📌 Core Information
🔹 Job Title: Brand Manager
🔹 Company: Bega Group
🔹 Location: Docklands (VIC), Australia
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving growth of key brands within the White Milk portfolio
- Leading cross-functional teams to develop and implement TTL campaigns
- Managing brand performance metrics and advertising budgets
- Collaborating with agencies and customers to ensure consistent brand execution
- Nurturing brand partnerships and managing NPD projects
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving brand growth and managing cross-functional projects.
📋 Key Responsibilities
✅ Drive activities that support growth of key brands within the White Milk portfolio
✅ Collaborate cross-functionally to explore, lead, and manage NPD projects through Stage Gate
✅ Lead cross-functional teams to develop, implement, and monitor TTL campaigns with agencies and customers
✅ Nurture and manage brand partnerships, including connected sponsorships and promotions
✅ Manage and report on brand performance (Sales, Share, Profitability, Equity, NPD Reviews)
✅ Manage the advertising and promotion budgets across the White Milk portfolio
ASSUMPTION: This role involves a mix of strategic planning, project management, and cross-functional collaboration to drive brand success.
🎯 Required Qualifications
Education: Tertiary qualifications in marketing, business, or a similar field
Experience: 2-5 years of experience in similar brand marketing roles in the FMCG industry
Required Skills:
- Proven experience in brand management and marketing
- Strong commercial acumen and delivery of brand and channel initiatives
- Curious mindset with a desire to drive brand growth
- Ability to challenge the status quo and champion brand and quality standards
- Team player with a strong desire to learn and grow
Preferred Skills:
- Experience working with Stage Gate processes
- Knowledge of the White Milk category and Bega Group brands
- Fluency in additional languages (beneficial but not required)
ASSUMPTION: Candidates should have a strong foundation in marketing and brand management, with a proven track record in the FMCG industry.
💰 Compensation & Benefits
Salary Range: AU$80,000 - AU$100,000 per annum (based on experience level and industry standards for a Brand Manager role in Australia)
Benefits:
- Flexible working arrangements
- Purchased leave options
- Salary continuance insurance
- Mental and physical health programs
Working Hours: Full-time, Monday to Friday, with flexibility based on business needs
ASSUMPTION: The salary range is an estimate based on industry standards for a Brand Manager role in Australia, with consideration for the experience level required for this position.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Manufacturing
Company Size: 1,001-5,000 employees (Large enterprise)
Founded: 1899
Company Description:
- Bega Group is home to many trusted and iconic food and beverage brands
- Focuses on creating great food, inspiring great people, having great aspirations, and working for the greater good
- Operates 20 manufacturing sites and corporate offices across Australia
Company Specialties:
- Cheese
- Spreads
- Milk-based beverages
- Milk
- Yoghurt
- Butter
- Nutritionals and ingredients
- Juice
- Contract manufacturing
Company Website: http://www.begagroup.com.au
ASSUMPTION: Bega Group is a large, established company with a diverse range of products and a strong focus on creating great food and inspiring great people.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development
Reporting Structure: Reports directly to the Marketing Manager - White Milk and Dairy Farmers Masterbrand
Work Arrangement: On-site, with flexible working arrangements available
Growth Opportunities:
- Potential career progression within the marketing team or broader organization
- Chance to gain valuable experience in a high-impact category
- Opportunity to work on iconic Australian brands and drive their growth
ASSUMPTION: This role offers a unique opportunity to gain experience in a high-impact category and work on iconic Australian brands, with potential for career growth and development.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Docklands, VIC
Office Location(s): 737 Bourke St, Docklands, Victoria 3008, AU
Geographic Context:
- Docklands is a vibrant urban waterfront precinct in Melbourne, VIC
- Close to public transportation, shops, and restaurants
- Offers a mix of urban and outdoor lifestyle options
Work Schedule: Monday to Friday, with flexibility based on business needs
ASSUMPTION: The Docklands office offers a modern, collaborative work environment with easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the hiring manager
- In-person or video interview with the marketing team
- Final interview with the marketing director
Key Assessment Areas:
- Brand management and marketing skills
- Commercial acumen and strategic thinking
- Cross-functional collaboration and project management
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Demonstrate your understanding of the White Milk category and Bega Group brands
- Prepare examples of your brand management and marketing achievements
ATS Keywords: Brand Management, Marketing, Commercial Acumen, Cross-Functional Collaboration, Project Management, NPD Management, Campaign Development, Budget Management, Performance Reporting, Teamwork, Curiosity, Creativity, Growth Mindset, Quality Standards, Sponsorship Management
ASSUMPTION: The application process will focus on assessing the candidate's brand management and marketing skills, commercial acumen, and cultural fit with the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Marketing automation and analytics tools (e.g., Google Analytics, Hootsuite, Mailchimp)
ASSUMPTION: The role requires proficiency in Microsoft Office Suite and Google Workspace, with potential use of project management and marketing automation tools.
👔 Cultural Fit Considerations
Company Values:
- Create Great Food
- Inspire Great People
- Have Great Aspirations
- Work for the Greater Good
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivery
- Adaptable and open to change
- Passionate about creating great food and inspiring great people
Self-Assessment Questions:
- How do you align with Bega Group's company values, particularly 'Create Great Food' and 'Inspire Great People'?
- How comfortable are you working in a collaborative, results-driven team environment?
- How do you approach adaptability and change in a dynamic work environment?
ASSUMPTION: Bega Group values a collaborative, results-driven work environment with a focus on creating great food and inspiring great people.
⚠️ Potential Challenges
- Managing multiple brands and stakeholders within the White Milk portfolio
- Balancing strategic thinking with hands-on execution
- Adapting to a dynamic and changing business environment
- Working in a large, established organization with a diverse range of products
ASSUMPTION: This role may present challenges in managing multiple brands and stakeholders, balancing strategic thinking with execution, and adapting to a dynamic business environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Brand Manager or Brand Manager role in the FMCG industry, with a focus on driving brand growth and managing cross-functional projects
- However, this role is unique in its focus on the White Milk category and iconic Australian brands
- Career progression opportunities may vary depending on the organization and industry
ASSUMPTION: While this role shares similarities with other Brand Manager roles, its focus on the White Milk category and iconic Australian brands sets it apart.
📝 Sample Projects
- Developing and implementing a TTL campaign for the Dairy Farmers brand to drive sales and market share
- Managing the Stage Gate process for a new product launch in the White Milk portfolio
- Conducting a brand performance review and identifying opportunities for improvement in the Masters brand
ASSUMPTION: These sample projects reflect the key responsibilities and required skills for the Brand Manager role at Bega Group.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing organization?
- How does Bega Group support the growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Bega Group approach cross-functional collaboration and project management?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: These interview questions are designed to gain insights into the team structure, company culture, role priorities, and potential challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare examples of your brand management and marketing achievements
- Follow up with the hiring manager one week after submission, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
