Brand Manager - CardioMetabolic Health, KSA

📌 Core Information

🔹 Job Title: Brand Manager - CardioMetabolic Health, KSA

🔹 Company: Lilly

🔹 Location: Riyadh, Ar Riyāḑ, Saudi Arabia

🔹 Job Type: Full-Time

🔹 Category: Pharmaceuticals & Healthcare

🔹 Date Posted: May 24, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Pre-launch and launch preparations for CardioMetabolic Health in Saudi Arabia
• Establishing clear strategic priorities based on consumer insights
• Cross-functional collaboration to drive brand strategy, implementation, and execution
• Working with global and regional stakeholders
• Complex decision-making in a significant business opportunity

ASSUMPTION: This role requires a strategic mindset, strong collaboration skills, and the ability to thrive in a complex, fast-paced environment.

📋 Key Responsibilities

✅ Lead cross-functional teams (CFT) to develop and implement customer plans, launch preparations, and operational activities for CardioMetabolic Health

✅ Collaborate with global and regional stakeholders to ensure alignment on strategy and strategic initiatives for Saudi Arabia

✅ Conduct market research, competitive intelligence, and customer insight gathering to shape brand positioning and go-to-market strategies

✅ Develop thought leader mapping and engagement plans

✅ Work with corporate affairs to develop and implement environmental shaping activities

✅ Develop operational plans and thought leader activities to increase deep touch points and expand source of authority partnerships

✅ Achieve brand health goals and annual targets while managing operational expenses (OPEX)

✅ Prepare the field force for launch through input into training content, tools, and launch readiness initiatives

✅ Monitor key performance indicators (KPIs) and adapt tactics based on feedback and performance data

ASSUMPTION: This role involves a high degree of cross-functional collaboration, strategic planning, and execution.

🎯 Required Qualifications

Education: Bachelor's Degree (Business/Sciences)

Experience: 3+ years in marketing roles, with experience in leading cross-functional teams or large projects

Required Skills:

• Strong strategic thinking and problem-solving skills
• High learning agility
• Ability to work collaboratively in a fast-paced, cross-functional environment
• Exceptional communication and interpersonal skills
• Demonstrated ability to deliver high performance with high integrity across teams

Preferred Skills:

• Experience in Diabetes or Obesity
• Experience in launching new brands or new indications
• MBA
• Proficiency in Arabic

ASSUMPTION: While experience in the pharmaceutical industry is not explicitly required, it would be beneficial for understanding the context and nuances of this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Brand Manager role in Saudi Arabia with 3-5 years of experience, the estimated salary range is SAR 25,000 - 35,000 per month.

Benefits:

• Health insurance
• Retirement savings plan
• Employee assistance program
• Tuition assistance

Working Hours: Full-time, with the possibility of evening/weekend work and domestic/international travel

ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Lilly operates in the Pharmaceutical Manufacturing industry, with a focus on developing and manufacturing medicines to improve human health worldwide.

Company Size: Lilly is a large company with over 10,000 employees globally, providing a diverse and dynamic work environment.

Founded: Lilly was founded in 1876 by Colonel Eli Lilly, with a mission to create high-quality medicines for patients.

Company Description:

• Lilly is committed to uniting caring with discovery to make life better for people around the world
• The company is dedicated to improving the understanding and management of disease, and giving back to communities through philanthropy and volunteerism
• Lilly values integrity, excellence, and respect for people in all its operations

Company Specialties:

• Pharmaceutical development
• Pharmaceuticals
• Biotech and biopharmaceuticals

Company Website: http://www.lilly.com/

ASSUMPTION: Lilly's commitment to its values and mission creates a strong company culture that prioritizes innovation, collaboration, and patient care.

📊 Role Analysis

Career Level: This role is at the mid-level management stage, with opportunities for growth and advancement within the company.

Reporting Structure: The Brand Manager will report directly to the Associate Director - Obesity Marketing Lead - KSA.

Work Arrangement: This is an on-site role based in Riyadh, Saudi Arabia, with the possibility of domestic and international travel.

Growth Opportunities:

• Expanding knowledge and skills in brand management and marketing within the pharmaceutical industry
• Potential for career progression to senior marketing roles or other functional areas within Lilly
• Opportunities to work on high-impact projects and contribute to the company's mission

ASSUMPTION: Lilly offers a range of growth opportunities for employees who demonstrate strong performance and a commitment to the company's values.

🌍 Location & Work Environment

Office Type: Lilly's Riyadh office is a modern, professional environment that fosters collaboration and innovation.

Office Location(s): Lilly's Riyadh office is located in the city center, providing easy access to public transportation and amenities.

Geographic Context:

• Riyadh is the capital and largest city of Saudi Arabia, with a population of over 7.5 million people
• The city is known for its rich history, vibrant culture, and modern infrastructure
• Riyadh offers a mix of traditional and contemporary experiences, with numerous attractions, shopping centers, and dining options

Work Schedule: The work schedule is typically Monday to Friday, with the possibility of evening/weekend work and travel as required.

ASSUMPTION: Riyadh provides a dynamic and multicultural work environment, with numerous opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interviews with hiring managers and team members
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cross-functional collaboration and communication skills
• Cultural fit and alignment with Lilly's values
• Understanding of the pharmaceutical industry and market dynamics

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of the pharmaceutical industry and Lilly's mission
• Prepare examples of your strategic thinking, problem-solving, and cross-functional collaboration skills

ATS Keywords: Brand Manager, CardioMetabolic Health, Saudi Arabia, Marketing, Pharmaceuticals, Strategic Planning, Cross-Functional Teams, Stakeholder Engagement, Market Research, Competitive Intelligence, Customer Insight, Operational Excellence, Brand Strategy, Performance Monitoring, Training Development, Thought Leader Mapping, Environmental Shaping

ASSUMPTION: Lilly's application process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on finding the best match for the role and the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, Veeva)
• Marketing automation tools (e.g., Marketo, Pardot)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The specific tools and technologies used may vary depending on the team and project requirements.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Upholding the highest ethical standards in all actions and decisions
• Excellence: Pursuing the highest level of quality in all endeavors
• Respect for People: Valuing the unique contributions and perspectives of each individual

Work Style:

• Collaborative: Working closely with cross-functional teams to achieve common goals
• Innovative: Embracing new ideas and approaches to solve complex problems
• Patient-focused: Prioritizing the needs and well-being of patients in all decisions and actions

Self-Assessment Questions:

• How have you demonstrated integrity in a previous role or situation?
• Can you provide an example of a time when you worked collaboratively with a cross-functional team to achieve a common goal?
• How have you approached a complex problem or challenge in a previous role, and what was the outcome?

ASSUMPTION: Lilly values candidates who align with its core values and demonstrate a strong work ethic, commitment to excellence, and a patient-focused mindset.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities
• Working in a fast-paced, dynamic environment with tight deadlines
• Navigating a large, complex organization with diverse teams and functions
• Adapting to changes in the market, regulatory environment, or company strategy

ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and adaptability skills, as well as a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Brand Manager roles in other industries may have different product lifecycles, market dynamics, and regulatory environments
• In the pharmaceutical industry, Brand Manager roles often require a deeper understanding of medical and scientific concepts, as well as regulatory and reimbursement processes
• Career progression in the pharmaceutical industry may differ from other industries, with opportunities for vertical and horizontal growth within marketing or into other functional areas

ASSUMPTION: While Brand Manager roles share many commonalities across industries, the pharmaceutical industry presents unique challenges and opportunities that require specific knowledge and skills.

📝 Sample Projects

• Developing a launch plan for a new CardioMetabolic Health product in Saudi Arabia, including market research, competitive analysis, and customer insight gathering
• Collaborating with cross-functional teams to create a thought leader mapping and engagement plan for key opinion leaders in the region
• Working with corporate affairs to develop and implement environmental shaping activities to raise awareness and influence market access for a CardioMetabolic Health product

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and innovative nature of the Brand Manager role within Lilly.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term strategy for the CardioMetabolic Health franchise in Saudi Arabia?
• How does this role fit into the broader marketing organization and the company's global strategy?
• What are the key priorities for this role in the first 90 days?
• How does Lilly support the professional development and growth of its employees?
• What are the most challenging aspects of working in the Saudi Arabian pharmaceutical market, and how does Lilly approach these challenges?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your commitment to understanding the company's mission, values, and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your strategic thinking, problem-solving, and cross-functional collaboration skills
• Prepare for interviews by researching Lilly's mission, values, and culture, as well as the pharmaceutical industry and market dynamics
• Follow up with the hiring manager within one week of your interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.