📌 Core Information
🔹 Job Title: Brand Manager - Beauty
🔹 Company: Coty
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time, Hybrid (3 days in office)
🔹 Category: Beauty, Marketing
🔹 Date Posted: July 16, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with flexible remote work
🚀 Job Overview
Key aspects of this role include:
- Supporting the Marketing Manager in implementing operational marketing strategies for UK makeup, skincare, or fragrance brands
- Taking full ownership of the brand's P&L and ensuring the execution of marketing programs, including product launches in the UK and Ireland
- Developing and delivering local initiative launch plans in collaboration with internal and external stakeholders
- Managing the brand's budget, ensuring effective and accurate budget management
- Managing all brand media, including briefs, agency relationships, global and fashion house approvals, and internal alignment
ASSUMPTION: This role requires a strong understanding of the beauty industry, retail environment, and marketing strategies. It also demands excellent communication, analytical, and leadership skills.
📋 Key Responsibilities
✅ Supporting the Marketing Manager in implementing the operational marketing strategy in the UK market across makeup, skincare, or fragrance brands
✅ Taking full ownership of the brand's P&L and ensuring the execution of marketing programs, including product launches in the UK and Ireland
✅ Developing and delivering local initiative launch plans in collaboration with internal and external stakeholders
✅ Managing the brand's budget, ensuring effective and accurate budget management
✅ Managing all brand media, including briefs, agency relationships, global and fashion house approvals, and internal alignment
✅ Working with internal and international merchandising teams to manage the design and production of local POS elements
✅ Working closely with internal PR/Influencer Marketing teams to drive consumer engagement and off and online reach
✅ Developing and delivering brand presentations to internal and external stakeholders
ASSUMPTION: The role involves a high level of cross-functional collaboration and requires strong project management skills to ensure successful brand management and execution of marketing programs.
🎯 Required Qualifications
Education: Degree or equivalent qualification in a Business-related field
Experience: 2+ years in the beauty industry or a similar role with an understanding/appreciation of makeup, skincare, or fragrance categories and retail environment
Required Skills:
- Strong financial acumen, understanding the details of P&L drivers and management
- Proficient in Microsoft Office, particularly PowerPoint and Excel
- Analytical mindset: A doer who proactively seeks improvement, is a solution provider, and a problem solver
- Excellence in Execution; Takes responsibility for the quality of all deliverables, contributes to doing things better and faster
- Leader mentality, owns it, drives it. Sees opportunities to fix/improve processes and drives stakeholders to support deliver this change
Preferred Skills:
- Experience working with global marketing teams
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in additional languages and experience working with global marketing teams may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (Estimated based on industry standards for a Brand Manager role in London)
Benefits:
- 25 days annual leave + bank holidays + a day off for your birthday
- Pension Scheme, with 8% employer contribution (subject to enrolment)
- Life Assurance Program (8x your salary)
- Private medical insurance (taxable benefit) life insurance and critical illness insurance
- Health and wellbeing platforms
Working Hours: 40 hours per week, with flexible remote work options
ASSUMPTION: The salary range is estimated based on industry standards for a Brand Manager role in London. The benefits listed are based on the information provided in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Coty is a global leader in the beauty industry, with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. They operate in a highly competitive and dynamic market, requiring employees to be adaptable and innovative.
Company Size: Coty has 10,000+ employees worldwide, providing ample opportunities for career growth and development. As a large organization, Coty offers a structured and established work environment with clear career paths.
Founded: 1904, with a rich history and heritage in the beauty industry, Coty has a strong brand presence and reputation globally.
Company Description:
- Coty is one of the world's largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care.
- The company celebrates the entire human kaleidoscope and cultivates a culture of fearless kindness, promoting diversity, inclusion, and authenticity.
- Coty is committed to creating a forward-thinking beauty industry, focusing on innovative, science-based solutions that are good for people and the planet.
Company Specialties:
- Fragrances
- Color Cosmetics
- Skin & Body Care
Company Website: Coty.com
ASSUMPTION: Coty's large size and global presence offer applicants the opportunity to work on a wide range of brands and gain international experience. The company's commitment to diversity, inclusion, and sustainability is evident in its mission and values.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking and tactical execution. It provides an excellent opportunity for career growth within the marketing function.
Reporting Structure: The Brand Manager reports directly to the Marketing Manager and works closely with various internal and external stakeholders, including sales, COMEX, finance, visual merchandising, supply chain, global marketing, and agency partners.
Work Arrangement: This role follows a hybrid work arrangement, with up to 50% of hours worked remotely and the remaining 50% based in the Wimbledon office.
Growth Opportunities:
- Progression to a Senior Brand Manager or Marketing Manager role within Coty
- Expansion into global marketing or category management roles
- Potential to work on new brand launches or acquisitions, providing exposure to new skills and experiences
ASSUMPTION: This role offers a clear path for career progression within the marketing function, with opportunities to gain experience in global marketing, category management, or new brand launches.
🌍 Location & Work Environment
Office Type: Coty's Wimbledon office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 100-110 Wimbledon Bridge Road, Wimbledon, London SW19 4DR, United Kingdom
Geographic Context:
- London is a major global city with a vibrant beauty industry, providing ample opportunities for networking and professional development.
- The Wimbledon office is conveniently located near public transportation, with easy access to shops, restaurants, and other amenities.
- London offers a multicultural environment, with a diverse range of communities and neighborhoods to explore.
Work Schedule: The work schedule is Monday to Friday, with core hours of 9:00 AM to 5:30 PM. However, the role may require occasional flexibility to meet project deadlines or attend events.
ASSUMPTION: The Wimbledon office provides a modern, collaborative work environment that supports the creative and innovative nature of the beauty industry. London's vibrant beauty industry and multicultural environment offer numerous opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Telephone/online introductory meeting
- First online/in-person interview
- Second interview including case study
- Proposal with terms of employment
Key Assessment Areas:
- Candidates' understanding of the beauty industry and retail environment
- Marketing strategy and execution skills
- Financial acumen and budget management
- Communication, leadership, and project management skills
- Cultural fit and alignment with Coty's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the beauty industry and retail environment in your application materials
- Prepare for behavioral and situational interview questions that focus on your marketing strategy, execution, and leadership skills
- Research Coty's brand portfolio and be prepared to discuss your favorite brands and products
- Showcase your creativity and innovation in your application materials, as these are highly valued qualities in the beauty industry
ATS Keywords: Brand Management, Marketing Strategy, P&L Management, Budget Management, Beauty Industry, Retail Environment, Marketing Execution, Leadership, Project Management, Coty, Wimbledon, London
ASSUMPTION: The interview process will focus on assessing candidates' marketing strategy, execution, and leadership skills, as well as their cultural fit with Coty's values. Applicants should tailor their application materials to highlight relevant experience and skills and prepare for behavioral and situational interview questions.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation tools (e.g., Mailchimp, HubSpot)
- Social media management tools (e.g., Hootsuite, Buffer)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The role may require proficiency in various marketing automation, social media management, and data analysis tools, depending on the specific brand and marketing campaigns.
👔 Cultural Fit Considerations
Company Values:
- Fearless: Coty encourages employees to take risks, learn from failures, and continuously innovate
- Forward: The company focuses on creating a forward-thinking beauty industry, with a commitment to sustainability and digital transformation
- You: Coty celebrates individuality and empowers employees to express their unique perspectives and ideas
Work Style:
- Collaborative: Coty fosters a culture of teamwork and cross-functional collaboration
- Agile: The company values adaptability and flexibility in the face of change and uncertainty
- Creative: Coty encourages employees to think outside the box and challenge the status quo
Self-Assessment Questions:
- Do you embrace risk-taking and continuous learning as part of your work approach?
- Are you comfortable working in a dynamic, fast-paced environment that requires adaptability and flexibility?
- Do you thrive in a creative and collaborative work environment that values individuality and expression?
ASSUMPTION: Applicants should assess their alignment with Coty's values and work style preferences to ensure a strong cultural fit. The self-assessment questions are designed to help applicants reflect on their personal work style and preferences.
⚠️ Potential Challenges
- The role may require working on multiple brands simultaneously, which can be challenging in terms of prioritization and time management
- The beauty industry is highly competitive and dynamic, with constant changes in consumer preferences and market trends
- The hybrid work arrangement may present challenges in terms of communication and collaboration with remote team members
- The role may require occasional travel to attend industry events, trade shows, or meetings with global marketing teams
ASSUMPTION: The role presents several challenges, including managing multiple brands, navigating a dynamic industry, and adapting to a hybrid work arrangement. Applicants should be prepared to face these challenges and demonstrate their ability to thrive in a fast-paced, collaborative environment.
📈 Similar Roles Comparison
- Compared to other Brand Manager roles, this position offers a higher level of responsibility and autonomy, with the opportunity to take full ownership of the brand's P&L and marketing programs
- In the beauty industry, this role provides exposure to a wide range of brands and categories, with opportunities to work on both established and emerging products
- Career progression in this role may follow a similar path to other marketing functions, with opportunities to move into global marketing, category management, or new brand launches
ASSUMPTION: This role offers a unique opportunity for Brand Managers to take full ownership of the brand's P&L and marketing programs, with exposure to a wide range of brands and categories. Career progression may follow a similar path to other marketing functions, with opportunities to move into global marketing, category management, or new brand launches.
📝 Sample Projects
- Developing and executing a local initiative launch plan for a new fragrance product, including collaboration with internal and external stakeholders, budget management, and media briefs
- Managing the brand's budget, ensuring effective and accurate budget management, and making data-driven decisions to maximize return on marketing investment
- Working with internal and international merchandising teams to manage the design and production of local POS elements, ensuring they follow both global guidelines and UK market requirements
ASSUMPTION: These sample projects are designed to provide applicants with a clear understanding of the responsibilities and requirements of the Brand Manager role. They demonstrate the role's focus on marketing strategy, execution, and leadership, as well as its cross-functional collaboration and project management aspects.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the broader marketing team structure and Coty's global brand portfolio?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does Coty support the professional development and career growth of its Brand Managers?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: These key questions are designed to help applicants gain a deeper understanding of the role's priorities, structure, challenges, and performance metrics. They also demonstrate the applicant's interest in and preparation for the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Coty Careers portal
- Tailor your resume and cover letter to highlight relevant experience and skills for this role, demonstrating your understanding of the beauty industry and retail environment
- Prepare for behavioral and situational interview questions that focus on your marketing strategy, execution, and leadership skills
- Research Coty's brand portfolio and be prepared to discuss your favorite brands and products
- Showcase your creativity and innovation in your application materials, as these are highly valued qualities in the beauty industry
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
