📌 Core Information
🔹 Job Title: Brand Manager
🔹 Company: Valeo Foods
🔹 Location: Norwich, Norfolk, United Kingdom
🔹 Job Type: Full-time, Hybrid (2-3 days per week in office)
🔹 Category: Food Production
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with flexible hybrid option
🚀 Job Overview
Key aspects of this role include:
- Owning the full marketing mix for the iconic KETTLE® brand
- Developing consumer insights, products, and demand generation plans
- Collaborating with key stakeholders, including the board of directors
- Driving brand success through leadership, analytical thinking, and innovation
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and a deep understanding of the consumer market.
📋 Key Responsibilities
✅ Own the full marketing mix for KETTLE®, including:
- Consumer insights and market research
- Product development and innovation
- Demand generation plans (advertising, PR, social media, experiential marketing)
- Stakeholder management and communication
- Brand strategy and positioning
ASSUMPTION: This role involves cross-functional collaboration and requires strong communication skills to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in brand management or a related role
Required Skills:
- Proven leadership and team management skills
- Strong analytical and problem-solving abilities
- Excellent communication and stakeholder management skills
- Experience in full marketing mix management
- Familiarity with the food industry and consumer market
Preferred Skills:
- Experience with brand strategy development
- Knowledge of consumer insights and market research methodologies
- Fluency in additional languages (beneficial but not required)
ASSUMPTION: A background in fast-moving consumer goods (FMCG) or a related industry would be highly desirable for this role.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (based on experience and industry standards for a Brand Manager role in the UK)
Benefits:
- Excellent career opportunities
- Matched pension scheme up to 10%
- Death in service
- Cycle to work scheme
- Retailer discount platform
- Staff discount
Working Hours: Full-time (37.5 hours per week), with flexible hybrid work arrangement (2-3 days per week in the office)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Brand Manager role in the UK. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Valeo Foods UK operates in the competitive food production industry, with a focus on branded consumer goods.
Company Size: Valeo Foods UK has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and development.
Founded: Valeo Foods UK was founded in 1936, with a rich history and established brand portfolio.
Company Description:
- Valeo Foods UK is the creative force behind an array of beloved brands, spanning indulgence, innovation, and tradition.
- The company's portfolio includes iconic brands such as Kettle Crisps, Rowse Honey, and Matthew Walker puddings.
- Valeo Foods UK offers an exciting array of products and experiences, with a commitment to quality and diversity.
Company Specialties:
- Brand management and marketing
- Product development and innovation
- Consumer insights and market research
- Cross-functional collaboration and stakeholder management
Company Website: www.valeofoods.co.uk
ASSUMPTION: Valeo Foods UK's extensive brand portfolio and commitment to quality provide a strong foundation for career growth and development.
📊 Role Analysis
Career Level: This role is at the mid-level of the brand management career path, offering opportunities for growth and development.
Reporting Structure: The Brand Manager reports directly to the Marketing Director and works closely with cross-functional teams, including product development, sales, and marketing.
Work Arrangement: This role offers a flexible hybrid work arrangement, with 2-3 days per week in the office and the remainder of the time working remotely.
Growth Opportunities:
- Progression to a senior brand management role or marketing leadership position
- Expanding responsibilities across the broader Valeo Foods UK brand portfolio
- Gaining experience in cross-functional teams and stakeholder management
ASSUMPTION: This role offers strong growth potential, with opportunities to develop skills and advance within the organization.
🌍 Location & Work Environment
Office Type: Valeo Foods UK's Norwich office is a modern, collaborative workspace with a focus on employee well-being and productivity.
Office Location(s): 38 Barnard Rd, Bowthorpe Employment Area, Norwich NR5 9JP, UK
Geographic Context:
- Norwich is a vibrant city in Norfolk, England, with a rich history and cultural scene.
- The city offers a mix of urban and rural living, with easy access to the Norfolk Broads and the Norfolk coast.
- Norwich has a well-connected transport network, with regular train services to London and other major cities.
Work Schedule: Full-time (37.5 hours per week), with flexible hybrid work arrangement (2-3 days per week in the office)
ASSUMPTION: The Norwich office provides a collaborative and engaging work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- First-round interview with the Marketing Director
- Second-round interview with the cross-functional team
- Final interview with the senior leadership team
Key Assessment Areas:
- Brand management and marketing skills
- Analytical and problem-solving abilities
- Communication and stakeholder management skills
- Cultural fit and alignment with Valeo Foods UK's values
Application Tips:
- Highlight relevant brand management and marketing experience in your resume
- Tailor your cover letter to demonstrate your passion for the KETTLE® brand and understanding of the consumer market
- Prepare examples of your past brand management successes and challenges
ATS Keywords: Brand management, marketing, consumer insights, product development, stakeholder management, KETTLE®, FMCG, fast-moving consumer goods
ASSUMPTION: The interview process for this role is likely to be competitive, with a strong focus on assessing the candidate's brand management skills and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
- Marketing automation and CRM platforms (e.g., Salesforce, HubSpot)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Market research and analytics tools (e.g., Nielsen, Kantar)
ASSUMPTION: Familiarity with industry-standard marketing and brand management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Passion for our brands and products
- Collaboration and teamwork
- Innovation and continuous improvement
- Integrity and accountability
- Customer focus
Work Style:
- Dynamic and fast-paced environment
- Cross-functional collaboration and stakeholder management
- Data-driven decision-making and continuous learning
- Flexible and adaptable approach to work
Self-Assessment Questions:
- How do you demonstrate passion for the KETTLE® brand and our products?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to achieve a common goal?
- How do you approach data-driven decision-making and continuous learning in your role?
ASSUMPTION: Candidates who demonstrate a strong alignment with Valeo Foods UK's values and a flexible, adaptable work style are likely to be successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Balancing the needs of various stakeholders, including consumers, retailers, and internal teams
- Adapting to a fast-paced and dynamic work environment
- Developing and implementing effective marketing strategies in a competitive market
ASSUMPTION: Successful candidates will be able to navigate these challenges effectively, demonstrating strong project management, communication, and stakeholder management skills.
📈 Similar Roles Comparison
- Brand Manager (FMCG) vs. Brand Manager (Retail): FMCG roles focus more on consumer insights and market trends, while retail roles may have a stronger focus on in-store execution and promotions.
- Brand Manager vs. Product Manager: Brand managers focus on the brand's overall image and marketing strategy, while product managers are responsible for the product's development, launch, and lifecycle management.
- Brand Manager (Mid-level) vs. Senior Brand Manager/Director: Mid-level roles focus on day-to-day brand management and execution, while senior roles involve strategic planning, team leadership, and cross-functional collaboration.
ASSUMPTION: This role offers a unique blend of brand management and marketing responsibilities, with opportunities for growth and development within the organization.
📝 Sample Projects
- Developing and implementing a successful consumer insights campaign to better understand KETTLE® consumers' preferences and behaviors
- Launching a new product line or flavor extension, including market research, product development, and launch planning
- Managing a high-profile advertising campaign, including creative development, media planning, and execution
ASSUMPTION: These sample projects demonstrate the breadth of responsibilities and opportunities available in this role, from consumer insights and product development to marketing execution and stakeholder management.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader marketing and brand management strategy for KETTLE®?
- What opportunities are there for professional development and growth within the organization?
- How does Valeo Foods UK support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and provides valuable information about the company and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant brand management and marketing experience
- Prepare examples of your past brand management successes and challenges
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
