📌 Core Information
🔹 Job Title: Brand Manager - Nutrition
🔹 Company: Nestlé Operational Services Worldwide SA
🔹 Location: Dubai, United Arab Emirates
🔹 Job Type: On-site
🔹 Category: Nutrition - Infant Formula
🔹 Date Posted: 2025-04-16
🔹 Experience Level: 2-5 years
🔹 Remote Status: No
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing brand strategies for Nestlé's NAN Infant Formula business.
- Collaborating with cross-functional teams to execute projects and campaigns.
- Analyzing market trends and consumer insights to inform decision-making.
- Managing pricing and promotional strategies across various channels.
- Ensuring brand consistency and equity across all touchpoints.
ASSUMPTION: This role requires a strong background in brand management within the FMCG industry, with a focus on infant nutrition. The ideal candidate will have a proven track record in cross-functional project management, campaign development, and product launches.
📋 Key Responsibilities
✅ Supporting annual brand strategic priorities and providing recommendations on pricing and promotional strategy.
✅ Executing and tracking management to ensure projects, I&R, business plans are executed and results tracked.
✅ Performing PFME key post evaluations, regional budget management, and tracking.
✅ Supporting the brand & communication strategy development process and equity measurement.
✅ Participating in the communication process, including campaign briefs, creative development/adaptation, and coordination with the strategic business unit.
✅ Providing a high-level toolkit with an overarching framework and guidance for brand execution.
✅ Working in partnership with media and communication agencies to plan for campaigns.
✅ Tracking overarching brand equity measurement and corrective actions.
✅ Ensuring key support to ensure equity measurement regularly tracks relevant digital/eBusiness KPIs.
✅ Supporting shopper communication to CDT HO, including briefs, message matrices, and overall toolkits.
✅ Ensuring consumer centricity, applying innovation levers, and contributing to and executing the innovation pipeline.
✅ Providing product experiences that meet or exceed the nutritional and sensorial expectations of consumers.
✅ Supporting I&R pipeline definition and opportunity identification, and leading concept and packaging development and testing for multi-cluster I&R.
✅ Overseeing packaging development, including multi-cluster SKU labels.
ASSUMPTION: This role involves a high level of cross-functional collaboration and requires strong project management skills to ensure projects are executed effectively and efficiently.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 3-5 years of relevant brand management experience within the FMCG industry, ideally in infant nutrition.
Required Skills:
- Proven track record in cross-functional project management, campaign development, and product launches.
- Analytical mindset with experience using Nielsen, Power BI, and consumer insights.
- Excellent communication skills and ability to collaborate across departments and with external agencies.
- Fluency in English (Arabic is a plus).
Preferred Skills:
- Experience in the medical nutrition or infant nutrition sector.
- Knowledge of the Middle East and North Africa (MENA) market.
ASSUMPTION: Candidates with experience in the medical nutrition or infant nutrition sector will have a strong understanding of the target audience and market trends, making them well-suited for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is AED 25,000 - 35,000 per annum, depending on experience and qualifications. This is an estimate based on industry standards for a brand manager role in the UAE.
Benefits:
- Competitive benefits package, including health insurance and retirement plans.
- Opportunities for professional development and career growth within Nestlé.
- Dynamic and inclusive work environment with a diverse team.
Working Hours: Full-time position with standard office hours (Sunday to Thursday, 9:00 AM to 5:30 PM).
ASSUMPTION: The salary range provided is an estimate and may vary depending on the candidate's qualifications and experience. The benefits package is competitive and designed to attract and retain top talent in the industry.
📌 Applicant Insights
🔍 Company Context
Industry: Nestlé is a multinational food and beverage company, operating in the FMCG sector. They are the world's largest food and beverage company, with a portfolio covering almost every food and beverage category.
Company Size: Nestlé has around 273,000 employees globally, making it a large enterprise. This size offers opportunities for career growth and exposure to diverse teams and markets.
Founded: Nestlé was founded in 1866, with its headquarters still based in the Swiss town of Vevey. The company has a rich history and a strong global presence.
Company Description:
- Nestlé is driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come.
- The company serves with passion and a spirit of excellence, offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families.
- Nestlé's culture is based on values rooted in respect: respect for themselves, respect for others, respect for diversity, and respect for the future.
Company Specialties:
- Coffee and beverages
- Dairy
- Confectionary
- Culinary and frozen food
- Ice Cream
- Infant nutrition
- Healthcare nutrition
- Out of home F&B solutions
- Petcare
Company Website: http://www.nestle.com
ASSUMPTION: Nestlé's large size and diverse portfolio offer numerous opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is at the mid-level management level, with opportunities for growth and progression within the company.
Reporting Structure: The Brand Manager reports directly to the Cluster Business Manager for the Nutrition category in the Middle East and North Africa (MENA) region.
Work Arrangement: This is an on-site role based in Dubai, United Arab Emirates. The work arrangement is full-time, with standard office hours.
Growth Opportunities:
- Progression to a senior brand manager role or a cluster business manager role within the Nutrition category or other Nestlé categories.
- Opportunities to work on international projects or assignments, gaining global experience and exposure.
- Access to professional development programs and training opportunities to enhance skills and knowledge.
ASSUMPTION: With Nestlé's large size and diverse portfolio, there are numerous opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Nestlé's Dubai office is a modern, collaborative workspace with state-of-the-art facilities and amenities.
Office Location(s): Dubai World Central, Dubai, United Arab Emirates
Geographic Context:
- Dubai is a multicultural city with a high standard of living, offering a mix of traditional and modern experiences.
- The United Arab Emirates (UAE) has a stable political environment and a strong economy, with a focus on innovation and technology.
- The Middle East and North Africa (MENA) region is a strategic market for Nestlé, with significant opportunities for growth and expansion.
Work Schedule: The work schedule is Sunday to Thursday, 9:00 AM to 5:30 PM, with a one-hour lunch break. The workweek may occasionally extend to include Fridays, depending on project demands.
ASSUMPTION: The Dubai office offers a dynamic and inclusive work environment, with a diverse team and a strong focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Nestlé careers portal.
- Phone or video screening to assess communication skills and cultural fit.
- In-depth interviews with the hiring manager and other key stakeholders to discuss the role, responsibilities, and qualifications.
- Background and reference checks for final candidates.
Key Assessment Areas:
- Brand management experience and expertise within the FMCG industry.
- Analytical skills and ability to interpret data and consumer insights.
- Communication skills and ability to collaborate across departments and with external agencies.
- Cultural fit and alignment with Nestlé's values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Demonstrate your understanding of the Nestlé brand and the infant nutrition market in your application materials.
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work in a team environment.
- Research Nestlé's mission, values, and culture to show your enthusiasm and fit for the role.
ATS Keywords: Brand Management, Marketing, FMCG, Infant Nutrition, Consumer Insights, Nielsen, Power BI, Campaign Development, Project Management
ASSUMPTION: The interview process for this role will focus on assessing the candidate's brand management experience, analytical skills, and cultural fit with Nestlé's values and mission.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Power BI
- Nielsen
- Consumer insights tools and platforms
- Project management software (e.g., Asana, Trello, Jira)
- Communication and collaboration tools (e.g., Microsoft Teams, Slack)
ASSUMPTION: The tools and technologies required for this role are standard for the FMCG industry and can be learned or improved upon with relevant training and experience.
👔 Cultural Fit Considerations
Company Values:
- Respect: Respect for ourselves, respect for others, respect for diversity, and respect for the future.
- Excellence: Striving for excellence in all aspects of our business.
- Courage: Having the courage to act, to dare to try new things, and to learn from our mistakes.
- Integrity: Upholding the highest ethical standards in all our actions.
Work Style:
- Collaborative: Working closely with cross-functional teams to achieve common goals.
- Inclusive: Valuing diversity and fostering an inclusive work environment.
- Agile: Adapting quickly to change and embracing a growth mindset.
- Customer-focused: Centering our work around the needs and preferences of our consumers.
Self-Assessment Questions:
- How do your personal values align with Nestlé's company values?
- Can you provide an example of a time when you demonstrated courage in a professional setting?
- How do you approach working with diverse teams, and how have you fostered an inclusive work environment in the past?
ASSUMPTION: Nestlé's company values and work style are integral to the company's culture and success. Candidates who demonstrate a strong fit with these values and work style will be well-suited for the role.
⚠️ Potential Challenges
- The role may require occasional travel to other Nestlé offices or markets within the Middle East and North Africa (MENA) region.
- The work environment can be fast-paced and demanding, with tight deadlines and competing priorities.
- The role may require working with external agencies and vendors, which can present unique challenges and complexities.
- The Middle East and North Africa (MENA) market can be dynamic and unpredictable, requiring adaptability and resilience.
ASSUMPTION: These potential challenges are inherent in the role and the market, and candidates should be prepared to navigate them effectively.
📈 Similar Roles Comparison
- This role is similar to a Senior Brand Manager or Cluster Business Manager role within the FMCG industry, with a focus on infant nutrition.
- The Middle East and North Africa (MENA) market presents unique challenges and opportunities compared to other regions, requiring a strong understanding of the local market dynamics and consumer preferences.
- Career progression in Nestlé typically involves gaining experience in different categories or markets, with opportunities for international assignments and global exposure.
ASSUMPTION: This role offers a unique opportunity to gain experience in the Middle East and North Africa (MENA) market and contribute to Nestlé's growth and success in the region.
📝 Sample Projects
- Developing and executing a successful product launch campaign for a new infant formula product in the Middle East and North Africa (MENA) region.
- Conducting consumer research and insights analysis to inform brand strategy and positioning in the infant nutrition category.
- Managing a cross-functional team to execute a pricing and promotional strategy that drives sales and market share growth for an existing infant formula product.
ASSUMPTION: These sample projects are illustrative of the types of initiatives a Brand Manager might lead or contribute to within Nestlé's Nutrition category.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader organization structure and strategy for the Nutrition category in the Middle East and North Africa (MENA) region?
- What opportunities are there for professional development and growth within the company?
- How does Nestlé support work-life balance for its employees?
- What are the key challenges facing the infant nutrition market in the Middle East and North Africa (MENA) region, and how can this role contribute to addressing them?
ASSUMPTION: These key questions will help candidates better understand the role, the organization, and the market, enabling them to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Nestlé careers portal.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work in a team environment.
- Research Nestlé's mission, values, and culture to show your enthusiasm and fit for the role.
- Follow up with the hiring manager one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
