- Job Title: Brand Manager - BVLGARI
- Company: LUXASIA
- Location: Jakarta, Indonesia
- Job Type: Hybrid (On-site)
- Category: Retail Luxury Goods and Jewelry
- Date Posted: July 7, 2025
- Experience Level: 5-10 years
π Job Overview
Key aspects of this role include:
- Overseeing and developing the brand's performance in the Indonesian market
- Focusing on brand image, sales turnover, and profitability
- Partnering with various parties to manage premium beauty lifestyle products
- Achieving business milestones as per the business plan
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with multiple stakeholders.
π Key Responsibilities
- Planning function:
- Analyze market data and sales trends to set up an annual budget
- Create and develop clear business strategies to achieve daily/monthly/yearly goals
- Create and develop a marketing plan and set up clear indicators to measure results
- Operational:
- Effectively execute marketing activities according to the marketing calendar
- Set up sales targets and periodic sales forecasts
- Construct monthly sales reports summarizing sales achievement, marketing activities updates, and competitive landscape
- Manage, control, and implement optimum merchandising in accordance with brand guidelines
- Explore, prospect, and manage consumer data, encouraging engagement programs to maintain long-run goals
- Liaison:
- Liaise with the respective principal to bring a consistent brand image and marketing programs
- Liaise with respective government institutions to ensure all practices comply with regulation
- Liaise with local partners and ensure business milestones are in place
- Liaise with internal organization to ensure all SOPs are in place
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication and project management skills.
π― Required Qualifications
- Education: A degree in business, marketing, or a related field is required. Advanced degrees are preferred.
- Experience: At least 5 years of experience in the related field, with 3 years as a brand manager in the retail industry, preferably in high-end and luxury fragrances or cosmetics/beauty
- Required Skills:
- Strong creative, analytical, communication, and organization skills
- Ability to analyze market data and conduct consumer research
- Background in retail sales, inventory management, marketing, and brand management
- Preferred Skills:
- Experience working with luxury brands
- Knowledge of the Indonesian beauty market
- Proficiency in Indonesian and English
ASSUMPTION: Candidates with experience in luxury retail and a strong understanding of the Indonesian market will be at an advantage.
π° Compensation & Benefits
- Salary Range: IDR 25,000,000 - 35,000,000 per year (Based on industry standards for a brand manager role in Jakarta with 5-10 years of experience)
- Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and inclusive work environment
- Working Hours: Full-time, Monday to Friday, with occasional weekend work as needed
ASSUMPTION: The salary range is estimated based on industry standards for a brand manager role in Jakarta with the required experience level. Actual salary may vary depending on the candidate's qualifications and the company's internal policies.
π Applicant Insights
π Company Context
- Industry: Retail Luxury Goods and Jewelry
- Company Size: 1,001-5,000 employees
- Founded: 1986
- Company Description: LUXASIA is the leading beauty omnichannel brand-builder of Asia Pacific, enabling market entry and brand growth for more than 100 luxury beauty brands. It offers integrated brand-building capabilities, including luxury retail, online commerce, consumer marketing & analytics, and supply chain management.
- Company Specialties: Luxury Beauty, Omnichannel, Brand-building, Luxury Retail, Online Commerce, Distribution, Skincare, Cosmetics, Makeup, Fragrances, Luxury Lifestyle, Consumer Marketing, Consumer Analytics, and Supply Chain Management
π Role Analysis
- Career Level: Mid-level to senior brand management role
- Reporting Structure: Reports directly to the Principal
- Work Arrangement: Hybrid (On-site, with occasional remote work)
- Growth Opportunities:
- Potential to grow within the company as the brand portfolio expands
- Opportunities to work on new product launches and marketing campaigns
- Exposure to working with multiple luxury brands and stakeholders
ASSUMPTION: This role offers significant growth potential as LUXASIA continues to expand its brand portfolio and enter new markets.
π Location & Work Environment
- Office Type: Modern, luxurious office space in Jakarta's Setia Budi district
- Office Location(s): Jakarta, Indonesia
- Geographic Context: Jakarta is the capital and largest city of Indonesia, with a vibrant and growing beauty market
- Work Schedule: Monday to Friday, with occasional weekend work as needed
ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and have the ability to adapt to changing priorities and workloads.
πΌ Interview & Application Insights
- Typical Process: Online application submission, phone or video screening, in-person interviews, and final decision-making
- Key Assessment Areas: Problem-solving skills, creativity, communication skills, cultural fit, and understanding of the Indonesian beauty market
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Research LUXASIA and the Indonesian beauty market to demonstrate your understanding of the industry
- Prepare examples of your past achievements in brand management and marketing
π οΈ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Zoho CRM)
- Marketing automation tools (e.g., Mailchimp, HubSpot)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Proficiency in using these tools is preferred but not required. Training will be provided as needed.
π Cultural Fit Considerations
- Company Values: Respect, Entrepreneurship, Speed, Passion, Excellence, Courage, Transformation
- Work Style: Dynamic, inclusive, and collaborative work environment that encourages innovation and risk-taking
- Self-Assessment Questions:
- How do you embody LUXASIA's core values in your daily work?
- How have you demonstrated adaptability and resilience in past roles?
- How do you approach working with diverse teams and stakeholders?
ASSUMPTION: Candidates who align with LUXASIA's core values and work style will be most successful in this role.
β οΈ Potential Challenges
- Managing multiple stakeholders and competing priorities
- Working in a fast-paced, dynamic environment with changing market conditions
- Navigating the Indonesian regulatory landscape for luxury goods
- Balancing the need for creativity and innovation with the requirement to meet sales targets and profitability goals
ASSUMPTION: Candidates should be comfortable working in a challenging and fast-paced environment and have the ability to adapt to changing priorities and market conditions.
π Similar Roles Comparison
- Comparison with other brand manager roles: This role focuses on luxury beauty brands and requires a strong understanding of the Indonesian market. It offers the opportunity to work with multiple luxury brands and stakeholders, providing a unique challenge and growth opportunity.
- Industry-specific context: The Indonesian beauty market is growing and competitive, with a strong demand for luxury products. This role offers the opportunity to work at the forefront of this market and contribute to the growth of some of the world's most prestigious beauty brands.
- Career path comparison: This role is a mid-level to senior brand management position that offers significant growth potential within LUXASIA and the broader luxury beauty industry.
ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired career path.
π Sample Projects
- Developing and executing a marketing campaign for a new product launch
- Conducting market research to identify trends and consumer preferences in the Indonesian beauty market
- Managing a team to implement a merchandising strategy that drives sales and profitability
- Collaborating with local partners to ensure business milestones are met and regulatory compliance is maintained
ASSUMPTION: These projects are examples of the types of initiatives a brand manager in this role might work on. The specific projects will vary depending on the brand and market conditions.
β Key Questions to Ask During Interview
- How does this role fit into LUXASIA's broader brand-building strategy for the Indonesian market?
- What are the key priorities for this role in the first 90 days?
- How does LUXASIA support the professional growth and development of its employees?
- What are the most challenging aspects of working in the Indonesian beauty market, and how has LUXASIA addressed these challenges in the past?
- How does LUXASIA foster a culture of innovation and risk-taking, and what opportunities are there for me to contribute to this culture?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the broader industry context. Candidates should tailor their questions to their specific interests and concerns.
π Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jobs.workable.com/view/aAqjYm5FzYQhBMhJuV5hzH/hybrid-brand-manager---bvlgari-in-jakarta-at-luxasia)
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare examples of your past achievements in brand management and marketing
- Follow up with LUXASIA's Talent & Excitement team within one week of submitting your application to confirm receipt and inquire about next steps
β οΈ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.