Brand Manager

📌 Core Information

🔹 Job Title: Brand Manager

🔹 Company: Wilsbach Distributors, Inc.

🔹 Location: Harrisburg, Pennsylvania, United States

🔹 Job Type: Full Time

🔹 Category: Marketing

🔹 Date Posted: April 25, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing assigned suppliers, including periodic incentives, annual business plans, and wholesaler agreement assessments
• Providing data analyses to management, sales, and operations to plan and execute opportunities
• Developing localized marketing plans to support key initiatives
• Monitoring and reporting on an annual marketing budget
• Collaborating with team members on inventory control, pricing, and other relevant material information

ASSUMPTION: This role requires a balance of strategic planning, data analysis, and cross-functional collaboration to drive brand success within the assigned portfolio.

📋 Key Responsibilities

✅ Serve as the primary liaison and facilitator between Wilsbach and assigned suppliers

✅ Lead, establish, and maintain thorough documentation of all applicable supplier brand programs

✅ Develop localized marketing plans to support key initiatives

✅ Responsible to develop, monitor, and report on an annual marketing budget

✅ Collaborate with applicable team members on inventory control, SKU management, pricing, media plans, sampling plans, and other relevant material information

✅ Analyze sales trends and make recommendations to ensure the greatest possible sales and distribution of products

✅ Coordinate monthly sales objectives as related to overall market strategy and annual business plan

✅ Ensure training requirements for sales department are met

✅ Provide Sales Management with monthly reports outlining sales execution from the previous month

✅ Attend wholesaler performance review meetings and other supplier meetings as required

✅ Execute individual market days, ride-alongs, and team sells as directed by management

✅ Other duties as assigned

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration to drive brand success within the assigned portfolio. Strong communication and interpersonal skills are crucial for effective liaison with suppliers and internal teams.

🎯 Required Qualifications

Education: Minimum of H.S. Diploma or GED required

Experience: Minimum of three (3) years of experience in sales or distribution

Required Skills:

• Demonstrate a passion to grow revenue and share of the assigned suppliers' portfolios
• Effective communication (written and oral) and customer service skills
• Strong organizational and time management skills with a sense of urgency when performing tasks
• Strong interpersonal skills, effective at building relationships internally and externally
• Strong knowledge of Wilsbach Distributors, Inc. portfolio of brands and packaging
• Ability to understand, develop, and leverage analytical tools and data for in-market success
• Proficient in Microsoft Office, particularly Excel
• Valid and clean PA Driver's license required
• Ability to lift, push, pull up to 50 lbs as needed

Preferred Skills:

• Knowledge of M360, VIP Sales, IDIG, and other software
• Ability to learn new software as needed

ASSUMPTION: This role requires a strong foundation in sales or distribution, with a focus on building relationships, analyzing data, and driving brand success. Proficiency in Microsoft Office and a valid driver's license are essential for this position.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Brand Manager with 2-5 years of experience in the Harrisburg, PA area, the estimated salary range is $60,000 - $80,000 per year.

Benefits:

• Undisclosed (Please refer to the company's careers page or contact them directly for more information)

Working Hours: Full-time position, typically 40 hours per week, with some flexibility for meetings and events

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits information is not provided in the job listing, so applicants should refer to the company's careers page or contact them directly for more details.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Services. Wilsbach Distributors, Inc. focuses on delivering popular beverage brands to retailers across Pennsylvania.

Company Size: 51-200 employees. As a mid-sized company, Wilsbach offers opportunities for growth and career development within a collaborative environment.

Founded: 1933. Wilsbach Distributors, Inc. has a rich history and extensive experience in the beverage distribution industry.

Company Description:

• Focused on doing business with integrity, Wilsbach is a dedicated partner to its employees, customers, suppliers, community, and environment.
• The company's purpose is to serve its partners' goals, and its work goes far beyond logistics.
• Wilsbach is a family-owned, fast-growing, and sustainability-focused company made up of people who believe in serving a higher purpose.

Company Specialties:

• Beverage distribution
• Logistics and supply chain management
• Brand management
• Sales and marketing

Company Website: http://www.wilsbach.com

ASSUMPTION: Wilsbach Distributors, Inc. is a well-established company with a strong focus on integrity, sustainability, and serving its partners' goals. Its extensive experience in the beverage distribution industry makes it an attractive employer for professionals seeking a career in this field.

📊 Role Analysis

Career Level: Mid-level. This role offers opportunities for career growth and development within the marketing and sales departments.

Reporting Structure: The Brand Manager reports directly to the Marketing Manager or a similar role within the company's marketing department.

Work Arrangement: On-site, with some flexibility for remote work or hybrid arrangements for specific tasks or meetings.

Growth Opportunities:

• Advancement to senior marketing roles, such as Marketing Manager or Director of Marketing
• Expansion into related fields, such as sales management or business development
• Potential opportunities to work on special projects or take on additional responsibilities

ASSUMPTION: This role offers opportunities for career growth and development within the marketing and sales departments. The specific reporting structure and growth opportunities may vary depending on the company's organizational structure and current needs.

🌍 Location & Work Environment

Office Type: Wilsbach's headquarters is a state-of-the-art facility located in Harrisburg, Pennsylvania, featuring warehouse automation and environmental sustainability systems.

Office Location(s): 1977 Oberlin Road, Harrisburg, PA 17111, US

Geographic Context:

• Harrisburg is the capital of Pennsylvania and offers a mix of urban and suburban living options.
• The city is known for its rich history, cultural attractions, and outdoor recreation opportunities.
• Wilsbach's location in Harrisburg provides easy access to major highways and is within driving distance of other major cities in the region.

Work Schedule: Full-time, with a typical workweek of 40 hours, including some flexibility for meetings and events.

ASSUMPTION: Wilsbach's state-of-the-art facility offers a modern and efficient work environment, with opportunities for growth and development within the company. The geographic context of Harrisburg provides a mix of urban and suburban living options, with easy access to major highways and cultural attractions.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with key stakeholders
• Background check and offer extension

Key Assessment Areas:

• Brand management and strategy development
• Data analysis and interpretation
• Communication and interpersonal skills
• Problem-solving and decision-making abilities
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the beverage distribution industry and Wilsbach's portfolio of brands.
• Showcase your ability to analyze data and develop strategic marketing plans.
• Prepare questions to ask the interviewer about the company's culture, growth opportunities, and the specific needs of the role.

ATS Keywords: Brand management, marketing strategy, data analysis, supplier liaison, beverage distribution, marketing budget, sales trends, Harrisburg, Pennsylvania

ASSUMPTION: The application process for this role may vary depending on the company's current needs and hiring practices. Applicants should refer to the company's careers page or contact them directly for more information about the specific application process.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Data analysis tools (e.g., IDIG, Excel)
• Project management tools (e.g., Asana, Trello)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's current needs and hiring practices. Applicants should refer to the job description and company website for more information about the required skills and tools.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Curiosity
• Supplier focus
• Partnering
• Self-directed
• Presenting
• Organizes and prioritizes

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Focused on continuous improvement

Self-Assessment Questions:

• How do you align with Wilsbach's commitment to serving a higher purpose and doing business with integrity?
• Can you provide an example of a time when you demonstrated curiosity and a commitment to continuous improvement in a professional setting?
• How do you approach building and maintaining effective relationships with suppliers and internal stakeholders?

ASSUMPTION: Wilsbach Distributors, Inc. places a strong emphasis on cultural fit and alignment with its company values. Applicants should carefully consider how their personal values and work style align with the company's culture and mission.

⚠️ Potential Challenges

• Managing multiple suppliers and brand programs simultaneously may require strong organizational skills and time management
• Analyzing and interpreting data to drive strategic decision-making can be challenging and may require continuous learning and development
• Working in a fast-paced and dynamic industry may require adaptability and responsiveness to change
• Balancing the needs of multiple stakeholders, including suppliers, internal teams, and customers, may require strong communication and interpersonal skills

ASSUMPTION: This role presents unique challenges and opportunities for growth and development within the marketing and sales departments. Applicants should carefully consider their strengths and areas for improvement in relation to the specific demands of the role.

📈 Similar Roles Comparison

• Brand Manager vs. Marketing Manager: Brand Manager focuses more on specific brands and supplier relationships, while Marketing Manager oversees the overall marketing strategy and team
• Beverage distribution industry context: Wilsbach's focus on beverage distribution requires an understanding of the unique challenges and opportunities within this industry
• Career path comparison: Brand Manager is a mid-level role with opportunities for growth into senior marketing roles or related fields, such as sales management or business development

ASSUMPTION: This role offers opportunities for career growth and development within the marketing and sales departments. The specific reporting structure and growth opportunities may vary depending on the company's organizational structure and current needs.

📝 Sample Projects

• Developing a comprehensive marketing plan for a new product launch, including market research, target audience identification, and promotional strategies
• Analyzing sales data to identify trends and opportunities for growth within a specific market or product category
• Collaborating with cross-functional teams to optimize inventory management and reduce waste within the supply chain

ASSUMPTION: These sample projects provide a snapshot of the types of initiatives a Brand Manager might work on within the marketing and sales departments. The specific projects and responsibilities may vary depending on the company's current needs and hiring practices.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term goals and how this role contributes to achieving them?
• How does the company support the professional development and growth of its employees?
• Can you provide an example of a successful brand management initiative within the company and the role of the Brand Manager in its execution?
• How does the company measure the success of its brand management efforts, and how does this role contribute to those metrics?
• What are the key challenges facing the company's brands in the current market, and how does this role address them?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and the company, and provides valuable information to help you make an informed decision about your career.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching the company, its industry, and the specific requirements of the role
• Prepare questions to ask the interviewer about the company's culture, growth opportunities, and the specific needs of the role
• Follow up with the hiring manager within one week of the interview to express your interest in the position and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.