Brand Manager

📌 Core Information

🔹 Job Title: Brand Manager

🔹 Company: AstraZeneca

🔹 Location: Petaling Jaya, Selangor, Malaysia

🔹 Job Type: Full-Time

🔹 Category: Pharmaceuticals

🔹 Date Posted: May 28, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing plans and strategies
• Conducting market research to understand customers and environment
• Building Key External Expert (KEE) advocacy and demonstrating high product knowledge
• Monitoring performance and managing A&P budget
• Working collaboratively with the sales team to deliver sales objectives and initiatives

ASSUMPTION: This role requires a strong understanding of the pharmaceutical industry, marketing strategies, and sales support. It involves both strategic planning and hands-on execution.

📋 Key Responsibilities

✅ Conduct market research to understand customers and market environment

✅ Formulate and implement marketing strategy to support sales objectives and initiatives

✅ Build KEE advocacy and demonstrate high level of product knowledge in the therapy area

✅ Monitor performance and manage A&P budget

✅ Monitor and assess brand performance to identify potential irregular performance patterns and market environment changes

✅ Complete annual business update (ABU) and strategic review (SR)

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on data-driven decision making.

🎯 Required Qualifications

Education: Bachelor's degree in science or marketing, preferably with an MBA from a top university

Experience: Proven experience in pharmaceutical sales and marketing

Required Skills:

• Excellent communication skills in English
• Strong analytical and problem-solving skills
• Adaptability and flexibility in a dynamic learning environment
• Proven ability to work collaboratively with cross-functional teams

Preferred Skills:

• Experience in the pharmaceutical industry
• Bilingual or multilingual skills

ASSUMPTION: Candidates with relevant industry experience and strong communication skills will be most competitive for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role in Malaysia typically falls between MYR 100,000 to MYR 150,000 per annum, based on experience and qualifications. This is an estimate and the actual salary may vary.

Benefits:

• Competitive benefits package
• Opportunities for professional development and growth
• Dynamic and inclusive work environment

Working Hours: Full-time position with standard office hours, Monday to Friday

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Malaysia. Actual compensation may vary based on individual qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: AstraZeneca is a global, innovation-driven biopharmaceutical company that focuses on the discovery, development, and commercialisation of prescription medicines for some of the world's most serious diseases.

Company Size: AstraZeneca is a large organisation with over 10,000 employees worldwide. This size offers opportunities for career growth and development within the company.

Founded: AstraZeneca was founded in 1999 through the merger of two Swedish pharmaceutical companies, Astra AB and Zeneca Group plc.

Company Description:

• AstraZeneca is committed to following the science and turning ideas into life-changing medicines
• The company's pipeline keeps it leading the way in its international markets, providing stability and long-term commitment
• AstraZeneca offers an inclusive and diverse work environment, with a strong focus on lifelong learning, growth, and development

Company Specialties:

• Pharmaceuticals
• Biopharmaceuticals
• Innovation
• Research and development
• Global business

Company Website: www.astrazeneca.com

ASSUMPTION: AstraZeneca's focus on innovation and following the science makes it an attractive employer for individuals passionate about developing and implementing marketing strategies in the pharmaceutical industry.

📊 Role Analysis

Career Level: This role is suitable for candidates with 2-5 years of experience in pharmaceutical sales and marketing, looking to grow their career in a dynamic and inclusive environment.

Reporting Structure: The Brand Manager reports directly to the Business Manager.

Work Arrangement: This is an on-site position, with standard office hours Monday to Friday.

Growth Opportunities:

• Progression to senior marketing roles within AstraZeneca
• Expansion of responsibilities as products progress through their lifecycle
• Opportunities to work on different brands and therapy areas

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in pharmaceutical marketing.

🌍 Location & Work Environment

Office Type: AstraZeneca's Petaling Jaya office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Petaling Jaya, Selangor, Malaysia

Geographic Context:

• Petaling Jaya is a vibrant city with a mix of urban and suburban areas
• The city offers a range of amenities, including shopping, dining, and entertainment options
• Petaling Jaya is well-connected by public transportation, with easy access to Kuala Lumpur

Work Schedule: Standard office hours, Monday to Friday, with flexibility for occasional remote work

ASSUMPTION: The Petaling Jaya office provides a dynamic and engaging work environment, with easy access to urban amenities and public transportation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video interview with the hiring manager
• On-site interview with the hiring manager and other team members
• Final interview with the business manager

Key Assessment Areas:

• Marketing strategy development and implementation
• Data analysis and interpretation
• Communication and presentation skills
• Adaptability and problem-solving skills

Application Tips:

• Highlight relevant experience in pharmaceutical sales and marketing
• Demonstrate strong analytical and problem-solving skills in your resume
• Prepare examples of successful marketing strategies you've implemented in previous roles
• Showcase your understanding of the pharmaceutical industry and AstraZeneca's mission

ATS Keywords: Marketing strategy, market research, sales support, product knowledge, budget monitoring, performance assessment, customer understanding, advocacy building, communication skills, adaptability, flexibility, team collaboration, lifelong learning, growth, development

ASSUMPTION: AstraZeneca's application process is designed to assess candidates' marketing skills, industry knowledge, and cultural fit within the organisation.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, Siebel)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Candidates should have proficiency in Microsoft Office Suite and be willing to learn and utilize other tools and technologies as needed for the role.

👔 Cultural Fit Considerations

Company Values:

• Patient-centricity
• Science-driven approach
• Integrity and transparency
• Innovation and collaboration
• Inclusion and diversity

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible

Self-Assessment Questions:

• Do you have a passion for developing and implementing marketing strategies in the pharmaceutical industry?
• Are you comfortable working in a dynamic and fast-paced environment?
• Do you thrive in collaborative and team-oriented settings?
• Are you committed to following the science and putting patients first?

ASSUMPTION: Candidates who align with AstraZeneca's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Keeping up with the fast-paced and dynamic nature of the pharmaceutical industry
• Managing multiple priorities and deadlines simultaneously
• Adapting to changes in the market and competitive landscape
• Working effectively with cross-functional teams and stakeholders

ASSUMPTION: Candidates should be prepared to navigate a fast-paced and dynamic work environment, with a strong focus on collaboration and adaptability.

📈 Similar Roles Comparison

• Compared to other marketing roles in the pharmaceutical industry, this role places a strong emphasis on data-driven decision making and strategic planning
• As a global company, AstraZeneca offers opportunities for international exposure and career growth
• This role is well-suited for candidates looking to build a career in pharmaceutical marketing, with opportunities for progression to senior roles

ASSUMPTION: Candidates should consider the unique aspects of this role within the broader pharmaceutical industry and AstraZeneca's global context.

📝 Sample Projects

• Developing and implementing a marketing strategy for a new product launch
• Conducting market research to understand customer needs and preferences
• Monitoring and assessing brand performance to identify potential irregularities and market environment changes

ASSUMPTION: These sample projects are designed to give candidates an understanding of the key responsibilities and tasks associated with this role.

❓ Key Questions to Ask During Interview

• How does this role support AstraZeneca's mission to follow the science and turn ideas into life-changing medicines?
• What are the key priorities for this role in the first 90 days?
• How does AstraZeneca support the professional development and growth of its employees?
• What is the typical career path for a Brand Manager within AstraZeneca?
• How does this role collaborate with other departments and teams within AstraZeneca?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience in pharmaceutical sales and marketing
• Prepare examples of successful marketing strategies you've implemented in previous roles
• Follow up with the hiring manager within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.