πΉ Job Title: Brand Manager
πΉ Company: Wilsbach Distributors, Inc.
πΉ Location: Harrisburg, Pennsylvania, United States
πΉ Job Type: Full Time
πΉ Category: Marketing
πΉ Date Posted: April 25, 2025
πΉ Experience Level: 2-5 years
πΉ Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a balance of strategic planning, data analysis, and cross-functional collaboration to drive brand success within the assigned portfolio.
β Serve as the primary liaison and facilitator between Wilsbach and assigned suppliers
β Lead, establish, and maintain thorough documentation of all applicable supplier brand programs
β Develop localized marketing plans to support key initiatives
β Responsible to develop, monitor, and report on an annual marketing budget
β Collaborate with applicable team members on inventory control, SKU management, pricing, media plans, sampling plans, and other relevant material information
β Analyze sales trends and make recommendations to ensure the greatest possible sales and distribution of products
β Coordinate monthly sales objectives as related to overall market strategy and annual business plan
β Ensure training requirements for sales department are met
β Provide Sales Management with monthly reports outlining sales execution from the previous month
β Attend wholesaler performance review meetings and other supplier meetings as required
β Execute individual market days, ride-alongs, and team sells as directed by management
β Other duties as assigned
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration to drive brand success within the assigned portfolio. Strong communication and interpersonal skills are crucial for effective liaison with suppliers and internal teams.
Education: Minimum of H.S. Diploma or GED required
Experience: Minimum of three (3) years of experience in sales or distribution
Required Skills:
Preferred Skills:
ASSUMPTION: This role requires a strong foundation in sales or distribution, with a focus on building relationships, analyzing data, and driving brand success. Proficiency in Microsoft Office and a valid driver's license are essential for this position.
Salary Range: Based on industry standards for a Brand Manager with 2-5 years of experience in the Harrisburg, PA area, the estimated salary range is $60,000 - $80,000 per year.
Benefits:
Working Hours: Full-time position, typically 40 hours per week, with some flexibility for meetings and events
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits information is not provided in the job listing, so applicants should refer to the company's careers page or contact them directly for more details.
Industry: Food and Beverage Services. Wilsbach Distributors, Inc. focuses on delivering popular beverage brands to retailers across Pennsylvania.
Company Size: 51-200 employees. As a mid-sized company, Wilsbach offers opportunities for growth and career development within a collaborative environment.
Founded: 1933. Wilsbach Distributors, Inc. has a rich history and extensive experience in the beverage distribution industry.
Company Description:
Company Specialties:
Company Website: http://www.wilsbach.com
ASSUMPTION: Wilsbach Distributors, Inc. is a well-established company with a strong focus on integrity, sustainability, and serving its partners' goals. Its extensive experience in the beverage distribution industry makes it an attractive employer for professionals seeking a career in this field.
Career Level: Mid-level. This role offers opportunities for career growth and development within the marketing and sales departments.
Reporting Structure: The Brand Manager reports directly to the Marketing Manager or a similar role within the company's marketing department.
Work Arrangement: On-site, with some flexibility for remote work or hybrid arrangements for specific tasks or meetings.
Growth Opportunities:
ASSUMPTION: This role offers opportunities for career growth and development within the marketing and sales departments. The specific reporting structure and growth opportunities may vary depending on the company's organizational structure and current needs.
Office Type: Wilsbach's headquarters is a state-of-the-art facility located in Harrisburg, Pennsylvania, featuring warehouse automation and environmental sustainability systems.
Office Location(s): 1977 Oberlin Road, Harrisburg, PA 17111, US
Geographic Context:
Work Schedule: Full-time, with a typical workweek of 40 hours, including some flexibility for meetings and events.
ASSUMPTION: Wilsbach's state-of-the-art facility offers a modern and efficient work environment, with opportunities for growth and development within the company. The geographic context of Harrisburg provides a mix of urban and suburban living options, with easy access to major highways and cultural attractions.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Brand management, marketing strategy, data analysis, supplier liaison, beverage distribution, marketing budget, sales trends, Harrisburg, Pennsylvania
ASSUMPTION: The application process for this role may vary depending on the company's current needs and hiring practices. Applicants should refer to the company's careers page or contact them directly for more information about the specific application process.
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's current needs and hiring practices. Applicants should refer to the job description and company website for more information about the required skills and tools.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Wilsbach Distributors, Inc. places a strong emphasis on cultural fit and alignment with its company values. Applicants should carefully consider how their personal values and work style align with the company's culture and mission.
ASSUMPTION: This role presents unique challenges and opportunities for growth and development within the marketing and sales departments. Applicants should carefully consider their strengths and areas for improvement in relation to the specific demands of the role.
ASSUMPTION: This role offers opportunities for career growth and development within the marketing and sales departments. The specific reporting structure and growth opportunities may vary depending on the company's organizational structure and current needs.
ASSUMPTION: These sample projects provide a snapshot of the types of initiatives a Brand Manager might work on within the marketing and sales departments. The specific projects and responsibilities may vary depending on the company's current needs and hiring practices.
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and the company, and provides valuable information to help you make an informed decision about your career.
To apply for this position:
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.