📌 Core Information
🔹 Job Title: Brand Manager Beauty & Personal Care Categories
🔹 Company: Unilever
🔹 Location: Athens, Greece
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing launch & re-launch plans for Beauty & Personal Care Categories.
- Coordinating local implementation of regional & global initiatives.
- Planning and supervising media and promotion plans based on market understanding.
- Implementing annual brand plans to grow market share and deliver P&L objectives.
- Supporting the Integrated Business Planning process (IBP).
ASSUMPTION: This role requires a balance of strategic thinking and operational execution, with a strong focus on market understanding and stakeholder management.
📋 Key Responsibilities
✅ Executes the annual Brand Marketing Plan as defined in the IBP.
✅ Develops and executes launch & re-launch plans.
✅ Coordinates local implementation of regional & global initiatives.
✅ Plans and supervises media and promotion plans based on market understanding.
✅ Implements the annual brand plan to grow market share and deliver P&L objectives.
✅ Controls brand expenditure vs. budget, making adjustments in response to market conditions.
✅ Supports the Integrated Business Planning process (IBP).
✅ Acts as an interface between other functions to ensure effective execution of brand plans.
✅ Develops a thorough understanding of market trends and consumer needs.
✅ Monitors and reviews the performance of new product introductions.
✅ Keeps ongoing communication with the brand community within 1U to understand regional priorities.
✅ Identifies new business opportunities and evaluates them through a business case.
ASSUMPTION: The role involves a mix of strategic planning, operational execution, and stakeholder management, with a strong focus on market understanding and consumer insights.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Economics, Finance, Management, or Mathematics. Master's degree in Marketing, Economics, or an MBA is a plus.
Experience: More than 5 years of experience in Sales, Marketing, or Trade Marketing roles.
Required Skills:
- Stakeholder management and communication.
- Business ownership and result-driven mindset.
- Strategic planning and operational balance.
- Strong analytical and financial acumen.
- Action-oriented with insight-to-action focus.
Preferred Skills:
- Expertise in media campaigns (traditional and digital), social media, and consumer activation (in-store and out-of-store).
ASSUMPTION: Given the role's focus on market understanding, strategic planning, and operational execution, candidates with relevant experience and a strong analytical mindset are likely to succeed.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (Estimated based on market data for similar roles in Greece)
Benefits:
- Hybrid way of working.
- Performance-based bonuses.
- Unlimited access to Unilever Learning Platform and Trainings.
- Exciting team-building activities.
- Health and life insurance for you and your family.
- Monthly allowance for lunch.
Working Hours: Full-time (40 hours/week) with flexible hours and remote work options.
ASSUMPTION: The salary range is estimated based on market data for similar roles in Greece. Actual compensation may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Goods, specifically Beauty & Personal Care.
Company Size: Unilever is a large multinational corporation with over 10,000 employees worldwide. This size offers opportunities for growth and diverse career paths.
Founded: 1872, with a rich history and established brand portfolio.
Company Description:
- Unilever is a global leader in consumer goods, with a portfolio of over 400 brands ranging from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos, and everyday household care products.
- The company promotes innovation, big and small, to make its business win and grow, and believes in business as a force for good.
- Unilever offers a diverse and inclusive work environment where individuals can bring their purpose to life through their work.
Company Specialties:
- Consumer Goods.
- Food.
- Home Care.
- Personal Care.
- Refreshments.
- Marketing & Advertising.
- Retail.
- Purpose.
- FMCG.
- Digital.
- Ice Cream.
- Nutrition.
- Sustainability.
- Beauty & Wellbeing.
- Innovation.
- Careers.
Company Website: http://www.unilever.com
ASSUMPTION: Unilever's large size and diverse portfolio offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level to senior, depending on experience and performance.
Reporting Structure: The Brand Manager reports directly to the Customer Strategy & Planning team and interfaces with various stakeholders, including Key Account Managers, Support Areas, and Agencies.
Work Arrangement: Hybrid, with a combination of on-site and remote work.
Growth Opportunities:
- Progression to senior brand management or category management roles.
- Expansion into new markets or categories within Unilever's diverse portfolio.
- Development of leadership and management skills through mentorship and training programs.
ASSUMPTION: The role offers opportunities for career growth and development within Unilever's extensive portfolio and global presence.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with on-site amenities.
Office Location(s): New Greek Head office, Athens, Greece.
Geographic Context:
- Athens is the capital and largest city of Greece, offering a vibrant cultural scene, historical sites, and a Mediterranean climate.
- The city is well-connected by public transportation, with easy access to the office location.
- Greece offers a high quality of life, with affordable living costs compared to other European capitals.
Work Schedule: Full-time, with flexible hours and remote work options.
ASSUMPTION: The hybrid work arrangement and flexible hours allow for a better work-life balance, while the modern office space fosters collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link.
- Phone or video screening to assess cultural fit and basic qualifications.
- In-depth behavioral and technical interviews with hiring managers and team members.
- Final round interviews, which may include case studies or presentations.
Key Assessment Areas:
- Market understanding and consumer insights.
- Strategic planning and operational execution.
- Stakeholder management and communication skills.
- Analytical and problem-solving abilities.
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Demonstrate your understanding of the Beauty & Personal Care market and Unilever's brand portfolio.
- Prepare examples of your strategic planning, operational execution, and stakeholder management skills.
- Showcase your analytical and problem-solving abilities through relevant examples or case studies.
ATS Keywords: Brand Marketing, Beauty & Personal Care, Integrated Business Planning, Stakeholder Management, Strategic Planning, Operational Execution, Consumer Insights, Market Understanding, Media Planning, Promotion Planning, Launch Plans, Re-launch Plans, Budget Control, Business Case Development, New Business Opportunities.
ASSUMPTION: Unilever's application process is designed to assess candidates' skills and cultural fit, with a focus on market understanding, strategic planning, and operational execution.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint).
- Data analysis and visualization tools (e.g., Tableau, Power BI).
- Marketing automation and CRM platforms (e.g., Salesforce, Marketo).
- Project management tools (e.g., Asana, Trello).
ASSUMPTION: The role requires proficiency in Microsoft Office Suite and data analysis tools, as well as familiarity with marketing automation and project management platforms.
👔 Cultural Fit Considerations
Company Values:
- Integrity: We act with integrity and respect for others.
- Responsibility: We take responsibility for our actions and outcomes.
- Entrepreneurship: We have the courage to act and create new possibilities.
Work Style:
- Collaborative: We work together to achieve common goals.
- Inclusive: We value diversity and foster an inclusive environment.
- Agile: We adapt and respond quickly to changing circumstances.
Self-Assessment Questions:
- Do you align with Unilever's values of integrity, responsibility, and entrepreneurship?
- Are you comfortable working in a collaborative and inclusive environment?
- Can you adapt and respond quickly to changing circumstances in a dynamic market?
ASSUMPTION: Unilever values diversity, inclusion, and collaboration, seeking candidates who align with their core values and work style.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities.
- Balancing strategic planning with operational execution in a fast-paced environment.
- Adapting to changes in market dynamics and consumer behavior.
- Working effectively in a hybrid work arrangement, balancing on-site and remote work.
ASSUMPTION: The role presents challenges related to stakeholder management, balancing strategic and operational tasks, adaptability, and effective remote work.
📈 Similar Roles Comparison
- Brand Manager vs. Senior Brand Manager: The main difference lies in the level of experience and responsibility, with Senior Brand Managers overseeing multiple brands or categories and having more strategic influence.
- Brand Manager vs. Category Manager: Category Managers have a broader scope, focusing on multiple brands within a category and driving category growth strategies, while Brand Managers focus on a single brand or product line.
- Brand Manager vs. Marketing Manager: Marketing Managers have a broader scope, overseeing multiple brands or product lines and driving marketing strategies across the organization, while Brand Managers focus on a specific brand or product line.
ASSUMPTION: The Brand Manager role is distinct from similar positions in terms of scope, responsibility, and strategic influence, offering unique growth and development opportunities.
📝 Sample Projects
- Developing and executing a launch plan for a new product line within the Beauty & Personal Care category.
- Conducting a market analysis and consumer insights study to inform brand positioning and marketing strategies.
- Collaborating with cross-functional teams to implement regional or global initiatives, ensuring local relevance and market fit.
ASSUMPTION: Sample projects for this role involve strategic planning, market analysis, consumer insights, and cross-functional collaboration, reflecting the role's key responsibilities and required skills.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role fit into the overall brand and category strategy for Unilever Greece?
- What are the key priorities for the first 90 days in this role?
- How does Unilever support the growth and development of its Brand Managers?
- What are the most challenging aspects of working in a hybrid environment for this role?
ASSUMPTION: Interview questions should focus on team dynamics, strategic context, role priorities, growth opportunities, and work environment challenges to gain a comprehensive understanding of the role and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role, emphasizing your understanding of the Beauty & Personal Care market and Unilever's brand portfolio.
- Prepare examples of your strategic planning, operational execution, and stakeholder management skills, as well as your analytical and problem-solving abilities.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
