Brand Manager - Content & Connections

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📌 Core Information

🔹 Job Title: Brand Manager - Content & Connections

🔹 Company: Kimberly-Clark

🔹 Location: United States

🔹 Job Type: On-site

🔹 Category: 🎨 Brand & Creative Marketing

🔹 Date Posted: Tue, April 1, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Driving consumer engagement and love for Pull-Ups® and Goodnites® brands.
• Enhancing brand equity through strategic marketing and media executions.
• Collaborating with cross-functional teams for optimal brand performance.
• Managing marketing plans to achieve financial and strategic objectives.

ASSUMPTION: The job role entails both strategic marketing planning and execution due to its mention of marketing plans and media execution.

📋 Key Responsibilities

✅ Lead brand positioning and marketing plans for Pull-Ups®.

✅ Develop and execute plans that align with brand strategies and financial objectives.

✅ Oversee media execution, including strategy and budget management.

✅ Drive digital and omnichannel marketing initiatives in collaboration with teams.

✅ Analyze consumer data and media analytics for optimization and ROI tracking.

✅ Support new launches and manage brand innovation initiatives.

✅ Oversee the Advertising & Consumer Promotion budget.

✅ Provide coaching and development support to Senior Associate Brand Managers.

ASSUMPTION: Responsibilities imply comprehensive involvement in both strategic and operational aspects of brand management, encompassing digital and traditional marketing initiatives.

🎯 Required Qualifications

Education: Bachelor's Degree in Marketing or a Business-related field; MBA preferred

Experience: 7+ years in marketing or brand management

Required Skills:

• Brand development planning and innovation
• Decision-making and analytical skills
• Communication and leadership skills

Preferred Skills:

• Digital marketing strategy development
• Experience in retail media and consumer data analysis

ASSUMPTION: Preferred skills suggest a focus on digital marketing capabilities and data-driven decision-making as part of the evolving marketing landscape.

💰 Compensation & Benefits

Salary Range: $140,320 – $173,360 USD

Benefits:

• Medical, dental, and vision coverage with no waiting periods
• Diverse income protection insurance options
• Education support, relocation packages, and childcare assistance

Working Hours: Full-time, 40 hours per week with hybrid work flexibility

ASSUMPTION: The salary range is competitive within the industry, reflecting a high level of responsibility and expected performance outcomes.

📌 Applicant Insights

🔍 Company Context

Industry: Manufacturing with a focus on consumer goods

Company Size: 10,001+ employees, indicating global operations and numerous career pathways.

Founded: Over 150 years ago, establishing market leadership in hygiene products.

Company Description:

• Global market presence with iconic brands such as Huggies® and Kleenex®.
• Commitment to innovation and sustainable business practices.
• Sought-after employer recognized for employee care and business ethics.

Company Specialties:

• Consumer product innovation
• Advancement of hygiene and cleanliness
• Commitment to sustainable business practices

Company Website: https://linktr.ee/KimberlyClarkCareers

ASSUMPTION: The company’s extensive history and wide brand recognition suggest robust brand equity and market influence.

📊 Role Analysis

Career Level: Middle to senior management within the brand management hierarchy

Reporting Structure: Reports to the Senior Brand Manager, Childcare

Work Arrangement: Predominantly on-site with hybrid flexibility

Growth Opportunities:

• Potential to lead broader marketing strategies across additional product lines
• Opportunities for cross-departmental collaboration and increased responsibilities
• Leadership development through coaching Senior Associate Brand Managers

ASSUMPTION: Role likely offers substantial professional growth due to the dynamic nature of brand management and the company’s emphasis on talent development.

🌍 Location & Work Environment

Office Type: Modern corporate office environments suitable for collaborative and individual work

Office Location(s): Primarily based in the Chicago Commercial Center

Geographic Context:

• Access to key marketing and business hubs
• Dynamic urban environment with diverse amenities
• Strategically situated for regional market outreach

Work Schedule: Regular full-time schedule with potential occasional travel for business activities

ASSUMPTION: The office location in Chicago suggests robust networking opportunities in a major economic and cultural hub.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Initial recruiter screening
• Face-to-face interviews with senior management

Key Assessment Areas:

• Understanding of brand management best practices
• Ability to develop and execute strategic marketing initiatives
• Skill in collaborative and innovative problem-solving

Application Tips:

• Highlight previous successful brand management initiatives
• Demonstrate data-driven decision-making capabilities
• Showcase leadership and team development experiences

ATS Keywords: Brand Management, Marketing Strategy, Digital Marketing, Consumer Insights

ASSUMPTION: Successful candidates will likely have clear examples of past marketing successes and insights into digital and traditional marketing strategies.

🛠️ Tools & Technologies

• Ad Tech Platforms for media planning
• Data Analytics Tools for consumer insights
• CRM and Marketing Automation Software

ASSUMPTION: Proficiency with these tools is essential to deliver on the role's expectations for optimized media execution and consumer engagement.

👔 Cultural Fit Considerations

Company Values:

• Commitment to sustainable practices
• Focus on consumer well-being
• Innovation and care-driven strategies

Work Style:

• Collaborative team-driven environment
• Results-oriented approach
• Innovative and adaptable mindset

Self-Assessment Questions:

• Do I thrive in a fast-paced, diverse work environment?
• Am I adept at leading strategic brand initiatives?
• Can I drive meaningful consumer engagement through marketing?

ASSUMPTION: Cultural fit is crucial, as the role requires a balance of structure and creativity to align with Kimberly-Clark's market-leading position.

⚠️ Potential Challenges

• Managing multiple brand initiatives simultaneously
• Adapting to dynamic market changes and consumer behaviors
• Navigating complex cross-functional team dynamics
• Ensuring consistent brand messaging across channels

ASSUMPTION: The role's expansive scope may pose a challenge but also provides significant strategic influence and impact.

📈 Similar Roles Comparison

• Similar strategic marketing leadership roles in competitive consumer goods companies
• Roles with a strong digital marketing component in a global context
• Opportunities offering hybrid team management and product innovation

ASSUMPTION: Comparisons help prospective applicants benchmark the role in terms of responsibilities and expectations in the marketing industry.

📝 Sample Projects

• Development of integrated marketing campaigns for product launches
• Execution of strategic consumer engagement initiatives
• Analysis and optimization of digital marketing strategies

ASSUMPTION: The sample projects illustrate the hands-on experience required and the strategic element of the position.

❓ Key Questions to Ask During Interview

• What are the biggest challenges currently facing the Pull-Ups® and Goodnites® brands?
• How does the company support innovation and creative marketing solutions?
• Can you describe the collaboration dynamics between the brand management and omnichannel teams?
• What measures are in place to evaluate and track the success of marketing campaigns?
• How does this role contribute to Kimberly-Clark's overarching business goals?

ASSUMPTION: Questions are designed to provide insights into the company’s support for the role and the broader strategic vision.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare your resume to highlight relevant skills and experience
• Complete any pre-screening tests, if required
• Participate in initial rounds of interviews via phone or video
• Engage in potential final interviews and offer discussions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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