Brand Manager - Consumer Division

📌 Core Information

🔹 Job Title: Brand Manager - Consumer Division

🔹 Company: Ghobash Group

🔹 Location: Dubai, United Arab Emirates

🔹 Job Type: Full-time

🔹 Category: Brand Management, Marketing

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing brand strategies to grow market share and drive sales for the baby care portfolio.
• Managing the end-to-end lifecycle of baby care products, from development and launch to ongoing marketing support.
• Implementing consumer campaigns that effectively communicate the brand’s value proposition to target audiences.
• Collaborating with cross-functional teams to ensure products meet market demands and performance goals.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams.

📋 Key Responsibilities

✅ Brand Strategy Development: Develop and execute brand strategies to grow market share and drive sales for the baby care portfolio. Establish and maintain brand positioning, ensuring consistent messaging across all marketing and communication channels. Conduct thorough market analysis to understand consumer needs, trends, and competitor strategies.

✅ Campaign Management: Plan and implement consumer campaigns that effectively communicate the brand’s value proposition to target audiences. Collaborate with the team to design advertising and promotional campaigns. Monitor campaign performance and adjust strategies to meet KPIs and sales targets.

✅ Product Portfolio Management: Manage the end-to-end lifecycle of baby care products, from development and launch to ongoing marketing support. Collaborate with sales and supply chain teams to ensure products meet market demands and performance goals.

✅ Consumer Insights & Market Research: Utilize consumer insights, surveys, and data analysis to inform brand strategies and identify opportunities for new products or improvements. Stay updated with market trends, consumer behaviour, and competitor activities to keep the brand relevant and competitive. Work closely with external partners, including agencies and suppliers, to implement successful marketing programs.

✅ Budget & Performance Tracking: Manage brand budgets, ensuring efficient allocation of resources for marketing activities. Track and analyse brand performance, sales, and ROI to report on key results and identify areas for improvement.

✅ Business Development: Identify and secure new brand partnerships to expand the consumer division portfolio. Conduct market research to identify emerging trends and potential opportunities.

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree.

Experience: 3-5 years’ experience in Marketing – preferable in healthcare consumer sector. Required UAE experience.

Required Skills:

• Proven experience in brand management and business development, preferably in the healthcare or consumer goods sector.
• Strong understanding of marketing strategies, digital marketing, and consumer behaviour.

Preferred Skills:

• Fluency in Arabic and English.

ASSUMPTION: Candidates with experience in the healthcare or consumer goods sector and a strong understanding of marketing strategies will be most successful in this role.

💰 Compensation & Benefits

Salary Range: AED 25,000 - 35,000 per month (Estimated based on market research and experience level)

Benefits:

• Health insurance
• Life insurance
• Retirement plan
• Performance-based bonuses

Working Hours: Full-time (40 hours per week), Sunday to Thursday, 9:00 AM to 6:00 PM

ASSUMPTION: The salary range is estimated based on market research and the experience level required for this role.

📌 Applicant Insights

🔍 Company Context

Industry: Investment Management, with a strong focus on Technology, Energy & Utilities, and Healthcare.

Company Size: 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and learning.

Founded: 1981, with a rich history of contributing to the UAE’s economic landscape and a commitment to sustainable development initiatives.

Company Description:

• Ghobash Group is a distinguished UAE-based conglomerate with a robust portfolio spanning eight pivotal sectors.
• The Group plays a critical role in advancing the UAE’s economic landscape through its progressive business ventures.
• Ghobash Group is dedicated to propelling the nation towards global competitiveness and a knowledge-driven economy through sustainable development initiatives.

Company Specialties:

• Investments
• Technology
• Energy & Utilities
• Real Estate
• Chemicals
• Healthcare
• Education
• and Hospitality

Company Website: http://www.ghobash.com

ASSUMPTION: Ghobash Group’s diverse portfolio and commitment to sustainable development provide a dynamic and challenging work environment for employees.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the consumer division and the broader Ghobash Group.

Reporting Structure: This role reports directly to the Consumer Division Manager and works closely with cross-functional teams, including sales, supply chain, and external partners.

Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks or projects.

Growth Opportunities:

• Progression to a senior brand management role within the consumer division.
• Expansion into other divisions within Ghobash Group, such as Technology or Healthcare.
• International assignments, as the Group has operations across the Middle East and North Africa region.

ASSUMPTION: Ghobash Group’s diverse portfolio and commitment to employee development provide ample opportunities for career growth and advancement.

🌍 Location & Work Environment

Office Type: Modern, state-of-the-art facilities with a collaborative and innovative work environment.

Office Location(s): Makeen Building, 3rd Floor, Dubai, Dubai 2929, AE

Geographic Context:

• Dubai is a vibrant, multicultural city with a thriving business ecosystem and numerous opportunities for personal and professional growth.
• The United Arab Emirates offers a tax-free income, high standard of living, and a diverse range of cultural experiences.
• The Gulf region is home to a growing consumer market, with increasing demand for baby care products.

Work Schedule: Sunday to Thursday, 9:00 AM to 6:00 PM, with the possibility of occasional overtime or weekend work to meet project deadlines.

ASSUMPTION: The dynamic and multicultural work environment in Dubai, combined with the growing consumer market in the Gulf region, presents unique challenges and opportunities for this role.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Face-to-face interview with the hiring manager and a member of the HR team
• Final interview with the Consumer Division Manager

Key Assessment Areas:

• Brand management experience and skills
• Understanding of the healthcare or consumer goods sector
• Analytical and problem-solving skills
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your brand management experience and relevant skills.
• Prepare examples of successful brand campaigns or projects you’ve worked on in the past.
• Research Ghobash Group and the consumer division to demonstrate your understanding of the company and its mission.

ATS Keywords: Brand Management, Business Development, Marketing Strategies, Digital Marketing, Consumer Behaviour, Market Analysis, Campaign Management, Product Portfolio Management, Consumer Insights, Market Research, Budget Management, Performance Tracking, Collaboration, Advertising, Promotional Campaigns, Sales

ASSUMPTION: Ghobash Group’s application process is designed to assess candidates’ skills and cultural fit, with a focus on brand management experience and relevant industry knowledge.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Social media platforms (Facebook, Instagram, Twitter)
• Marketing automation tools (e.g., Hootsuite, Buffer)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The tools and technologies required for this role are standard for the marketing and brand management industry.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Innovation
• Collaboration
• Sustainability

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and performance-focused
• Adaptable and open to change

Self-Assessment Questions:

• How do you align with Ghobash Group’s core values, particularly integrity and excellence?
• How do you thrive in a dynamic and fast-paced work environment?
• How do you approach collaboration and teamwork, particularly when working with cross-functional teams?

ASSUMPTION: Ghobash Group values employees who are results-driven, adaptable, and committed to the Group’s core values.

⚠️ Potential Challenges

• Managing multiple projects simultaneously, with tight deadlines and high expectations.
• Adapting to a dynamic and fast-paced work environment, with the need to pivot strategies quickly based on market trends and consumer behaviour.
• Working with cross-functional teams, requiring strong communication and collaboration skills.
• Balancing the need for creativity and innovation with the need to meet sales targets and KPIs.

ASSUMPTION: The fast-paced and dynamic nature of the consumer market, combined with Ghobash Group’s commitment to innovation and excellence, presents unique challenges for this role.

📈 Similar Roles Comparison

• This role differs from related positions in other industries in its focus on the healthcare consumer sector and the unique challenges and opportunities presented by the Gulf region’s consumer market.
• Industry-specific context, such as regulatory requirements and consumer behaviour, is crucial for success in this role.
• Career path comparison: This role provides opportunities for growth and advancement within the consumer division and the broader Ghobash Group, with potential international assignments and expansion into other divisions.

ASSUMPTION: The unique context of the healthcare consumer sector and the Gulf region’s consumer market sets this role apart from similar positions in other industries.

📝 Sample Projects

• Developing and executing a successful brand campaign for a new baby care product launch, resulting in a 20% increase in sales within the first six months.
• Conducting market research to identify emerging trends in the baby care market, leading to the development of a new product line that generated over AED 5 million in revenue within its first year.
• Managing the end-to-end lifecycle of a baby care product, from development and launch to ongoing marketing support, resulting in a 15% increase in market share over a three-year period.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the impact that successful execution can have on the brand and the business.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader strategy for the consumer division and Ghobash Group as a whole?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its employees?
• What are the most challenging aspects of this role, and how have previous incumbents approached them?
• How does the company foster a culture of innovation and excellence?

ASSUMPTION: These questions are designed to provide insight into the role’s strategic importance, the company’s commitment to employee development, and the cultural fit of the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your brand management experience and relevant skills.
• Prepare examples of successful brand campaigns or projects you’ve worked on in the past.
• Research Ghobash Group and the consumer division to demonstrate your understanding of the company and its mission.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and confirm receipt of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.