📌 Core Information
🔹 Job Title: Brand Manager
🔹 Company: Avery Dennison
🔹 Location: Los Angeles, California, United States
🔹 Job Type: Full-time
🔹 Category: Brand Management
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving business growth and customer satisfaction in the apparel industry
- Leading complex project management and defining new program requirements
- Managing end-to-end sales processes and maintaining customer relationships
- Collaborating across teams to support sales growth and product development initiatives
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Understand and influence customer's business model and objectives to ensure their success
✅ Oversee and manage the product development process from customer briefing to final approval, deployment, and order acceptance
✅ Oversee the end-to-end sales process, including inventory reports, customer sales reports, and product development trackers using digital systems and processes
✅ Develop and present global price proposals and escalate price approval in competitive bidding processes
✅ Resolve complex order, quality, or deployment issues to ensure high levels of client satisfaction
✅ Maintain and strengthen customer relationships by answering questions and providing detailed information about our services
✅ Strong experience and proficiency in prospecting, social selling, and customer outreach
✅ Participate in store audits, lead customer meetings, and maintain account planners
✅ Stay up-to-date on industry trends and product innovations
✅ Collaborate across different teams to support sales growth and product development initiatives
✅ Mentor and guide Associate Brand Managers, acting as a point of escalation and source of guidance
ASSUMPTION: This role involves a mix of strategic planning, customer management, and project coordination, with a focus on driving sales and product development.
🎯 Required Qualifications
Education: Bachelor's degree in business management, sales, or related field.
Experience: Minimum 3 years of experience in the apparel industry, product management, or related roles.
Required Skills:
- Proven customer service, communication, and presentation skills
- Demonstrated ability to lead multiple projects and meet tight deadlines
- Proficiency in technical and digital skills, including use of Google Suite, ERP (Oracle preferred), pricing tools, product/customer databases
- Strong data analytics skillset to drive decision-making; comfortable with quantitative analysis and storytelling using data
- Adept at building and maintaining strong relationships with clients and partners
Preferred Skills:
- Flexible attitude with an eagerness to learn, grow, and take on new responsibilities within a global Fortune 500 organization
- Ability to travel up to 30% annually
ASSUMPTION: Candidates should have a strong background in sales, customer management, or related fields, with a proven track record of driving business growth and customer satisfaction.
💰 Compensation & Benefits
Salary Range: $75,000 - $100,000 per year (Based on industry standards for a Brand Manager with 2-5 years of experience in the apparel industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
- Employee discounts
Working Hours: Full-time, typically Monday through Friday, 8:00 AM to 5:00 PM, with flexibility to work additional hours as needed
ASSUMPTION: Salary range is estimated based on industry standards for a Brand Manager with 2-5 years of experience in the apparel industry. Actual salary may vary based on factors such as skills, experience, and company performance.
📌 Applicant Insights
🔍 Company Context
Industry: Avery Dennison operates in the packaging and containers manufacturing industry, serving various sectors such as apparel, home and personal care, food and grocery, and automotive.
Company Size: Avery Dennison is a large organization with over 10,000 employees, providing ample opportunities for growth and collaboration.
Founded: Avery Dennison was founded in 1935 and has since grown into a global company with operations in over 50 countries.
Company Description:
- Avery Dennison is a global materials science and digital identification solutions company
- Provides branding and information solutions that optimize labor and supply chain efficiency, reduce waste, and advance sustainability
- Serves a wide range of industries, including apparel, home and personal care, food and grocery, and automotive
Company Specialties:
- Labeling and functional materials
- Radio frequency identification (RFID) inlays and tags
- Software applications that connect the physical and digital
- Branded packaging and carry or display information
Company Website: https://averydennison.com
ASSUMPTION: Avery Dennison's extensive experience and global presence provide a stable and supportive work environment for employees.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the company
Reporting Structure: This role reports directly to the Senior Brand Manager and may oversee Associate Brand Managers
Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks or meetings
Growth Opportunities:
- Advancement to Senior Brand Manager or other leadership roles
- Expansion of responsibilities within the brand management team
- Transition to related roles within the company, such as product management or sales
ASSUMPTION: This role offers a clear path for career progression and the opportunity to take on new challenges as the company grows.
🌍 Location & Work Environment
Office Type: Corporate office environment with a mix of open-plan and private workspaces
Office Location(s): Los Angeles, California, United States
Geographic Context:
- Los Angeles is a major metropolitan area with a diverse population and a thriving job market
- The city offers a range of cultural, recreational, and entertainment opportunities
- Los Angeles has a Mediterranean climate, with mild winters and warm, dry summers
Work Schedule: Full-time, typically Monday through Friday, with flexibility to work additional hours as needed
ASSUMPTION: Los Angeles provides a dynamic and engaging work environment, with ample opportunities for professional growth and personal development.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- In-depth behavioral and situational interviews with the hiring manager and other team members
- Case study or presentation to assess problem-solving and communication skills
- Final interview with the Senior Brand Manager or another senior leader
Key Assessment Areas:
- Problem-solving and analytical skills
- Communication and presentation skills
- Customer focus and relationship-building abilities
- Adaptability and resilience in the face of challenges
Application Tips:
- Highlight your relevant experience in sales, customer management, or related fields
- Demonstrate your understanding of the apparel industry and Avery Dennison's products and services
- Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
ATS Keywords: Brand management, sales support, customer relationship management, product development, project management, apparel industry, data analytics, communication, presentation skills
ASSUMPTION: The interview process for this role will focus on assessing the candidate's problem-solving skills, customer focus, and cultural fit within the Avery Dennison team.
🛠️ Tools & Technologies
- Google Suite (Gmail, Google Drive, Google Docs, Google Sheets)
- Oracle SalesCloud
- Oracle Commerce Cloud
- Eloqua
- Pricing and product specification tooling
ASSUMPTION: Proficiency in these tools is essential for success in this role, as they are used daily for communication, project management, and sales processes.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Excellence
- Collaboration
- Innovation
Work Style:
- Results-driven and focused on achieving goals
- Adaptable and open to change
- Strong team player with excellent communication skills
- Proactive and able to work independently
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with diverse teams and stakeholders?
- Do you have a proven track record of driving business growth and customer satisfaction?
ASSUMPTION: Avery Dennison values employees who are results-driven, adaptable, and strong team players, with a focus on achieving excellence and innovation.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Dealing with complex customer issues and expectations
- Adapting to changes in the apparel industry and market trends
- Balancing the demands of sales growth and product development initiatives
ASSUMPTION: This role may present challenges in managing multiple projects and balancing the demands of sales growth and product development, but offers ample opportunities for growth and learning.
📈 Similar Roles Comparison
- Brand Manager vs. Product Manager: Brand Manager focuses more on customer relationships and market trends, while Product Manager is responsible for product development and lifecycle management
- Industry-specific context: This role is specific to the apparel industry, with a focus on apparel branding and information solutions
- Career path comparison: Brand Manager is a mid-level role with opportunities for advancement to Senior Brand Manager or other leadership positions within the company
ASSUMPTION: This role offers a unique blend of sales support, customer relationship management, and product development, with clear opportunities for career progression within the company.
📝 Sample Projects
- Developing and implementing a new pricing strategy for a major apparel client
- Managing the end-to-end sales process for a high-volume, time-sensitive project
- Collaborating with cross-functional teams to launch a new product line for a key customer
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges faced by a Brand Manager within Avery Dennison.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other departments, such as product management and sales?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does Avery Dennison support the growth and development of its employees?
- What are the key performance indicators (KPIs) for this role, and how are they measured?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the day-to-day responsibilities and expectations for this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research Avery Dennison's products, services, and industry to demonstrate your understanding and enthusiasm for the role
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
