to understand the company's mission, values, and objectives, as well as the specific requirements and expectations of the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including any relevant ATS keywords.
- Prepare for the interview by researching OLIPOP's mission, values, and products, as well as the digestive health industry and market trends.
- Follow up with the HR department one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
