Brand Manager

📌 Core Information

🔹 Job Title: Brand Manager

🔹 Company: Brown-Forman

🔹 Location: Seoul, Seoul, South Korea

🔹 Job Type: On-site

🔹 Category: 🎨 Brand & Creative Marketing

🔹 Date Posted: Thu Apr 03, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing brand strategy and managing implementation.
• Collaborating with diverse teams and stakeholders, including Sales, Finance, and Supply Chain.
• Managing agency partners for effective marketing communication.
• Driving brand growth within the B-F Korea portfolio.

ASSUMPTION: This role is likely focused on the Korean market with a significant emphasis on luxury alcohol brands, given the strategic location in Seoul and Brown-Forman's portfolio.

📋 Key Responsibilities

✅ Lead the strategy, activation, and implementation for B-F Korea's JD brands.

✅ Collaborate in preparing annual marketing plans with the Sales team.

✅ Manage marketing agency partners for communication materials.

✅ Oversee new product development market introductions.

✅ Leverage insights for informed decision-making and planning.

ASSUMPTION: Responsibilities will require constant coordination between global and local brand strategies due to the multinational nature of Brown-Forman.

🎯 Required Qualifications

Education: Not specified

Experience: Minimum 7 years of brand marketing experience, preferably in luxury or super-premium alcohol brands.

Required Skills:

• Proven track record in brand growth.
• Strong proficiency in English and Korean.
• Excellent digital marketing and innovative thinking abilities.

Preferred Skills:

• Familiarity with luxury brand marketing strategies.
• Experience using data analysis for consumer insights.

ASSUMPTION: The role likely values creative and strategic thinkers with a strong background in digital marketing to align with luxury brand positioning.

💰 Compensation & Benefits

Salary Range: Not specified; typically competitive for high-level roles in luxury brand management.

Benefits:

• Equitable pay structures linked to individual and company performance.
• Comprehensive premium employee experience.
• Range of premium benefits reflecting company values.

Working Hours: 40 hours per week with a potential expectation for additional hours during high-demand projects.

ASSUMPTION: Compensation is expected to align with industry standards for high-caliber roles in the beverage manufacturing sector.

📌 Applicant Insights

🔍 Company Context

Industry: Beverage Manufacturing, a sector focused on the production and distribution of alcoholic beverages worldwide.

Company Size: 5,001-10,000 employees, providing stability with potential for international opportunities.

Founded: 1870, with a legacy of over 150 years in the industry.

Company Description:

• Building exceptional spirits brands responsibly for generations.
• Operates in over 170 countries, indicative of a strong global presence.
• Committed to quality and innovation in the beverage market.

Company Specialties:

• Adult Beverages
• Consumer Packaged Goods

Company Website: http://www.brown-forman.com

ASSUMPTION: The extensive international reach of the company suggests significant resources and support for brand managers to influence markets.

📊 Role Analysis

Career Level: Professional (Management Level: P6)

Reporting Structure: Reports to the Marketing Director.

Work Arrangement: Predominantly on-site, with collaboration across teams and departments.

Growth Opportunities:

• Potential for advancement in global brand strategy roles.
• Exposure to international marketing trends and strategies.
• Opportunities to lead high-profile brand launches.

ASSUMPTION: The role may involve travel within the region for collaborations and market understanding.

🌍 Location & Work Environment

Office Type: Urban corporate office in a bustling business district.

Office Location(s): Seoul, a vibrant city known for its dynamic business environment.

Geographic Context:

• Proximity to key business partners and agencies.
• Access to a talented pool of marketing professionals.
• Rich in cultural experiences enhancing creative marketing initiatives.

Work Schedule: Typically follows a standard business schedule, with flexibility required for events or launches.

ASSUMPTION: The location is strategic for tapping into Asia's growing luxury market, offering rich career experiences.

💼 Interview & Application Insights

Typical Process:

• Initial application review through company portal.
• Preliminary interviews with HR and department team members.
• Final interview round with senior leadership and potential stakeholders.

Key Assessment Areas:

• Strategic thinking and market analysis skills.
• Proficiency in Korean and English communication.
• Innovative digital marketing approach.

Application Tips:

• Highlight experience in luxury brand management.
• Demonstrate digital marketing success stories.
• Prepare insights on Korea's beverage market trends.

ATS Keywords: Brand Marketing, Digital Marketing, Consumer Insights, Strategic Planning, Luxury Brands

ASSUMPTION: The interview process may focus heavily on candidates' ability to adapt global strategies to local markets.

🛠️ Tools & Technologies

• MS Office Suite (Word, PowerPoint, Excel)
• Digital marketing platforms and tools
• Data analytics software

ASSUMPTION: The role may require familiarity with digital marketing analytics tools like Google Analytics to track campaign effectiveness.

👔 Cultural Fit Considerations

Company Values:

• Commitment to excellence in product quality.
• Focus on innovative practices.
• Promoting responsible consumption.

Work Style:

• Collaborative and team-oriented.
• Open to creative and innovative marketing ideas.
• Proactive in problem-solving and decision-making.

Self-Assessment Questions:

• Do I have experience with luxury brand positioning?
• Am I proficient in both Korean and English?
• Can I lead market-specific strategies while aligning with global branding?

ASSUMPTION: Cultural alignment with a global brand’s ethos of responsibility and quality will be imperative.

⚠️ Potential Challenges

• Balancing global brand positions with local market needs.
• Navigating fast-paced, high-pressure environments during product launches.
• Handling multiple stakeholders’ expectations and objectives.
• Adapting global content to resonate with local cultural nuances.

ASSUMPTION: Given Brown-Forman's scale, there may be significant pressure to maintain brand integrity across diverse regional markets.

📈 Similar Roles Comparison

• Typically offers more exposure to global market strategies than local-only brands.
• Requires balancing brand consistency globally while adapting locally.
• Focuses heavily on digital and innovative marketing strategies.

ASSUMPTION: The role is competitive and likely attracts candidates from diverse industry backgrounds looking for international brand exposure.

📝 Sample Projects

• Development and launch of a new premium whiskey campaign tailored for the Korean market.
• Digital engagement strategy revamp for Jack Daniel’s Korea.
• Collaborative event planning with cross-functional teams for product launch events.

ASSUMPTION: Projects will require cross-departmental collaboration, given the company's integrated approach to marketing.

❓ Key Questions to Ask During Interview

• How does Brown-Forman plan to expand its reach in the Asian luxury market?
• What resources are available to drive innovative digital marketing strategies?
• Can you describe the company culture regarding brand management and creativity?
• How is success measured for brand managers at Brown-Forman?
• What are the expectations for brand promotions in local markets?

ASSUMPTION: These questions aim to clarify the support structure and expectations for driving innovation in marketing strategies.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Brown-Forman careers page
• Ensure your resume highlights relevant brand management experience.
• Prepare an introductory cover letter tailored to luxury brand marketing.
• Gather examples of previous digital marketing campaigns you have led.
• Research Brown-Forman's brand history and market presence to align your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.