📌 Core Information
🔹 Job Title: Brand Manager Belgium - TVB
🔹 Company: Unilever
🔹 Location: Rotterdam - Hofplein 19
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-08
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (2 days/week in office)
🚀 Job Overview
Key aspects of this role include:
- Driving the growth of The Vegetarian Butcher brand in Belgium
- Leading and executing local marketing strategy based on data and consumer insights
- Managing marketing budget and developing marketing plans
- Collaborating with sales teams and stakeholders to overcome supply chain hurdles
- Working in a dynamic, ambitious team with a mission to release animals from the food system
ASSUMPTION: This role requires a high level of autonomy and cross-functional collaboration, with a focus on driving growth and innovation in the Belgian market.
📋 Key Responsibilities
✅ Drive commercial and competitive performance of The Vegetarian Butcher portfolio in Belgium
✅ Develop and implement strategic year plans for the brand
✅ Transform data into insights and translate them into actionable activities that win in the market
✅ Manage the marketing budget and monitor business performance on KPIs
✅ Build and maintain strong relationships with key contacts and stakeholders, both internally and externally
ASSUMPTION: This role involves a high degree of strategic planning, data analysis, and stakeholder management to drive brand success in the Belgian market.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Existing experience in marketing within the Belgium retail/FMCG market
Required Skills:
- Minimum 2 languages (English mandatory + French or Dutch)
- Strong project management skills
- Data-driven decision-making
- Excellent communication and presentation skills
- Proven ability to work effectively in a fast-paced and dynamic environment
Preferred Skills:
- Trilingual English, French, and Dutch
- Experience in plant-based food or similar industries
- Strong analytical skills
ASSUMPTION: Candidates must have a strong background in marketing within the Belgian retail/FMCG market and be proficient in at least two languages, with English being mandatory.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on industry standards for a mid-level marketing role in the Netherlands)
Benefits:
- Attractive total remuneration package
- Excellent company pension, bonus, and share scheme
- Flexible cross-disciplinary career opportunities and training resources
- Company-paid holidays and wellbeing resources
- Company laptop and mobile phone
- Green Mobility Policy
Working Hours: Full-time (40 hours/week) with a hybrid work arrangement (2 days/week in the office)
ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing role in the Netherlands, considering the candidate's experience level and the company's size.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Goods, specifically plant-based food
Company Size: 10,001+ employees (global), with a smaller local team in the Netherlands and Belgium
Founded: 1872, with a focus on sustainability and purpose-led business since 2020
Company Description:
- Unilever is a global consumer goods company with a strong focus on sustainability and purpose-led business
- The Vegetarian Butcher is a plant-based meat brand owned by Unilever, with a mission to release animals from the food chain
- The brand is in good shape in Belgium and aims to become the #1 brand in plant-based alternatives
Company Specialties:
- Consumer Goods
- Food
- Home Care
- Personal Care
- Retail
- Marketing & Advertising
- Digital
- Beauty & Wellbeing
- Innovation
- Sustainability
Company Website: www.unilever.com
ASSUMPTION: Unilever is a large, global company with a strong focus on sustainability and purpose-led business, providing a dynamic and ambitious work environment for its employees.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth and career progression
Reporting Structure: The Brand Manager will report to the Country Business Lead of the Netherlands and Belgium and collaborate with other European Butcher markets and Global colleagues
Work Arrangement: Hybrid work arrangement with 2 days/week in the office, likely moving to Utrecht in 2026
Growth Opportunities:
- Potential for career progression within the Unilever group
- Opportunities to work on international projects and collaborate with global colleagues
- possibility to move into a global role within the Vegetarian Butcher brand
ASSUMPTION: This role offers strong growth opportunities within a large, global company, with potential for career progression and international exposure.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a flexible and dynamic work environment
Office Location(s): First Rotterdam, later moving to Utrecht
Geographic Context:
- Rotterdam is the second-largest city in the Netherlands, known for its vibrant cultural scene and international port
- Utrecht is a historic city with a young and dynamic population, located in the center of the Netherlands
- The Netherlands is a multicultural country with a high standard of living and excellent work-life balance
Work Schedule: Full-time (40 hours/week) with a hybrid work arrangement (2 days/week in the office)
ASSUMPTION: The Netherlands offers a high quality of life, with a strong focus on work-life balance and a multicultural work environment.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or team members
- Final interview with the Country Business Lead
- Background check and offer
Key Assessment Areas:
- Language proficiency
- Marketing experience within the Belgian retail/FMCG market
- Cultural fit with the company and team
- Problem-solving skills and strategic thinking
- Communication and presentation skills
Application Tips:
- Highlight your marketing experience within the Belgian retail/FMCG market
- Demonstrate your language proficiency in your CV and motivation letter
- Showcase your passion for plant-based food and sustainability
- Prepare for behavioral and situational interview questions related to marketing strategy, stakeholder management, and problem-solving
ATS Keywords: Marketing, Belgium, Retail, FMCG, Brand Management, Plant-Based, Consumer Insights, Data-Driven, Stakeholder Management
ASSUMPTION: The application process is competitive, with a strong focus on language proficiency, marketing experience, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Google Workspace
- Marketing automation tools (e.g., HubSpot, Marketo)
- Data analysis tools (e.g., Excel, Google Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The role requires proficiency in standard marketing and project management tools, as well as data analysis tools for strategic decision-making.
👔 Cultural Fit Considerations
Company Values:
- Purpose-led business
- Sustainability and responsibility
- Innovation and continuous improvement
- Winning together
- Trust and respect
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and strategic
- Flexible and adaptable
- Results-focused
Self-Assessment Questions:
- How do you align with the company's purpose-led business approach?
- How comfortable are you working in a dynamic, fast-paced environment?
- How do you ensure data-driven decision-making in your marketing strategies?
ASSUMPTION: Unilever values a diverse and inclusive work environment, with a strong focus on sustainability, innovation, and collaboration.
⚠️ Potential Challenges
- Competitive market for plant-based alternatives in Belgium
- Managing a marketing budget and driving growth in a cost-effective manner
- Collaborating with various stakeholders, both internally and externally
- Adapting to a hybrid work arrangement and potential office relocation
ASSUMPTION: This role presents unique challenges related to market competition, budget management, stakeholder collaboration, and work environment adaptability.
📈 Similar Roles Comparison
- This role is unique within Unilever, focusing specifically on the Vegetarian Butcher brand in the Belgian market
- Similar roles within Unilever may involve different brands or product categories, but share the same focus on marketing strategy, consumer insights, and data-driven decision-making
- Career progression opportunities may include moving into global roles within the Vegetarian Butcher brand or transitioning to other brands within the Unilever portfolio
ASSUMPTION: This role is unique within Unilever, offering a specific focus on the Belgian market and the Vegetarian Butcher brand, with potential for growth and career progression within the company.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new plant-based product in the Belgian market
- Conducting consumer research to identify trends and preferences in the Belgian plant-based market
- Collaborating with sales teams to overcome supply chain hurdles and ensure product availability in the Belgian market
ASSUMPTION: These sample projects highlight the strategic and collaborative nature of the Brand Manager role, focusing on market research, product launches, and stakeholder management.
❓ Key Questions to Ask During Interview
- What are the key priorities for the Brand Manager role in the first 90 days?
- How does this role collaborate with other European Butcher markets and Global colleagues?
- What are the most significant challenges facing the Vegetarian Butcher brand in the Belgian market?
- How does the company support the growth and development of its employees?
- What is the company's long-term vision for the Vegetarian Butcher brand, and how does this role contribute to that vision?
ASSUMPTION: These key questions help applicants understand the role's priorities, challenges, and growth opportunities, as well as the company's long-term vision for the brand.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your CV and motivation letter to highlight your marketing experience within the Belgian retail/FMCG market and your language proficiency
- Prepare for interview questions related to marketing strategy, stakeholder management, and problem-solving
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
