Brand Manager

📌 Core Information

🔹 Job Title: Brand Manager

🔹 Company: IQVIA

🔹 Location: Bournemouth, United Kingdom

🔹 Job Type: Full-Time

🔹 Category: Brand Management

🔹 Date Posted: April 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing, implementing, and re-evaluating marketing plans
• Monitoring marketing activities and client brand performance
• Leading client reviews and ensuring effective communication
• Collaborating with clients, agencies, and internal teams
• Analyzing products and audiences to identify growth opportunities

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities. The ideal candidate will have experience in consumer packaged goods, preferably in health and beauty or other regulated markets.

📋 Key Responsibilities

✅ Develop, implement, and re-evaluate marketing plans through persuasive communications, agency management, and budget monitoring

✅ Monitor marketing activities, client brand performance, and monthly expenditure vs budget

✅ Plan and lead client reviews with clear objectives and action-oriented best practices

✅ Demonstrate competence in category, brand, and general marketing matters at customer meetings

✅ Create and maintain presentations for clients, customers, and internal customers

✅ Draft briefs for outsourced activities, secure client approval, and critique agency proposals

✅ Liaise with clients and logistics to facilitate optimal inventory levels

✅ Carry out analyses of products and audiences to identify growth opportunities

✅ Provide feedback on partner agencies to maintain performance parameters

✅ Take responsibility for client sales and expenditure budgets and forecasts

✅ Develop line reports, agree on development areas, and provide advice and feedback

✅ Carry out any other reasonable task in relation to the overall job, as required

ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and stakeholder management. It requires a high level of organization, adaptability, and strong communication skills.

🎯 Required Qualifications

Education: A graduate, ideally in a business-related subject or a relevant CIM qualification

Experience: A minimum of 6 years of marketing experience, preferably within a consumer packaged goods environment

Required Skills:

• Understanding of financial KPIs that influence P&L management
• Intermediate Excel skills to develop spreadsheets supporting analyses and proposals
• Intermediate PowerPoint skills to create influential presentations
• Proven influencing skills, arising from competence in analysis, strategy, and communication channels
• Adaptability: Comfortable working independently and as part of a team
• Pragmatism and organization: Ability to multi-task in a dynamic environment

Preferred Skills:

• Experience in Health & Beauty / OTC / Licenced Medicines
• Knowledge of grocery and/or pharmacy trade sectors

ASSUMPTION: While a business-related degree or CIM qualification is preferred, relevant experience in marketing and a strong portfolio can also be considered.

💰 Compensation & Benefits

Salary Range: £45,000 - £60,000 per annum (Estimated based on market research for similar roles in the UK)

Benefits:

• Competitive benefits package
• Opportunities for professional development and growth
• Health, dental, and vision insurance
• Retirement savings plan with company match
• Generous time off and flexible working arrangements

Working Hours: Full-time position, typically Monday to Friday, 9:00 AM to 5:30 PM. Some flexibility may be available.

ASSUMPTION: The salary range is an estimate based on market research for similar roles in the UK. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: IQVIA is a leading global provider of clinical research services, commercial insights, and healthcare intelligence to the life sciences and healthcare industries. They create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide.

Company Size: IQVIA has over 10,000 employees globally, providing a large and diverse work environment.

Founded: IQVIA was founded in 2016 through the combination of Quintiles and IMS Health.

Company Description:

• IQVIA offers a wide range of services, including clinical research, commercial insights, and healthcare intelligence
• The company operates in over 100 countries, with a strong presence in North America, Europe, and Asia
• IQVIA is committed to improving patient outcomes through innovative solutions and technologies

Company Specialties:

• Clinical Research Services
• Commercial Insights
• Healthcare Intelligence
• Technology and Analytics

Company Website: www.iqvia.com

ASSUMPTION: IQVIA's size and global presence offer opportunities for career growth and exposure to diverse projects and industries.

📊 Role Analysis

Career Level: This role is at the mid-level management stage, with opportunities for growth into senior management positions.

Reporting Structure: The Brand Manager will report directly to the Marketing Director and may have line reports, such as Brand Assistants or Coordinators.

Work Arrangement: This is an on-site position, with some flexibility for remote work depending on the role's requirements and the company's policies.

Growth Opportunities:

• Progression to Senior Brand Manager or Marketing Manager roles
• Expansion into other therapeutic areas or product categories
• Development of leadership and management skills

ASSUMPTION: The Brand Manager role offers a clear path for career progression within IQVIA's marketing department.

🌍 Location & Work Environment

Office Type: IQVIA's Bournemouth office is a modern, open-plan workspace with collaborative areas and meeting rooms.

Office Location(s): IQVIA's Bournemouth office is located at: 2400 Ellis Rd, Durham, North Carolina 27703, US

Geographic Context:

• Bournemouth is a coastal town in Dorset, England, with a population of approximately 190,000
• The town offers a mix of urban and coastal living, with beaches, parks, and a vibrant town center
• Bournemouth has a mild climate, with average temperatures ranging from 8°C to 21°C (46°F to 70°F) throughout the year

Work Schedule: The work schedule for this role is typically Monday to Friday, 9:00 AM to 5:30 PM, with some flexibility depending on the role's requirements and the company's policies.

ASSUMPTION: The Bournemouth office provides a modern and collaborative work environment, with easy access to local amenities and attractions.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR department
• First-round interview with the hiring manager
• Second-round interview with the Marketing Director and/or other team members
• Final interview or assessment, if required

Key Assessment Areas:

• Marketing strategy and planning
• Analytical and problem-solving skills
• Communication and presentation skills
• Adaptability and teamwork

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your marketing plans, campaigns, or projects to discuss during the interview
• Research IQVIA's company background, mission, and values to demonstrate your fit with the organization

ATS Keywords: Brand Management, Marketing Plans, Client Relations, Trade Marketing, Financial KPIs, P&L Management, Excel, PowerPoint, Analytical Skills, Communication Skills, Adaptability, Organizational Skills, Multi-tasking, Strategic Thinking, Presentation Skills, Agency Management

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing skills, strategic thinking, and cultural fit with IQVIA.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation and analytics tools (e.g., Salesforce, Google Analytics)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The Brand Manager will be expected to have proficiency in Microsoft Office Suite and may be required to use other marketing and project management tools, depending on the role's requirements.

👔 Cultural Fit Considerations

Company Values:

• Patient Focus
• Integrity
• Innovation
• One IQVIA

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to change
• Data-driven and analytical

Self-Assessment Questions:

• How do you demonstrate patient focus in your marketing strategies?
• Can you provide an example of a time when you had to adapt to a significant change in a marketing plan?
• How do you use data and analytics to inform your marketing decisions?

ASSUMPTION: IQVIA values candidates who align with their core values and can thrive in a collaborative, data-driven, and adaptable work environment.

⚠️ Potential Challenges

• Managing multiple stakeholders, including clients, agencies, and internal teams
• Balancing strategic planning with tactical execution and day-to-day tasks
• Adapting to changes in marketing plans or priorities
• Working in a highly regulated market, such as health and beauty or licensed medicines

ASSUMPTION: The Brand Manager role presents both strategic and tactical challenges, requiring strong communication, adaptability, and organizational skills.

📈 Similar Roles Comparison

• Compared to a Senior Brand Manager role, this position has a greater focus on tactical execution and day-to-day tasks, while offering opportunities for strategic input and growth
• In contrast to a Marketing Manager role, this position has a more narrow focus on brand management and may not involve overseeing a team or managing a broader marketing function
• Career progression from this role could lead to Senior Brand Manager, Marketing Manager, or other leadership positions within IQVIA's marketing department

ASSUMPTION: While this role shares similarities with other brand management positions, it offers unique opportunities for growth and development within IQVIA's marketing department.

📝 Sample Projects

• Developing and implementing a marketing plan for a new product launch in the health and beauty category
• Conducting market research and analysis to identify growth opportunities for an established brand in the licensed medicines sector
• Managing a trade marketing campaign, including agency relationships, budget management, and client reporting

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Brand Manager in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does IQVIA support the professional development and growth of its marketing employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does IQVIA approach collaboration and communication with clients and agencies?
• What are the most challenging aspects of working in a highly regulated market, such as health and beauty or licensed medicines?

ASSUMPTION: These interview questions aim to provide insight into the role's day-to-day responsibilities, team dynamics, and the challenges and opportunities presented by the industry and market.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the IQVIA careers portal
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your marketing plans, campaigns, or projects to discuss during the interview
• Research IQVIA's company background, mission, and values to demonstrate your fit with the organization
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.