📌 Core Information
🔹 Job Title: Brand Manager
🔹 Company: GraceKennedy Ltd.
🔹 Location: St. Andrew, Jamaica
🔹 Job Type: On-site
🔹 Category: Brand Management
🔹 Date Posted: 2025-04-02
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing brand strategies to enhance brand equity and market presence.
- Conducting market research to understand consumer preferences and trends.
- Collaborating with cross-functional teams to create cohesive marketing campaigns.
- Leading creative development, including advertising, packaging, and content creation.
- Monitoring brand performance and analyzing data to make informed decisions.
ASSUMPTION: This role requires a strategic mindset, leadership skills, and a passion for building and maintaining a strong brand identity. The ideal candidate will have a strong understanding of brand strategy, consumer behavior, and market trends.
📋 Key Responsibilities
✅ Develop and implement brand strategies to enhance brand equity and market presence.
✅ Conduct market research to understand consumer preferences and trends.
✅ Collaborate with cross-functional teams to create cohesive marketing campaigns.
✅ Manage brand guidelines, ensuring consistency across all channels.
✅ Monitor brand performance and analyze data to make informed decisions.
✅ Lead creative development, including advertising, packaging, and content creation.
✅ Build relationships with external partners, agencies, and vendors.
ASSUMPTION: The Brand Manager will be expected to work closely with various teams to ensure brand consistency and drive brand success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA is an asset)
Experience: Proven experience in brand management or marketing roles
Required Skills:
- Strong analytical, creative, and communication skills
- Ability to multitask and prioritize effectively
- Proficiency in marketing tools and software
Preferred Skills:
- Experience in the consumer goods industry
- Fluency in Spanish
ASSUMPTION: Candidates with experience in the consumer goods industry and fluency in Spanish may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is typically between JMD 1,500,000 - 2,500,000 per annum, depending on experience and qualifications. This estimate is based on industry standards for brand management roles in Jamaica.
Benefits:
- Health insurance
- Pension plan
- Employee discounts on GraceKennedy products
- Professional development opportunities
Working Hours: Full-time, Monday to Friday, 8:00 AM to 5:00 PM. Occasional overtime may be required.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: GraceKennedy Ltd. operates in the consumer services industry, with a focus on food trading and financial services.
Company Size: GraceKennedy Ltd. has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and development.
Founded: Founded in 1922, GraceKennedy Ltd. has a rich history and established reputation in the Jamaican market.
Company Description:
- GraceKennedy Ltd. is a publicly listed company operating in the food trading and financial services industries.
- The company's food trading segment includes food manufacturing, distribution, and retail operations.
- The financial services segment comprises commercial banking, general insurance, investment banking, remittance, cambio, and payment services businesses.
Company Specialties:
- Food manufacturing and distribution
- Retail operations (Hi-Lo Supermarket chain)
- Commercial banking and financial services
Company Website: www.gracekennedy.com
ASSUMPTION: GraceKennedy Ltd. offers a diverse range of products and services, providing opportunities for candidates to grow and develop within the company.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in brand management or marketing roles.
Reporting Structure: The Brand Manager will report directly to the Marketing Director and may oversee junior marketing or brand management team members.
Work Arrangement: This role requires on-site work at the company's headquarters in Kingston, Jamaica.
Growth Opportunities:
- Progression to senior brand management or marketing roles within the company.
- Expansion into international markets, as GraceKennedy Ltd. operates in several countries worldwide.
- Cross-functional collaboration and learning opportunities within the company's diverse business segments.
ASSUMPTION: GraceKennedy Ltd. offers growth opportunities for employees who demonstrate strong performance and leadership potential.
🌍 Location & Work Environment
Office Type: GraceKennedy Ltd.'s headquarters is a modern, professional office environment.
Office Location(s): 42 - 56 Harbour Street, Kingston, Jamaica
Geographic Context:
- Kingston is the capital and largest city of Jamaica, offering a vibrant urban environment.
- The company's headquarters is centrally located, with easy access to public transportation and amenities.
- Jamaica's tropical climate and cultural diversity provide a unique work environment.
Work Schedule: The work schedule is typically Monday to Friday, 8:00 AM to 5:00 PM, with occasional overtime as needed.
ASSUMPTION: The work environment at GraceKennedy Ltd. is dynamic and fast-paced, with a strong focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or other team members
- Final interview with the Marketing Director
Key Assessment Areas:
- Brand strategy and development
- Market research and analysis
- Campaign creation and execution
- Leadership and team management skills
- Adaptability and problem-solving
Application Tips:
- Tailor your resume and cover letter to highlight your brand management experience and relevant skills.
- Prepare examples of successful brand campaigns or projects you've worked on in the past.
- Research GraceKennedy Ltd. and be prepared to discuss how your skills and experience align with the company's mission and values.
ATS Keywords: Brand strategy, consumer behavior, market trends, strategic thinking, leadership skills, creative development, analytical skills, communication skills, multitasking, marketing tools
ASSUMPTION: The application process at GraceKennedy Ltd. is competitive, and candidates should be prepared to demonstrate their qualifications and fit for the role.
🛠️ Tools & Technologies
- Marketing software (e.g., CRM, marketing automation, social media management)
- Data analysis tools (e.g., Excel, Google Analytics)
- Design and creative tools (e.g., Adobe Creative Suite, Canva)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: GraceKennedy Ltd. uses industry-standard marketing and project management tools to support its brand management efforts.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Customer focus
- Innovation
- Collaboration
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and performance-focused
Self-Assessment Questions:
- Do you align with GraceKennedy Ltd.'s company values, particularly integrity and excellence?
- Are you comfortable working in a dynamic, fast-paced environment with a strong focus on collaboration?
- Do you have a proven track record of driving results and achieving performance targets?
ASSUMPTION: GraceKennedy Ltd. values employees who demonstrate strong alignment with the company's values and a commitment to excellence in their work.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a fast-paced work environment with frequent changes and priorities
- Working with diverse teams and stakeholders, requiring strong communication and collaboration skills
- Competing in a dynamic and competitive market, requiring continuous innovation and adaptation
ASSUMPTION: The Brand Manager role at GraceKennedy Ltd. presents unique challenges that require strong leadership, adaptability, and problem-solving skills.
📈 Similar Roles Comparison
- Compared to other brand management roles, this position offers a unique opportunity to work in a diverse, multinational company with a strong presence in the Caribbean and international markets.
- GraceKennedy Ltd. places a strong emphasis on innovation and customer focus, setting it apart from other companies in the consumer services industry.
- This role offers growth opportunities for candidates looking to advance their careers in brand management or marketing.
ASSUMPTION: The Brand Manager role at GraceKennedy Ltd. offers a unique combination of challenges, opportunities, and benefits compared to similar roles in the industry.
📝 Sample Projects
- Developing and executing a comprehensive brand strategy for a new product launch
- Conducting market research to identify consumer preferences and trends in the Caribbean market
- Leading a cross-functional team to create and implement a cohesive marketing campaign for an existing brand
ASSUMPTION: The Brand Manager will be expected to work on a variety of projects, requiring strong leadership, adaptability, and problem-solving skills.
❓ Key Questions to Ask During Interview
- Can you describe the company's brand strategy and how this role fits into its overall vision?
- How does the company support the professional development and growth of its brand management team members?
- What are the key challenges facing the brand management team in the current market landscape, and how does this role address them?
- How does the company measure the success of its brand management efforts, and what metrics are most important for this role?
- What is the company's approach to innovation and staying competitive in the dynamic consumer services industry?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates a candidate's interest in the role and commitment to understanding the company's brand management efforts.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the GraceKennedy Ltd. careers website.
- Tailor your resume and cover letter to highlight your brand management experience and relevant skills.
- Prepare examples of successful brand campaigns or projects you've worked on in the past.
- Research GraceKennedy Ltd. and be prepared to discuss how your skills and experience align with the company's mission and values.
- Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
