πΉ Job Title: Brand Manager - Benelux
πΉ Company: The LEGO Group
πΉ Location: Brasschaat Sales Office, Belgium (near Breda, Netherlands)
πΉ Job Type: Full-Time
πΉ Category: Marketing
πΉ Date Posted: May 16, 2025
πΉ Experience Level: 2-5 years
πΉ Remote Status: On-site (Hybrid, 3 days/week in office)
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to thrive in a dynamic, evolving environment.
β Develop and implement LEGO Masterbrand strategy for Benelux, including target setting and budget management
β Manage and implement all LEGO Masterbrand Activations in Benelux, such as the LEGO Holiday campaign and other Rebuild The World campaigns, as well as occasions like Easter and Valentine's Day
β Drive the Shopper communication calendar, including execution of an always-on shopper campaign
β Manage campaigns in an OESP (Owned, Earned, Shared, Paid) way, collaborating with various stakeholders
β Sell-in strategies, products, and campaigns to internal and external partners
β Collaborate with the media agency on the Benelux media plan for Masterbrand audiences and brands, focusing on optimizing marketing performance and return on investment
β Track media and business performance and lead after-action reviews to optimize future plans
β Closely collaborate with the Global Marketing Team and other Western Europe Market Group Business Units to implement campaigns and projects in Benelux
β Develop and translate consumer, shopper, and customer insights into relevant Benelux data points
ASSUMPTION: This role involves a high level of cross-functional collaboration and requires strong project management skills to balance multiple projects and stakeholders.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of relevant experience, preferably in Brand Management and/or Campaign Management, with a strong leading Consumer Brand
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in the toy industry or working with iconic brands may have an advantage in this role.
Salary Range: β¬55,000 - β¬70,000 per year (based on experience and industry standards for a Brand Manager role in the Benelux region)
Benefits:
Working Hours: Full-time (40 hours/week), with an average of 3 days per week in the office (Hybrid work policy)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Brand Manager role in the Benelux region. Actual compensation may vary based on the candidate's experience and qualifications.
Industry: The LEGO Group operates in the manufacturing industry, focusing on designing, producing, and marketing LEGO-branded toys and products. The company is known for its iconic LEGO bricks and has a strong global presence.
Company Size: The LEGO Group is a large, family-owned company with over 10,000 employees worldwide. This size offers opportunities for growth and collaboration across various departments and regions.
Founded: The LEGO Group was founded in 1932 by Ole Kirk Kristiansen and is headquartered in Billund, Denmark. The company has since expanded its operations to include regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world.
Company Description:
Company Specialties:
Company Website: https://www.lego.com/en-gb/careers/who-we-are
ASSUMPTION: The LEGO Group's strong brand and global presence offer applicants a unique opportunity to work for an iconic company with a focus on creativity, innovation, and play.
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager for Benelux and works closely with the Global Marketing Team and other Western Europe Market Group Business Units.
Work Arrangement: Hybrid (3 days/week in the office, with the rest of the time working remotely)
Growth Opportunities:
ASSUMPTION: This role offers opportunities for professional growth and development within the Marketing department and the broader LEGO Group organization.
Office Type: The LEGO Group's Benelux office is located in Brasschaat, Belgium, near the Dutch border (Breda). The office is a collaborative and creative workspace designed to foster innovation and teamwork.
Office Location(s): Brasschaat Sales Office, Belgium
Geographic Context:
Work Schedule: Full-time (40 hours/week), with an average of 3 days per week in the office (Hybrid work policy)
ASSUMPTION: The Benelux region offers a unique blend of cultures, languages, and work environments, providing candidates with a diverse and enriching experience.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Brand Management, Campaign Management, Benelux, LEGO, Marketing Performance, Media Planning, Project Management, Collaboration, Creativity, Innovation
ASSUMPTION: The LEGO Group's application process is designed to assess candidates' skills, experience, and cultural fit for the role and the organization.
ASSUMPTION: The LEGO Group uses industry-standard tools and technologies to support its marketing efforts and collaborate with internal and external partners.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: The LEGO Group's values and work style are integral to the company's culture and play a significant role in the hiring process.
ASSUMPTION: These challenges are inherent to the role and require strong project management, communication, and collaboration skills to overcome.
ASSUMPTION: This role offers a unique blend of responsibilities and opportunities for professional growth within the LEGO Group organization.
ASSUMPTION: These sample projects illustrate the strategic, creative, and analytical aspects of the Brand Manager role for the Benelux region.
ASSUMPTION: These questions are designed to provide insight into the role, the team, and the company culture, helping candidates make an informed decision about the opportunity.
To apply for this position:
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.