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Brand Manager CE

Stanley Black & Decker, Inc.
Full-time
On-site
Prague, Praha, Czechia
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Brand Manager CE

πŸ”Ή Company: Stanley Black & Decker, Inc.

πŸ”Ή Location: Prague, Praha, Czechia

πŸ”Ή Job Type: On-site

πŸ”Ή Category: 🎨 Brand & Creative Marketing

πŸ”Ή Date Posted: Thu Apr 03 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Not Specified

πŸ“Œ Essential Job Details

πŸš€ Job Overview

Key aspects of this role include:

  • Strategic and operational management of the STANLEY brand
  • Enhancing brand image and increasing brand awareness
  • Developing regional brand communication plans and strategy
  • Collaborating with various teams to drive market share growth

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution to successfully manage the STANLEY brand in the CE region.

πŸ“‹ Key Responsibilities

βœ… Strategic and operational management of the STANLEY brand

βœ… Continuously enhance brand image and increase brand awareness

βœ… Develop regional brand communication plans and strategy

βœ… Align with central EANZ brand team on strategic brand execution

βœ… Participate in regional and international product launches and training events

βœ… Develop and maintain branded communication channels

βœ… Work in partnership with the Digital Marketing team to create demand and drive MEU acquisition through a content rich digital ecosystem

βœ… Close cooperation with Trade Marketing team, participate in budget planning, strategic plans, investment plans and promotional budget compliance

βœ… Challenge marketing plan preparation and execution

βœ… Support customer specific product promotions

βœ… Ensure commercialization and brand materials are presented effectively to sales teams and customers

βœ… Maintain close relationship with sales teams and drive POS and print optimizations

ASSUMPTION: This role requires a high level of collaboration and communication with various teams, both internal and external, to ensure brand consistency and effectiveness.

🎯 Required Qualifications

Education: Higher Degree: Business or Marketing (or equivalent through experience)

Experience: Minimum 3 years’ experience in a similar role (Brand Marketing related)

Required Skills:

  • Proven experience in brand management
  • Strong analytical and problem-solving skills
  • Excellent communication skills, both written and verbal
  • Commercial awareness and understanding of the tools market
  • Ability to work in a fast-paced commercial environment
  • Resilience and adaptability to handle feedback and changing priorities
  • Fluency in English

Preferred Skills:

  • Experience with B2B and B2C marketing
  • Knowledge of the Czech market and local language
  • Experience with digital marketing and content creation

ASSUMPTION: While the role requires a minimum of 3 years of experience, candidates with less experience but relevant skills and a strong portfolio may also be considered.

πŸ’° Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between €45,000 and €65,000 per year, depending on experience and qualifications. This is based on industry standards for brand manager roles in the Czech Republic.

Benefits:

  • Regular working hours (Monday to Friday)
  • Competitive benefits package
  • Ambitious and motivating challenges
  • Opportunity to work with a diverse team with varying backgrounds

Working Hours: Full-time, 40 hours per week. Flexible working hours may be available.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Stanley Black & Decker operates in the manufacturing industry, specifically in the tools and storage sector. The company is a global leader in its field, with a strong focus on innovation and technology.

Company Size: With over 10,000 employees, Stanley Black & Decker is a large company that offers a wide range of career opportunities and a diverse work environment.

Founded: The company was founded in 1843 and has a rich history in the tools industry.

Company Description:

  • Stanley Black & Decker provides innovative, tech-driven solutions to builders and protectors worldwide
  • The company offers a wide range of products, including tools, storage, and industrial solutions
  • Stanley Black & Decker is committed to sustainability, social responsibility, and outperformance

Company Specialties:

  • Tools
  • Storage
  • Industrial
  • Professional Power Tools
  • Pneumatic Tools
  • Fasteners
  • Consumer Power Tools
  • Lawn & Garden
  • Hand Tools
  • Power Tools & Accessories
  • Storage
  • Electrified Outdoor Products
  • Engineered Fastening
  • Automotive
  • Aerospace
  • Construction
  • Infrastructure

Company Website: http://www.stanleyblackanddecker.com

ASSUMPTION: Stanley Black & Decker's extensive product range and global presence offer unique opportunities for career growth and development.

πŸ“Š Role Analysis

Career Level: This role is suitable for mid-career professionals with several years of experience in brand management.

Reporting Structure: The Brand Manager CE will report directly to the Regional Marketing Manager and work closely with various teams, including Digital Marketing, Trade Marketing, and Product Management.

Work Arrangement: This is an on-site role, with the possibility of flexible working hours.

Growth Opportunities:

  • Potential for career progression within the marketing department or other functions within the company
  • Opportunities to work on international projects and gain global experience
  • Access to learning and development resources to support professional growth

ASSUMPTION: Given the company's size and global presence, there are significant opportunities for career growth and development within Stanley Black & Decker.

🌍 Location & Work Environment

Office Type: The Prague office is a modern, collaborative workspace that fosters innovation and creativity.

Office Location(s): Prague, Praha, Czechia

Geographic Context:

  • The Czech Republic has a strong economy and is an attractive market for international companies
  • Prague offers a high quality of life, with a rich cultural scene and affordable cost of living
  • The office is located in a vibrant business district, with easy access to public transportation

Work Schedule: The work schedule is Monday to Friday, with flexible working hours available.

ASSUMPTION: The Prague office provides a dynamic and engaging work environment that supports collaboration and innovation.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or video interview with the hiring manager
  • Final interview with the regional marketing director

Key Assessment Areas:

  • Brand management experience and skills
  • Communication and presentation skills
  • Analytical and problem-solving abilities
  • Cultural fit and alignment with company values

Application Tips:

  • Highlight relevant brand management experience and achievements in your resume
  • Tailor your cover letter to demonstrate your understanding of the Czech market and the STANLEY brand
  • Prepare examples of successful brand campaigns or projects you've worked on
  • Research the company and the tools industry to show your enthusiasm and knowledge

ATS Keywords: Brand Management, B2B Marketing, B2C Marketing, Communication Skills, Analytical Skills, Financial Understanding, Commercial Awareness, Problem Solving, Agility, Resilience, STANLEY brand, CE region, Marketing Plan, Product Launch, Trade Marketing, Digital Marketing

ASSUMPTION: The application process for this role may involve several stages, with a focus on assessing the candidate's brand management skills and cultural fit.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Brand management software (e.g., Brandfolder, Brand24)
  • Marketing automation tools (e.g., Marketo, HubSpot)
  • Social media management tools (e.g., Hootsuite, Buffer)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the team's preferences.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Quality
  • Sustainability
  • Collaboration
  • Integrity

Work Style:

  • Collaborative and team-oriented
  • Results-driven and focused on execution
  • Adaptable and responsive to change

Self-Assessment Questions:

  • How have you demonstrated innovation in your previous brand management roles?
  • Can you provide an example of a time when you had to collaborate with multiple teams to achieve a common goal?
  • How do you stay organized and focused when working on multiple projects simultaneously?

ASSUMPTION: Stanley Black & Decker values candidates who are innovative, collaborative, and results-driven, with a strong commitment to sustainability and integrity.

⚠️ Potential Challenges

  • Managing multiple stakeholders and balancing regional and global brand requirements
  • Adapting to a fast-paced commercial environment and changing market conditions
  • Working with a diverse team and navigating cultural differences
  • Balancing strategic thinking with hands-on execution

ASSUMPTION: This role may present unique challenges related to managing regional brand requirements, working with diverse teams, and balancing strategic and operational responsibilities.

πŸ“ˆ Similar Roles Comparison

  • Compared to a global brand manager role, this position has a more regional focus and may require more hands-on execution
  • In the tools industry, brand management roles often involve a mix of B2B and B2C marketing, with a strong focus on commercial awareness
  • Career progression in brand management may involve moving into more senior roles, such as regional marketing manager or global brand director

ASSUMPTION: This role offers a unique opportunity to manage the STANLEY brand in the CE region, with potential for career growth and development within the company.

πŸ“ Sample Projects

  • Developing a regional brand communication plan to launch a new product line
  • Conducting market research to assess brand awareness and identify opportunities for improvement
  • Collaborating with the digital marketing team to create a content-rich digital ecosystem for the STANLEY brand

ASSUMPTION: These sample projects are intended to provide an idea of the types of tasks and responsibilities associated with this role, but may not be exhaustive or representative of all aspects of the job.

❓ Key Questions to Ask During Interview

  • How does this role fit into the overall marketing strategy for the STANLEY brand in the CE region?
  • What are the key priorities for the first 90 days in this role?
  • How does the company support the professional development and growth of its brand management team?
  • What are the most significant challenges facing the STANLEY brand in the CE region, and how can this role address them?
  • How does the company measure the success of its brand management efforts, and what key performance indicators (KPIs) are used?

ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, expectations, and opportunities for growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Stanley Black & Decker careers portal
  • Tailor your resume and cover letter to highlight your brand management experience and relevant skills
  • Prepare examples of successful brand campaigns or projects you've worked on
  • Follow up on your application status within two weeks of submission

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.