Brand Manager - Benelux

📌 Core Information

🔹 Job Title: Brand Manager - Benelux

🔹 Company: The LEGO Group

🔹 Location: Brasschaat Sales Office, Belgium (near Breda, Netherlands)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 16, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid, 3 days/week in office)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing LEGO Masterbrand strategy for Benelux
• Managing and executing LEGO Masterbrand activations and campaigns
• Collaborating with internal and external partners to drive marketing performance
• Analyzing media and business performance to optimize future plans
• Working in a close-knit team with a strong focus on collaboration and creativity

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to thrive in a dynamic, evolving environment.

📋 Key Responsibilities

✅ Develop and implement LEGO Masterbrand strategy for Benelux, including target setting and budget management

✅ Manage and implement all LEGO Masterbrand Activations in Benelux, such as the LEGO Holiday campaign and other Rebuild The World campaigns, as well as occasions like Easter and Valentine's Day

✅ Drive the Shopper communication calendar, including execution of an always-on shopper campaign

✅ Manage campaigns in an OESP (Owned, Earned, Shared, Paid) way, collaborating with various stakeholders

✅ Sell-in strategies, products, and campaigns to internal and external partners

✅ Collaborate with the media agency on the Benelux media plan for Masterbrand audiences and brands, focusing on optimizing marketing performance and return on investment

✅ Track media and business performance and lead after-action reviews to optimize future plans

✅ Closely collaborate with the Global Marketing Team and other Western Europe Market Group Business Units to implement campaigns and projects in Benelux

✅ Develop and translate consumer, shopper, and customer insights into relevant Benelux data points

ASSUMPTION: This role involves a high level of cross-functional collaboration and requires strong project management skills to balance multiple projects and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of relevant experience, preferably in Brand Management and/or Campaign Management, with a strong leading Consumer Brand

Required Skills:

• Proven track record in delivering commercial results and driving business growth
• Strong business mentality with a focus on agile solutions in a constantly evolving environment
• Excellent communication, networking, and collaboration skills
• Strong project management skills, with the ability to translate strategies into innovative plans and implement them with excellence
• Understanding of major media and retail channels in Benelux, with a strong view on digital and eCommerce marketing, and a perspective on the latest industry trends
• Data-oriented and strong analytical skills, using marketing analytics and performance measurement to strengthen plans

Preferred Skills:

• Fluency in French (advantageous)

ASSUMPTION: Candidates with experience in the toy industry or working with iconic brands may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: €55,000 - €70,000 per year (based on experience and industry standards for a Brand Manager role in the Benelux region)

Benefits:

• Family Care Leave
• Insurances (life and disability)
• Wellbeing resources and benefits
• Colleague Discount
• Bonus scheme (if eligible)

Working Hours: Full-time (40 hours/week), with an average of 3 days per week in the office (Hybrid work policy)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Brand Manager role in the Benelux region. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: The LEGO Group operates in the manufacturing industry, focusing on designing, producing, and marketing LEGO-branded toys and products. The company is known for its iconic LEGO bricks and has a strong global presence.

Company Size: The LEGO Group is a large, family-owned company with over 10,000 employees worldwide. This size offers opportunities for growth and collaboration across various departments and regions.

Founded: The LEGO Group was founded in 1932 by Ole Kirk Kristiansen and is headquartered in Billund, Denmark. The company has since expanded its operations to include regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world.

Company Description:

• Purpose-driven company with a focus on inspiring and developing the builders of tomorrow
• Strong commitment to Children's Rights and Child Wellbeing across the globe
• Global brand with a presence in over 130 countries worldwide

Company Specialties:

• LEGO Bricks
• Educational concepts
• Consumer Experiences
• Digital Play Experiences
• Learning-through-Play
• Creativity and Imagination

Company Website: https://www.lego.com/en-gb/careers/who-we-are

ASSUMPTION: The LEGO Group's strong brand and global presence offer applicants a unique opportunity to work for an iconic company with a focus on creativity, innovation, and play.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager for Benelux and works closely with the Global Marketing Team and other Western Europe Market Group Business Units.

Work Arrangement: Hybrid (3 days/week in the office, with the rest of the time working remotely)

Growth Opportunities:

• Potential to take on more responsibility and advance within the Marketing department
• Opportunities to work on global campaigns and collaborate with colleagues from different regions
• Chance to develop skills in brand management, campaign management, and project management

ASSUMPTION: This role offers opportunities for professional growth and development within the Marketing department and the broader LEGO Group organization.

🌍 Location & Work Environment

Office Type: The LEGO Group's Benelux office is located in Brasschaat, Belgium, near the Dutch border (Breda). The office is a collaborative and creative workspace designed to foster innovation and teamwork.

Office Location(s): Brasschaat Sales Office, Belgium

Geographic Context:

• The Benelux region consists of Belgium, the Netherlands, and Luxembourg, offering a multicultural work environment
• Brasschaat is located near the Dutch border, making it easily accessible for candidates living in the Netherlands
• The region is known for its vibrant culture, rich history, and high quality of life

Work Schedule: Full-time (40 hours/week), with an average of 3 days per week in the office (Hybrid work policy)

ASSUMPTION: The Benelux region offers a unique blend of cultures, languages, and work environments, providing candidates with a diverse and enriching experience.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Marketing Manager for Benelux and a member of the Global Marketing Team
• Final interview with the Marketing Director for Western Europe

Key Assessment Areas:

• Cultural fit and alignment with the LEGO Group's values and mission
• Brand management and campaign management skills
• Project management and organizational skills
• Communication and collaboration skills
• Analytical skills and data-driven decision-making

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful brand campaigns or projects you've managed in the past
• Research the LEGO Group's brand and values to demonstrate your understanding of the company and its mission

ATS Keywords: Brand Management, Campaign Management, Benelux, LEGO, Marketing Performance, Media Planning, Project Management, Collaboration, Creativity, Innovation

ASSUMPTION: The LEGO Group's application process is designed to assess candidates' skills, experience, and cultural fit for the role and the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Marketing analytics tools (e.g., Google Analytics, Adobe Analytics)
• Media planning and buying tools (e.g., MediaMind, Nielsen)

ASSUMPTION: The LEGO Group uses industry-standard tools and technologies to support its marketing efforts and collaborate with internal and external partners.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Imagination
• Caring
• Quality
• Responsibility

Work Style:

• Collaborative and team-oriented
• Focused on innovation and creativity
• Data-driven and results-oriented
• Agile and adaptable in a constantly evolving environment

Self-Assessment Questions:

• How do you embody the LEGO Group's values in your daily work?
• Can you provide an example of a time when you had to adapt to a significant change in a project or campaign, and how did you handle it?
• How do you approach collaborating with diverse teams and stakeholders to drive results?

ASSUMPTION: The LEGO Group's values and work style are integral to the company's culture and play a significant role in the hiring process.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Working in a fast-paced, constantly evolving environment
• Balancing the need for creativity and innovation with the need for data-driven decision-making
• Collaborating effectively with internal and external partners across different time zones and cultures

ASSUMPTION: These challenges are inherent to the role and require strong project management, communication, and collaboration skills to overcome.

📈 Similar Roles Comparison

• This role is unique in its focus on the Benelux region and the opportunity to work with an iconic global brand
• Compared to other brand manager roles, this position offers a unique blend of strategic, creative, and analytical responsibilities
• Career progression in this role may lead to opportunities in global marketing or other regional marketing roles within the LEGO Group

ASSUMPTION: This role offers a unique blend of responsibilities and opportunities for professional growth within the LEGO Group organization.

📝 Sample Projects

• Managing the LEGO Holiday campaign in the Benelux region, including media planning, execution, and post-campaign analysis
• Developing and implementing a go-to-market strategy for a new LEGO product launch in the Benelux market
• Collaborating with the Global Marketing Team to adapt global campaigns for the Benelux region, ensuring cultural relevance and local market fit

ASSUMPTION: These sample projects illustrate the strategic, creative, and analytical aspects of the Brand Manager role for the Benelux region.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Benelux Marketing department?
• How does the LEGO Group support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the LEGO Group approach diversity, equity, and inclusion in its hiring and workplace practices?
• What are the most rewarding aspects of working as a Brand Manager for the Benelux region at the LEGO Group?

ASSUMPTION: These questions are designed to provide insight into the role, the team, and the company culture, helping candidates make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful brand campaigns or projects you've managed in the past
• Research the LEGO Group's brand and values to demonstrate your understanding of the company and its mission
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.