📌 Core Information
🔹 Job Title: Brand Manager
🔹 Company: Foxit Software
🔹 Location: Alpharetta, GA
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and driving a unified brand strategy for Foxit in the global B2B SaaS market
- Elevating Foxit's presence across digital platforms, with a focus on LinkedIn, YouTube, and emerging channels
- Collaborating closely with product, content, and design teams to ensure brand consistency
- Leading the evolution of the Foxit brand, bringing clarity, consistency, and differentiation to its voice
ASSUMPTION: This role requires a strategic and creative thinker with a strong background in B2B software or SaaS brand management and digital storytelling.
📋 Key Responsibilities
✅ Brand Strategy & Positioning: Develop and drive a unified brand strategy that reflects Foxit’s SaaS value proposition, competitive differentiation, and global ambitions. Align brand expression with business priorities, go-to-market plays, and buyer journeys.
✅ Messaging Architecture: Own and evolve our brand messaging framework—including our value pillars, market positioning, tone of voice, and narrative hierarchy—ensuring consistency across web, product, sales enablement, and customer-facing channels.
✅ Digital Storytelling & Social Media: Lead our social strategy with a focus on high-engagement content for LinkedIn and YouTube. Concept and execute thought leadership, product storytelling, and motion-based content that drives reach and resonance with key personas.
✅ Video & On-Camera Content: Partner with content and creative teams to storyboard and produce video assets. Comfort in front of the camera and the ability to translate complex software concepts into accessible content is a major plus.
✅ Cross-Functional Campaigns: Collaborate across product marketing, demand generation, and design to deliver brand-integrated campaigns that amplify launches, events, and ecosystem initiatives. Ensure cohesive look, feel, and message across touchpoints.
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to ensure brand consistency across various teams and channels.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 3-5+ years of brand or marketing experience in a B2B software or SaaS environment
Required Skills:
- Proven experience owning social media strategy and execution, particularly for LinkedIn and YouTube
- Familiarity with the video production lifecycle and a natural presence on camera
- Excellent written, verbal, and visual communication skills
- Ability to navigate ambiguity, prioritize, and drive alignment across stakeholders
Preferred Skills:
- Experience building brand guidelines or frameworks from scratch
- Familiarity with PLG (Product-Led Growth) environments or developer audiences
- Blog or editorial content writing experience
- Experience with brand measurement tools or social analytics platforms
ASSUMPTION: Candidates with a strong portfolio showcasing their brand management, content creation, and social media skills will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a mid-level marketing role in the Atlanta area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Flexible work arrangements
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Foxit Software operates in the software development industry, focusing on PDF solutions for businesses and consumers.
Company Size: Foxit Software has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: 2001, with over two decades of experience in the PDF software market
Company Description:
- Foxit is a leading provider of innovative PDF and eSignature products and services
- Offers a range of solutions, including PDF Reader, PDF Toolkit, PDF Editor, and PDF Cloud
- Serves over 700 million users and 485,000 customers worldwide
Company Specialties:
- PDF Reader
- PDF Toolkit
- PDF Editor
- PDF Software Development Kits
- PDF IRM Security
- PDF IFilter
- PDF Solutions
- PDF Compressor
- PDF Creator
- PDF Cloud
- PDF Software
- and Redactor for Office
Company Website: https://www.foxit.com
ASSUMPTION: Foxit Software's extensive experience in the PDF software market provides a stable and established environment for employees, with opportunities for growth and innovation.
📊 Role Analysis
Career Level: Mid-level marketing role, with opportunities for growth and advancement within the marketing department
Reporting Structure: This role reports into the Marketing department and collaborates closely with product, content, and design teams
Work Arrangement: Remote OK, with flexible work arrangements and the option to work from the Alpharetta, GA office
Growth Opportunities:
- Potential to grow into a senior marketing role or take on additional responsibilities as the company expands
- Opportunities to work on cross-functional projects and gain exposure to various aspects of the business
- Chance to develop skills in brand management, content creation, and social media strategy
ASSUMPTION: This role offers a unique opportunity for mid-level marketing professionals to make a significant impact on Foxit Software's brand and grow their careers within the company.
🌍 Location & Work Environment
Office Type: Foxit Software's Alpharetta, GA office offers a modern and collaborative work environment
Office Location(s): 39355 California Street, STE 302, Fremont, CA 94538, US
Geographic Context:
- Alpharetta, GA is located in the northern suburbs of Atlanta, offering a mix of urban and suburban living
- The area is known for its high quality of life, excellent schools, and numerous amenities
- Alpharetta is home to a growing tech industry, with many startups and established companies
Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely
ASSUMPTION: The Alpharetta, GA office provides a collaborative and innovative work environment, with opportunities for employees to connect and grow professionally.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the marketing director
- Background check and offer
Key Assessment Areas:
- Brand management and strategy skills
- Content creation and social media expertise
- Communication and collaboration skills
- Cultural fit and alignment with Foxit's values
Application Tips:
- Tailor your resume and cover letter to highlight your brand management, content creation, and social media skills
- Include examples of your work, such as brand guidelines, social media campaigns, or video content
- Prepare for behavioral interview questions that focus on your problem-solving, communication, and collaboration skills
- Research Foxit Software and be prepared to discuss how your skills and experience align with the company's mission and values
ATS Keywords: Brand strategy, messaging architecture, digital storytelling, social media, video production, content creation, collaboration, communication, creative thinking, strategic thinking, social media strategy, AI tools, brand measurement, editorial writing, product-led growth, video storytelling
ASSUMPTION: Foxit Software's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the company and the applicant.
🛠️ Tools & Technologies
- Social media platforms (LinkedIn, YouTube, etc.)
- Video production and editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
- Brand management and content creation tools (e.g., Canva, Hootsuite, Buffer)
- AI tools (e.g., ChatGPT, Descript, Midjourney)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's skills and the team's needs.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer focus
- Collaboration
- Integrity
- Accountability
Work Style:
- Creative and strategic thinking
- Strong communication and collaboration skills
- Ability to navigate ambiguity and prioritize effectively
- Comfortable working in a fast-paced, product-led environment
Self-Assessment Questions:
- How do your brand management and content creation skills align with Foxit's mission and values?
- How do you approach collaboration and communication with cross-functional teams?
- How do you stay up-to-date with industry trends and best practices in brand management and social media strategy?
ASSUMPTION: Foxit Software values candidates who are innovative, customer-focused, and collaborative, with a strong work ethic and a commitment to accountability.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Balancing brand consistency with the need for flexibility and innovation
- Working with remote teams and stakeholders
- Keeping up with the latest trends and best practices in brand management and social media strategy
ASSUMPTION: The Brand Manager role at Foxit Software presents unique challenges and opportunities for growth and development in a dynamic and innovative environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on digital storytelling and social media strategy for a B2B SaaS company
- Requires a strong background in brand management and content creation, with a focus on video and on-camera content
- Offers opportunities for growth and advancement within the marketing department and the company as a whole
ASSUMPTION: This role is unique in its focus on digital storytelling and social media strategy for a B2B SaaS company, requiring a specific set of skills and experiences.
📝 Sample Projects
- Developing and implementing a comprehensive brand strategy for Foxit's global B2B SaaS market
- Creating and executing high-engagement content for LinkedIn and YouTube, driving reach and resonance with key personas
- Partnering with content and creative teams to storyboard and produce video assets, showcasing Foxit's innovative PDF solutions
ASSUMPTION: These sample projects provide a snapshot of the Brand Manager's responsibilities and the impact they can have on Foxit Software's brand and market presence.
❓ Key Questions to Ask During Interview
- How does this role fit into Foxit's overall marketing strategy, and how will my work contribute to the company's success?
- What are the biggest challenges facing the brand management team, and how can I help address them?
- How does Foxit support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Foxit's work environment and culture support collaboration and innovation in the marketing department?
ASSUMPTION: These interview questions are designed to help candidates assess the fit of the Brand Manager role at Foxit Software with their career goals, skills, and work preferences.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand management, content creation, and social media skills, with specific examples of your work
- Prepare for behavioral interview questions that focus on your problem-solving, communication, and collaboration skills
- Research Foxit Software and be prepared to discuss how your skills and experience align with the company's mission and values
- Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
