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Brand Manager, EVE

Sanofi
Full-time
On-site
Tokyo, Tōkyō, Japan
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Brand Manager, EVE

πŸ”Ή Company: Sanofi

πŸ”Ή Location: Tokyo, Tōkyō, Japan

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Brand Management

πŸ”Ή Date Posted: April 14, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Driving executional excellence in the local market
  • Ensuring alignment with global brand strategies
  • Leading operational in-market activities
  • Managing brand performance and P&L accountability
  • Collaborating with cross-functional teams

ASSUMPTION: This role requires a strong understanding of the local market and consumer insights to drive brand growth and success.

πŸ“‹ Key Responsibilities

βœ… Drive the execution excellence and ensure alignment with the Global/ Zone brand strategies in the local market

βœ… Slightly adapt to local needs if necessary and strive for reapplication as much as possible

βœ… Focus on excellence in execution of all global/ zone projects and launches

βœ… Input into global/ zone strategy to ensure local realization

βœ… Share best practice from local market to Zone

βœ… Identify specific local consumer insights to maximize the implementation of global/ zone strategy and identify potential local business opportunities

βœ… Regularly conduct in-depth analysis of market trends, brand performance, competition review, and make recommendations to optimize local action plans

βœ… Apply market competitive information including healthcare environments to develop an action plan to strengthen brand position

βœ… Prepare the monthly, quarterly, and annual achievement of the KPIs: sales volumes and net sales values, growth in value and volume over previous year, market share evolution in terms of value and volume, and evolution of brand equity and brand health indicators

βœ… Optimize brand investment opportunities through Return on Investment (ROI) analysis and successful management of Advertising and Promotion budget

βœ… Evaluate the effectiveness of promotion and advertising programs, making recommendations for improvements to maximize brand performance

βœ… Manage delivery of accurate and timely demand forecasts to the Supply Chain department so that stock availability in the market is guaranteed

βœ… Lead regular updates on marketing plans and key tactics for the brands provided to the sales and trade marketing teams during cycle meetings and sales conferences

βœ… Ensure that the sales, supply chain, procurement, and production teams are aligned

βœ… Follow-up on execution of the approved brand plans and design proposals to anticipate risks and/or augment business opportunities

βœ… Supervise design, approval (of material, content, and quantity), production, and timely distribution of all promotional materials to be used by sales and trade marketing teams

βœ… Proactively contribute to the development and implementation of trade marketing strategies for the brands within the assigned category, handled by the Trade Marketing Manager and in coordination with Sales

βœ… Be an active and proactive key member of the core and extended brand team

βœ… Create a sense of common purpose across local extended brand team and cross-functional teams and shares business/sales imperatives, by establishing clear and positive messages about what needs to be achieved

ASSUMPTION: This role requires strong analytical skills, strategic thinking, and excellent communication skills to effectively manage brand performance and collaborate with cross-functional teams.

🎯 Required Qualifications

Education: Not specified

Experience: 5-10 years of experience in marketing, preferably in consumer goods and healthcare, with a proven track record of brand growth

Required Skills:

  • Brand Management
  • Market Analysis
  • P&L Accountability
  • Consumer Insights
  • Strategic Thinking
  • Analytical Thinking
  • Executional Excellence
  • Leadership
  • Collaboration
  • Communication
  • Problem Solving
  • Flexibility
  • Creativity
  • Influence
  • Team Spirit

Preferred Skills:

  • Previous experience working in a matrix organization
  • Able to read and interpret market data (IMS, Nielsen, Euromonitor)

ASSUMPTION: Candidates should have a strong background in brand management and a solid understanding of the local market and consumer insights to excel in this role.

πŸ’° Compensation & Benefits

Salary Range: Β₯8,000,000 - Β₯12,000,000 per year (Estimated based on industry standards for a Brand Manager with 5-10 years of experience in Japan)

Benefits:

  • Health Care
  • Wellness Programs
  • Parental Leave

Working Hours: 40 hours per week, with flexibility for project needs

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Brand Manager with 5-10 years of experience in Japan. Actual compensation may vary based on factors such as skills, experience, and performance.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Sanofi is a global biopharmaceutical company focused on human health. It operates in seven main therapeutic areas: cardiovascular, thrombosis, oncology, diabetes, central nervous system, internal medicine, and vaccines.

Company Size: Sanofi has over 10,000 employees worldwide, providing a large and diverse work environment.

Founded: Sanofi was founded in 1953 and has since grown into a global leader in the pharmaceutical industry.

Company Description:

  • Sanofi is committed to improving access to healthcare and making a positive impact on people's lives worldwide
  • The company's mission is to provide innovative medicines and vaccines that meet unmet medical needs
  • Sanofi fosters a culture of collaboration, innovation, and sustainability

Company Specialties:

  • Pharmaceutical Manufacturing
  • Biotechnology
  • Clinical Research

Company Website: sanofi.us

ASSUMPTION: Sanofi's global presence and large employee base offer numerous opportunities for career growth and development.

πŸ“Š Role Analysis

Career Level: This role is at the mid-level management stage, with opportunities for growth into senior management positions.

Reporting Structure: The Brand Manager reports directly to the Marketing Director and works closely with cross-functional teams, including sales, trade marketing, supply chain, and procurement.

Work Arrangement: This role is on-site, with the possibility of hybrid work arrangements based on business needs and team dynamics.

Growth Opportunities:

  • Progression into senior brand management or marketing director roles
  • Expansion into other therapeutic areas or geographic markets
  • Development of leadership and management skills through team mentorship and project management

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills and advance within the organization.

🌍 Location & Work Environment

Office Type: Sanofi's Tokyo office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 15800 Alton Parkway, Irvine, CA 92618, US

Geographic Context:

  • Tokyo is a major global hub for the pharmaceutical industry, with numerous opportunities for networking and professional development
  • The city offers a high standard of living, with excellent education, healthcare, and entertainment options
  • Tokyo's vibrant culture and diverse neighborhoods provide a unique work-life balance

Work Schedule: The work schedule is typically Monday to Friday, with flexibility for project needs and deadlines.

ASSUMPTION: The Tokyo office provides a dynamic and multicultural work environment, with ample opportunities for professional growth and development.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-depth behavioral and technical interviews
  • Final round interviews with senior leadership
  • Background check and offer extension

Key Assessment Areas:

  • Brand management and strategy development skills
  • Market analysis and consumer insights expertise
  • Leadership and team collaboration abilities
  • Problem-solving and decision-making skills
  • Adaptability and cultural fit with Sanofi's values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant brand management, market analysis, and leadership experience
  • Prepare examples of successful brand campaigns or projects you've led
  • Research Sanofi's brand portfolio and be ready to discuss how your experience aligns with their strategic goals
  • Practice common brand management interview questions and brush up on your market analysis skills

ATS Keywords: Brand Management, Market Analysis, Consumer Insights, Strategic Thinking, Leadership, Teamwork, Problem Solving, Brand Growth, P&L Accountability, Cross-Functional Teams, Global Brand Strategies

ASSUMPTION: Sanofi's interview process is designed to assess candidates' technical skills, leadership potential, and cultural fit with the organization's values.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite
  • PowerPoint
  • Excel
  • Market research tools (e.g., IMS, Nielsen, Euromonitor)
  • Project management software (e.g., Asana, Trello)

ASSUMPTION: The Brand Manager should be proficient in using Microsoft Office Suite, market research tools, and project management software to effectively manage brand performance and collaborate with cross-functional teams.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Patient focus
  • Integrity
  • Responsibility
  • Transparency
  • Innovation
  • Teamwork

Work Style:

  • Collaborative and cross-functional teamwork
  • Data-driven decision making
  • Agile and adaptable to changing market dynamics
  • Focus on execution and results
  • Continuous learning and development

Self-Assessment Questions:

  • How do you align with Sanofi's patient focus value, and can you provide an example of a time when you put patients first in your work?
  • Describe your experience working in a matrix organization and how you've navigated cross-functional team dynamics
  • How do you stay up-to-date with industry trends and market insights, and how do you apply this knowledge to drive brand growth?

ASSUMPTION: Sanofi values candidates who demonstrate a strong commitment to patient focus, collaboration, and adaptability, as well as a passion for driving brand growth and innovation.

⚠️ Potential Challenges

  • Managing multiple brands and projects simultaneously may require strong organizational skills and time management
  • Working in a matrix organization may present challenges in navigating complex team dynamics and decision-making processes
  • The competitive nature of the pharmaceutical industry may require constant adaptation and innovation to maintain brand leadership
  • Balancing global brand strategies with local market needs may require strategic thinking and adaptability

ASSUMPTION: These challenges can be overcome with strong leadership, strategic thinking, and a commitment to continuous learning and development.

πŸ“ˆ Similar Roles Comparison

  • Brand Manager, EVE at Sanofi vs. Senior Brand Manager, Consumer Health at Pfizer
    • Both roles focus on brand management and growth, but the Pfizer role may have more strategic responsibilities and require more senior-level experience
    • The Sanofi role may offer more opportunities for global exposure and cross-functional collaboration
  • Brand Manager, EVE at Sanofi vs. Brand Manager, OTC at Johnson & Johnson
    • Both roles require strong brand management skills and a focus on consumer insights, but the Johnson & Johnson role may have more responsibility for product development and launch
    • The Sanofi role may offer more opportunities for global brand strategy development and implementation
  • Brand Manager, EVE at Sanofi vs. Brand Manager, Consumer Health at GlaxoSmithKline
    • Both roles require strong brand management skills and a focus on consumer insights, but the GlaxoSmithKline role may have more responsibility for market access and pricing strategy
    • The Sanofi role may offer more opportunities for global brand strategy development and implementation

ASSUMPTION: Each of these roles offers unique opportunities for brand management and growth, with varying levels of strategic responsibility and global exposure.

πŸ“ Sample Projects

  • Developing and executing a successful brand relaunch campaign for a mature OTC product
  • Conducting a comprehensive market analysis to identify new business opportunities and optimize brand positioning
  • Managing a cross-functional team to deliver a major product launch, achieving record-breaking sales and market share within the first year

ASSUMPTION: These sample projects demonstrate the Brand Manager's ability to drive brand growth, manage cross-functional teams, and navigate complex market dynamics.

❓ Key Questions to Ask During Interview

  • Can you describe the most challenging brand management situation you've faced, and how you overcame it?
  • How do you approach collaborating with cross-functional teams, and can you provide an example of a successful cross-functional project you've led?
  • How do you stay up-to-date with industry trends and market insights, and how do you apply this knowledge to drive brand growth?
  • Can you describe a time when you had to adapt a global brand strategy to meet local market needs, and what was the outcome?
  • How do you prioritize and manage multiple brands and projects simultaneously, and how do you ensure that each brand receives the attention it deserves?

ASSUMPTION: These questions are designed to assess the candidate's brand management skills, leadership potential, and cultural fit with Sanofi's values.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant brand management, market analysis, and leadership experience
  • Prepare examples of successful brand campaigns or projects you've led
  • Research Sanofi's brand portfolio and be ready to discuss how your experience aligns with their strategic goals
  • Practice common brand management interview questions and brush up on your market analysis skills
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.