Brand Manager, Coleman (US)

📌 Core Information

🔹 Job Title: Brand Manager, Coleman (US)

🔹 Company: Newell Brands

🔹 Location: Atlanta, Georgia, United States

🔹 Job Type: On-site

🔹 Category: Manufacturing

🔹 Date Posted: April 15, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving business results and building for the next year within a specified region
• Optimizing in-year plans to deliver financial metrics and supporting new product launches
• Collaborating with global brand marketing teams and cross-functional business units
• Conducting regular analysis to understand business performance and provide recommendations
• Understanding consumer targets and journeys to drive purchase intent and appeal

ASSUMPTION: This role requires a strong focus on base business management and optimizing in-year plans to deliver financial metrics. It also involves supporting new product launches and collaborating with various teams to drive profitable sales.

📋 Key Responsibilities

✅ Supports the brand building leadership team to deliver the US P&L goals

✅ Helps build annual brand marketing and business plan

✅ Helps deliver revenue and profit targets by delivering key initiatives on time and in full

✅ Manages local allocated A&P budget

✅ Supports activation of local advertising campaigns adapted from global creative assets

✅ Supports PR and brand communication plans

✅ Partners with sales and customer planning to prepare presentations for key customers and ensure readiness for joint business planning

✅ Leverages analytics on share of shelf to inform innovation pipeline and build future portfolio that drives trade up, grows margin and increases share of shelf; Improve in market assortment

✅ Identifies top selling eCommerce items and partners with digital marketing team to create plans that invest in retailer media and affiliate marketing to grow market share

✅ Calculates the ROI of events, advertising and projects; Leverages data and an ROI mindset to select projects

✅ Analyzes promotional events and promotional plan; Partners with sales to recommend enhancements to the promotional plan

✅ Studies key competitors to identify the competition’s price and promotion strategy

✅ Support customer teams to unlock new distribution (selling decks, sell sheets, samples, etc.)

✅ Conducts in-market store checks quarterly

✅ Leads monthly SKU Heath Check process to ensure deletions occur and manages new SKU creation to stay within target

✅ Participates in media mix modeling process; Applies insights to improve business performance

✅ Understands consumer target and ensures everything serves the consumer target

ASSUMPTION: This role requires a strong focus on data-driven decision making, collaboration with cross-functional teams, and a deep understanding of consumer behavior to drive business results.

🎯 Required Qualifications

Education: A four-year college degree, MBA preferred

Experience: 3+ years of brand management experience, preferably in CPG or Durables

Required Skills:

• Experience diagnosing business performance using tools like ACNielsen, IRI, NPD, or other systems measuring POS and shipment data
• Prior experience in CPG (Consumer Products) or a Durables organization
• Exposure to consumer insights and leveraging analytics of primary and secondary research, emerging trends, POS results, and competitor/category actions to drive leadership brand sales
• Demonstrated ability to deliver results

Preferred Skills:

• Experience in a global brand management operating model
• Fluency in Spanish

ASSUMPTION: While not explicitly stated, experience in a global brand management operating model and fluency in Spanish may be beneficial for this role due to the company's global presence and potential customer base.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a mid-level brand manager in the consumer goods sector)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off and holidays
• Employee discounts on company products

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for occasional remote work)

ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level brand manager in the consumer goods sector. Actual compensation may vary based on factors such as experience, skills, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Newell Brands is a leading global consumer goods company with a strong portfolio of well-known brands in the manufacturing sector. The company operates in a highly competitive market and focuses on delighting consumers by lighting up everyday moments.

Company Size: Newell Brands has 10,001+ employees, making it a large organization with significant resources and opportunities for career growth.

Founded: Newell Brands was founded in 1903 and has since grown into a global company with a strong presence in the consumer goods market.

Company Description:

• Newell Brands is a leading global consumer goods company with a strong portfolio of well-known brands
• The company is focused on delighting consumers by lighting up everyday moments
• Newell Brands is committed to providing equal employment opportunities and complies with applicable employment laws

Company Specialties:

• Marketing and Commercial Products

Company Website: http://www.newellbrands.com

ASSUMPTION: Newell Brands is a well-established company with a strong brand portfolio and a commitment to providing equal employment opportunities. The company's focus on delighting consumers and its commitment to providing a diverse and inclusive work environment make it an attractive employer in the consumer goods sector.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: The Brand Manager will report directly to the Brand Building Leadership Team and work closely with various cross-functional teams within the organization

Work Arrangement: On-site, with occasional flexibility for remote work

Growth Opportunities:

• Potential for career advancement within the brand management function or other areas of the business
• Opportunities to work on global brands and gain international experience
• Chance to develop skills in areas such as data analysis, consumer insights, and cross-functional collaboration

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the potential for career advancement, international experience, and skill development in key areas of the business.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): 6655 Peachtree Dunwoody Rd, Atlanta, GA 30328, US

Geographic Context:

• Atlanta, Georgia, is the headquarters location for Newell Brands
• The city offers a mix of urban and suburban environments, with a cost of living that is generally lower than other major US cities
• Atlanta has a diverse population and a vibrant cultural scene, with numerous attractions, museums, and entertainment options

Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for occasional remote work)

ASSUMPTION: The office environment is corporate in nature, with a focus on collaboration and cross-functional teamwork. The location in Atlanta, Georgia, offers a mix of urban and suburban environments, with a lower cost of living compared to other major US cities. The work schedule is full-time, with some flexibility for remote work.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or video interview with the hiring manager and/or other team members
• Final round interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Brand management experience and skills
• Data analysis and interpretation abilities
• Consumer insights and market research expertise
• Cross-functional teamwork and collaboration skills
• Problem-solving and strategic thinking

Application Tips:

• Highlight relevant brand management experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
• Prepare for behavioral interview questions that focus on your problem-solving skills, cross-functional teamwork, and ability to drive results
• Research Newell Brands and the Coleman brand to show your enthusiasm for the role and understanding of the company's mission and values

ATS Keywords: Brand Management, Consumer Goods, CPG, Durables, Data Analysis, Consumer Insights, Cross-functional Teamwork, Problem-solving, Strategic Thinking

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on brand management experience and skills, data analysis and interpretation abilities, and consumer insights and market research expertise. Applicants should highlight their relevant experience and achievements and tailor their cover letters to demonstrate their fit for the role.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Data analysis tools (e.g., ACNielsen, IRI, NPD, or other systems measuring POS and shipment data)
• Consumer insights and market research tools (e.g., SurveyMonkey, Google Forms, or other online survey platforms)
• Project management tools (e.g., Asana, Trello, or Microsoft Project)

ASSUMPTION: The tools and technologies required for this role are likely to include Microsoft Office Suite, data analysis tools, consumer insights and market research tools, and project management tools. The specific tools used may vary depending on the organization's preferences and the individual's role within the team.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Upholding the highest ethical standards and acting with honesty and transparency
• Teamwork: Collaborating effectively with colleagues and stakeholders to achieve common goals
• Passion for Winning: Demonstrating a strong desire to succeed and a commitment to driving results
• Ownership & Leadership: Taking responsibility for one's actions and driving positive change within the organization

Work Style:

• Fast-paced and dynamic work environment
• Focus on data-driven decision making and continuous improvement
• Collaborative and cross-functional teamwork
• Results-oriented and action-oriented culture

Self-Assessment Questions:

• Do I demonstrate a strong commitment to integrity and ethical standards in my personal and professional life?
• Am I comfortable working in a fast-paced and dynamic work environment, with a focus on data-driven decision making and continuous improvement?
• Do I have a proven track record of driving results and achieving success in a collaborative and cross-functional team setting?

ASSUMPTION: Newell Brands places a strong emphasis on cultural fit and values-driven decision making. Applicants should assess their alignment with the company's values and work style preferences to ensure a strong fit for the role and the organization's culture.

⚠️ Potential Challenges

• Managing a large portfolio of brands and products within a global organization
• Balancing the need for innovation and growth with the requirement to maintain profitability and market share
• Navigating a complex and dynamic market landscape, with a focus on understanding consumer behavior and market trends
• Collaborating effectively with cross-functional teams and stakeholders, often across different time zones and geographic locations

ASSUMPTION: This role presents several potential challenges, including the need to manage a large portfolio of brands and products within a global organization, balancing innovation and growth with profitability and market share, navigating a dynamic market landscape, and collaborating effectively with cross-functional teams and stakeholders.

📈 Similar Roles Comparison

• Brand Manager, Coleman (US) vs. Senior Brand Manager, Coleman (Global): The Senior Brand Manager role is likely to have more strategic responsibilities and a broader scope of influence, with a focus on global brand building and management
• Brand Manager, Coleman (US) vs. Brand Manager, Coleman (International): The Brand Manager, Coleman (International) role is likely to have a more regional focus, with a focus on driving results and building for the next year within a specified region
• Brand Manager, Coleman (US) vs. Product Manager, Coleman (US): The Product Manager role is likely to have a more focused responsibility on the product development and lifecycle management, with a focus on driving product innovation and growth within the Coleman brand portfolio

ASSUMPTION: This role is likely to be similar to other brand management roles within the consumer goods sector, with a focus on driving results and building for the next year within a specified region. However, the specific responsibilities and scope of influence may vary depending on the organization's structure and the individual's role within the team.

📝 Sample Projects

• Conducting a comprehensive analysis of the Coleman brand's share of shelf and identifying opportunities for improvement in market assortment and product portfolio optimization
• Developing and executing a targeted advertising campaign to drive purchase intent and appeal for a new product launch within the Coleman brand portfolio
• Partnering with the sales and customer planning teams to prepare presentations for key customers and ensure readiness for joint business planning, with a focus on driving profitable sales and market share growth

ASSUMPTION: These sample projects are designed to illustrate the key responsibilities and required skills for the Brand Manager, Coleman (US) role. Applicants should be prepared to discuss their relevant experience and achievements in these areas during the interview process.

❓ Key Questions to Ask During Interview

• Can you describe the typical work arrangement for this role, and how much flexibility there is for remote work?
• How does Newell Brands support the professional development and growth of its brand management team members?
• What are the key priorities for this role in the first 90 days, and how will my success be measured?
• How does Newell Brands approach cross-functional collaboration and teamwork, and what are the expectations for this role in that regard?
• What are the most significant challenges facing the Coleman brand in the US market, and how can this role help address them?

ASSUMPTION: These key questions are designed to help applicants better understand the role, the company culture, and the expectations for success in this position. Applicants should tailor their questions to demonstrate their interest in the role and their fit for the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant brand management experience and achievements
• Write a cover letter that demonstrates your understanding of the role and how your skills and experience make you a strong fit
• Prepare for behavioral interview questions that focus on your problem-solving skills, cross-functional teamwork, and ability to drive results
• Research Newell Brands and the Coleman brand to show your enthusiasm for the role and understanding of the company's mission and values
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.